{"id":1314,"date":"2026-02-01T04:00:00","date_gmt":"2026-01-31T19:00:00","guid":{"rendered":"https:\/\/team-y5.com\/fukugyo-sensei\/?p=1314"},"modified":"2026-03-20T09:43:58","modified_gmt":"2026-03-20T00:43:58","slug":"psych-prospect-theory","status":"publish","type":"post","link":"https:\/\/team-y5.com\/fukugyo-sensei\/psych-prospect-theory\/","title":{"rendered":"\u3010\u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 No.26\u3011\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u2500\u2500\u300c\u640d\u5931\u306e\u6050\u6016\u300d\u304c\u8cfc\u8cb7\u3092\u52d5\u304b\u3059\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u6838\u5fc3"},"content":{"rendered":"<div style=\"font-family: 'Noto Sans JP','Hiragino Kaku Gothic ProN',sans-serif; color: #1a1a1a; line-height: 1.9; font-size: 15px; max-width: 780px; margin: 0 auto;\">\n<div style=\"background: linear-gradient(160deg,#0d3d3d 0%,#1a5c5c 100%); color: #fff; padding: 56px 40px; border-radius: 4px; margin-bottom: 40px; position: relative; overflow: hidden; border-bottom: 3px solid #00b8b8;\"><span style=\"font-size: 11px; letter-spacing: 4px; color: #00b8b8; margin-bottom: 16px; display: block;\">BUSINESS PSYCHOLOGY \u2500\u2500 \u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 \u2500\u2500 No.26<\/span>\n<h1 style=\"font-size: 32px; font-weight: 900; margin: 0 0 16px 0; line-height: 1.3; color: #fff;\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6<\/h1>\n<p style=\"font-size: 14px; color: rgba(255,255,255,0.7); line-height: 1.8;\">\u4eba\u306f\u300c\u5f97\u308b\u3053\u3068\u300d\u3088\u308a\u300c\u5931\u3046\u3053\u3068\u300d\u306b2\u500d\u4ee5\u4e0a\u654f\u611f\u306b\u53cd\u5fdc\u3059\u308b\u3002<br \/>\u3053\u306e\u975e\u5bfe\u79f0\u306a\u611f\u60c5\u306e\u69cb\u9020\u304c\u3001\u3042\u3089\u3086\u308b\u8cfc\u8cb7\u5224\u65ad\u3092\u652f\u914d\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><span style=\"display: inline-block; border: 1px solid #00b8b8; color: #00b8b8; font-size: 11px; padding: 4px 12px; border-radius: 2px; margin-top: 20px; letter-spacing: 2px;\">\u884c\u52d5\u7d4c\u6e08\u5b66\u7cfb<\/span><\/p>\n<\/div>\n<div style=\"background: #0d3d3d; color: #fff; border-radius: 8px; padding: 32px; margin: 32px 0;\"><span style=\"font-size: 11px; letter-spacing: 3px; color: #00b8b8; margin-bottom: 12px; display: block;\">DEFINITION \u2500\u2500 \u5b9a\u7fa9<\/span>\n<p style=\"font-size: 16px; line-height: 1.9; color: rgba(255,255,255,0.9);\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\uff08Prospect Theory\uff09\u3068\u306f\u3001\u5fc3\u7406\u5b66\u8005\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\uff08Daniel Kahneman\uff09\u3068\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\uff08Amos Tversky\uff09\u304c1979\u5e74\u306b\u767a\u8868\u3057\u305f\u610f\u601d\u6c7a\u5b9a\u30e2\u30c7\u30eb\u3067\u3042\u308b\u3002\u5f93\u6765\u306e\u7d4c\u6e08\u5b66\u304c\u524d\u63d0\u3068\u3057\u3066\u304d\u305f\u300c\u4eba\u306f\u5408\u7406\u7684\u306b\u671f\u5f85\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u300d\u3068\u3044\u3046\u52b9\u7528\u7406\u8ad6\u3092\u5426\u5b9a\u3057\u3001\u300c\u4eba\u306f\u5229\u5f97\u3088\u308a\u640d\u5931\u3092\u304a\u3088\u305d2\u301c2.5\u500d\u5f37\u304f\u611f\u3058\u308b\u300d\u3068\u3044\u3046\u5fc3\u7406\u7684\u975e\u5bfe\u79f0\u6027\u3092\u6570\u7406\u30e2\u30c7\u30eb\u3067\u793a\u3057\u305f\u3002\u3053\u306e\u7814\u7a76\u306b\u3088\u308a\u30ab\u30fc\u30cd\u30de\u30f3\u306f2002\u5e74\u306b\u30ce\u30fc\u30d9\u30eb\u7d4c\u6e08\u5b66\u8cde\u3092\u53d7\u8cde\u3002\u640d\u5931\u56de\u907f\uff08Loss Aversion\uff09\u30fb\u53c2\u7167\u70b9\u4f9d\u5b58\u6027\u30fb\u78ba\u7387\u306e\u904e\u5927\u30fb\u904e\u5c0f\u8a55\u4fa1\u3068\u3044\u30463\u3064\u306e\u8981\u7d20\u304c\u3001\u4eba\u9593\u306e\u975e\u5408\u7406\u306a\u9078\u629e\u884c\u52d5\u306e\u6839\u5e95\u306b\u3042\u308b\u3002<\/p>\n<\/div>\n<div style=\"display: flex; align-items: center; gap: 12px; margin: 48px 0 20px; padding-bottom: 12px; border-bottom: 2px solid #267a7a;\"><span style=\"width: 36px; height: 36px; background: #0d3d3d; border-radius: 2px; display: inline-flex; align-items: center; justify-content: center; font-size: 16px; flex-shrink: 0;\">\ud83e\udde0<\/span><br \/><span style=\"font-size: 19px; font-weight: bold; color: #0d3d3d;\">\u306a\u305c\u4eba\u306f\u305d\u3046\u52d5\u304f\u306e\u304b \u2500\u2500 \u30e1\u30ab\u30cb\u30ba\u30e0<\/span><\/div>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8; margin: 0 0 24px;\">\u30ab\u30fc\u30cd\u30de\u30f3\u3068\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\u306f\u3001\u4ee5\u4e0b\u306e\u7d4c\u5178\u7684\u5b9f\u9a13\u3092\u884c\u3063\u305f\u3002\u88ab\u9a13\u8005\u306b\u300c\u2460\u78ba\u5b9f\u306b3\u4e07\u5186\u3082\u3089\u3046\u300d\u304b\u300c\u246150%\u306e\u78ba\u7387\u30676\u4e07\u5186\u300150%\u30670\u5186\u300d\u304b\u3092\u9078\u3070\u305b\u308b\u3068\u3001\u5927\u591a\u6570\u304c\u2460\u3092\u9078\u3076\u3002\u3057\u304b\u3057\u300c\u2460\u78ba\u5b9f\u306b3\u4e07\u5186\u5931\u3046\u300d\u304b\u300c\u246150%\u30676\u4e07\u5186\u5931\u3046\u300150%\u3067\u5931\u308f\u306a\u3044\u300d\u3067\u306f\u5927\u591a\u6570\u304c\u2461\u3092\u9078\u3076\u3002\u671f\u5f85\u5024\u306f\u540c\u3058\u306a\u306e\u306b\u3001\u640d\u5931\u306e\u6587\u8108\u3067\u306f\u4eba\u306f\u30ea\u30b9\u30af\u3092\u53d6\u308b\u3002\u3053\u306e\u975e\u5408\u7406\u306a\u9006\u8ee2\u3053\u305d\u304c\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u306e\u6838\u5fc3\u3060\u3002<\/p>\n<div style=\"margin: 24px 0;\">\n<div style=\"display: flex; gap: 16px; margin-bottom: 24px; align-items: flex-start;\">\n<div style=\"width: 40px; height: 40px; border-radius: 50%; background: #0d3d3d; border: 3px solid #00b8b8; display: inline-flex; align-items: center; justify-content: center; font-size: 13px; font-weight: bold; color: #fff; flex-shrink: 0;\">1<\/div>\n<div style=\"flex: 1; padding-top: 6px;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 1px; margin-bottom: 4px; display: block;\">\u640d\u5931\u56de\u907f\uff08Loss Aversion\uff09\u2500\u2500 \u5931\u3046\u3053\u3068\u3078\u306e\u904e\u5270\u306a\u6050\u6016<\/span><br \/><span style=\"font-size: 14px; color: #444; line-height: 1.7;\">\u4eba\u306f\u540c\u984d\u306e\u300c\u5f97\u300d\u3068\u300c\u640d\u300d\u3092\u6bd4\u3079\u305f\u3068\u304d\u3001\u640d\u3092\u7d042\u301c2.5\u500d\u5f37\u304f\u611f\u3058\u308b\u30021\u4e07\u5186\u306e\u81e8\u6642\u53ce\u5165\u3088\u308a\u30011\u4e07\u5186\u306e\u8ca1\u5e03\u7d1b\u5931\u306e\u307b\u3046\u304c\u5fc3\u7406\u7684\u30c0\u30e1\u30fc\u30b8\u306f\u306f\u308b\u304b\u306b\u5927\u304d\u3044\u3002\u3053\u306e\u975e\u5bfe\u79f0\u6027\u304c\u300c\u73fe\u72b6\u3092\u5909\u3048\u305f\u304f\u306a\u3044\u300d\u3068\u3044\u3046\u4fdd\u5b88\u7684\u884c\u52d5\u3084\u3001\u640d\u5207\u308a\u3067\u304d\u306a\u3044\u6295\u8cc7\u5bb6\u5fc3\u7406\u3092\u751f\u3080\u3002\u526f\u696d\u3067\u306e\u4fa1\u683c\u8a2d\u5b9a\u3084\u3001\u30b5\u30fc\u30d3\u30b9\u89e3\u7d04\u306e\u5834\u9762\u3067\u3082\u540c\u3058\u539f\u7406\u304c\u50cd\u3044\u3066\u3044\u308b\u3002<\/span><\/div>\n<\/div>\n<div style=\"display: flex; gap: 16px; margin-bottom: 24px; align-items: flex-start;\">\n<div style=\"width: 40px; height: 40px; border-radius: 50%; background: #0d3d3d; border: 3px solid #00b8b8; display: inline-flex; align-items: center; justify-content: center; font-size: 13px; font-weight: bold; color: #fff; flex-shrink: 0;\">2<\/div>\n<div style=\"flex: 1; padding-top: 6px;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 1px; margin-bottom: 4px; display: block;\">\u53c2\u7167\u70b9\u4f9d\u5b58\u6027\uff08Reference Dependence\uff09\u2500\u2500 \u7d76\u5bfe\u5024\u3067\u306f\u306a\u304f\u300c\u5dee\u5206\u300d\u3067\u611f\u3058\u308b<\/span><br \/><span style=\"font-size: 14px; color: #444; line-height: 1.7;\">\u4eba\u306f\u300c\u7d76\u5bfe\u7684\u306a\u8c4a\u304b\u3055\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u3042\u308b\u57fa\u6e96\u70b9\uff08\u53c2\u7167\u70b9\uff09\u304b\u3089\u306e\u5909\u5316\u91cf\u300d\u3067\u5e78\u4e0d\u5e78\u3092\u5224\u65ad\u3059\u308b\u3002\u5e74\u53ce500\u4e07\u5186\u306e\u4eba\u304c600\u4e07\u5186\u306b\u306a\u3063\u305f\u559c\u3073\u3068\u3001700\u4e07\u5186\u306e\u4eba\u304c600\u4e07\u5186\u306b\u4e0b\u304c\u3063\u305f\u60b2\u3057\u307f\u306f\u3001\u540c\u3058\u300c600\u4e07\u5186\u300d\u3068\u3044\u3046\u72b6\u614b\u3067\u3082\u5927\u304d\u304f\u7570\u306a\u308b\u3002\u3069\u3053\u3092\u53c2\u7167\u70b9\u306b\u8a2d\u5b9a\u3059\u308b\u304b\u3067\u3001\u9867\u5ba2\u306e\u611f\u60c5\u306f\u5287\u7684\u306b\u5909\u308f\u308b\u3002\u8ca9\u58f2\u306b\u304a\u3044\u3066\u300c\u5b9a\u4fa1\u300d\u300c\u65e7\u4fa1\u683c\u300d\u300c\u7af6\u5408\u4fa1\u683c\u300d\u306e\u3069\u308c\u3092\u53c2\u7167\u70b9\u306b\u3059\u308b\u304b\u306f\u3001\u6226\u7565\u7684\u306b\u8a2d\u8a08\u3067\u304d\u308b\u3002<\/span><\/div>\n<\/div>\n<div style=\"display: flex; gap: 16px; margin-bottom: 24px; align-items: flex-start;\">\n<div style=\"width: 40px; height: 40px; border-radius: 50%; background: #0d3d3d; border: 3px solid #00b8b8; display: inline-flex; align-items: center; justify-content: center; font-size: 13px; font-weight: bold; color: #fff; flex-shrink: 0;\">3<\/div>\n<div style=\"flex: 1; padding-top: 6px;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 1px; margin-bottom: 4px; display: block;\">\u78ba\u7387\u52a0\u91cd\uff08Probability Weighting\uff09\u2500\u2500 \u5c0f\u78ba\u7387\u3092\u904e\u5927\u306b\u3001\u4e2d\u78ba\u7387\u3092\u904e\u5c0f\u306b\u8a55\u4fa1\u3059\u308b<\/span><br \/><span style=\"font-size: 14px; color: #444; line-height: 1.7;\">\u4eba\u306f\u78ba\u7387\u3092\u5ba2\u89b3\u7684\u306b\u6271\u3048\u306a\u3044\u30021%\u306e\u5f53\u9078\u78ba\u7387\uff08\u5b9d\u304f\u3058\uff09\u306f\u5b9f\u969b\u3088\u308a\u9ad8\u304f\u611f\u3058\u300195%\u306e\u6210\u529f\u78ba\u7387\u306f\u4f4e\u304f\u611f\u3058\u3066\u3057\u307e\u3046\u3002\u3053\u308c\u304c\u300c\u30ea\u30b9\u30af\u30bc\u30ed\u52b9\u679c\u300d\u3092\u751f\u3080\u3002\u300c99%\u5b89\u5168\u300d\u3088\u308a\u300c\u5b8c\u5168\u7121\u6599\u30fb\u5b8c\u5168\u8fd4\u91d1\u4fdd\u8a3c\u300d\u306e\u307b\u3046\u304c\u5f37\u304f\u97ff\u304f\u7406\u7531\u3060\u3002\u526f\u696d\u3067\u3082\u300c\u307b\u307c\u78ba\u5b9f\u306b\u5f97\u3089\u308c\u308b\u30dc\u30fc\u30ca\u30b9\u300d\u3088\u308a\u300c\u5b8c\u5168\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u300d\u3068\u6253\u3061\u51fa\u3057\u305f\u307b\u3046\u304c\u3001\u884c\u52d5\u559a\u8d77\u529b\u304c\u9ad8\u3044\u5834\u5408\u304c\u3042\u308b\u3002<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; align-items: center; gap: 12px; margin: 48px 0 20px; padding-bottom: 12px; border-bottom: 2px solid #267a7a;\"><span style=\"width: 36px; height: 36px; background: #0d3d3d; border-radius: 2px; display: inline-flex; align-items: center; justify-content: center; font-size: 16px; flex-shrink: 0;\">\ud83d\udccb<\/span><br \/><span style=\"font-size: 19px; font-weight: bold; color: #0d3d3d;\">\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u306e\u5b9f\u4f8b<\/span><\/div>\n<div style=\"background: #f4f9f9; border: 1px solid #b8d8d8; border-left: 4px solid #267a7a; border-radius: 8px; padding: 24px 28px; margin: 20px 0;\"><span style=\"font-size: 11px; font-weight: bold; color: #267a7a; letter-spacing: 2px; margin-bottom: 10px; display: block;\">CASE 01 \u2500\u2500 Amazon\u306e\u300c\u4eca\u3059\u3050\u6ce8\u6587\u3057\u306a\u3044\u3068\u5728\u5eab\u304c\u306a\u304f\u306a\u308b\u300d\u8868\u793a<\/span>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8;\">Amazon\u306f\u5546\u54c1\u30da\u30fc\u30b8\u306b\u300c\u6b8b\u308a3\u70b9\u300d\u300c\u3042\u30682\u6642\u9593\u3067\u914d\u9001\u7279\u5178\u7d42\u4e86\u300d\u3068\u3044\u3046\u8868\u793a\u3092\u6226\u7565\u7684\u306b\u914d\u7f6e\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u640d\u5931\u56de\u907f\u3092\u76f4\u63a5\u523a\u6fc0\u3059\u308b\u8a2d\u8a08\u3060\u3002\u300c\u8cb7\u3046\u559c\u3073\u300d\u3088\u308a\u300c\u8cb7\u3048\u306a\u304f\u306a\u308b\u6050\u6016\u300d\u3092\u524d\u9762\u306b\u51fa\u3059\u3053\u3068\u3067\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u52a0\u901f\u3055\u305b\u308b\u3002\u884c\u52d5\u79d1\u5b66\u8005\u306e\u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30bb\u30a4\u30e9\u30fc\uff08Richard Thaler\u30012017\u5e74\u30ce\u30fc\u30d9\u30eb\u7d4c\u6e08\u5b66\u8cde\uff09\u306e\u7814\u7a76\u3067\u3082\u793a\u3055\u308c\u3066\u3044\u308b\u3068\u304a\u308a\u3001\u5e0c\u5c11\u6027\u3068\u640d\u5931\u30d5\u30ec\u30fc\u30e0\u306e\u7d44\u307f\u5408\u308f\u305b\u306f\u8cfc\u8cb7\u8ee2\u63db\u7387\u3092\u5927\u5e45\u306b\u9ad8\u3081\u308b\u3002Amazon\u306f\u3053\u306e\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u306b\u57fa\u3065\u304fUI\u8a2d\u8a08\u3092\u3001\u5546\u54c1\u30e9\u30f3\u30ad\u30f3\u30b0\u30fb\u30bf\u30a4\u30e0\u30bb\u30fc\u30eb\u30fb\u30d7\u30e9\u30a4\u30e0\u7279\u5178\u306a\u3069\u5168\u65b9\u4f4d\u306b\u5c55\u958b\u3057\u3066\u3044\u308b\u3002<\/p>\n<\/div>\n<div style=\"background: #f4f9f9; border: 1px solid #b8d8d8; border-left: 4px solid #267a7a; border-radius: 8px; padding: 24px 28px; margin: 20px 0;\"><span style=\"font-size: 11px; font-weight: bold; color: #267a7a; letter-spacing: 2px; margin-bottom: 10px; display: block;\">CASE 02 \u2500\u2500 \u4fdd\u967a\u696d\u754c\u306e\u300c\u640d\u5931\u30d5\u30ec\u30fc\u30e0\u300d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8;\">\u30ab\u30fc\u30cd\u30de\u30f3\u3068\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\u306e\u7814\u7a76\u3092\u5fdc\u7528\u3057\u305f\u5b9f\u9a13\uff08Rothman &amp; Salovey, 1997\uff09\u3067\u306f\u3001\u540c\u3058\u5065\u5eb7\u8a3a\u65ad\u306e\u53d7\u8a3a\u52e7\u5968\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u3082\u300c\u53d7\u8a3a\u3059\u308c\u3070\u75c5\u6c17\u3092\u65e9\u671f\u767a\u898b\u3067\u304d\u308b\uff08\u5229\u5f97\u30d5\u30ec\u30fc\u30e0\uff09\u300d\u3088\u308a\u300c\u53d7\u8a3a\u3057\u306a\u3051\u308c\u3070\u75c5\u6c17\u3092\u898b\u9003\u3059\u30ea\u30b9\u30af\u304c\u3042\u308b\uff08\u640d\u5931\u30d5\u30ec\u30fc\u30e0\uff09\u300d\u306e\u307b\u3046\u304c\u3001\u884c\u52d5\u559a\u8d77\u7387\u304c\u7d0430%\u9ad8\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u305f\u3002\u751f\u547d\u4fdd\u967a\u30fb\u304c\u3093\u4fdd\u967a\u306eCM\u304c\u300c\u6b8b\u3055\u308c\u305f\u5bb6\u65cf\u304c\u56f0\u308b\u300d\u300c\u3042\u306a\u305f\u306b\u4f55\u304b\u3042\u3063\u305f\u3068\u304d\u300d\u3068\u3044\u3046\u8a9e\u308a\u53e3\u3092\u591a\u7528\u3059\u308b\u306e\u306f\u3001\u3053\u306e\u640d\u5931\u30d5\u30ec\u30fc\u30e0\u3092\u610f\u56f3\u7684\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u305f\u3081\u3060\u3002\u640d\u5931\u3092\u5177\u4f53\u7684\u306b\u30a4\u30e1\u30fc\u30b8\u3055\u305b\u308b\u3053\u3068\u304c\u3001\u884c\u52d5\u3092\u5f8c\u62bc\u3057\u3059\u308b\u5f37\u529b\u306a\u30c9\u30e9\u30a4\u30d0\u30fc\u3068\u306a\u308b\u3002<\/p>\n<\/div>\n<div style=\"display: flex; align-items: center; gap: 12px; margin: 48px 0 20px; padding-bottom: 12px; border-bottom: 2px solid #267a7a;\"><span style=\"width: 36px; height: 36px; background: #0d3d3d; border-radius: 2px; display: inline-flex; align-items: center; justify-content: center; font-size: 16px; flex-shrink: 0;\">\u2699\ufe0f<\/span><br \/><span style=\"font-size: 19px; font-weight: bold; color: #0d3d3d;\">\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u6d3b\u7528\u6cd5<\/span><\/div>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8; margin: 0 0 20px;\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u306f\u3001\u500b\u4eba\u304c\u904b\u55b6\u3059\u308b\u30b9\u30e2\u30fc\u30eb\u30d3\u30b8\u30cd\u30b9\u3067\u3053\u305d\u529b\u3092\u767a\u63ee\u3059\u308b\u3002\u5927\u4f01\u696d\u306e\u3088\u3046\u306a\u77e5\u540d\u5ea6\u304c\u306a\u304f\u3066\u3082\u3001\u8a00\u8449\u306e\u8a2d\u8a08\u6b21\u7b2c\u3067\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u5f8c\u62bc\u3057\u3067\u304d\u308b\u3002\u4ee5\u4e0b\u306e\u5b9f\u88c5\u65b9\u6cd5\u306f\u4eca\u65e5\u304b\u3089\u4f7f\u3048\u308b\u5373\u52b9\u6027\u306e\u9ad8\u3044\u624b\u6cd5\u3060\u3002<\/p>\n<div style=\"background: #e8f4f4; border: 1px solid #b8d8d8; border-radius: 8px; padding: 28px; margin: 24px 0;\"><span style=\"font-size: 12px; font-weight: bold; color: #0d3d3d; letter-spacing: 2px; margin-bottom: 12px; display: block;\">\u25b7 \u4eca\u65e5\u304b\u3089\u4f7f\u3048\u308b\u5b9f\u88c5\u65b9\u6cd5<\/span>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>LP\u30fb\u30bb\u30fc\u30eb\u30b9\u6587\u7ae0\u3092\u300c\u640d\u5931\u30d5\u30ec\u30fc\u30e0\u300d\u3067\u66f8\u304d\u76f4\u3059\u3002<\/strong>\u300c\u3053\u306e\u30b3\u30fc\u30b9\u3067\u67085\u4e07\u5186\u7a3c\u3052\u307e\u3059\u300d\u3088\u308a\u300c\u3053\u306e\u30b9\u30ad\u30eb\u304c\u306a\u3044\u3068\u3001\u526f\u696d\u3067\u7a3c\u3052\u308b\u6642\u671f\u3092\u6bce\u67085\u4e07\u5186\u5206\u9003\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u300d\u3068\u8868\u73fe\u3059\u308b\u3002\u7372\u5f97\u3088\u308a\u640d\u5931\u306e\u56de\u907f\u3092\u8a34\u3048\u308b\u3053\u3068\u3067\u3001\u884c\u52d5\u559a\u8d77\u529b\u304c\u4e0a\u304c\u308b\u3002<\/li>\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>\u4fa1\u683c\u306e\u53c2\u7167\u70b9\u3092\u610f\u56f3\u7684\u306b\u8a2d\u8a08\u3059\u308b\u3002<\/strong>\u5358\u306b\u300c\u6708\u984d9,800\u5186\u300d\u3068\u63d0\u793a\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u901a\u5e3814,800\u5186 \u2192 \u4eca\u6708\u9650\u308a9,800\u5186\u300d\u3068\u53c2\u7167\u70b9\u3092\u4f5c\u308b\u3002\u307e\u305f\u306f\u300c\u30ab\u30d5\u30a72\u676f\u5206\u3067\u3001\u5c02\u9580\u30b9\u30ad\u30eb\u304c\u8eab\u306b\u3064\u304f\u300d\u3068\u65e5\u5e38\u30b3\u30b9\u30c8\u3092\u53c2\u7167\u70b9\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u4fa1\u683c\u306e\u300c\u9ad8\u3055\u300d\u306e\u77e5\u899a\u3092\u5909\u3048\u3089\u308c\u308b\u3002<\/li>\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>\u300c\u5b8c\u5168\u8fd4\u91d1\u4fdd\u8a3c\u300d\u3067\u30ea\u30b9\u30af\u30bc\u30ed\u3092\u6f14\u51fa\u3059\u308b\u3002<\/strong>\u78ba\u7387\u52a0\u91cd\u306e\u7279\u6027\u304b\u3089\u3001\u4eba\u306f\u300c\u307b\u307c\u78ba\u5b9f\u300d\u3088\u308a\u300c\u5b8c\u5168\u306a\u30bc\u30ed\u30ea\u30b9\u30af\u300d\u306b\u5f37\u304f\u53cd\u5fdc\u3059\u308b\u3002\u300c30\u65e5\u9593\u5168\u984d\u8fd4\u91d1\u4fdd\u8a3c\u300d\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u3067\u3001\u8cfc\u5165\u306e\u5fc3\u7406\u7684\u969c\u58c1\u3092\u5287\u7684\u306b\u4e0b\u3052\u3089\u308c\u308b\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u8ca9\u58f2\u30fb\u30b3\u30fc\u30c1\u30f3\u30b0\u306e\u521d\u56de\u7533\u8fbc\u307f\u306b\u7279\u306b\u6709\u52b9\u3060\u3002<\/li>\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>\u7de0\u3081\u5207\u308a\u3068\u640d\u5931\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u300c\u671f\u9593\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u300d\u3092\u4f5c\u308b\u3002<\/strong>\u300c\u4eca\u9031\u672b\u3067\u52df\u96c6\u7d42\u4e86\u300d\u300c\u6b8b\u5e2d2\u540d\u300d\u3068\u3044\u3046\u8868\u793a\u306f\u3001\u53c2\u52a0\u3067\u304d\u306a\u304f\u306a\u308b\u3068\u3044\u3046\u640d\u5931\u3092\u5177\u4f53\u5316\u3059\u308b\u3002\u305f\u3060\u3057\u3001\u5618\u306e\u7de0\u3081\u5207\u308a\u306f\u4fe1\u983c\u3092\u640d\u306a\u3044\u9577\u671f\u7684\u306b\u9006\u52b9\u679c\u3002\u5b9f\u969b\u306e\u5b9a\u54e1\u30fb\u671f\u9593\u3068\u9023\u52d5\u3055\u305b\u308b\u3053\u3068\u304c\u524d\u63d0\u3060\u3002<\/li>\n<\/ul>\n<\/div>\n<div style=\"background: #fff8e6; border: 1px solid #f0d060; border-left: 4px solid #d4a000; border-radius: 8px; padding: 24px 28px; margin: 24px 0;\"><span style=\"font-size: 12px; font-weight: bold; color: #a07000; letter-spacing: 1px; margin-bottom: 10px; display: block;\">\u26a0\ufe0f \u4f7f\u3044\u3059\u304e\u308b\u3068\u9006\u52b9\u679c\u306b\u306a\u308b\u30b1\u30fc\u30b9<\/span>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8;\">\u640d\u5931\u30d5\u30ec\u30fc\u30e0\u306f\u5f37\u529b\u3060\u304c\u3001\u4f7f\u3044\u65b9\u3092\u8aa4\u308b\u3068\u9867\u5ba2\u3092\u300c\u6050\u6016\u3067\u52d5\u304b\u3059\u300d\u64cd\u4f5c\u7684\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u8ee2\u843d\u3059\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u5b9f\u614b\u306e\u306a\u3044\u5371\u6a5f\u611f\u3092\u717d\u308b\uff08\u300c\u4eca\u3059\u3050\u3084\u3089\u306a\u3044\u3068\u624b\u9045\u308c\u300d\u300c\u3042\u306a\u305f\u306f\u640d\u3092\u3057\u7d9a\u3051\u3066\u3044\u308b\u300d\uff09\u3001\u67b6\u7a7a\u306e\u6b8b\u5e2d\u30fb\u7de0\u3081\u5207\u308a\u3092\u7e70\u308a\u8fd4\u3059\u3001\u3068\u3044\u3063\u305f\u624b\u6cd5\u306f\u77ed\u671f\u7684\u306b\u52b9\u3044\u3066\u3082\u9577\u671f\u7684\u306a\u4fe1\u983c\u3092\u7834\u58ca\u3059\u308b\u3002\u30ab\u30fc\u30cd\u30de\u30f3\u81ea\u8eab\u3082\u3001\u640d\u5931\u56de\u907f\u3092\u5229\u7528\u3057\u305f\u30ca\u30c3\u30b8\uff08\u884c\u52d5\u8a2d\u8a08\uff09\u306f\u300c\u9078\u629e\u306e\u81ea\u7531\u3092\u4fdd\u3061\u306a\u304c\u3089\u8a98\u5c0e\u3059\u308b\u300d\u502b\u7406\u7684\u6587\u8108\u3067\u306e\u4f7f\u7528\u304c\u524d\u63d0\u3060\u3068\u8ff0\u3079\u3066\u3044\u308b\u3002\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u7279\u306b\u300c\u30ea\u30d4\u30fc\u30c8\u30fb\u53e3\u30b3\u30df\u30fb\u4fe1\u983c\u300d\u304c\u8cc7\u7523\u3067\u3042\u308a\u3001\u6050\u6016\u8a34\u6c42\u306e\u591a\u7528\u306f\u9577\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u306b\u76f4\u7d50\u3059\u308b\u3002\u640d\u5931\u30d5\u30ec\u30fc\u30e0\u306f\u300c\u672c\u5f53\u306b\u9867\u5ba2\u304c\u640d\u3092\u3057\u3066\u3044\u308b\u4e8b\u5b9f\u300d\u3092\u4e01\u5be7\u306b\u4f1d\u3048\u308b\u624b\u6bb5\u3068\u3057\u3066\u4f7f\u3046\u3079\u304d\u3060\u3002<\/p>\n<\/div>\n<div style=\"background: #0d3d3d; color: #fff; border-radius: 8px; padding: 36px; margin: 40px 0;\"><span style=\"font-size: 11px; letter-spacing: 4px; color: #00b8b8; margin-bottom: 16px; display: block;\">SUMMARY \u2500\u2500 \u307e\u3068\u3081<\/span><br \/><span style=\"font-size: 18px; font-weight: bold; margin-bottom: 16px; color: #fff; display: block;\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6 \u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"padding: 8px 0 8px 20px; position: relative; font-size: 14px; color: rgba(255,255,255,0.85); border-bottom: 1px solid rgba(255,255,255,0.1); list-style: none;\">\u25c6 \u4eba\u306f\u300c\u5f97\u308b\u559c\u3073\u300d\u3088\u308a\u300c\u5931\u3046\u6050\u6016\u300d\u3092\u7d042\u500d\u5f37\u304f\u611f\u3058\u308b\u3002\u30ab\u30fc\u30cd\u30de\u30f3\u3068\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\u304c1979\u5e74\u306b\u8a3c\u660e\u3057\u305f\u3053\u306e\u640d\u5931\u56de\u907f\u306e\u539f\u7406\u304c\u3001\u3059\u3079\u3066\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u6839\u5e95\u306b\u3042\u308b\u3002<\/li>\n<li style=\"padding: 8px 0 8px 20px; position: relative; font-size: 14px; color: rgba(255,255,255,0.85); border-bottom: 1px solid rgba(255,255,255,0.1); list-style: none;\">\u25c6 \u53c2\u7167\u70b9\u30fb\u78ba\u7387\u306e\u8a2d\u8a08\u6b21\u7b2c\u3067\u9867\u5ba2\u306e\u611f\u60c5\u306f\u5927\u304d\u304f\u5909\u308f\u308b\u3002\u4fa1\u683c\u30fb\u30ea\u30b9\u30af\u30fb\u30e1\u30ea\u30c3\u30c8\u3092\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u3067\u63d0\u793a\u3059\u308b\u304b\u304c\u3001\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u300c\u58f2\u308c\u308b\u8a00\u8449\u300d\u306e\u672c\u8cea\u3060\u3002<\/li>\n<li style=\"padding: 8px 0 8px 20px; position: relative; font-size: 14px; color: rgba(255,255,255,0.85); border-bottom: 1px solid rgba(255,255,255,0.1); list-style: none;\">\u25c6 \u640d\u5931\u30d5\u30ec\u30fc\u30e0\u306f\u5f37\u529b\u306a\u6b66\u5668\u3060\u304c\u3001\u502b\u7406\u7684\u306b\u4f7f\u3046\u3053\u3068\u304c\u9577\u671f\u7684\u4fe1\u983c\u3092\u751f\u3080\u3002\u300c\u672c\u5f53\u306b\u9867\u5ba2\u304c\u88ab\u308b\u640d\u5931\u300d\u3092\u8aa0\u5b9f\u306b\u4f1d\u3048\u308b\u624b\u6bb5\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u6761\u4ef6\u3060\u3002<\/li>\n<\/ul>\n<\/div>\n<div style=\"border: 2px solid #0d3d3d; border-radius: 8px; padding: 28px; margin: 32px 0; text-align: center;\"><span style=\"font-size: 17px; font-weight: bold; color: #0d3d3d; margin-bottom: 10px; display: block;\">\u5fc3\u7406\u5b66\u306e\u77e5\u8b58\u3092\u3001\u58f2\u4e0a\u306b\u5909\u3048\u305f\u3044\u65b9\u3078<\/span><br \/><span style=\"font-size: 14px; color: #444; margin-bottom: 18px; display: block;\">\u5b9f\u88c5\u30b7\u30ea\u30fc\u30ba\u306fnote\u3067\u8ca9\u58f2\u4e2d\u3002<br \/>\u7406\u8ad6\u306e\u89e3\u8aac\u3067\u306f\u306a\u304f\u3001\u4eca\u65e5\u3059\u3050\u4f7f\u3048\u308b\u884c\u52d5\u3060\u3051\u3092\u66f8\u3044\u3066\u3044\u307e\u3059\u3002<\/span><br \/><a style=\"display: inline-block; background: #0d3d3d; color: #fff; padding: 13px 36px; border-radius: 4px; font-weight: bold; font-size: 14px; text-decoration: none;\" href=\"https:\/\/note.com\/fukugyo_maigo\/n\/nce348a7b2791\" target=\"_blank\" rel=\"noopener\">note\u3092\u8aad\u3080 \u2192<\/a><\/div>\n<div style=\"background: #f4f9f9; border: 1px solid #b8d8d8; border-radius: 8px; padding: 20px 24px; margin: 32px 0;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 2px; margin-bottom: 6px; display: block;\">\ud83d\udd14 NEXT<\/span><br \/><span style=\"font-size: 15px; font-weight: bold; color: #0d3d3d; display: block;\">\u6b21\u56de\uff1a\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9<\/span><\/div>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"NuqXWL22w9\"><a href=\"https:\/\/team-y5.com\/fukugyo-sensei\/psych-status-quo-bias\/\">\u3010\u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 No.27\u3011\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\u2500\u2500\u300c\u5909\u3048\u306a\u3044\u300d\u9078\u629e\u304c\u9867\u5ba2\u884c\u52d5\u3068\u526f\u696d\u505c\u6ede\u3092\u751f\u3080\u7406\u7531<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3010\u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 No.27\u3011\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\u2500\u2500\u300c\u5909\u3048\u306a\u3044\u300d\u9078\u629e\u304c\u9867\u5ba2\u884c\u52d5\u3068\u526f\u696d\u505c\u6ede\u3092\u751f\u3080\u7406\u7531&#8221; &#8212; \u526f\u696d\u5148\u751f\" src=\"https:\/\/team-y5.com\/fukugyo-sensei\/psych-status-quo-bias\/embed\/#?secret=UhNt8hgckc#?secret=NuqXWL22w9\" data-secret=\"NuqXWL22w9\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"BUSINESS PSYCHOLOGY \u2500\u2500 \u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 \u2500\u2500 No.26 \u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6 \u4eba\u306f\u300c\u5f97\u308b\u3053\u3068\u300d\u3088\u308a\u300c\u5931\u3046\u3053\u3068\u300d\u306b2\u500d\u4ee5\u4e0a\u654f\u611f\u306b\u53cd\u5fdc\u3059\u308b\u3002\u3053\u306e\u975e\u5bfe\u79f0\u306a\u611f\u60c5\u306e\u69cb\u9020\u304c\u3001\u3042\u3089\u3086\u308b\u8cfc\u8cb7\u5224\u65ad\u3092\u652f\u914d\u3057\u3066\u3044\u308b\u3002 \u884c\u52d5 [&hellip;]","protected":false},"author":1,"featured_media":2386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[786],"tags":[1585,2118,1958,1681,1332],"class_list":["post-1314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-psychology","tag-1585","tag-2118","tag-1958","tag-1681","tag-1332"],"_links":{"self":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/1314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/comments?post=1314"}],"version-history":[{"count":3,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/1314\/revisions"}],"predecessor-version":[{"id":3615,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/1314\/revisions\/3615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/media\/2386"}],"wp:attachment":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/media?parent=1314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/categories?post=1314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/tags?post=1314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}