{"id":1320,"date":"2026-02-02T04:00:00","date_gmt":"2026-02-01T19:00:00","guid":{"rendered":"https:\/\/team-y5.com\/fukugyo-sensei\/?p=1320"},"modified":"2026-03-20T09:44:45","modified_gmt":"2026-03-20T00:44:45","slug":"psych-status-quo-bias","status":"publish","type":"post","link":"https:\/\/team-y5.com\/fukugyo-sensei\/psych-status-quo-bias\/","title":{"rendered":"\u3010\u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 No.27\u3011\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\u2500\u2500\u300c\u5909\u3048\u306a\u3044\u300d\u9078\u629e\u304c\u9867\u5ba2\u884c\u52d5\u3068\u526f\u696d\u505c\u6ede\u3092\u751f\u3080\u7406\u7531"},"content":{"rendered":"<div style=\"font-family: 'Noto Sans JP','Hiragino Kaku Gothic ProN',sans-serif; color: #1a1a1a; line-height: 1.9; font-size: 15px; max-width: 780px; margin: 0 auto;\">\n<div style=\"background: linear-gradient(160deg,#0d3d3d 0%,#1a5c5c 100%); color: #fff; padding: 56px 40px; border-radius: 4px; margin-bottom: 40px; position: relative; overflow: hidden; border-bottom: 3px solid #00b8b8;\"><span style=\"font-size: 11px; letter-spacing: 4px; color: #00b8b8; margin-bottom: 16px; display: block;\">BUSINESS PSYCHOLOGY \u2500\u2500 \u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 \u2500\u2500 No.27<\/span>\n<h1 style=\"font-size: 32px; font-weight: 900; margin: 0 0 16px 0; line-height: 1.3; color: #fff;\">\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9<\/h1>\n<p style=\"font-size: 14px; color: rgba(255,255,255,0.7); line-height: 1.8;\">\u4eba\u306f\u300c\u5909\u3048\u306a\u3044\u300d\u3053\u3068\u3092\u7121\u610f\u8b58\u306b\u9078\u3076\u3002<br \/>\u305d\u306e\u5fc3\u7406\u3092\u77e5\u308c\u3070\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3068\u81ea\u5206\u306e\u505c\u6ede\u3001\u4e21\u65b9\u3092\u52d5\u304b\u305b\u308b\u3002<\/p>\n<p><span style=\"display: inline-block; border: 1px solid #00b8b8; color: #00b8b8; font-size: 11px; padding: 4px 12px; border-radius: 2px; margin-top: 20px; letter-spacing: 2px;\">\u884c\u52d5\u7d4c\u6e08\u5b66\u7cfb<\/span><\/p>\n<\/div>\n<div style=\"background: #0d3d3d; color: #fff; border-radius: 8px; padding: 32px; margin: 32px 0;\"><span style=\"font-size: 11px; letter-spacing: 3px; color: #00b8b8; margin-bottom: 12px; display: block;\">DEFINITION \u2500\u2500 \u5b9a\u7fa9<\/span>\n<p style=\"font-size: 16px; line-height: 1.9; color: rgba(255,255,255,0.9);\">\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\uff08Status Quo Bias\uff09\u3068\u306f\u3001\u5909\u5316\u3084\u65b0\u3057\u3044\u9078\u629e\u80a2\u3088\u308a\u3082\u300c\u4eca\u306e\u72b6\u614b\u3092\u4fdd\u3064\u3053\u3068\u300d\u3092\u904e\u5ea6\u306b\u597d\u3080\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3067\u3042\u308b\u3002\u884c\u52d5\u7d4c\u6e08\u5b66\u8005\u306e\u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30bc\u30c3\u30af\u30cf\u30a6\u30b6\u30fc\uff08Richard Zeckhauser\uff09\u3068\u30a6\u30a3\u30ea\u30a2\u30e0\u30fb\u30b5\u30df\u30e5\u30a8\u30eb\u30bd\u30f3\uff08William Samuelson\uff09\u304c1988\u5e74\u306b\u767a\u8868\u3057\u305f\u8ad6\u6587\u300cStatus Quo Bias in Decision Making\u300d\u3067\u521d\u3081\u3066\u4f53\u7cfb\u7684\u306b\u5b9a\u7fa9\u3057\u305f\u3002\u5909\u5316\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u5229\u76ca\u3088\u308a\u3082\u3001\u5909\u5316\u306b\u3088\u3063\u3066\u751f\u3058\u308b\u300c\u640d\u5931\u300d\u3092\u5fc3\u7406\u7684\u306b\u5927\u304d\u304f\u898b\u7a4d\u3082\u308b\u300c\u640d\u5931\u56de\u907f\u6027\u300d\uff08Loss Aversion\uff09\u3068\u6df1\u304f\u7d50\u3073\u3064\u3044\u3066\u304a\u308a\u3001\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\uff08Daniel Kahneman\uff09\u3068\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\uff08Amos Tversky\uff09\u306e\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u3068\u3082\u5bc6\u63a5\u306b\u95a2\u9023\u3059\u308b\u3002\u73fe\u72b6\u304c\u57fa\u6e96\u70b9\uff08Reference Point\uff09\u3068\u306a\u308a\u3001\u305d\u3053\u304b\u3089\u306e\u9038\u8131\u306f\u3059\u3079\u3066\u30ea\u30b9\u30af\u3068\u611f\u3058\u3089\u308c\u308b\u3002<\/p>\n<\/div>\n<div style=\"display: flex; align-items: center; gap: 12px; margin: 48px 0 20px; padding-bottom: 12px; border-bottom: 2px solid #267a7a;\"><span style=\"width: 36px; height: 36px; background: #0d3d3d; border-radius: 2px; display: inline-flex; align-items: center; justify-content: center; font-size: 16px; flex-shrink: 0;\">\ud83e\udde0<\/span><br \/><span style=\"font-size: 19px; font-weight: bold; color: #0d3d3d;\">\u306a\u305c\u4eba\u306f\u305d\u3046\u52d5\u304f\u306e\u304b \u2500\u2500 \u30e1\u30ab\u30cb\u30ba\u30e0<\/span><\/div>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8; margin: 0 0 24px 0;\">\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\u306f\u3001\u8907\u6570\u306e\u5fc3\u7406\u30e1\u30ab\u30cb\u30ba\u30e0\u304c\u7d61\u307f\u5408\u3063\u3066\u767a\u52d5\u3059\u308b\u3002\u5358\u306a\u308b\u300c\u9762\u5012\u304f\u3055\u3044\u300d\u3067\u306f\u306a\u304f\u3001\u8133\u306e\u6df1\u3044\u3068\u3053\u308d\u3067\u8d77\u304d\u3066\u3044\u308b\u8a8d\u77e5\u7684\u30d7\u30ed\u30bb\u30b9\u3060\u3002<\/p>\n<div style=\"margin: 24px 0;\">\n<div style=\"display: flex; gap: 16px; margin-bottom: 24px; align-items: flex-start;\">\n<div style=\"width: 40px; height: 40px; border-radius: 50%; background: #0d3d3d; border: 3px solid #00b8b8; display: inline-flex; align-items: center; justify-content: center; font-size: 13px; font-weight: bold; color: #fff; flex-shrink: 0;\">1<\/div>\n<div style=\"flex: 1; padding-top: 6px;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 1px; margin-bottom: 4px; display: block;\">\u640d\u5931\u56de\u907f\u6027 \u2500\u2500 \u5909\u5316\u306e\u30b3\u30b9\u30c8\u30922\u500d\u4ee5\u4e0a\u306b\u611f\u3058\u308b<\/span><br \/><span style=\"font-size: 14px; color: #444; line-height: 1.7;\">\u30ab\u30fc\u30cd\u30de\u30f3\u3068\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\u306e\u7814\u7a76\u306b\u3088\u308c\u3070\u3001\u4eba\u306f\u300c\u540c\u984d\u306e\u5229\u76ca\u3092\u5f97\u308b\u559c\u3073\u300d\u3088\u308a\u3082\u300c\u540c\u984d\u306e\u640d\u5931\u3092\u88ab\u308b\u75db\u307f\u300d\u3092\u7d042\u301c2.5\u500d\u5f37\u304f\u611f\u3058\u308b\u3002\u30d7\u30e9\u30f3\u306e\u5207\u308a\u66ff\u3048\u3084\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u79fb\u884c\u306f\u3001\u305f\u3068\u3048\u5ba2\u89b3\u7684\u306b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u3063\u3066\u3082\u300c\u4eca\u6301\u3063\u3066\u3044\u308b\u3082\u306e\u3092\u5931\u3046\u611f\u899a\u300d\u3068\u3057\u3066\u8133\u304c\u51e6\u7406\u3059\u308b\u3002\u305d\u306e\u5fc3\u7406\u7684\u30b3\u30b9\u30c8\u304c\u3001\u884c\u52d5\u3092\u6b62\u3081\u308b\u6700\u5927\u306e\u58c1\u306b\u306a\u308b\u3002\u526f\u696d\u3092\u59cb\u3081\u3088\u3046\u3068\u3057\u305f\u77ac\u9593\u306b\u300c\u4eca\u306e\u5b89\u5b9a\u3092\u5931\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3068\u611f\u3058\u308b\u306e\u3082\u3001\u3053\u306e\u640d\u5931\u56de\u907f\u6027\u304c\u50cd\u3044\u3066\u3044\u308b\u304b\u3089\u3060\u3002<\/span><\/div>\n<\/div>\n<div style=\"display: flex; gap: 16px; margin-bottom: 24px; align-items: flex-start;\">\n<div style=\"width: 40px; height: 40px; border-radius: 50%; background: #0d3d3d; border: 3px solid #00b8b8; display: inline-flex; align-items: center; justify-content: center; font-size: 13px; font-weight: bold; color: #fff; flex-shrink: 0;\">2<\/div>\n<div style=\"flex: 1; padding-top: 6px;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 1px; margin-bottom: 4px; display: block;\">\u4fdd\u6709\u52b9\u679c\u3068\u73fe\u72b6\u306e\u300c\u7279\u5225\u8996\u300d\u2500\u2500 \u4eca\u3042\u308b\u3082\u306e\u306f\u904e\u5927\u8a55\u4fa1\u3055\u308c\u308b<\/span><br \/><span style=\"font-size: 14px; color: #444; line-height: 1.7;\">\u30ab\u30fc\u30cd\u30de\u30f3\u3089\u306e\u300c\u30de\u30b0\u30ab\u30c3\u30d7\u5b9f\u9a13\u300d\uff081990\u5e74\uff09\u3067\u306f\u3001\u30de\u30b0\u30ab\u30c3\u30d7\u3092\u6240\u6709\u3057\u3066\u3044\u308b\u30b0\u30eb\u30fc\u30d7\u304c\u8a2d\u5b9a\u3057\u305f\u58f2\u5374\u4fa1\u683c\u306f\u3001\u8cfc\u5165\u610f\u6b32\u306e\u3042\u308b\u30b0\u30eb\u30fc\u30d7\u306e\u63d0\u793a\u4fa1\u683c\u306e\u7d042\u500d\u3060\u3063\u305f\u3002\u4eba\u306f\u300c\u4eca\u81ea\u5206\u304c\u6301\u3063\u3066\u3044\u308b\u3082\u306e\u30fb\u4f7f\u3063\u3066\u3044\u308b\u3082\u306e\u30fb\u3084\u3063\u3066\u3044\u308b\u3053\u3068\u300d\u3092\u5ba2\u89b3\u7684\u4fa1\u5024\u4ee5\u4e0a\u306b\u8a55\u4fa1\u3059\u308b\u3002\u3053\u308c\u304c\u73fe\u72b6\u3092\u300c\u57fa\u6e96\u70b9\u300d\u3068\u3057\u3066\u56fa\u5b9a\u3059\u308b\u3002\u4eca\u306e\u4ed5\u4e8b\u3001\u4eca\u306e\u7fd2\u6163\u3001\u4eca\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u3001\u306a\u305c\u304b\u300c\u640d\u300d\u306b\u611f\u3058\u3089\u308c\u308b\u5fc3\u7406\u7684\u6839\u62e0\u306f\u3053\u3053\u306b\u3042\u308b\u3002<\/span><\/div>\n<\/div>\n<div style=\"display: flex; gap: 16px; margin-bottom: 24px; align-items: flex-start;\">\n<div style=\"width: 40px; height: 40px; border-radius: 50%; background: #0d3d3d; border: 3px solid #00b8b8; display: inline-flex; align-items: center; justify-content: center; font-size: 13px; font-weight: bold; color: #fff; flex-shrink: 0;\">3<\/div>\n<div style=\"flex: 1; padding-top: 6px;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 1px; margin-bottom: 4px; display: block;\">\u8a8d\u77e5\u7684\u4e0d\u5354\u548c\u306e\u56de\u907f \u2500\u2500 \u300c\u5909\u3048\u306a\u3044\u7406\u7531\u300d\u3092\u5f8c\u4ed8\u3051\u3067\u4f5c\u308b<\/span><br \/><span style=\"font-size: 14px; color: #444; line-height: 1.7;\">\u5fc3\u7406\u5b66\u8005\u30ec\u30aa\u30f3\u30fb\u30d5\u30a7\u30b9\u30c6\u30a3\u30f3\u30ac\u30fc\uff08Leon Festinger\uff09\u304c\u63d0\u5531\u3057\u305f\u8a8d\u77e5\u7684\u4e0d\u5354\u548c\u7406\u8ad6\u306b\u3088\u308c\u3070\u3001\u4eba\u306f\u81ea\u5206\u306e\u884c\u52d5\u3068\u4fe1\u5ff5\u304c\u77db\u76fe\u3059\u308b\u3068\u5f37\u3044\u4e0d\u5feb\u611f\u3092\u899a\u3048\u3001\u305d\u308c\u3092\u89e3\u6d88\u3057\u3088\u3046\u3068\u3059\u308b\u3002\u73fe\u72b6\u3092\u5909\u3048\u306a\u3044\u9078\u629e\u3092\u3057\u305f\u5f8c\u3001\u8133\u306f\u300c\u5909\u3048\u306a\u304f\u3066\u3088\u304b\u3063\u305f\u7406\u7531\u300d\u3092\u81ea\u52d5\u7684\u306b\u751f\u6210\u3059\u308b\u3002\u3053\u306e\u81ea\u5df1\u6b63\u5f53\u5316\u304c\u7e70\u308a\u8fd4\u3055\u308c\u308b\u307b\u3069\u3001\u73fe\u72b6\u3078\u306e\u57f7\u7740\u306f\u5f37\u5316\u3055\u308c\u3001\u65b0\u3057\u3044\u9078\u629e\u80a2\u306e\u8a55\u4fa1\u306f\u3069\u3093\u3069\u3093\u4f4e\u304f\u306a\u308b\u3002\u526f\u696d\u3084\u30d3\u30b8\u30cd\u30b9\u8ee2\u63db\u3092\u5148\u5ef6\u3070\u3057\u306b\u3057\u7d9a\u3051\u308b\u4eba\u304c\u300c\u4eca\u306f\u30bf\u30a4\u30df\u30f3\u30b0\u3058\u3083\u306a\u3044\u300d\u3068\u611f\u3058\u308b\u306e\u306f\u3001\u307e\u3055\u306b\u3053\u306e\u69cb\u9020\u3060\u3002<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; align-items: center; gap: 12px; margin: 48px 0 20px; padding-bottom: 12px; border-bottom: 2px solid #267a7a;\"><span style=\"width: 36px; height: 36px; background: #0d3d3d; border-radius: 2px; display: inline-flex; align-items: center; justify-content: center; font-size: 16px; flex-shrink: 0;\">\ud83d\udccb<\/span><br \/><span style=\"font-size: 19px; font-weight: bold; color: #0d3d3d;\">\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u306e\u5b9f\u4f8b<\/span><\/div>\n<div style=\"background: #f4f9f9; border: 1px solid #b8d8d8; border-left: 4px solid #267a7a; border-radius: 8px; padding: 24px 28px; margin: 20px 0;\"><span style=\"font-size: 11px; font-weight: bold; color: #267a7a; letter-spacing: 2px; margin-bottom: 10px; display: block;\">CASE 01 \u2500\u2500 \u5e74\u91d1\u306e\u300c\u30c7\u30d5\u30a9\u30eb\u30c8\u52a0\u5165\u5236\u5ea6\u300d\u3068\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u5927\u5b9f\u9a13<\/span>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8;\">\u30d6\u30ea\u30b8\u30c3\u30c8\u30fb\u30de\u30c9\u30ea\u30a2\u30f3\uff08Brigitte Madrian\uff09\u3068\u30c7\u30cb\u30b9\u30fb\u30b7\u30fc\uff08Dennis Shea\uff09\u304c2001\u5e74\u306b\u767a\u8868\u3057\u305f\u7814\u7a76\u306f\u3001\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\u306e\u5a01\u529b\u3092\u5982\u5b9f\u306b\u793a\u3059\u3002\u3042\u308b\u5927\u4f01\u696d\u3067401(k)\u5e74\u91d1\u30d7\u30e9\u30f3\u306e\u52a0\u5165\u65b9\u5f0f\u3092\u300c\u30aa\u30d7\u30c8\u30a4\u30f3\uff08\u81ea\u5206\u3067\u7533\u3057\u8fbc\u3080\uff09\u300d\u304b\u3089\u300c\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\uff08\u81ea\u52d5\u52a0\u5165\u30fb\u8f9e\u3081\u305f\u3051\u308c\u3070\u7533\u8acb\uff09\u300d\u306b\u5909\u3048\u305f\u3060\u3051\u3067\u3001\u52a0\u5165\u7387\u304c49%\u304b\u308986%\u3078\u3068\u6025\u4e0a\u6607\u3057\u305f\u3002\u5236\u5ea6\u306e\u4e2d\u8eab\u306f\u4f55\u3082\u5909\u308f\u3063\u3066\u3044\u306a\u3044\u3002\u5909\u308f\u3063\u305f\u306e\u306f\u300c\u30c7\u30d5\u30a9\u30eb\u30c8\uff08\u521d\u671f\u8a2d\u5b9a\uff09\u300d\u3060\u3051\u3060\u3002\u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30bb\u30a4\u30e9\u30fc\u3068\u30ad\u30e3\u30b9\u30fb\u30b5\u30f3\u30b9\u30c6\u30a3\u30fc\u30f3\u306f\u3053\u308c\u3092\u300c\u30ca\u30c3\u30b8\u300d\u3068\u547c\u3073\u30012017\u5e74\u306b\u30bb\u30a4\u30e9\u30fc\u306f\u30ce\u30fc\u30d9\u30eb\u7d4c\u6e08\u5b66\u8cde\u3092\u53d7\u8cde\u3057\u305f\u3002\u30c7\u30d5\u30a9\u30eb\u30c8\u3092\u8a2d\u8a08\u3059\u308b\u8005\u304c\u3001\u4eba\u3005\u306e\u884c\u52d5\u3092\u8a2d\u8a08\u3059\u308b\u3002\u3053\u308c\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u300c\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u5f8c\u306e\u81ea\u52d5\u8ab2\u91d1\u300d\u306b\u3082\u5fdc\u7528\u3055\u308c\u3066\u3044\u308b\u539f\u7406\u3060\u3002<\/p>\n<\/div>\n<div style=\"background: #f4f9f9; border: 1px solid #b8d8d8; border-left: 4px solid #267a7a; border-radius: 8px; padding: 24px 28px; margin: 20px 0;\"><span style=\"font-size: 11px; font-weight: bold; color: #267a7a; letter-spacing: 2px; margin-bottom: 10px; display: block;\">CASE 02 \u2500\u2500 Netflix\u306e\u89e3\u7d04\u3057\u306b\u304f\u3044UI\u8a2d\u8a08\u3068\u7d99\u7d9a\u7387\u306e\u95a2\u4fc2<\/span>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8;\">Netflix\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u591a\u304f\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u300c\u4f7f\u3044\u7d9a\u3051\u308b\u3053\u3068\u300d\u304c\u30c7\u30d5\u30a9\u30eb\u30c8\u72b6\u614b\u306b\u306a\u308b\u3088\u3046\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u3002\u89e3\u7d04\u30da\u30fc\u30b8\u3078\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3092\u3042\u3048\u3066\u8907\u6570\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3001\u300c\u672c\u5f53\u306b\u89e3\u7d04\u3057\u307e\u3059\u304b\uff1f\u3042\u306a\u305f\u304c\u8996\u8074\u4e2d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3053\u3061\u3089\u3067\u3059\u300d\u3068\u3044\u3046\u78ba\u8a8d\u753b\u9762\u3092\u631f\u3080\u3002\u3053\u308c\u306f\u9867\u5ba2\u3092\u9a19\u3057\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\u3092\u81ea\u7136\u306b\u6d3b\u7528\u3057\u305f\u8a2d\u8a08\u3060\u3002\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u8abf\u67fb\uff082018\u5e74\uff09\u306b\u3088\u308c\u3070\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306e\u89e3\u7d04\u7387\u306f\u3001\u89e3\u7d04\u624b\u9806\u304c1\u30b9\u30c6\u30c3\u30d7\u5897\u3048\u308b\u3054\u3068\u306b\u7d0415\u301c20%\u4f4e\u4e0b\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3068\u3055\u308c\u308b\u3002\u307e\u305f\u3001\u30a2\u30de\u30be\u30f3\u30fb\u30d7\u30e9\u30a4\u30e0\u304c\u300c\u89e3\u7d04\u3057\u3066\u3082\u3042\u306a\u305f\u306e\u7279\u5178\u306f\u3007\u65e5\u9593\u6b8b\u308a\u307e\u3059\u300d\u3068\u8868\u793a\u3059\u308b\u306e\u3082\u3001\u300c\u4eca\u6301\u3063\u3066\u3044\u308b\u3082\u306e\u3092\u5931\u3046\u300d\u611f\u899a\u3092\u524d\u9762\u306b\u51fa\u3057\u3001\u73fe\u72b6\u7dad\u6301\u3092\u4fc3\u3059\u5178\u578b\u7684\u306a\u624b\u6cd5\u3060\u3002<\/p>\n<\/div>\n<div style=\"display: flex; align-items: center; gap: 12px; margin: 48px 0 20px; padding-bottom: 12px; border-bottom: 2px solid #267a7a;\"><span style=\"width: 36px; height: 36px; background: #0d3d3d; border-radius: 2px; display: inline-flex; align-items: center; justify-content: center; font-size: 16px; flex-shrink: 0;\">\u2699\ufe0f<\/span><br \/><span style=\"font-size: 19px; font-weight: bold; color: #0d3d3d;\">\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u6d3b\u7528\u6cd5<\/span><\/div>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8; margin: 0 0 16px 0;\">\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\u306f\u300c\u77e5\u3063\u3066\u3044\u308b\u5074\u300d\u304c\u5727\u5012\u7684\u306b\u6709\u5229\u306b\u306a\u308b\u5fc3\u7406\u3060\u3002\u9867\u5ba2\u306e\u884c\u52d5\u8a2d\u8a08\u306b\u7d44\u307f\u8fbc\u3080\u3060\u3051\u3067\u3001\u7d99\u7d9a\u7387\u30fb\u6210\u7d04\u7387\u30fb\u5358\u4fa1\u306e\u5168\u3066\u3092\u5f15\u304d\u4e0a\u3052\u3089\u308c\u308b\u3002<\/p>\n<div style=\"background: #e8f4f4; border: 1px solid #b8d8d8; border-radius: 8px; padding: 28px; margin: 24px 0;\"><span style=\"font-size: 12px; font-weight: bold; color: #0d3d3d; letter-spacing: 2px; margin-bottom: 12px; display: block;\">\u25b7 \u4eca\u65e5\u304b\u3089\u4f7f\u3048\u308b\u5b9f\u88c5\u65b9\u6cd5<\/span>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>\u30c7\u30d5\u30a9\u30eb\u30c8\u3092\u300c\u7d99\u7d9a\u300d\u306b\u8a2d\u5b9a\u3059\u308b\uff1a<\/strong>\u30b3\u30f3\u30b5\u30eb\u3084\u8b1b\u5ea7\u306e\u8ca9\u58f2\u6642\u3001\u5358\u767a\u3067\u306f\u306a\u304f\u300c\u6708\u984d\u7d99\u7d9a\u30d7\u30e9\u30f3\u300d\u3092\u30c7\u30d5\u30a9\u30eb\u30c8\u9078\u629e\u80a2\u3068\u3057\u3066\u63d0\u793a\u3059\u308b\u3002\u300c\u5358\u767a\u306b\u5909\u66f4\u3057\u305f\u3044\u5834\u5408\u306f\u3053\u3061\u3089\u300d\u3068\u3044\u3046\u69cb\u9020\u306b\u3059\u308b\u3060\u3051\u3067\u3001\u7d99\u7d9a\u7387\u304c\u5927\u5e45\u306b\u5909\u308f\u308b\u3002\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u5f62\u5f0f\u306e\u8a2d\u8a08\u304c\u9375\u3002<\/li>\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>\u300c\u5931\u3046\u3082\u306e\u300d\u3092\u53ef\u8996\u5316\u3057\u3066\u884c\u52d5\u3092\u4fc3\u3059\uff1a<\/strong>\u898b\u8fbc\u307f\u5ba2\u306b\u65b0\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u6848\u3059\u308b\u969b\u3001\u300c\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u300d\u3060\u3051\u3067\u306a\u304f\u300c\u4eca\u306e\u307e\u307e\u3067\u306f\u5931\u3044\u7d9a\u3051\u308b\u3082\u306e\uff08\u6642\u9593\u30fb\u53ce\u5165\u30fb\u6a5f\u4f1a\uff09\u300d\u3092\u5177\u4f53\u7684\u306b\u6570\u5024\u5316\u3057\u3066\u898b\u305b\u308b\u3002\u640d\u5931\u306e\u660e\u793a\u306f\u5229\u5f97\u306e\u5f37\u8abf\u3088\u308a\u884c\u52d5\u8ee2\u63db\u3092\u7d042\u500d\u4fc3\u3059\uff08\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u306b\u57fa\u3065\u304f\u5b9f\u8df5\u7684\u5fdc\u7528\uff09\u3002<\/li>\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>\u7121\u6599\u4f53\u9a13\u2192\u81ea\u52d5\u79fb\u884c\u306e\u8a2d\u8a08\u3067\u53c2\u5165\u969c\u58c1\u3092\u4e0b\u3052\u308b\uff1a<\/strong>\u526f\u696d\u306e\u521d\u56de\u30bb\u30c3\u30b7\u30e7\u30f3\u3084\u6559\u6750\u306e\u4e00\u90e8\u3092\u300c\u307e\u305a\u7121\u6599\u3067\u4f53\u9a13\u300d\u3055\u305b\u3001\u305d\u306e\u72b6\u614b\u3092\u300c\u30c7\u30d5\u30a9\u30eb\u30c8\uff08\u73fe\u72b6\uff09\u300d\u306b\u3059\u308b\u3002\u4e00\u5ea6\u4f53\u9a13\u3057\u305f\u72b6\u614b\u304c\u57fa\u6e96\u70b9\u306b\u306a\u308c\u3070\u3001\u305d\u3053\u304b\u3089\u96e2\u8131\u3059\u308b\u3053\u3068\u3078\u306e\u5fc3\u7406\u7684\u30b3\u30b9\u30c8\u304c\u751f\u307e\u308c\u308b\u3002\u300c\u7d99\u7d9a\u3057\u306a\u3044\u7406\u7531\u304c\u306a\u3044\u72b6\u614b\u300d\u3092\u4f5c\u308b\u3053\u3068\u304c\u30b4\u30fc\u30eb\u3060\u3002<\/li>\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>\u81ea\u5206\u81ea\u8eab\u306e\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\u3092\u8a8d\u8b58\u3057\u3066\u526f\u696d\u306b\u8e0f\u307f\u51fa\u3059\uff1a<\/strong>\u300c\u526f\u696d\u3092\u59cb\u3081\u305f\u3044\u300d\u3068\u601d\u3044\u306a\u304c\u3089\u52d5\u3051\u306a\u3044\u4eba\u306e\u591a\u304f\u306f\u3001\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\u306e\u88ab\u5bb3\u8005\u3060\u3002\u300c\u4eca\u306e\u5b89\u5b9a\u3092\u5931\u3046\u300d\u3068\u3044\u3046\u67b6\u7a7a\u306e\u640d\u5931\u306b\u652f\u914d\u3055\u308c\u3066\u3044\u308b\u3002\u89e3\u6c7a\u7b56\u306f\u300c\u5b8c\u5168\u79fb\u884c\u300d\u3067\u306f\u306a\u304f\u300c\u6975\u5c0f\u306e\u4e00\u6b69\u300d\u3002\u67081\u4e07\u5186\u306e\u526f\u696d\u53ce\u5165\u3067\u3082\u3001\u73fe\u72b6\u306e\u57fa\u6e96\u70b9\u304c\u66f8\u304d\u63db\u308f\u308a\u3001\u884c\u52d5\u304c\u52a0\u901f\u3059\u308b\u3002<\/li>\n<\/ul>\n<\/div>\n<div style=\"background: #fff8e6; border: 1px solid #f0d060; border-left: 4px solid #d4a000; border-radius: 8px; padding: 24px 28px; margin: 24px 0;\"><span style=\"font-size: 12px; font-weight: bold; color: #a07000; letter-spacing: 1px; margin-bottom: 10px; display: block;\">\u26a0\ufe0f \u4f7f\u3044\u3059\u304e\u308b\u3068\u9006\u52b9\u679c\u306b\u306a\u308b\u30b1\u30fc\u30b9<\/span>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8;\">\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\u3092\u6d3b\u7528\u3057\u305f\u8a2d\u8a08\u304c\u300c\u30c0\u30fc\u30af\u30d1\u30bf\u30fc\u30f3\u300d\u306b\u8ee2\u843d\u3059\u308b\u30e9\u30a4\u30f3\u306f\u3001\u9867\u5ba2\u304c\u300c\u6c17\u3065\u3044\u305f\u3089\u8ab2\u91d1\u3055\u308c\u3066\u3044\u305f\u300d\u300c\u89e3\u7d04\u3067\u304d\u306a\u3044\u300d\u3068\u611f\u3058\u305f\u77ac\u9593\u3060\u3002FTC\uff08\u7c73\u9023\u90a6\u53d6\u5f15\u59d4\u54e1\u4f1a\uff09\u306f2023\u5e74\u3001\u610f\u56f3\u7684\u306b\u89e3\u7d04\u3092\u56f0\u96e3\u306b\u3059\u308bUI\u8a2d\u8a08\u3092\u898f\u5236\u3059\u308b\u300c\u30af\u30ea\u30c3\u30af\u30fb\u30c8\u30a5\u30fc\u30fb\u30ad\u30e3\u30f3\u30bb\u30eb\u300d\u30eb\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u305f\u3002\u65e5\u672c\u3067\u3082\u7279\u5b9a\u5546\u53d6\u5f15\u6cd5\u306e\u6539\u6b63\u3067\u3001\u5b9a\u671f\u8cfc\u5165\u306e\u89e3\u7d04\u59a8\u5bb3\u306f\u51e6\u5206\u5bfe\u8c61\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u502b\u7406\u7684\u306a\u4f7f\u3044\u65b9\u306e\u57fa\u6e96\u306f\u30b7\u30f3\u30d7\u30eb\u3060\u3002\u300c\u9867\u5ba2\u304c\u81ea\u5206\u3067\u9078\u3093\u3067\u7d99\u7d9a\u3057\u3066\u3044\u308b\u72b6\u614b\u300d\u3092\u4f5c\u308b\u3053\u3068\u3002\u300c\u6c17\u3065\u304b\u306a\u3044\u3046\u3061\u306b\u7e1b\u3089\u308c\u3066\u3044\u308b\u72b6\u614b\u300d\u3092\u4f5c\u308b\u3053\u3068\u3067\u306f\u306a\u3044\u3002\u7d99\u7d9a\u7387\u3092\u4e0a\u3052\u305f\u3044\u306a\u3089\u3001\u89e3\u7d04\u3092\u96e3\u3057\u304f\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u52aa\u529b\u304c\u672c\u8cea\u3060\u3002\u77ed\u671f\u7684\u306a\u89e3\u7d04\u9632\u6b62\u3088\u308a\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u69cb\u7bc9\u304c\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u306e\u6301\u7d9a\u7684\u6210\u9577\u306b\u3064\u306a\u304c\u308b\u3002<\/p>\n<\/div>\n<div style=\"background: #0d3d3d; color: #fff; border-radius: 8px; padding: 36px; margin: 40px 0;\"><span style=\"font-size: 11px; letter-spacing: 4px; color: #00b8b8; margin-bottom: 16px; display: block;\">SUMMARY \u2500\u2500 \u307e\u3068\u3081<\/span><br \/><span style=\"font-size: 18px; font-weight: bold; margin-bottom: 16px; color: #fff; display: block;\">\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9 \u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"padding: 8px 0 8px 20px; position: relative; font-size: 14px; color: rgba(255,255,255,0.85); border-bottom: 1px solid rgba(255,255,255,0.1); list-style: none;\">\u25c6 \u4eba\u306f\u5909\u5316\u306b\u3088\u308b\u300c\u5229\u76ca\u300d\u3088\u308a\u300c\u640d\u5931\u300d\u3092\u7d042\u500d\u91cd\u304f\u611f\u3058\u308b\u3002\u30b5\u30df\u30e5\u30a8\u30eb\u30bd\u30f3\uff06\u30bc\u30c3\u30af\u30cf\u30a6\u30b6\u30fc\u306e\u7814\u7a76\u304c\u793a\u3059\u901a\u308a\u3001\u73fe\u72b6\u304c\u57fa\u6e96\u70b9\u3068\u306a\u308a\u3001\u305d\u3053\u304b\u3089\u306e\u9038\u8131\u306f\u3059\u3079\u3066\u30ea\u30b9\u30af\u3068\u3057\u3066\u51e6\u7406\u3055\u308c\u308b\u3002<\/li>\n<li style=\"padding: 8px 0 8px 20px; position: relative; font-size: 14px; color: rgba(255,255,255,0.85); border-bottom: 1px solid rgba(255,255,255,0.1); list-style: none;\">\u25c6 \u30c7\u30d5\u30a9\u30eb\u30c8\uff08\u521d\u671f\u8a2d\u5b9a\uff09\u306e\u8a2d\u8a08\u304c\u884c\u52d5\u3092\u652f\u914d\u3059\u308b\u3002\u5e74\u91d1\u52a0\u5165\u7387\u304c49%\u219286%\u306b\u8df3\u306d\u4e0a\u304c\u3063\u305f\u30ca\u30c3\u30b8\u306e\u5b9f\u9a13\u304c\u8a3c\u660e\u3059\u308b\u3088\u3046\u306b\u3001\u300c\u4f55\u3082\u3057\u306a\u304b\u3063\u305f\u7d50\u679c\u3069\u3046\u306a\u308b\u304b\u300d\u3092\u8a2d\u8a08\u3059\u308b\u8005\u304c\u9867\u5ba2\u884c\u52d5\u3092\u8a2d\u8a08\u3059\u308b\u3002<\/li>\n<li style=\"padding: 8px 0 8px 20px; position: relative; font-size: 14px; color: rgba(255,255,255,0.85); border-bottom: 1px solid rgba(255,255,255,0.1); list-style: none;\">\u25c6 \u81ea\u5206\u81ea\u8eab\u304c\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u306e\u88ab\u5bb3\u8005\u3067\u3082\u3042\u308b\u3002\u526f\u696d\u30fb\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u305b\u306a\u3044\u300c\u30bf\u30a4\u30df\u30f3\u30b0\u5f85\u3061\u300d\u306e\u6b63\u4f53\u306f\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\u3060\u3002\u6975\u5c0f\u306e\u884c\u52d5\u3067\u57fa\u6e96\u70b9\u3092\u66f8\u304d\u63db\u3048\u308b\u3053\u3068\u304c\u3001\u5909\u5316\u306e\u5f15\u304d\u91d1\u306b\u306a\u308b\u3002<\/li>\n<\/ul>\n<\/div>\n<div style=\"border: 2px solid #0d3d3d; border-radius: 8px; padding: 28px; margin: 32px 0; text-align: center;\"><span style=\"font-size: 17px; font-weight: bold; color: #0d3d3d; margin-bottom: 10px; display: block;\">\u5fc3\u7406\u5b66\u306e\u77e5\u8b58\u3092\u3001\u58f2\u4e0a\u306b\u5909\u3048\u305f\u3044\u65b9\u3078<\/span><br \/><span style=\"font-size: 14px; color: #444; margin-bottom: 18px; display: block;\">\u5b9f\u88c5\u30b7\u30ea\u30fc\u30ba\u306fnote\u3067\u8ca9\u58f2\u4e2d\u3002<br \/>\u7406\u8ad6\u306e\u89e3\u8aac\u3067\u306f\u306a\u304f\u3001\u4eca\u65e5\u3059\u3050\u4f7f\u3048\u308b\u884c\u52d5\u3060\u3051\u3092\u66f8\u3044\u3066\u3044\u307e\u3059\u3002<\/span><br \/><a style=\"display: inline-block; background: #0d3d3d; color: #fff; padding: 13px 36px; border-radius: 4px; font-weight: bold; font-size: 14px; text-decoration: none;\" href=\"https:\/\/note.com\/fukugyo_maigo\/n\/n40937f3bc448\" target=\"_blank\" rel=\"noopener\">note\u3092\u8aad\u3080 \u2192<\/a><\/div>\n<div style=\"background: #f4f9f9; border: 1px solid #b8d8d8; border-radius: 8px; padding: 20px 24px; margin: 32px 0;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 2px; margin-bottom: 6px; display: block;\">\ud83d\udd14 NEXT<\/span><br \/><span style=\"font-size: 15px; font-weight: bold; color: #0d3d3d; display: block;\">\u6b21\u56de\uff1a\u4fdd\u6709\u52b9\u679c<\/span><\/div>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Z35Z5unjuq\"><a href=\"https:\/\/team-y5.com\/fukugyo-sensei\/psych-endowment-effect\/\">\u3010\u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 No.28\u3011\u4fdd\u6709\u52b9\u679c\u2500\u2500\u300c\u6240\u6709\u3057\u305f\u77ac\u9593\u300d\u4fa1\u5024\u306f2\u500d\u306b\u306a\u308b<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3010\u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 No.28\u3011\u4fdd\u6709\u52b9\u679c\u2500\u2500\u300c\u6240\u6709\u3057\u305f\u77ac\u9593\u300d\u4fa1\u5024\u306f2\u500d\u306b\u306a\u308b&#8221; &#8212; \u526f\u696d\u5148\u751f\" src=\"https:\/\/team-y5.com\/fukugyo-sensei\/psych-endowment-effect\/embed\/#?secret=MWf0ipOMyl#?secret=Z35Z5unjuq\" data-secret=\"Z35Z5unjuq\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"BUSINESS PSYCHOLOGY \u2500\u2500 \u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 \u2500\u2500 No.27 \u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9 \u4eba\u306f\u300c\u5909\u3048\u306a\u3044\u300d\u3053\u3068\u3092\u7121\u610f\u8b58\u306b\u9078\u3076\u3002\u305d\u306e\u5fc3\u7406\u3092\u77e5\u308c\u3070\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3068\u81ea\u5206\u306e\u505c\u6ede\u3001\u4e21\u65b9\u3092\u52d5\u304b\u305b\u308b\u3002 \u884c\u52d5\u7d4c\u6e08\u5b66\u7cfb DEFINI [&hellip;]","protected":false},"author":1,"featured_media":2385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[786],"tags":[1295,2120,2119,1526,1332],"class_list":["post-1320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-psychology","tag-1295","tag-2120","tag-2119","tag-1526","tag-1332"],"_links":{"self":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/1320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/comments?post=1320"}],"version-history":[{"count":3,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/1320\/revisions"}],"predecessor-version":[{"id":3616,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/1320\/revisions\/3616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/media\/2385"}],"wp:attachment":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/media?parent=1320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/categories?post=1320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/tags?post=1320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}