{"id":1415,"date":"2026-02-03T04:00:00","date_gmt":"2026-02-02T19:00:00","guid":{"rendered":"https:\/\/team-y5.com\/fukugyo-sensei\/?p=1415"},"modified":"2026-03-20T09:45:23","modified_gmt":"2026-03-20T00:45:23","slug":"psych-endowment-effect","status":"publish","type":"post","link":"https:\/\/team-y5.com\/fukugyo-sensei\/psych-endowment-effect\/","title":{"rendered":"\u3010\u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 No.28\u3011\u4fdd\u6709\u52b9\u679c\u2500\u2500\u300c\u6240\u6709\u3057\u305f\u77ac\u9593\u300d\u4fa1\u5024\u306f2\u500d\u306b\u306a\u308b"},"content":{"rendered":"<div style=\"font-family: 'Noto Sans JP','Hiragino Kaku Gothic ProN',sans-serif; color: #1a1a1a; line-height: 1.9; font-size: 15px; max-width: 780px; margin: 0 auto;\">\n<div style=\"background: linear-gradient(160deg,#0d3d3d 0%,#1a5c5c 100%); color: #fff; padding: 56px 40px; border-radius: 4px; margin-bottom: 40px; position: relative; overflow: hidden; border-bottom: 3px solid #00b8b8;\"><span style=\"font-size: 11px; letter-spacing: 4px; color: #00b8b8; margin-bottom: 16px; display: block;\">BUSINESS PSYCHOLOGY \u2500\u2500 \u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 \u2500\u2500 No.28<\/span>\n<h1 style=\"font-size: 32px; font-weight: 900; margin: 0 0 16px 0; line-height: 1.3; color: #fff;\">\u4fdd\u6709\u52b9\u679c<\/h1>\n<p style=\"font-size: 14px; color: rgba(255,255,255,0.7); line-height: 1.8;\">\u300c\u81ea\u5206\u306e\u3082\u306e\u306b\u306a\u3063\u305f\u77ac\u9593\u300d\u3001\u4eba\u306f\u4fa1\u5024\u30922\u500d\u4ee5\u4e0a\u306b\u611f\u3058\u308b\u3002<br \/>\u6240\u6709\u3068\u3044\u3046\u611f\u899a\u304c\u3001\u5224\u65ad\u3092\u6b6a\u3081\u3001\u8cfc\u8cb7\u30fb\u89e3\u7d04\u30fb\u7d99\u7d9a\u306e\u3059\u3079\u3066\u306b\u5f71\u97ff\u3059\u308b\u3002<\/p>\n<p><span style=\"display: inline-block; border: 1px solid #00b8b8; color: #00b8b8; font-size: 11px; padding: 4px 12px; border-radius: 2px; margin-top: 20px; letter-spacing: 2px;\">\u884c\u52d5\u7d4c\u6e08\u5b66\u7cfb<\/span><\/p>\n<\/div>\n<div style=\"background: #0d3d3d; color: #fff; border-radius: 8px; padding: 32px; margin: 32px 0;\"><span style=\"font-size: 11px; letter-spacing: 3px; color: #00b8b8; margin-bottom: 12px; display: block;\">DEFINITION \u2500\u2500 \u5b9a\u7fa9<\/span>\n<p style=\"font-size: 16px; line-height: 1.9; color: rgba(255,255,255,0.9);\">\u4fdd\u6709\u52b9\u679c\uff08Endowment Effect\uff09\u3068\u306f\u3001\u4eba\u304c\u3042\u308b\u7269\u3092\u6240\u6709\u3057\u305f\u77ac\u9593\u304b\u3089\u3001\u305d\u306e\u7269\u306b\u5bfe\u3057\u3066\u6240\u6709\u524d\u3088\u308a\u3082\u9ad8\u3044\u4fa1\u5024\u3092\u4ed8\u4e0e\u3057\u3066\u3057\u307e\u3046\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u306e\u3053\u3068\u3002\u884c\u52d5\u7d4c\u6e08\u5b66\u8005\u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30bb\u30a4\u30e9\u30fc\uff08Richard Thaler\uff09\u304c1980\u5e74\u306b\u547d\u540d\u30fb\u63d0\u5531\u3057\u3001\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\uff08Daniel Kahneman\uff09\u3068\u30b8\u30e3\u30c3\u30af\u30fb\u30cd\u30c3\u30c1\uff08Jack Knetsch\uff09\u3068\u306e\u5171\u540c\u5b9f\u9a13\u306b\u3088\u3063\u3066\u5b9f\u8a3c\u3055\u308c\u305f\u3002\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u306b\u304a\u3051\u308b\u300c\u640d\u5931\u56de\u907f\uff08Loss Aversion\uff09\u300d\u3092\u6839\u62e0\u3068\u3057\u3001\u300c\u624b\u653e\u3059\u3053\u3068\u306e\u75db\u307f\u300d\u304c\u300c\u624b\u306b\u5165\u308c\u308b\u559c\u3073\u300d\u306e\u7d042\u500d\u306e\u91cd\u307f\u3092\u6301\u3064\u3068\u3055\u308c\u308b\u3002\u5358\u306a\u308b\u611b\u7740\u3068\u306f\u7570\u306a\u308a\u3001\u6240\u6709\u3068\u3044\u3046\u4e8b\u5b9f\u3060\u3051\u3067\u4fa1\u5024\u8a55\u4fa1\u304c\u8df3\u306d\u4e0a\u304c\u308b\u70b9\u304c\u672c\u8cea\u3067\u3042\u308b\u3002<\/p>\n<\/div>\n<div style=\"display: flex; align-items: center; gap: 12px; margin: 48px 0 20px; padding-bottom: 12px; border-bottom: 2px solid #267a7a;\"><span style=\"width: 36px; height: 36px; background: #0d3d3d; border-radius: 2px; display: inline-flex; align-items: center; justify-content: center; font-size: 16px; flex-shrink: 0;\">\ud83e\udde0<\/span><br \/><span style=\"font-size: 19px; font-weight: bold; color: #0d3d3d;\">\u306a\u305c\u4eba\u306f\u305d\u3046\u52d5\u304f\u306e\u304b \u2500\u2500 \u30e1\u30ab\u30cb\u30ba\u30e0<\/span><\/div>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8; margin: 0 0 24px;\">\u30ab\u30fc\u30cd\u30de\u30f3\u3068\u30cd\u30c3\u30c1\u304c1990\u5e74\u306b\u884c\u3063\u305f\u30b3\u30fc\u30d2\u30fc\u30de\u30b0\u30ab\u30c3\u30d7\u306e\u5b9f\u9a13\u306f\u3001\u4fdd\u6709\u52b9\u679c\u3092\u9bae\u3084\u304b\u306b\u8a3c\u660e\u3057\u305f\u53e4\u5178\u7684\u7814\u7a76\u3060\u3002\u53c2\u52a0\u8005\u3092\u300c\u58f2\u308a\u624b\u30b0\u30eb\u30fc\u30d7\u300d\u3068\u300c\u8cb7\u3044\u624b\u30b0\u30eb\u30fc\u30d7\u300d\u306b\u5206\u3051\u3001\u58f2\u308a\u624b\u306b\u306f\u30de\u30b0\u30ab\u30c3\u30d7\u3092\u6e21\u3057\u3066\u300c\u3044\u304f\u3089\u3067\u58f2\u308b\u304b\u300d\u3092\u3001\u8cb7\u3044\u624b\u306b\u306f\u300c\u3044\u304f\u3089\u3067\u8cb7\u3046\u304b\u300d\u3092\u5c0b\u306d\u305f\u3002\u7d50\u679c\u3001\u58f2\u308a\u624b\u306e\u5e0c\u671b\u4fa1\u683c\u306e\u4e2d\u592e\u5024\u306f\u7d047\u30c9\u30eb\u3001\u8cb7\u3044\u624b\u306f\u7d043\u30c9\u30eb\u2500\u2500\u3064\u307e\u308a\u540c\u3058\u30de\u30b0\u30ab\u30c3\u30d7\u306b\u5bfe\u3057\u3001\u6240\u6709\u3057\u3066\u3044\u308b\u3060\u3051\u30672\u500d\u8d85\u306e\u4fa1\u5024\u3092\u611f\u3058\u3066\u3044\u305f\u3002\u306a\u305c\u3053\u306e\u3088\u3046\u306a\u6b6a\u307f\u304c\u751f\u307e\u308c\u308b\u306e\u304b\u3002\u305d\u306e\u30e1\u30ab\u30cb\u30ba\u30e0\u306f3\u6bb5\u968e\u3067\u8aac\u660e\u3067\u304d\u308b\u3002<\/p>\n<div style=\"margin: 24px 0;\">\n<div style=\"display: flex; gap: 16px; margin-bottom: 24px; align-items: flex-start;\">\n<div style=\"width: 40px; height: 40px; border-radius: 50%; background: #0d3d3d; border: 3px solid #00b8b8; display: inline-flex; align-items: center; justify-content: center; font-size: 13px; font-weight: bold; color: #fff; flex-shrink: 0;\">1<\/div>\n<div style=\"flex: 1; padding-top: 6px;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 1px; margin-bottom: 4px; display: block;\">\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u306e\u767a\u52d5<\/span><br \/><span style=\"font-size: 14px; color: #444; line-height: 1.7;\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u306b\u3088\u308c\u3070\u3001\u4eba\u9593\u306f\u300c\u540c\u984d\u306e\u5229\u5f97\u300d\u3088\u308a\u300c\u540c\u984d\u306e\u640d\u5931\u300d\u3092\u7d042\u301c2.5\u500d\u5f37\u304f\u611f\u3058\u308b\u3002\u4f55\u304b\u3092\u624b\u653e\u3059\u3053\u3068\u306f\u300c\u640d\u5931\u300d\u3068\u3057\u3066\u8133\u306b\u51e6\u7406\u3055\u308c\u308b\u305f\u3081\u3001\u6240\u6709\u7269\u3092\u58f2\u308b\u30fb\u89e3\u7d04\u3059\u308b\u30fb\u8ae6\u3081\u308b\u3068\u3044\u3046\u884c\u70ba\u306b\u306f\u5f37\u3044\u5fc3\u7406\u7684\u62b5\u6297\u304c\u751f\u307e\u308c\u308b\u3002\u3053\u306e\u975e\u5bfe\u79f0\u306a\u611f\u60c5\u53cd\u5fdc\u3053\u305d\u304c\u4fdd\u6709\u52b9\u679c\u306e\u6839\u5e79\u3060\u3002\u526f\u696d\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u969b\u3001\u9867\u5ba2\u304c\u300c\u7121\u6599\u671f\u9593\u4e2d\u306b\u4f7f\u3044\u59cb\u3081\u305f\u300d\u3060\u3051\u3067\u3001\u89e3\u7d04\u6642\u306e\u5fc3\u7406\u30b3\u30b9\u30c8\u306f\u8cfc\u5165\u6642\u306e\u559c\u3073\u3092\u4e0a\u56de\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/span><\/div>\n<\/div>\n<div style=\"display: flex; gap: 16px; margin-bottom: 24px; align-items: flex-start;\">\n<div style=\"width: 40px; height: 40px; border-radius: 50%; background: #0d3d3d; border: 3px solid #00b8b8; display: inline-flex; align-items: center; justify-content: center; font-size: 13px; font-weight: bold; color: #fff; flex-shrink: 0;\">2<\/div>\n<div style=\"flex: 1; padding-top: 6px;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 1px; margin-bottom: 4px; display: block;\">\u81ea\u5df1\u53c2\u7167\u52b9\u679c\u3068\u6240\u6709\u611f\u306e\u878d\u5408<\/span><br \/><span style=\"font-size: 14px; color: #444; line-height: 1.7;\">\u4eba\u306f\u81ea\u5206\u304c\u6240\u6709\u3057\u305f\u3082\u306e\u3092\u300c\u81ea\u5df1\u306e\u62e1\u5f35\uff08Extended Self\uff09\u300d\u3068\u3057\u3066\u8a8d\u8b58\u3059\u308b\u3002\u5fc3\u7406\u5b66\u8005\u30e9\u30c3\u30bb\u30eb\u30fb\u30d9\u30eb\u30af\uff08Russell Belk\uff09\u306e\u7814\u7a76\u304c\u793a\u3059\u3088\u3046\u306b\u3001\u6240\u6709\u7269\u306f\u300c\u79c1\u300d\u306e\u4e00\u90e8\u306b\u306a\u308b\u3002\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u30fb\u30b9\u30ad\u30eb\u30bb\u30c3\u30c8\u3067\u3082\u540c\u3058\u3053\u3068\u304c\u8d77\u304d\u308b\u3002\u9867\u5ba2\u304c\u4e00\u5ea6\u624b\u306b\u5165\u308c\u305f\u4fbf\u76ca\u30fb\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30b9\u30c6\u30fc\u30bf\u30b9\u306f\u300c\u81ea\u5206\u306e\u3082\u306e\u300d\u3068\u3057\u3066\u5185\u5728\u5316\u3055\u308c\u3001\u305d\u308c\u3092\u5931\u3046\u6050\u6016\u304c\u7d99\u7d9a\u5229\u7528\u30fb\u8ffd\u52a0\u8cfc\u5165\u306e\u5f37\u529b\u306a\u52d5\u6a5f\u306b\u306a\u308b\u3002<\/span><\/div>\n<\/div>\n<div style=\"display: flex; gap: 16px; margin-bottom: 24px; align-items: flex-start;\">\n<div style=\"width: 40px; height: 40px; border-radius: 50%; background: #0d3d3d; border: 3px solid #00b8b8; display: inline-flex; align-items: center; justify-content: center; font-size: 13px; font-weight: bold; color: #fff; flex-shrink: 0;\">3<\/div>\n<div style=\"flex: 1; padding-top: 6px;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 1px; margin-bottom: 4px; display: block;\">\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\u3068\u306e\u76f8\u4e57\u52b9\u679c<\/span><br \/><span style=\"font-size: 14px; color: #444; line-height: 1.7;\">\u4fdd\u6709\u52b9\u679c\u306f\u300c\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9\uff08Status Quo Bias\uff09\u300d\u3068\u5bc6\u63a5\u306b\u9023\u52d5\u3059\u308b\u3002\u30b5\u30df\u30e5\u30a8\u30eb\u30bd\u30f3\u3068\u30bc\u30c3\u30af\u30cf\u30a6\u30b6\u30fc\u306e1988\u5e74\u306e\u7814\u7a76\u306b\u3088\u308c\u3070\u3001\u4eba\u306f\u5909\u5316\u306b\u3088\u3063\u3066\u751f\u3058\u308b\u640d\u5931\u3092\u5909\u5316\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u5229\u76ca\u3088\u308a\u91cd\u304f\u898b\u7a4d\u3082\u308b\u305f\u3081\u3001\u73fe\u5728\u306e\u72b6\u614b\uff08\uff1d\u4fdd\u6709\u72b6\u614b\uff09\u3092\u5909\u3048\u308b\u3053\u3068\u306b\u5f37\u3044\u62b5\u6297\u3092\u793a\u3059\u3002\u3064\u307e\u308a\u300c\u4eca\u6301\u3063\u3066\u3044\u308b\u3082\u306e\u300d\u3092\u5b88\u308d\u3046\u3068\u3059\u308b\u529b\u304c\u3001\u65b0\u3057\u3044\u9078\u629e\u80a2\u3078\u306e\u79fb\u884c\u3092\u59a8\u3052\u308b\u306e\u3060\u3002\u3053\u306e\u4e8c\u91cd\u306e\u56fa\u5b9a\u529b\u304c\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3084\u9577\u671f\u5951\u7d04\u306e\u89e3\u7d04\u7387\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u5fc3\u7406\u7684\u30a8\u30f3\u30b8\u30f3\u306b\u306a\u308b\u3002<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; align-items: center; gap: 12px; margin: 48px 0 20px; padding-bottom: 12px; border-bottom: 2px solid #267a7a;\"><span style=\"width: 36px; height: 36px; background: #0d3d3d; border-radius: 2px; display: inline-flex; align-items: center; justify-content: center; font-size: 16px; flex-shrink: 0;\">\ud83d\udccb<\/span><br \/><span style=\"font-size: 19px; font-weight: bold; color: #0d3d3d;\">\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u306e\u5b9f\u4f8b<\/span><\/div>\n<div style=\"background: #f4f9f9; border: 1px solid #b8d8d8; border-left: 4px solid #267a7a; border-radius: 8px; padding: 24px 28px; margin: 20px 0;\"><span style=\"font-size: 11px; font-weight: bold; color: #267a7a; letter-spacing: 2px; margin-bottom: 10px; display: block;\">CASE 01 \u2500\u2500 Amazon\u30d7\u30e9\u30a4\u30e0\u300c\u7121\u6599\u4f53\u9a13\u300d\u6226\u7565<\/span>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8;\">Amazon\u30d7\u30e9\u30a4\u30e0\u306e30\u65e5\u9593\u7121\u6599\u4f53\u9a13\u306f\u3001\u4fdd\u6709\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u305f\u8a2d\u8a08\u306e\u5178\u578b\u4f8b\u3060\u3002\u7121\u6599\u671f\u9593\u4e2d\u306b\u30e6\u30fc\u30b6\u30fc\u306f\u7fcc\u65e5\u914d\u9001\u30fbPrime Video\u30fbPrime Music\u3068\u3044\u3063\u305f\u7279\u5178\u3092\u300c\u81ea\u5206\u304c\u6301\u3063\u3066\u3044\u308b\u3082\u306e\u300d\u3068\u3057\u3066\u4eab\u53d7\u3057\u59cb\u3081\u308b\u300230\u65e5\u5f8c\u306b\u300c\u89e3\u7d04\u3059\u308b\uff1d\u5931\u3046\u300d\u3068\u3044\u3046\u9078\u629e\u306b\u76f4\u9762\u3057\u305f\u3068\u304d\u3001\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u304c\u5f37\u304f\u50cd\u304f\u3002Amazon\u306e\u8abf\u67fb\uff082022\u5e74\uff09\u3067\u306f\u3001\u7121\u6599\u4f53\u9a13\u958b\u59cb\u8005\u306e\u7d0477%\u304c\u6709\u6599\u4f1a\u54e1\u3078\u79fb\u884c\u3059\u308b\u3068\u3082\u8a00\u308f\u308c\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u6708\u984d600\u5186\u3092\u6255\u3046\u4fa1\u5024\u304c\u3042\u308b\u304b\u300d\u3067\u306f\u306a\u304f\u300c\u6708\u984d600\u5186\u3092\u6255\u308f\u306a\u3044\u3068\u4eca\u6301\u3063\u3066\u3044\u308b\u3082\u306e\u3092\u5931\u3046\u300d\u3068\u3044\u3046\u640d\u5931\u30d5\u30ec\u30fc\u30e0\u3067\u5224\u65ad\u3057\u3066\u3044\u308b\u3002\u7121\u6599\u3067\u4f7f\u308f\u305b\u308b\u884c\u70ba\u81ea\u4f53\u304c\u300c\u4fdd\u6709\u72b6\u614b\u300d\u3092\u4f5c\u308a\u51fa\u3059\u9ad8\u5ea6\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308b\u3002<\/p>\n<\/div>\n<div style=\"background: #f4f9f9; border: 1px solid #b8d8d8; border-left: 4px solid #267a7a; border-radius: 8px; padding: 24px 28px; margin: 20px 0;\"><span style=\"font-size: 11px; font-weight: bold; color: #267a7a; letter-spacing: 2px; margin-bottom: 10px; display: block;\">CASE 02 \u2500\u2500 \u8eca\u306e\u30c7\u30a3\u30fc\u30e9\u30fc\u306b\u3088\u308b\u300c\u8a66\u4e57\u30fb\u4e00\u9031\u9593\u7121\u6599\u8cb8\u3057\u51fa\u3057\u300d<\/span>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8;\">\u81ea\u52d5\u8eca\u30c7\u30a3\u30fc\u30e9\u30fc\u304c\u884c\u3046\u300c1\u9031\u9593\u306e\u7121\u6599\u8a66\u4e57\u8cb8\u3057\u51fa\u3057\u300d\u306f\u3001\u4fdd\u6709\u52b9\u679c\u3092\u610f\u56f3\u7684\u306b\u5229\u7528\u3057\u305f\u8ca9\u58f2\u6226\u7565\u3068\u3057\u3066\u78ba\u7acb\u3057\u3066\u3044\u308b\u3002\u5b9f\u969b\u306b\u30bb\u30a4\u30e9\u30fc\u81ea\u8eab\u3082\u540c\u69d8\u306e\u4e8b\u4f8b\u3092\u8ad6\u6587\u5185\u3067\u8a00\u53ca\u3057\u3066\u304a\u308a\u3001\u6570\u65e5\u9593\u81ea\u5b85\u3067\u4f7f\u7528\u3057\u305f\u5f8c\u306e\u8cfc\u5165\u6c7a\u5b9a\u7387\u306f\u901a\u5e38\u306e\u8a66\u4e57\u3088\u308a\u3082\u6709\u610f\u306b\u9ad8\u3044\u3068\u3055\u308c\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u99d0\u8eca\u5834\u306e\u3042\u306e\u5834\u6240\u300d\u300c\u901a\u52e4\u8def\u306e\u611f\u899a\u300d\u300c\u5bb6\u65cf\u306e\u53cd\u5fdc\u300d\u3092\u7d4c\u9a13\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u8eca\u3092\u3059\u3067\u306b\u300c\u81ea\u5206\u306e\u6240\u6709\u7269\u300d\u306b\u8fd1\u3044\u611f\u899a\u3067\u8a8d\u8b58\u3057\u59cb\u3081\u308b\u3002\u8fd4\u5374\uff1d\u55aa\u5931\u3068\u3044\u3046\u611f\u899a\u304c\u3001\u8cfc\u5165\u3068\u3044\u3046\u6c7a\u65ad\u3092\u5f8c\u62bc\u3057\u3059\u308b\u306e\u3060\u3002CarMax\u3084\u30c8\u30e8\u30bf\u306e\u5317\u7c73\u30c7\u30a3\u30fc\u30e9\u30fc\u304c\u5c0e\u5165\u3057\u3066\u3044\u308b\u300c5\u65e5\u9593\u8fd4\u54c1\u4fdd\u8a3c\u300d\u3082\u3001\u540c\u3058\u5fc3\u7406\u69cb\u9020\u3092\u9006\u624b\u306b\u53d6\u3063\u305f\u65bd\u7b56\u3068\u8a00\u3048\u308b\u3002<\/p>\n<\/div>\n<div style=\"display: flex; align-items: center; gap: 12px; margin: 48px 0 20px; padding-bottom: 12px; border-bottom: 2px solid #267a7a;\"><span style=\"width: 36px; height: 36px; background: #0d3d3d; border-radius: 2px; display: inline-flex; align-items: center; justify-content: center; font-size: 16px; flex-shrink: 0;\">\u2699\ufe0f<\/span><br \/><span style=\"font-size: 19px; font-weight: bold; color: #0d3d3d;\">\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u6d3b\u7528\u6cd5<\/span><\/div>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8; margin: 0 0 20px;\">\u500b\u4eba\u304c\u904b\u55b6\u3059\u308b\u526f\u696d\u30fb\u30b9\u30e2\u30fc\u30eb\u30d3\u30b8\u30cd\u30b9\u3053\u305d\u3001\u4fdd\u6709\u52b9\u679c\u3092\u6226\u7565\u7684\u306b\u7d44\u307f\u8fbc\u3080\u4f59\u5730\u304c\u5927\u304d\u3044\u3002\u5927\u4f01\u696d\u3088\u308a\u610f\u601d\u6c7a\u5b9a\u304c\u901f\u304f\u3001\u9867\u5ba2\u3068\u306e\u8ddd\u96e2\u304c\u8fd1\u3044\u5206\u3001\u300c\u4fdd\u6709\u611f\u300d\u3092\u4e01\u5be7\u306b\u6f14\u51fa\u3067\u304d\u308b\u304b\u3089\u3060\u3002<\/p>\n<div style=\"background: #e8f4f4; border: 1px solid #b8d8d8; border-radius: 8px; padding: 28px; margin: 24px 0;\"><span style=\"font-size: 12px; font-weight: bold; color: #0d3d3d; letter-spacing: 2px; margin-bottom: 12px; display: block;\">\u25b7 \u4eca\u65e5\u304b\u3089\u4f7f\u3048\u308b\u5b9f\u88c5\u65b9\u6cd5<\/span>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>\u7121\u6599\u304a\u8a66\u3057\u671f\u9593\uff0b\u30d5\u30eb\u6a5f\u80fd\u958b\u653e<\/strong>\uff1a\u6709\u6599\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30af\u30fc\u30eb\u30fb\u30b3\u30fc\u30c1\u30f3\u30b0\u30e1\u30cb\u30e5\u30fc\u3092\u300c7\u301c14\u65e5\u9593\u30d5\u30eb\u4f53\u9a13\u300d\u3068\u3057\u3066\u63d0\u4f9b\u3059\u308b\u3002\u4e00\u90e8\u5236\u9650\u7248\u3067\u306f\u306a\u304f\u3001\u5168\u6a5f\u80fd\u3092\u4f7f\u308f\u305b\u308b\u3053\u3068\u3067\u300c\u4fdd\u6709\u611f\u300d\u304c\u751f\u307e\u308c\u3001\u671f\u9593\u7d42\u4e86\u5f8c\u306e\u7d99\u7d9a\u7387\u304c\u98db\u8e8d\u7684\u306b\u4e0a\u304c\u308b\u3002<\/li>\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>\u300c\u3042\u306a\u305f\u5c02\u7528\u300d\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u6f14\u51fa<\/strong>\uff1a\u63d0\u6848\u66f8\u30fb\u6559\u6750\u30fb\u30d7\u30e9\u30f3\u306b\u9867\u5ba2\u306e\u540d\u524d\u30fb\u72b6\u6cc1\u30fb\u76ee\u6a19\u3092\u76db\u308a\u8fbc\u307f\u3001\u300c\u3053\u308c\u306f\u81ea\u5206\u306e\u305f\u3081\u3060\u3051\u306b\u4f5c\u3089\u308c\u305f\u3082\u306e\u300d\u3068\u611f\u3058\u3055\u305b\u308b\u3002\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u8cc7\u6599\u306f\u4e00\u822c\u8cc7\u6599\u3088\u308a\u8fd4\u54c1\u30fb\u30ad\u30e3\u30f3\u30bb\u30eb\u7387\u304c\u4f4e\u3044\u3053\u3068\u304c\u8907\u6570\u306e\u884c\u52d5\u7d4c\u6e08\u5b66\u7814\u7a76\u3067\u793a\u3055\u308c\u3066\u3044\u308b\u3002\u81ea\u5206\u306e\u60c5\u5831\u304c\u5165\u3063\u305f\u8cc7\u6599\u3092\u300c\u624b\u653e\u3059\u300d\u3053\u3068\u3078\u306e\u62b5\u6297\u611f\u304c\u751f\u307e\u308c\u308b\u305f\u3081\u3060\u3002<\/li>\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>\u300c\u73fe\u72b6\u306e\u6210\u679c\u30fb\u30dd\u30b8\u30b7\u30e7\u30f3\u300d\u3092\u53ef\u8996\u5316\u3057\u3066\u4fdd\u6709\u611f\u3092\u5f37\u5316<\/strong>\uff1a\u30b3\u30fc\u30c1\u30f3\u30b0\u3084\u7d99\u7d9a\u578b\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u9867\u5ba2\u304c\u3053\u308c\u307e\u3067\u306b\u7a4d\u307f\u4e0a\u3052\u305f\u5b66\u7fd2\u5c65\u6b74\u30fb\u5b9f\u7e3e\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5185\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u3092\u5b9a\u671f\u7684\u306b\u300c\u898b\u3048\u308b\u5316\u300d\u3059\u308b\u3002\u300c\u89e3\u7d04\uff1d\u4eca\u307e\u3067\u7a4d\u307f\u4e0a\u3052\u305f\u3082\u306e\u3092\u5931\u3046\u300d\u3068\u3044\u3046\u640d\u5931\u30d5\u30ec\u30fc\u30e0\u3092\u81ea\u7136\u306b\u5f62\u6210\u3067\u304d\u3001\u7d99\u7d9a\u7387\u30fbLTV\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u3002<\/li>\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>\u30b5\u30f3\u30d7\u30eb\u30fb\u5148\u884c\u4f53\u9a13\u3092\u300c\u30d7\u30ec\u30bc\u30f3\u30c8\u300d\u3068\u3057\u3066\u6e21\u3059<\/strong>\uff1aEC\u3084\u60c5\u5831\u8ca9\u58f2\u306b\u304a\u3044\u3066\u3001\u8cfc\u5165\u524d\u306b\u5c0f\u518a\u5b50\u30fb\u30b5\u30f3\u30d7\u30eb\u6559\u6750\u30fb\u30c7\u30e2\u52d5\u753b\u3092\u300c\u30d7\u30ec\u30bc\u30f3\u30c8\u300d\u3068\u3057\u3066\u53d7\u3051\u53d6\u3089\u305b\u308b\u3002\u300c\u3082\u3089\u3063\u305f\uff1d\u6240\u6709\u3057\u305f\u300d\u3068\u3044\u3046\u611f\u899a\u304c\u751f\u307e\u308c\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u8a55\u4fa1\u304c\u81ea\u7136\u3068\u4e0a\u6607\u3059\u308b\u3002\u8fd4\u5831\u6027\uff08\u4e92\u6075\u6027\uff09\u3068\u3082\u7d44\u307f\u5408\u308f\u3055\u308a\u3001\u6210\u7d04\u7387\u3092\u9ad8\u3081\u308b\u8907\u5408\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<\/div>\n<div style=\"background: #fff8e6; border: 1px solid #f0d060; border-left: 4px solid #d4a000; border-radius: 8px; padding: 24px 28px; margin: 24px 0;\"><span style=\"font-size: 12px; font-weight: bold; color: #a07000; letter-spacing: 1px; margin-bottom: 10px; display: block;\">\u26a0\ufe0f \u4f7f\u3044\u3059\u304e\u308b\u3068\u9006\u52b9\u679c\u306b\u306a\u308b\u30b1\u30fc\u30b9<\/span>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8;\">\u4fdd\u6709\u52b9\u679c\u306e\u60aa\u7528\u306f\u3001\u9867\u5ba2\u306e\u300c\u89e3\u7d04\u56f0\u96e3\u611f\u300d\u3084\u300c\u5f37\u5f15\u306b\u6301\u305f\u3055\u308c\u305f\u611f\u300d\u3092\u751f\u3080\u3002\u4ee3\u8868\u7684\u306a\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u304c\u300c\u7121\u6599\u304a\u8a66\u3057\u5f8c\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u81ea\u52d5\u66f4\u65b0\u300d\u3067\u3001\u9867\u5ba2\u304c\u610f\u56f3\u305b\u305a\u8ab2\u91d1\u3055\u308c\u308b\u4ed5\u7d44\u307f\u306f\u77ed\u671f\u7684\u306b\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u3066\u3082\u3001SNS\u708e\u4e0a\u30fb\u8fd4\u91d1\u8981\u6c42\u30fb\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u3068\u3044\u3046\u9577\u671f\u30ea\u30b9\u30af\u3092\u62db\u304f\u3002\u307e\u305f\u3001\u4fdd\u6709\u611f\u3092\u6f14\u51fa\u3059\u308b\u3042\u307e\u308a\u300c\u89e3\u7d04\u30da\u30fc\u30b8\u3092\u5206\u304b\u308a\u306b\u304f\u304f\u3059\u308b\u300d\u300c\u9000\u4f1a\u624b\u7d9a\u304d\u3092\u610f\u56f3\u7684\u306b\u8907\u96d1\u5316\u3059\u308b\u300d\u3068\u3044\u3044\u30c0\u30fc\u30af\u30d1\u30bf\u30fc\u30f3\u306f\u3001\u6d88\u8cbb\u8005\u5e81\u304c\u53d6\u308a\u7de0\u307e\u308a\u5f37\u5316\u3092\u9032\u3081\u308b\u9818\u57df\u3060\uff082022\u5e74\u7279\u5b9a\u5546\u53d6\u5f15\u6cd5\u6539\u6b63\uff09\u3002\u4fdd\u6709\u52b9\u679c\u306f\u300c\u9867\u5ba2\u304c\u81ea\u3089\u4fa1\u5024\u3092\u611f\u3058\u3066\u7559\u307e\u308b\u300d\u8a2d\u8a08\u306b\u4f7f\u3046\u3079\u304d\u3067\u3042\u308a\u3001\u300c\u9003\u3052\u5834\u3092\u306a\u304f\u3059\u300d\u8a2d\u8a08\u306b\u8ee2\u7528\u3059\u308b\u3053\u3068\u306f\u502b\u7406\u7684\u306b\u3082\u6cd5\u7684\u306b\u3082\u8a31\u5bb9\u3055\u308c\u306a\u3044\u3002\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u7279\u306b\u3001\u5c0f\u3055\u306a\u4fe1\u983c\u306e\u7a4d\u307f\u91cd\u306d\u304c\u4e8b\u696d\u306e\u571f\u53f0\u306b\u306a\u308b\u3053\u3068\u3092\u5fd8\u308c\u3066\u306f\u306a\u3089\u306a\u3044\u3002<\/p>\n<\/div>\n<div style=\"background: #0d3d3d; color: #fff; border-radius: 8px; padding: 36px; margin: 40px 0;\"><span style=\"font-size: 11px; letter-spacing: 4px; color: #00b8b8; margin-bottom: 16px; display: block;\">SUMMARY \u2500\u2500 \u307e\u3068\u3081<\/span><br \/><span style=\"font-size: 18px; font-weight: bold; margin-bottom: 16px; color: #fff; display: block;\">\u4fdd\u6709\u52b9\u679c \u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"padding: 8px 0 8px 20px; position: relative; font-size: 14px; color: rgba(255,255,255,0.85); border-bottom: 1px solid rgba(255,255,255,0.1); list-style: none;\">\u25c6 \u4eba\u306f\u300c\u6240\u6709\u3057\u305f\u77ac\u9593\u300d\u304b\u3089\u4fa1\u5024\u8a55\u4fa1\u30922\u500d\u4ee5\u4e0a\u306b\u5f15\u304d\u4e0a\u3052\u308b\u3002\u30bb\u30a4\u30e9\u30fc\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u3089\u306e\u5b9f\u9a13\u304c\u793a\u3059\u901a\u308a\u3001\u3053\u308c\u306f\u611f\u60c5\u3067\u306f\u306a\u304f\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3068\u3057\u3066\u666e\u904d\u7684\u306b\u6a5f\u80fd\u3059\u308b\u3002<\/li>\n<li style=\"padding: 8px 0 8px 20px; position: relative; font-size: 14px; color: rgba(255,255,255,0.85); border-bottom: 1px solid rgba(255,255,255,0.1); list-style: none;\">\u25c6 \u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u300c\u7121\u6599\u4f53\u9a13\u30fb\u30d5\u30eb\u6a5f\u80fd\u958b\u653e\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u300d\u3067\u4fdd\u6709\u611f\u3092\u5148\u306b\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u7d99\u7d9a\u7387\u30fb\u6210\u7d04\u7387\u5411\u4e0a\u306e\u6700\u77ed\u7d4c\u8def\u306b\u306a\u308b\u3002<\/li>\n<li style=\"padding: 8px 0 8px 20px; position: relative; font-size: 14px; color: rgba(255,255,255,0.85); border-bottom: 1px solid rgba(255,255,255,0.1); list-style: none;\">\u25c6 \u300c\u9867\u5ba2\u304c\u81ea\u3089\u4fa1\u5024\u3092\u611f\u3058\u3066\u6b8b\u308b\u300d\u8a2d\u8a08\u304c\u6b63\u3057\u3044\u6d3b\u7528\u3002\u89e3\u7d04\u56f0\u96e3\u5316\u30fb\u30c0\u30fc\u30af\u30d1\u30bf\u30fc\u30f3\u3078\u306e\u8ee2\u7528\u306f\u6cd5\u7684\u30fb\u502b\u7406\u7684\u30ea\u30b9\u30af\u3092\u4f34\u3044\u3001\u9577\u671f\u306e\u4fe1\u983c\u3092\u640d\u306a\u3046\u3002<\/li>\n<\/ul>\n<\/div>\n<div style=\"border: 2px solid #0d3d3d; border-radius: 8px; padding: 28px; margin: 32px 0; text-align: center;\"><span style=\"font-size: 17px; font-weight: bold; color: #0d3d3d; margin-bottom: 10px; display: block;\">\u5fc3\u7406\u5b66\u306e\u77e5\u8b58\u3092\u3001\u58f2\u4e0a\u306b\u5909\u3048\u305f\u3044\u65b9\u3078<\/span><br \/><span style=\"font-size: 14px; color: #444; margin-bottom: 18px; display: block;\">\u5b9f\u88c5\u30b7\u30ea\u30fc\u30ba\u306fnote\u3067\u8ca9\u58f2\u4e2d\u3002<br \/>\u7406\u8ad6\u306e\u89e3\u8aac\u3067\u306f\u306a\u304f\u3001\u4eca\u65e5\u3059\u3050\u4f7f\u3048\u308b\u884c\u52d5\u3060\u3051\u3092\u66f8\u3044\u3066\u3044\u307e\u3059\u3002<\/span><br \/><a style=\"display: inline-block; background: #0d3d3d; color: #fff; padding: 13px 36px; border-radius: 4px; font-weight: bold; font-size: 14px; text-decoration: none;\" href=\"https:\/\/note.com\/fukugyo_maigo\/n\/n8ff851588573\" target=\"_blank\" rel=\"noopener\">note\u3092\u8aad\u3080 \u2192<\/a><\/div>\n<div style=\"background: #f4f9f9; border: 1px solid #b8d8d8; border-radius: 8px; padding: 20px 24px; margin: 32px 0;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 2px; margin-bottom: 6px; display: block;\">\ud83d\udd14 NEXT<\/span><br \/><span style=\"font-size: 15px; font-weight: bold; color: #0d3d3d; display: block;\">\u6b21\u56de\uff1a\u30b5\u30f3\u30af\u30b3\u30b9\u30c8\u52b9\u679c<\/span><\/div>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"YYNpOupcPW\"><a href=\"https:\/\/team-y5.com\/fukugyo-sensei\/psych-sunk-cost-effect\/\">\u3010\u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 No.29\u3011\u30b5\u30f3\u30af\u30b3\u30b9\u30c8\u52b9\u679c\u2500\u2500\u300c\u3082\u3063\u305f\u3044\u306a\u3044\u300d\u304c\u5224\u65ad\u3092\u58ca\u3059\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u7f60<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3010\u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 No.29\u3011\u30b5\u30f3\u30af\u30b3\u30b9\u30c8\u52b9\u679c\u2500\u2500\u300c\u3082\u3063\u305f\u3044\u306a\u3044\u300d\u304c\u5224\u65ad\u3092\u58ca\u3059\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u7f60&#8221; &#8212; \u526f\u696d\u5148\u751f\" src=\"https:\/\/team-y5.com\/fukugyo-sensei\/psych-sunk-cost-effect\/embed\/#?secret=XfK83xqg0S#?secret=YYNpOupcPW\" data-secret=\"YYNpOupcPW\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"BUSINESS PSYCHOLOGY \u2500\u2500 \u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 \u2500\u2500 No.28 \u4fdd\u6709\u52b9\u679c \u300c\u81ea\u5206\u306e\u3082\u306e\u306b\u306a\u3063\u305f\u77ac\u9593\u300d\u3001\u4eba\u306f\u4fa1\u5024\u30922\u500d\u4ee5\u4e0a\u306b\u611f\u3058\u308b\u3002\u6240\u6709\u3068\u3044\u3046\u611f\u899a\u304c\u3001\u5224\u65ad\u3092\u6b6a\u3081\u3001\u8cfc\u8cb7\u30fb\u89e3\u7d04\u30fb\u7d99\u7d9a\u306e\u3059\u3079\u3066\u306b\u5f71\u97ff\u3059\u308b\u3002 \u884c\u52d5\u7d4c [&hellip;]","protected":false},"author":1,"featured_media":2384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[786],"tags":[1295,1525,1523,2121,1332],"class_list":["post-1415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-psychology","tag-1295","tag-1525","tag-1523","tag-2121","tag-1332"],"_links":{"self":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/1415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/comments?post=1415"}],"version-history":[{"count":3,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/1415\/revisions"}],"predecessor-version":[{"id":3617,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/1415\/revisions\/3617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/media\/2384"}],"wp:attachment":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/media?parent=1415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/categories?post=1415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/tags?post=1415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}