{"id":1438,"date":"2026-02-07T04:00:00","date_gmt":"2026-02-06T19:00:00","guid":{"rendered":"https:\/\/team-y5.com\/fukugyo-sensei\/?p=1438"},"modified":"2026-03-23T05:22:19","modified_gmt":"2026-03-22T20:22:19","slug":"psych-mental-accounting","status":"publish","type":"post","link":"https:\/\/team-y5.com\/fukugyo-sensei\/psych-mental-accounting\/","title":{"rendered":"\u3010\u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 No.32\u3011\u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0\u2500\u2500\u540c\u30581\u4e07\u5186\u3067\u3082\u300c\u4f7f\u3044\u65b9\u300d\u304c\u5909\u308f\u308b\u5fc3\u7406\u306e\u6b63\u4f53"},"content":{"rendered":"<div style=\"font-family: 'Noto Sans JP','Hiragino Kaku Gothic ProN',sans-serif; color: #1a1a1a; line-height: 1.9; font-size: 15px; max-width: 780px; margin: 0 auto;\">\n<div style=\"background: linear-gradient(160deg,#0d3d3d 0%,#1a5c5c 100%); color: #fff; padding: 56px 40px; border-radius: 4px; margin-bottom: 40px; position: relative; overflow: hidden; border-bottom: 3px solid #00b8b8;\"><span style=\"font-size: 11px; letter-spacing: 4px; color: #00b8b8; margin-bottom: 16px; display: block;\">BUSINESS PSYCHOLOGY \u2500\u2500 \u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 \u2500\u2500 No.32<\/span>\n<h1 style=\"font-size: 32px; font-weight: 900; margin: 0 0 16px 0; line-height: 1.3; color: #fff;\">\u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0<\/h1>\n<p style=\"font-size: 14px; color: rgba(255,255,255,0.7); line-height: 1.8;\">\u4eba\u306f\u304a\u91d1\u306b\u300c\u30e9\u30d9\u30eb\u300d\u3092\u8cbc\u308a\u3001\u305d\u306e\u51fa\u6240\u3084\u7528\u9014\u306b\u3088\u3063\u3066\u4fa1\u5024\u3092\u5909\u3048\u3066\u611f\u3058\u308b\u3002<br \/>\u540c\u30581\u4e07\u5186\u3067\u3082\u3001\u300c\u52b4\u50cd\u53ce\u5165\u300d\u3068\u300c\u81e8\u6642\u53ce\u5165\u300d\u3067\u306f\u3001\u8133\u306e\u53cd\u5fdc\u304c\u307e\u308b\u3067\u7570\u306a\u308b\u3002<\/p>\n<p><span style=\"display: inline-block; border: 1px solid #00b8b8; color: #00b8b8; font-size: 11px; padding: 4px 12px; border-radius: 2px; margin-top: 20px; letter-spacing: 2px;\">\u884c\u52d5\u7d4c\u6e08\u5b66\u7cfb<\/span><\/p>\n<\/div>\n<div style=\"background: #0d3d3d; color: #fff; border-radius: 8px; padding: 32px; margin: 32px 0;\"><span style=\"font-size: 11px; letter-spacing: 3px; color: #00b8b8; margin-bottom: 12px; display: block;\">DEFINITION \u2500\u2500 \u5b9a\u7fa9<\/span>\n<p style=\"font-size: 16px; line-height: 1.9; color: rgba(255,255,255,0.9);\">\u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0\uff08Mental Accounting\uff09\u3068\u306f\u3001\u4eba\u304c\u7d4c\u6e08\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u969b\u306b\u3001\u304a\u91d1\u3084\u8cc7\u7523\u3092\u51fa\u6240\u30fb\u7528\u9014\u30fb\u611f\u60c5\u7684\u6587\u8108\u3054\u3068\u306b\u300c\u5fc3\u306e\u53e3\u5ea7\u300d\u3078\u5206\u985e\u3057\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u30eb\u30fc\u30eb\u3067\u7ba1\u7406\u30fb\u8a55\u4fa1\u3059\u308b\u8a8d\u77e5\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u30b7\u30ab\u30b4\u5927\u5b66\u306e\u884c\u52d5\u7d4c\u6e08\u5b66\u8005\u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30bb\u30a4\u30e9\u30fc\uff08Richard H. Thaler\uff09\u304c1980\u5e74\u4ee3\u306b\u63d0\u5531\u3057\u30012017\u5e74\u306e\u30ce\u30fc\u30d9\u30eb\u7d4c\u6e08\u5b66\u8cde\u53d7\u8cde\u306e\u4e2d\u5fc3\u7684\u696d\u7e3e\u3068\u306a\u3063\u305f\u3002\u5408\u7406\u7684\u7d4c\u6e08\u5b66\u3067\u306f\u300c\u304a\u91d1\u306b\u8272\u306f\u306a\u3044\uff08\u8ca8\u5e63\u306e\u4ee3\u66ff\u53ef\u80fd\u6027\uff09\u300d\u3068\u3055\u308c\u308b\u304c\u3001\u73fe\u5b9f\u306e\u4eba\u9593\u306f\u30ae\u30e3\u30f3\u30d6\u30eb\u3067\u52dd\u3063\u305f1\u4e07\u5186\u3068\u7d66\u4e0e\u306e1\u4e07\u5186\u3092\u5168\u304f\u7570\u306a\u308b\u3082\u306e\u3068\u3057\u3066\u6271\u3046\u3002\u3053\u306e\u975e\u5408\u7406\u7684\u306a\u5fc3\u7406\u7684\u5206\u985e\u304c\u3001\u6d88\u8cbb\u884c\u52d5\u30fb\u4fa1\u683c\u77e5\u899a\u30fb\u8caf\u84c4\u884c\u52d5\u306b\u6df1\u304f\u5f71\u97ff\u3057\u3066\u3044\u308b\u3002<\/p>\n<\/div>\n<div style=\"display: flex; align-items: center; gap: 12px; margin: 48px 0 20px; padding-bottom: 12px; border-bottom: 2px solid #267a7a;\"><span style=\"width: 36px; height: 36px; background: #0d3d3d; border-radius: 2px; display: inline-flex; align-items: center; justify-content: center; font-size: 16px; flex-shrink: 0;\">\ud83e\udde0<\/span><br \/><span style=\"font-size: 19px; font-weight: bold; color: #0d3d3d;\">\u306a\u305c\u4eba\u306f\u305d\u3046\u52d5\u304f\u306e\u304b \u2500\u2500 \u30e1\u30ab\u30cb\u30ba\u30e0<\/span><\/div>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8; margin: 0 0 24px;\">\u30bb\u30a4\u30e9\u30fc\u306f\u4eba\u9593\u306e\u5fc3\u7406\u7684\u306a\u4f1a\u8a08\u51e6\u7406\u3092\u300c\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\uff08\u30ab\u30fc\u30cd\u30de\u30f3\uff06\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\u30011979\u5e74\uff09\u300d\u3068\u7d44\u307f\u5408\u308f\u305b\u30013\u3064\u306e\u6838\u5fc3\u30e1\u30ab\u30cb\u30ba\u30e0\u3067\u8aac\u660e\u3057\u305f\u3002<\/p>\n<div style=\"margin: 24px 0;\">\n<div style=\"display: flex; gap: 16px; margin-bottom: 24px; align-items: flex-start;\">\n<div style=\"width: 40px; height: 40px; border-radius: 50%; background: #0d3d3d; border: 3px solid #00b8b8; display: inline-flex; align-items: center; justify-content: center; font-size: 13px; font-weight: bold; color: #fff; flex-shrink: 0;\">1<\/div>\n<div style=\"flex: 1; padding-top: 6px;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 1px; margin-bottom: 4px; display: block;\">\u5fc3\u7406\u7684\u53e3\u5ea7\u3078\u306e\u5206\u985e\uff08Coding\uff09<\/span><br \/><span style=\"font-size: 14px; color: #444; line-height: 1.7;\">\u4eba\u306f\u53ce\u5165\u30fb\u652f\u51fa\u3092\u300c\u751f\u6d3b\u8cbb\u53e3\u5ea7\u300d\u300c\u5a2f\u697d\u53e3\u5ea7\u300d\u300c\u81e8\u6642\u53ce\u5165\u53e3\u5ea7\u300d\u306a\u3069\u306b\u7121\u610f\u8b58\u306b\u4ed5\u5206\u3051\u308b\u3002\u30bb\u30a4\u30e9\u30fc\u304c\u793a\u3057\u305f\u53e4\u5178\u7684\u5b9f\u9a13\u3067\u306f\u3001\u300c\u5b9d\u304f\u3058\u306710\u4e07\u5186\u3092\u624b\u306b\u5165\u308c\u305f\u4eba\u300d\u306f\u3001\u305d\u306e10\u4e07\u5186\u3092\u300c\u901a\u5e38\u306e\u8caf\u84c4\u300d\u306b\u56de\u3055\u305a\u3001\u3088\u308a\u885d\u52d5\u7684\u306a\u6d88\u8cbb\uff08\u65c5\u884c\u30fb\u5916\u98df\u306a\u3069\uff09\u306b\u4f7f\u3046\u50be\u5411\u304c\u5f37\u3044\u3002\u3053\u308c\u306f\u300c\u81e8\u6642\u53ce\u5165\u306f\u5931\u3063\u3066\u3082\u60dc\u3057\u304f\u306a\u3044\u300d\u3068\u3044\u3046\u5fc3\u7406\u7684\u30e9\u30d9\u30ea\u30f3\u30b0\u306b\u3088\u308b\u3082\u306e\u3060\u3002\u526f\u696d\u53ce\u5165\u3082\u540c\u69d8\u3067\u3001\u300c\u672c\u696d\u4ee5\u5916\u3067\u7a3c\u3044\u3060\u304a\u91d1\u300d\u3068\u3057\u3066\u8efd\u8996\u3055\u308c\u3084\u3059\u3044\u843d\u3068\u3057\u7a74\u304c\u3042\u308b\u3002<\/span><\/div>\n<\/div>\n<div style=\"display: flex; gap: 16px; margin-bottom: 24px; align-items: flex-start;\">\n<div style=\"width: 40px; height: 40px; border-radius: 50%; background: #0d3d3d; border: 3px solid #00b8b8; display: inline-flex; align-items: center; justify-content: center; font-size: 13px; font-weight: bold; color: #fff; flex-shrink: 0;\">2<\/div>\n<div style=\"flex: 1; padding-top: 6px;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 1px; margin-bottom: 4px; display: block;\">\u5229\u5f97\u3068\u640d\u5931\u306e\u7d71\u5408\u30fb\u5206\u96e2\uff08Editing\uff09<\/span><br \/><span style=\"font-size: 14px; color: #444; line-height: 1.7;\">\u30bb\u30a4\u30e9\u30fc\u306f\u300c\u8907\u6570\u306e\u5229\u5f97\u306f\u5206\u3051\u3066\u611f\u3058\u3055\u305b\u308b\u3068\u559c\u3073\u304c\u5927\u304d\u304f\u306a\u308a\u3001\u8907\u6570\u306e\u640d\u5931\u306f\u307e\u3068\u3081\u3066\u611f\u3058\u3055\u305b\u308b\u3068\u82e6\u75db\u304c\u5c0f\u3055\u304f\u306a\u308b\u300d\u3068\u3044\u3046\u539f\u5247\u3092\u793a\u3057\u305f\u3002\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u306e\u300c\u4fa1\u5024\u95a2\u6570\u300d\u3067\u306f\u3001\u5229\u5f97\u306e\u559c\u3073\u3088\u308a\u640d\u5931\u306e\u82e6\u75db\u304c\u7d042\u500d\u5927\u304d\u304f\u611f\u3058\u3089\u308c\u308b\u3002\u305f\u3068\u3048\u3070\u300c3,000\u5186\u306e\u5024\u5f15\u304d\u300d\u3068\u300c3,000\u5186\u306e\u30dd\u30a4\u30f3\u30c8\u9084\u5143\u300d\u3067\u306f\u3001\u540c\u3058\u91d1\u984d\u3067\u3082\u5fc3\u7406\u7684\u53e3\u5ea7\u304c\u7570\u306a\u308b\u305f\u3081\u611f\u3058\u65b9\u304c\u5909\u308f\u308b\u3002\u300c\u9001\u6599\u7121\u6599\u300d\u3068\u300c\u672c\u4f53\u4fa1\u683c\u306b\u9001\u6599\u8fbc\u307f\u300d\u3082\u540c\u3058\u4fa1\u683c\u3067\u3082\u8cfc\u8cb7\u610f\u6b32\u306b\u5dee\u304c\u751f\u307e\u308c\u308b\u306e\u306f\u3053\u306e\u539f\u7406\u3060\u3002<\/span><\/div>\n<\/div>\n<div style=\"display: flex; gap: 16px; margin-bottom: 24px; align-items: flex-start;\">\n<div style=\"width: 40px; height: 40px; border-radius: 50%; background: #0d3d3d; border: 3px solid #00b8b8; display: inline-flex; align-items: center; justify-content: center; font-size: 13px; font-weight: bold; color: #fff; flex-shrink: 0;\">3<\/div>\n<div style=\"flex: 1; padding-top: 6px;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 1px; margin-bottom: 4px; display: block;\">\u53e3\u5ea7\u306e\u300c\u4e88\u7b97\u4e0a\u9650\u300d\u3068\u57cb\u6ca1\u8cbb\u7528\u52b9\u679c\uff08Budgeting\uff09<\/span><br \/><span style=\"font-size: 14px; color: #444; line-height: 1.7;\">\u5404\u5fc3\u7406\u7684\u53e3\u5ea7\u306b\u306f\u6697\u9ed9\u306e\u4e88\u7b97\u4e0a\u9650\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u304a\u308a\u3001\u300c\u5a2f\u697d\u53e3\u5ea7\u304c\u5c3d\u304d\u305f\u300d\u3068\u611f\u3058\u308b\u3068\u3001\u7d4c\u6e08\u7684\u4f59\u88d5\u304c\u3042\u3063\u3066\u3082\u652f\u51fa\u3092\u6b62\u3081\u308b\u3002\u540c\u6642\u306b\u300c\u30b5\u30f3\u30af\u30b3\u30b9\u30c8\u52b9\u679c\u300d\u3082\u767a\u52d5\u3057\u3001\u3059\u3067\u306b\u6255\u3063\u305f\u8cbb\u7528\uff08\u4f8b\uff1a\u5e74\u9593\u4f1a\u54e1\u8cbb\uff09\u304c\u3042\u308b\u53e3\u5ea7\u306f\u3001\u5143\u3092\u53d6\u308d\u3046\u3068\u3057\u3066\u6d88\u8cbb\u304c\u7d9a\u304f\u3002Netflix\u304c\u6708\u984d\u8ab2\u91d1\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u305f\u306e\u3082\u300c1\u672c\u3054\u3068\u306e\u8cfc\u8cb7\u5224\u65ad\u300d\u3068\u3044\u3046\u5fc3\u7406\u7684\u6469\u64e6\u3092\u6392\u9664\u3057\u3001\u8996\u8074\u30b3\u30b9\u30c8\u3092\u300c\u610f\u8b58\u3055\u305b\u306a\u3044\u53e3\u5ea7\u300d\u306b\u683c\u7d0d\u3055\u305b\u308b\u8a2d\u8a08\u3060\u3002<\/span><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; align-items: center; gap: 12px; margin: 48px 0 20px; padding-bottom: 12px; border-bottom: 2px solid #267a7a;\"><span style=\"width: 36px; height: 36px; background: #0d3d3d; border-radius: 2px; display: inline-flex; align-items: center; justify-content: center; font-size: 16px; flex-shrink: 0;\">\ud83d\udccb<\/span><br \/><span style=\"font-size: 19px; font-weight: bold; color: #0d3d3d;\">\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u306e\u5b9f\u4f8b<\/span><\/div>\n<div style=\"background: #f4f9f9; border: 1px solid #b8d8d8; border-left: 4px solid #267a7a; border-radius: 8px; padding: 24px 28px; margin: 20px 0;\"><span style=\"font-size: 11px; font-weight: bold; color: #267a7a; letter-spacing: 2px; margin-bottom: 10px; display: block;\">CASE 01 \u2500\u2500 Amazon\u306e\u300c0\u5186\u9001\u6599\u300d\u6226\u7565\u3068\u53e3\u5ea7\u5206\u96e2<\/span>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8;\">Amazon\u30d7\u30e9\u30a4\u30e0\u306e\u300c\u9001\u6599\u7121\u6599\u300d\u306f\u3001\u5358\u306a\u308b\u5272\u5f15\u3067\u306f\u306a\u304f\u300c\u9001\u6599\u3068\u3044\u3046\u75db\u307f\u53e3\u5ea7\u3092\u6d88\u53bb\u3059\u308b\u300d\u8a2d\u8a08\u3060\u3002\u884c\u52d5\u7d4c\u6e08\u5b66\u8005\u30a2\u30ea\u30a8\u30ea\u30fc\uff08Dan Ariely\uff09\u306e\u7814\u7a76\u3067\u3082\u3001\u300c0\u5186\u300d\u306b\u306f\u901a\u5e38\u306e\u5272\u5f15\u3068\u306f\u7570\u306a\u308b\u5fc3\u7406\u7684\u52b9\u679c\u304c\u3042\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u308b\u3002\u30d5\u30e9\u30f3\u30b9\u306eAmazon\u304c\u9001\u6599\u30920\u5186\u304b\u30890.2\u30e6\u30fc\u30ed\u306b\u5909\u66f4\u3057\u305f\u969b\u3001\u6ce8\u6587\u6570\u304c\u5927\u5e45\u306b\u843d\u3061\u8fbc\u3093\u3060\u5b9f\u9a13\u306f\u6709\u540d\u3060\u3002\u308f\u305a\u304b0.2\u30e6\u30fc\u30ed\u306e\u5dee\u3067\u3082\u300c\u640d\u5931\u53e3\u5ea7\u3078\u306e\u8a18\u5e33\u300d\u304c\u767a\u751f\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u8457\u3057\u304f\u4f4e\u4e0b\u3055\u305b\u305f\u3002\u3053\u308c\u306f\u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u53e3\u5ea7\u306e\u958b\u8a2d\u30b3\u30b9\u30c8\uff08\u53d6\u5f15\u52b9\u7528\uff09\u300d\u306e\u5178\u578b\u4f8b\u3067\u3042\u308a\u3001Amazon\u306f\u305d\u306e\u5f8c\u3082\u5e74\u4f1a\u8cbb\u3068\u3044\u3046\u300c\u307e\u3068\u3081\u6255\u3044\u53e3\u5ea7\u300d\u3067\u3053\u306e\u75db\u307f\u3092\u6d88\u3057\u7d9a\u3051\u3066\u3044\u308b\u3002<\/p>\n<\/div>\n<div style=\"background: #f4f9f9; border: 1px solid #b8d8d8; border-left: 4px solid #267a7a; border-radius: 8px; padding: 24px 28px; margin: 20px 0;\"><span style=\"font-size: 11px; font-weight: bold; color: #267a7a; letter-spacing: 2px; margin-bottom: 10px; display: block;\">CASE 02 \u2500\u2500 \u30ab\u30b8\u30ce\u306e\u30c1\u30c3\u30d7\u3068\u300c\u75db\u307f\u306e\u306a\u3044\u6d88\u8cbb\u300d\u8a2d\u8a08<\/span>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8;\">\u30ab\u30b8\u30ce\u304c\u30d7\u30e9\u30b9\u30c1\u30c3\u30af\u30c1\u30c3\u30d7\u3092\u4f7f\u3046\u7406\u7531\u306f\u3001\u73fe\u91d1\u306e\u300c\u640d\u5931\u53e3\u5ea7\u300d\u3078\u306e\u76f4\u63a5\u8a18\u5e33\u3092\u9632\u3050\u305f\u3081\u3060\u3002\u30ab\u30fc\u30cd\u30de\u30f3\u3068\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\u306e\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u3092\u63f4\u7528\u3057\u305f\u30ab\u30b8\u30ce\u7814\u7a76\uff08Prelec &amp; Simester, 2001\u5e74\u3001MIT\u30b9\u30ed\u30fc\u30f3\u30b9\u30af\u30fc\u30eb\uff09\u3067\u306f\u3001\u73fe\u91d1\u6255\u3044\u3088\u308a\u96fb\u5b50\u7684\u652f\u6255\u3044\u306e\u307b\u3046\u304c\u6d88\u8cbb\u984d\u304c\u5e73\u5747\u3067\u500d\u4ee5\u4e0a\u5897\u52a0\u3057\u305f\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u308b\u3002\u540c\u3058\u539f\u7406\u306f\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u5168\u822c\u306b\u5fdc\u7528\u3055\u308c\u3066\u3044\u308b\u3002PayPay\u3084\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u304c\u300c\u304a\u91d1\u3092\u4f7f\u3063\u305f\u611f\u899a\u3092\u8584\u308c\u3055\u305b\u308b\u300d\u306e\u306f\u3053\u306e\u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0\u306e\u9006\u7528\u3060\u3002\u307e\u305f\u3001\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306e\u300c\u30b3\u30a4\u30f3\u8cfc\u5165\u300d\u3082\u73fe\u91d1\u3068\u306e\u63a5\u7d9a\u3092\u65ad\u3061\u3001\u30b3\u30a4\u30f3\u3068\u3044\u3046\u5225\u53e3\u5ea7\u306b\u683c\u7d0d\u3059\u308b\u3053\u3068\u3067\u8ab2\u91d1\u62b5\u6297\u3092\u5927\u304d\u304f\u4e0b\u3052\u3066\u3044\u308b\u3002<\/p>\n<\/div>\n<div style=\"display: flex; align-items: center; gap: 12px; margin: 48px 0 20px; padding-bottom: 12px; border-bottom: 2px solid #267a7a;\"><span style=\"width: 36px; height: 36px; background: #0d3d3d; border-radius: 2px; display: inline-flex; align-items: center; justify-content: center; font-size: 16px; flex-shrink: 0;\">\u2699\ufe0f<\/span><br \/><span style=\"font-size: 19px; font-weight: bold; color: #0d3d3d;\">\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u6d3b\u7528\u6cd5<\/span><\/div>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8; margin: 0 0 16px;\">\u500b\u4eba\u3067\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308b\u5834\u5408\u3001\u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u4fa1\u683c\u8a2d\u5b9a\u300d\u300c\u6c7a\u6e08\u4f53\u9a13\u300d\u300c\u4fa1\u5024\u306e\u4f1d\u3048\u65b9\u300d\u306e\u4e09\u5c64\u3067\u5fdc\u7528\u3067\u304d\u308b\u3002\u9867\u5ba2\u306e\u5fc3\u7406\u7684\u53e3\u5ea7\u3092\u3069\u3046\u8a2d\u8a08\u3059\u308b\u304b\u3067\u3001\u540c\u3058\u4fa1\u683c\u3067\u3082\u58f2\u308c\u884c\u304d\u304c\u5927\u304d\u304f\u5909\u308f\u308b\u3002<\/p>\n<div style=\"background: #e8f4f4; border: 1px solid #b8d8d8; border-radius: 8px; padding: 28px; margin: 24px 0;\"><span style=\"font-size: 12px; font-weight: bold; color: #0d3d3d; letter-spacing: 2px; margin-bottom: 12px; display: block;\">\u25b7 \u4eca\u65e5\u304b\u3089\u4f7f\u3048\u308b\u5b9f\u88c5\u65b9\u6cd5<\/span>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>\u300c\u6295\u8cc7\u53e3\u5ea7\u300d\u3078\u306e\u683c\u7d0d\u3092\u4fc3\u3059\u8a00\u8449\u3092\u4f7f\u3046\uff1a<\/strong>\u300c\u3053\u306e\u8b1b\u5ea7\u306f\u67084,980\u5186\u306e\u8cbb\u7528\u3067\u3059\u300d\u3067\u306f\u306a\u304f\u300c\u30b9\u30ad\u30eb\u3078\u306e\u6295\u8cc7\u3068\u3057\u3066\u67084,980\u5186\u300d\u3068\u8868\u73fe\u3059\u308b\u3002\u300c\u8cbb\u7528\u53e3\u5ea7\u300d\u3067\u306f\u306a\u304f\u300c\u81ea\u5df1\u6295\u8cc7\u53e3\u5ea7\u300d\u306b\u683c\u7d0d\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u306e\u5fc3\u7406\u7684\u30cf\u30fc\u30c9\u30eb\u304c\u4e0b\u304c\u308a\u3001\u89e3\u7d04\u7387\u3082\u4f4e\u4e0b\u3059\u308b\u3002<\/li>\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>\u30dc\u30fc\u30ca\u30b9\u30fb\u526f\u696d\u53ce\u5165\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u5408\u308f\u305b\u305f\u8a34\u6c42\uff1a<\/strong>\u526f\u696d\u53ce\u5165\u3084\u81e8\u6642\u30dc\u30fc\u30ca\u30b9\u304c\u5165\u308b\u6642\u671f\uff08\u5e742\u56de\u30fb\u6708\u672b\u30fb\u78ba\u5b9a\u7533\u544a\u5f8c\u306e\u9084\u4ed8\u6642\uff09\u306b\u5408\u308f\u305b\u3066\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u6253\u3064\u3002\u300c\u81e8\u6642\u53ce\u5165\u53e3\u5ea7\u300d\u306f\u6d88\u8cbb\u306b\u56de\u3055\u308c\u3084\u3059\u3044\u5fc3\u7406\u3092\u9006\u624b\u306b\u53d6\u308a\u3001\u300c\u305b\u3063\u304b\u304f\u3060\u304b\u3089\u81ea\u5206\u306b\u6295\u8cc7\u3057\u3088\u3046\u300d\u3068\u3044\u3046\u80cc\u4e2d\u62bc\u3057\u30b3\u30d4\u30fc\u304c\u523a\u3055\u308a\u3084\u3059\u3044\u3002<\/li>\n<li style=\"padding: 8px 0 8px 24px; position: relative; font-size: 14px; color: #444; border-bottom: 1px solid #b8d8d8; list-style: none;\">\u2192 <strong>\u4fa1\u683c\u3092\u300c\u65e5\u5272\u308a\u300d\u300c1\u56de\u3042\u305f\u308a\u300d\u306b\u5206\u89e3\u3057\u3066\u53e3\u5ea7\u306e\u75db\u307f\u3092\u5c0f\u3055\u304f\u3059\u308b\uff1a<\/strong>\u300c\u5e74\u959359,800\u5186\u300d\u306f\u300c1\u65e5\u3042\u305f\u308a\u7d04163\u5186\u3001\u30b3\u30fc\u30d2\u30fc1\u676f\u672a\u6e80\u300d\u3068\u63db\u7b97\u3057\u3066\u63d0\u793a\u3059\u308b\u3002\u5927\u304d\u306a\u91d1\u984d\u3092\u300c\u5a2f\u697d\u30fb\u65e5\u5e38\u6d88\u8cbb\u53e3\u5ea7\u300d\u3068\u540c\u3058\u57fa\u6e96\u5024\u306b\u5408\u308f\u305b\u308b\u300c\u4fa1\u683c\u306e\u518d\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u300d\u306f\u3001\u500b\u4eba\u30b3\u30f3\u30b5\u30eb\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u8b1b\u5ea7\u306e\u6210\u7d04\u7387\u3092\u6539\u5584\u3059\u308b\u5b9a\u756a\u624b\u6cd5\u3060\u3002\u3055\u3089\u306b\u300c\u521d\u6708\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u300d\u3067\u7121\u6599\u53e3\u5ea7\u304b\u3089\u6709\u6599\u53e3\u5ea7\u3078\u6bb5\u968e\u7684\u306b\u79fb\u884c\u3055\u305b\u3001\u89e3\u7d04\u3068\u3044\u3046\u80fd\u52d5\u7684\u884c\u52d5\u30b3\u30b9\u30c8\u3092\u6d3b\u7528\u3059\u308b\u306e\u3082\u6709\u52b9\u3002<\/li>\n<\/ul>\n<\/div>\n<div style=\"background: #fff8e6; border: 1px solid #f0d060; border-left: 4px solid #d4a000; border-radius: 8px; padding: 24px 28px; margin: 24px 0;\"><span style=\"font-size: 12px; font-weight: bold; color: #a07000; letter-spacing: 1px; margin-bottom: 10px; display: block;\">\u26a0\ufe0f \u4f7f\u3044\u3059\u304e\u308b\u3068\u9006\u52b9\u679c\u306b\u306a\u308b\u30b1\u30fc\u30b9<\/span>\n<p style=\"font-size: 14px; color: #444; line-height: 1.8;\">\u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0\u306e\u5fdc\u7528\u306f\u3001\u9867\u5ba2\u306e\u300c\u611f\u3058\u65b9\u3092\u8a2d\u8a08\u3059\u308b\u300d\u884c\u70ba\u3067\u3042\u308a\u3001\u900f\u660e\u6027\u3092\u6b20\u304f\u3068\u4fe1\u983c\u5931\u589c\u306b\u3064\u306a\u304c\u308b\u3002\u305f\u3068\u3048\u3070\u300c\u65e5\u5272\u308a163\u5186\u300d\u3068\u3044\u3046\u63d0\u793a\u304c\u8a87\u5f35\u3084\u96a0\u308c\u305f\u30b3\u30b9\u30c8\u306e\u5b58\u5728\u306b\u6c17\u3065\u304b\u308c\u305f\u5834\u5408\u3001\u300c\u9a19\u3055\u308c\u305f\u300d\u3068\u3044\u3046\u640d\u5931\u611f\u304c\u751f\u307e\u308c\u3001\u8fd4\u91d1\u8981\u6c42\u30fbSNS\u708e\u4e0a\u306e\u30ea\u30b9\u30af\u304c\u8df3\u306d\u4e0a\u304c\u308b\u3002\u7279\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u89e3\u7d04\u3092\u610f\u56f3\u7684\u306b\u56f0\u96e3\u306b\u3059\u308b\u8a2d\u8a08\uff08\u30c0\u30fc\u30af\u30d1\u30bf\u30fc\u30f3\uff09\u306f\u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0\u306e\u60aa\u7528\u3067\u3042\u308a\u3001\u65e5\u672c\u3067\u30822022\u5e74\u306e\u7279\u5b9a\u5546\u53d6\u5f15\u6cd5\u6539\u6b63\u3067\u898f\u5236\u5bfe\u8c61\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u4fa1\u683c\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u306f\u300c\u6b63\u78ba\u306a\u60c5\u5831\u306e\u63d0\u793a\u65b9\u6cd5\u3092\u5de5\u592b\u3059\u308b\u300d\u7bc4\u56f2\u306b\u3068\u3069\u3081\u3001\u60c5\u5831\u306e\u975e\u5bfe\u79f0\u6027\u3092\u610f\u56f3\u7684\u306b\u4f5c\u308a\u51fa\u3059\u3053\u3068\u306f\u502b\u7406\u30fb\u6cd5\u52d9\u306e\u4e21\u9762\u3067\u907f\u3051\u308b\u3079\u304d\u3060\u3002<\/p>\n<\/div>\n<div style=\"background: #0d3d3d; color: #fff; border-radius: 8px; padding: 36px; margin: 40px 0;\"><span style=\"font-size: 11px; letter-spacing: 4px; color: #00b8b8; margin-bottom: 16px; display: block;\">SUMMARY \u2500\u2500 \u307e\u3068\u3081<\/span><br \/><span style=\"font-size: 18px; font-weight: bold; margin-bottom: 16px; color: #fff; display: block;\">\u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0 \u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"padding: 8px 0 8px 20px; position: relative; font-size: 14px; color: rgba(255,255,255,0.85); border-bottom: 1px solid rgba(255,255,255,0.1); list-style: none;\">\u25c6 \u4eba\u306f\u304a\u91d1\u3092\u300c\u5fc3\u306e\u53e3\u5ea7\u300d\u3067\u7ba1\u7406\u3059\u308b\u3002\u540c\u3058\u91d1\u984d\u3067\u3082\u51fa\u6240\u30fb\u7528\u9014\u30fb\u611f\u60c5\u6587\u8108\u306b\u3088\u3063\u3066\u6271\u3044\u304c\u5909\u308f\u308a\u3001\u3053\u308c\u304c\u30bb\u30a4\u30e9\u30fc\u304c\u8a3c\u660e\u3057\u305f\u300c\u8ca8\u5e63\u306e\u975e\u4ee3\u66ff\u53ef\u80fd\u6027\u300d\u306e\u672c\u8cea\u3060\u3002<\/li>\n<li style=\"padding: 8px 0 8px 20px; position: relative; font-size: 14px; color: rgba(255,255,255,0.85); border-bottom: 1px solid rgba(255,255,255,0.1); list-style: none;\">\u25c6 \u30d3\u30b8\u30cd\u30b9\u3067\u306f\u300c\u3069\u306e\u53e3\u5ea7\u306b\u683c\u7d0d\u3055\u305b\u308b\u304b\u300d\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u4fa1\u683c\u6226\u7565\u306e\u6838\u5fc3\u3002\u300c\u8cbb\u7528\u300d\u3092\u300c\u6295\u8cc7\u300d\u306b\u3001\u300c\u5927\u304d\u306a\u4e00\u62ec\u6255\u3044\u300d\u3092\u300c\u65e5\u5e38\u6d88\u8cbb\u5358\u4f4d\u300d\u306b\u8a00\u3044\u63db\u3048\u308b\u3053\u3068\u3067\u8cfc\u8cb7\u884c\u52d5\u306f\u5909\u308f\u308b\u3002<\/li>\n<li style=\"padding: 8px 0 8px 20px; position: relative; font-size: 14px; color: rgba(255,255,255,0.85); border-bottom: 1px solid rgba(255,255,255,0.1); list-style: none;\">\u25c6 \u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u300c\u81e8\u6642\u53ce\u5165\u30bf\u30a4\u30df\u30f3\u30b0\u3078\u306e\u8a34\u6c42\u300d\u300c\u4fa1\u683c\u306e\u518d\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u300d\u300c\u30b5\u30d6\u30b9\u30af\u8a2d\u8a08\u300d\u306e3\u3064\u304c\u5373\u52b9\u6027\u306e\u9ad8\u3044\u5fdc\u7528\u30dd\u30a4\u30f3\u30c8\u3002\u305f\u3060\u3057\u900f\u660e\u6027\u3092\u4fdd\u3063\u305f\u8aa0\u5b9f\u306a\u6d3b\u7528\u304c\u9577\u671f\u7684\u306a\u4fe1\u983c\u3068\u53ce\u76ca\u3092\u751f\u3080\u3002<\/li>\n<\/ul>\n<\/div>\n<div style=\"border: 2px solid #0d3d3d; border-radius: 8px; padding: 28px; margin: 32px 0; text-align: center;\"><span style=\"font-size: 17px; font-weight: bold; color: #0d3d3d; margin-bottom: 10px; display: block;\">\u5fc3\u7406\u5b66\u306e\u77e5\u8b58\u3092\u3001\u58f2\u4e0a\u306b\u5909\u3048\u305f\u3044\u65b9\u3078<\/span><br \/><span style=\"font-size: 14px; color: #444; margin-bottom: 18px; display: block;\">\u5b9f\u88c5\u30b7\u30ea\u30fc\u30ba\u306fnote\u3067\u8ca9\u58f2\u4e2d\u3002<br \/>\u7406\u8ad6\u306e\u89e3\u8aac\u3067\u306f\u306a\u304f\u3001\u4eca\u65e5\u3059\u3050\u4f7f\u3048\u308b\u884c\u52d5\u3060\u3051\u3092\u66f8\u3044\u3066\u3044\u307e\u3059\u3002<\/span><br \/><a style=\"display: inline-block; background: #0d3d3d; color: #fff; padding: 13px 36px; border-radius: 4px; font-weight: bold; font-size: 14px; text-decoration: none;\" href=\"https:\/\/note.com\/fukugyo_maigo\/n\/n43c411585261\" target=\"_blank\" rel=\"noopener\">note\u3092\u8aad\u3080 \u2192<\/a><\/div>\n<div style=\"background: #f4f9f9; border: 1px solid #b8d8d8; border-radius: 8px; padding: 20px 24px; margin: 32px 0;\"><span style=\"font-size: 12px; color: #267a7a; font-weight: bold; letter-spacing: 2px; margin-bottom: 6px; display: block;\">\ud83d\udd14 NEXT<\/span><br \/><span style=\"font-size: 15px; font-weight: bold; color: #0d3d3d; display: block;\">\u6b21\u56de\uff1a\u5373\u6642\u5831\u916c\u30d0\u30a4\u30a2\u30b9\uff08\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\uff09<\/span><\/div>\n<\/div>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"vUwAbtTdAq\"><a href=\"https:\/\/team-y5.com\/fukugyo-sensei\/psych-present-bias\/\">\u3010\u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 No.33\u3011\u5373\u6642\u5831\u916c\u30d0\u30a4\u30a2\u30b9\uff08\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\uff09\u2500\u2500 \u300c\u4eca\u3059\u3050\u300d\u304c\u4eba\u3092\u52d5\u304b\u3059\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u6838\u5fc3<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u3010\u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 No.33\u3011\u5373\u6642\u5831\u916c\u30d0\u30a4\u30a2\u30b9\uff08\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\uff09\u2500\u2500 \u300c\u4eca\u3059\u3050\u300d\u304c\u4eba\u3092\u52d5\u304b\u3059\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u6838\u5fc3&#8221; &#8212; \u526f\u696d\u5148\u751f\" src=\"https:\/\/team-y5.com\/fukugyo-sensei\/psych-present-bias\/embed\/#?secret=h51dSopW3I#?secret=vUwAbtTdAq\" data-secret=\"vUwAbtTdAq\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"BUSINESS PSYCHOLOGY \u2500\u2500 \u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 \u2500\u2500 No.32 \u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0 \u4eba\u306f\u304a\u91d1\u306b\u300c\u30e9\u30d9\u30eb\u300d\u3092\u8cbc\u308a\u3001\u305d\u306e\u51fa\u6240\u3084\u7528\u9014\u306b\u3088\u3063\u3066\u4fa1\u5024\u3092\u5909\u3048\u3066\u611f\u3058\u308b\u3002\u540c\u30581\u4e07\u5186\u3067\u3082\u3001\u300c\u52b4\u50cd\u53ce\u5165\u300d\u3068\u300c\u81e8\u6642\u53ce\u5165\u300d\u3067 [&hellip;]","protected":false},"author":1,"featured_media":2380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[786],"tags":[1243,2130,1958,2131,1332],"class_list":["post-1438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-psychology","tag-1243","tag-2130","tag-1958","tag-2131","tag-1332"],"_links":{"self":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/1438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/comments?post=1438"}],"version-history":[{"count":4,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/1438\/revisions"}],"predecessor-version":[{"id":3724,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/1438\/revisions\/3724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/media\/2380"}],"wp:attachment":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/media?parent=1438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/categories?post=1438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/tags?post=1438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}