{"id":1512,"date":"2026-02-17T04:00:00","date_gmt":"2026-02-16T19:00:00","guid":{"rendered":"https:\/\/team-y5.com\/fukugyo-sensei\/?p=1512"},"modified":"2026-03-23T05:28:33","modified_gmt":"2026-03-22T20:28:33","slug":"psych-peak-end-rule","status":"publish","type":"post","link":"https:\/\/team-y5.com\/fukugyo-sensei\/psych-peak-end-rule\/","title":{"rendered":"\u3010\u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 No.42\u3011\u30d4\u30fc\u30af\u30fb\u30a8\u30f3\u30c9\u306e\u6cd5\u5247\u2500\u2500\u9867\u5ba2\u306e\u300c\u307e\u305f\u8cb7\u3044\u305f\u3044\u300d\u3092\u751f\u30802\u70b9\u8a2d\u8a08"},"content":{"rendered":"
\n
BUSINESS PSYCHOLOGY \u2500\u2500 \u30d3\u30b8\u30cd\u30b9\u5fc3\u7406\u5b66 \u2500\u2500 No.42<\/span>\n

\u30d4\u30fc\u30af\u30fb\u30a8\u30f3\u30c9\u306e\u6cd5\u5247<\/h1>\n

\u4eba\u306f\u4f53\u9a13\u306e\u300c\u5168\u4f53\u300d\u3067\u306f\u306a\u304f\u300c\u9802\u70b9\u3068\u7d42\u308f\u308a\u300d\u3060\u3051\u3067\u8a18\u61b6\u3092\u8a55\u4fa1\u3059\u308b\u3002
\u305f\u3063\u305f2\u70b9\u306e\u8a2d\u8a08\u304c\u3001\u9867\u5ba2\u306e\u300c\u307e\u305f\u8cb7\u3044\u305f\u3044\u300d\u3092\u652f\u914d\u3059\u308b\u3002<\/p>\n

\u884c\u52d5\u7d4c\u6e08\u5b66\u7cfb<\/span><\/p>\n<\/div>\n

DEFINITION \u2500\u2500 \u5b9a\u7fa9<\/span>\n

\u30d4\u30fc\u30af\u30fb\u30a8\u30f3\u30c9\u306e\u6cd5\u5247\uff08Peak-End Rule\uff09\u3068\u306f\u3001\u5fc3\u7406\u5b66\u8005\u30fb\u884c\u52d5\u7d4c\u6e08\u5b66\u8005\u306e\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\uff08Daniel Kahneman\uff09\u3089\u304c1993\u5e74\u306b\u63d0\u5531\u3057\u305f\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u306e\u4e00\u3064\u3002\u4eba\u9593\u306f\u3042\u308b\u4f53\u9a13\u306e\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u969b\u3001\u305d\u306e\u4f53\u9a13\u306e\u300c\u611f\u60c5\u7684\u306b\u6700\u3082\u5f37\u70c8\u3060\u3063\u305f\u77ac\u9593\uff08\u30d4\u30fc\u30af\uff09\u300d\u3068\u300c\u4f53\u9a13\u304c\u7d42\u308f\u3063\u305f\u77ac\u9593\u306e\u611f\u60c5\uff08\u30a8\u30f3\u30c9\uff09\u300d\u306e\u5e73\u5747\u5024\u306b\u57fa\u3065\u3044\u3066\u8a18\u61b6\u30fb\u8a55\u4fa1\u3092\u5f62\u6210\u3057\u3001\u4f53\u9a13\u306e\u7dcf\u6642\u9593\u3084\u5e73\u5747\u7684\u306a\u611f\u60c5\u306e\u7a4d\u307f\u91cd\u306d\u306f\u307b\u3068\u3093\u3069\u8003\u616e\u3055\u308c\u306a\u3044\u3068\u3059\u308b\u6cd5\u5247\u3002\u30ab\u30fc\u30cd\u30de\u30f3\u306f\u5f8c\u306b\u3053\u306e\u7814\u7a76\u3092\u542b\u3080\u6210\u679c\u3067\u30ce\u30fc\u30d9\u30eb\u7d4c\u6e08\u5b66\u8cde\uff082002\u5e74\uff09\u3092\u53d7\u8cde\u3057\u3066\u3044\u308b\u3002<\/p>\n<\/div>\n

\u300c\u3042\u306e\u30b5\u30fc\u30d3\u30b9\u3001\u826f\u304b\u3063\u305f\u3088\u300d\u300c\u307e\u305f\u4f7f\u3044\u305f\u3044\u300d\u2014\u2014\u3053\u3046\u3057\u305f\u53e3\u30b3\u30df\u306e\u88cf\u306b\u306f\u3001\u5408\u7406\u7684\u306a\u7dcf\u5408\u8a55\u4fa1\u3067\u306f\u306a\u304f\u3001\u8133\u306e\u8a18\u61b6\u30b7\u30b9\u30c6\u30e0\u304c\u751f\u307f\u51fa\u3059”\u6b6a\u307f”\u304c\u3042\u308b\u3002\u4f53\u9a13\u306e\u9577\u3055\u3082\u3001\u3064\u3089\u304b\u3063\u305f\u6642\u9593\u3082\u3001\u611f\u52d5\u3057\u305f\u56de\u6570\u3082\u3001\u6700\u7d42\u7684\u306a\u8a55\u4fa1\u306b\u306f\u9a5a\u304f\u307b\u3069\u5f71\u97ff\u3057\u306a\u3044\u3002\u8133\u304c\u53c2\u7167\u3059\u308b\u306e\u306f\u3001\u305f\u3063\u305f2\u3064\u306e\u8a18\u61b6\u70b9\u3060\u3051\u3060\u3002\u3053\u306e\u4ed5\u7d44\u307f\u3092\u7406\u89e3\u3059\u308c\u3070\u3001\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u306e\u30b5\u30fc\u30d3\u30b9\u8a2d\u8a08\u306f\u6839\u672c\u304b\u3089\u5909\u308f\u308b\u3002<\/p>\n

\ud83e\udde0<\/span>
\u306a\u305c\u4eba\u306f\u305d\u3046\u52d5\u304f\u306e\u304b \u2500\u2500 \u30e1\u30ab\u30cb\u30ba\u30e0<\/span><\/div>\n

\u30ab\u30fc\u30cd\u30de\u30f3\u306f\u300c\u7d4c\u9a13\u3059\u308b\u81ea\u5df1\uff08Experiencing Self\uff09\u300d\u3068\u300c\u8a18\u61b6\u3059\u308b\u81ea\u5df1\uff08Remembering Self\uff09\u300d\u3092\u533a\u5225\u3057\u305f\u3002\u4f53\u9a13\u4e2d\u306b\u611f\u3058\u308b\u611f\u60c5\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5909\u5316\u3057\u7d9a\u3051\u308b\u304c\u3001\u8133\u304c\u305d\u308c\u3092\u9577\u671f\u8a18\u61b6\u3068\u3057\u3066\u4fdd\u5b58\u3059\u308b\u969b\u306f\u5927\u5e45\u306b\u5727\u7e2e\u30fb\u7de8\u96c6\u3055\u308c\u308b\u3002\u3053\u306e\u3068\u304d\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304c\u30d4\u30fc\u30af\u30fb\u30a8\u30f3\u30c9\u306e\u6cd5\u5247\u3060\u3002<\/p>\n

\n
\n
1<\/div>\n
\u611f\u60c5\u306e\u5727\u7e2e \u2500\u2500 \u8133\u306f\u4f53\u9a13\u3092\u300c\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\u300d\u3067\u4fdd\u5b58\u3059\u308b<\/span>
\u4eba\u9593\u306e\u8133\u306f\u3001\u9577\u6642\u9593\u306b\u308f\u305f\u308b\u4f53\u9a13\u3092\u9023\u7d9a\u3057\u305f\u6620\u50cf\u3068\u3057\u3066\u8a18\u61b6\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u611f\u60c5\u7684\u306b\u7a81\u51fa\u3057\u305f\u77ac\u9593\u3092\u9078\u5225\u3057\u3066\u8a18\u61b6\u3059\u308b\u3002\u30ab\u30fc\u30cd\u30de\u30f3\u306e\u4ee3\u8868\u7684\u306a\u5b9f\u9a13\u300c\u51b7\u6c34\u5b9f\u9a13\uff081993\u5e74\uff09\u300d\u3067\u306f\u3001\u88ab\u9a13\u8005\u306b14\u5ea6\u306e\u51b7\u6c34\u306b60\u79d2\u624b\u3092\u6d78\u3051\u308b\u30d1\u30bf\u30fc\u30f3A\u3068\u300160\u79d2\u6d78\u3051\u305f\u5f8c\u3055\u3089\u306b30\u79d2\u9593\u308f\u305a\u304b\u306b\u6e29\u304b\u304415\u5ea6\u306e\u6c34\u306b\u6d78\u3051\u308b\u30d1\u30bf\u30fc\u30f3B\u3092\u4f53\u9a13\u3055\u305b\u305f\u3002\u5ba2\u89b3\u7684\u306b\u898b\u308b\u3068B\u306e\u65b9\u304c\u82e6\u75db\u6642\u9593\u304c\u9577\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u88ab\u9a13\u8005\u306e\u591a\u304f\u304cB\u3092\u300c\u307e\u3060\u30de\u30b7\u3060\u3063\u305f\u300d\u3068\u8a55\u4fa1\u3057\u3001\u518d\u3073\u3084\u308b\u306a\u3089B\u3092\u9078\u3093\u3060\u3002\u3053\u308c\u306f\u4f53\u9a13\u306e\u7d42\u308f\u308a\u304c\u300c\u5c11\u3057\u548c\u3089\u3044\u3060\u300d\u3068\u3044\u3046\u8a18\u61b6\u304c\u8a55\u4fa1\u3092\u5857\u308a\u66ff\u3048\u305f\u8a3c\u62e0\u3060\u3002<\/span><\/div>\n<\/div>\n
\n
2<\/div>\n
\u6301\u7d9a\u6642\u9593\u306e\u7121\u8996 \u2500\u2500 \u300c\u6642\u9593\u306e\u9577\u3055\u300d\u306f\u8a55\u4fa1\u306b\u5f71\u97ff\u3057\u306a\u3044<\/span>
\u30ab\u30fc\u30cd\u30de\u30f3\u3089\u306f\u3053\u306e\u73fe\u8c61\u3092\u300c\u6301\u7d9a\u6642\u9593\u306e\u7121\u8996\uff08Duration Neglect\uff09\u300d\u3068\u547c\u3093\u3060\u3002\u5927\u8178\u5185\u8996\u93e1\u691c\u67fb\u306e\u82e6\u75db\u8a55\u4fa1\u3092\u8ffd\u8de1\u3057\u305f\u7814\u7a76\uff08Redelmeier & Kahneman, 1996\uff09\u3067\u3082\u540c\u69d8\u306e\u7d50\u679c\u304c\u5f97\u3089\u308c\u3066\u3044\u308b\u3002\u691c\u67fb\u6642\u9593\u304c\u9577\u304f\u3066\u3082\u3001\u6700\u5f8c\u306e\u6570\u5206\u9593\u304c\u6bd4\u8f03\u7684\u697d\u3067\u3042\u308c\u3070\u3001\u5168\u4f53\u306e\u82e6\u75db\u8a55\u4fa1\u306f\u4f4e\u304f\u306a\u308b\u3002\u3064\u307e\u308a\u9867\u5ba2\u306f\u300c\u3069\u308c\u3060\u3051\u9577\u304f\u826f\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u305f\u304b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u3044\u3061\u3070\u3093\u826f\u304b\u3063\u305f\u77ac\u9593\u3068\u3001\u5225\u308c\u969b\u306e\u5370\u8c61\u300d\u3067\u8a55\u4fa1\u3092\u6c7a\u3081\u3066\u3044\u308b\u3002<\/span><\/div>\n<\/div>\n
\n
3<\/div>\n
\u8a18\u61b6\u306e\u518d\u8a55\u4fa1 \u2500\u2500 \u300c\u7d42\u308f\u308a\u65b9\u300d\u304c\u904e\u53bb\u5168\u4f53\u3092\u66f8\u304d\u63db\u3048\u308b<\/span>
\u30a8\u30f3\u30c9\u306e\u611f\u60c5\u306f\u3001\u904e\u53bb\u306e\u3059\u3079\u3066\u306e\u8a18\u61b6\u306b\u5bfe\u3057\u3066\u9061\u53ca\u7684\u306b\u4f5c\u7528\u3059\u308b\u3002\u6620\u753b\u306e\u30e9\u30b9\u30c8\u304c\u611f\u52d5\u7684\u306a\u3089\u6620\u753b\u5168\u4f53\u304c\u540d\u4f5c\u306b\u611f\u3058\u3089\u308c\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u6700\u5f8c\u306b\u611f\u8b1d\u306e\u4e00\u8a00\u304c\u3042\u308b\u3060\u3051\u3067\u300c\u3042\u306e\u62c5\u5f53\u8005\u306f\u89aa\u8eab\u3060\u3063\u305f\u300d\u3068\u3044\u3046\u8a18\u61b6\u304c\u751f\u307e\u308c\u308b\u3002\u3053\u308c\u306f\u8a8d\u77e5\u5fc3\u7406\u5b66\u306b\u304a\u3051\u308b\u300c\u7cfb\u5217\u4f4d\u7f6e\u52b9\u679c\u300d\u306e\u89aa\u621a\u3067\u3042\u308a\u3001\u7279\u306b\u300c\u7d42\u308f\u308a\u300d\u3078\u306e\u611f\u60c5\u7684\u91cd\u307f\u3065\u3051\u304c\u6975\u3081\u3066\u5927\u304d\u3044\u3002\u526f\u696d\u306b\u304a\u3044\u3066\u3082\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u7de0\u3081\u65b9\u30fb\u30e1\u30fc\u30eb\u306e\u6700\u7d42\u6587\u30fb\u7d0d\u54c1\u6642\u306e\u3072\u3068\u8a00\u304c\u3001\u9867\u5ba2\u306e\u300c\u307e\u305f\u4f9d\u983c\u3057\u305f\u3044\u300d\u3092\u6c7a\u5b9a\u3065\u3051\u308b\u3002<\/span><\/div>\n<\/div>\n<\/div>\n
\ud83d\udccb<\/span>
\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u306e\u5b9f\u4f8b<\/span><\/div>\n
CASE 01 \u2500\u2500 \u30c7\u30a3\u30ba\u30cb\u30fc\u30d1\u30fc\u30af\u306e\u300c\u30a8\u30f3\u30c9\u8a2d\u8a08\u300d\u6226\u7565<\/span>\n

\u30a6\u30a9\u30eb\u30c8\u30fb\u30c7\u30a3\u30ba\u30cb\u30fc\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u306f\u3001\u30c6\u30fc\u30de\u30d1\u30fc\u30af\u4f53\u9a13\u306e\u8a2d\u8a08\u306b\u304a\u3044\u3066\u610f\u56f3\u7684\u306b\u30d4\u30fc\u30af\u30fb\u30a8\u30f3\u30c9\u306e\u6cd5\u5247\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u3002\u30a2\u30c8\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u6700\u5f8c\u306b\u8a18\u5ff5\u5199\u771f\u306e\u8ca9\u58f2\u30fb\u30d7\u30ec\u30bc\u30f3\u30c8\u306e\u8d08\u5448\u30fb\u611f\u8b1d\u306e\u30ad\u30e3\u30b9\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u914d\u7f6e\u3057\u3001\u9000\u5834\u6642\u306e\u4f53\u9a13\u3092\u5fb9\u5e95\u3057\u3066\u300c\u30d7\u30e9\u30b9\u306e\u611f\u60c5\u300d\u3067\u7de0\u3081\u304f\u304f\u308b\u8a2d\u8a08\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u307e\u305f\u3001\u9577\u3044\u5f85\u3061\u6642\u9593\uff08\u30cd\u30ac\u30c6\u30a3\u30d6\u4f53\u9a13\uff09\u3082\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u6027\u3092\u6301\u3064\u5f85\u6a5f\u5217\u306e\u6f14\u51fa\u3067\u300c\u30d4\u30fc\u30af\u3092\u524d\u5012\u3057\u300d\u3059\u308b\u5de5\u592b\u304c\u65bd\u3055\u308c\u3066\u3044\u308b\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u5165\u5834\u6599\u30fb\u6df7\u96d1\u30fb\u75b2\u52b4\u3068\u3044\u3046\u5ba2\u89b3\u7684\u306a\u30de\u30a4\u30ca\u30b9\u8981\u7d20\u304c\u3042\u3063\u3066\u3082\u3001\u300c\u307e\u305f\u6765\u305f\u3044\u300d\u3068\u3044\u3046\u30ea\u30d4\u30fc\u30c8\u610f\u5411\u304c\u9ad8\u6c34\u6e96\u3067\u7dad\u6301\u3055\u308c\u3066\u3044\u308b\u3002NPS\uff08\u9867\u5ba2\u63a8\u5968\u5ea6\u30b9\u30b3\u30a2\uff09\u306b\u304a\u3044\u3066\u3082\u30c7\u30a3\u30ba\u30cb\u30fc\u306e\u30c6\u30fc\u30de\u30d1\u30fc\u30af\u306f\u4e00\u8cab\u3057\u3066\u9ad8\u3044\u8a55\u4fa1\u3092\u8a18\u9332\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u30a8\u30f3\u30c9\u4f53\u9a13\u8a2d\u8a08\u306e\u8cdc\u7269\u3068\u3082\u5206\u6790\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<\/div>\n

CASE 02 \u2500\u2500 Zappos\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u300c\u6700\u5f8c\u306e\u611f\u52d5\u300d<\/span>\n

\u7c73\u56fd\u306e\u5927\u624b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e5\u30fc\u30ba\u8ca9\u58f2\u4f1a\u793eZappos\uff08\u5f8c\u306bAmazon\u304c\u8cb7\u53ce\uff09\u306f\u3001\u30d4\u30fc\u30af\u30fb\u30a8\u30f3\u30c9\u306e\u6cd5\u5247\u3092\u9867\u5ba2\u4f53\u9a13\u8a2d\u8a08\u306e\u6838\u5fc3\u306b\u7f6e\u3044\u305f\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u3002\u540c\u793e\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u4f1d\u8aac\u7684\u30a8\u30d4\u30bd\u30fc\u30c9\u3068\u3057\u3066\u3001\u62c5\u5f53\u8005\u304c\u7af6\u5408\u4ed6\u793e\u306e\u5728\u5eab\u3092\u8abf\u3079\u3066\u6848\u5185\u3057\u305f\u4e8b\u4f8b\u30fb\u9867\u5ba2\u306e\u500b\u4eba\u7684\u306a\u60a9\u307f\u306b\u9577\u6642\u9593\u96fb\u8a71\u5bfe\u5fdc\u3057\u305f\u4e8b\u4f8b\u304c\u6570\u591a\u304f\u6b8b\u3055\u308c\u3066\u3044\u308b\u3002\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc\u306e\u300c\u7d42\u308f\u308a\u969b\u300d\u306b\u5fc5\u305a\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u9a5a\u304d\uff08Wow\u4f53\u9a13\uff09\u3092\u63d0\u4f9b\u3059\u308b\u6587\u5316\u3092\u69cb\u7bc9\u3057\u305f\u7d50\u679c\u3001\u554f\u3044\u5408\u308f\u305b\u81ea\u4f53\u304c\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u611b\u7740\u3092\u9ad8\u3081\u308b\u300c\u30d4\u30fc\u30af\u4f53\u9a13\u300d\u306b\u8ee2\u63db\u3055\u308c\u305f\u3002CEO\u306e\u30c8\u30cb\u30fc\u30fb\u30b7\u30a7\u30a4\u306f\u8457\u66f8\u300e\u9867\u5ba2\u304c\u71b1\u72c2\u3059\u308b\u30cd\u30c3\u30c8\u9774\u5e97\u30b6\u30c3\u30dd\u30b9\u4f1d\u8aac\u300f\u306e\u4e2d\u3067\u300c\u6700\u5f8c\u306e\u5370\u8c61\u304c\u3059\u3079\u3066\u3092\u6c7a\u3081\u308b\u300d\u3068\u3044\u3046\u54f2\u5b66\u3092\u7e70\u308a\u8fd4\u3057\u8a9e\u3063\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u30d4\u30fc\u30af\u30fb\u30a8\u30f3\u30c9\u306e\u6cd5\u5247\u305d\u306e\u3082\u306e\u306e\u5b9f\u8df5\u3068\u8a00\u3048\u308b\u3002<\/p>\n<\/div>\n

\u2699\ufe0f<\/span>
\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u6d3b\u7528\u6cd5<\/span><\/div>\n

\u5927\u4f01\u696d\u3068\u9055\u3044\u3001\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u306f\u300c\u4f53\u9a13\u306e\u5168\u4f53\u8a2d\u8a08\u300d\u3092\u4e00\u4eba\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3002\u3053\u308c\u306f\u5de8\u5927\u306a\u5f37\u307f\u3060\u3002\u30d4\u30fc\u30af\u30fb\u30a8\u30f3\u30c9\u306e\u6cd5\u5247\u3092\u4f7f\u3048\u3070\u3001\u4e88\u7b97\u30bc\u30ed\u3067\u3082\u9867\u5ba2\u306e\u8a18\u61b6\u306b\u6df1\u304f\u523b\u307e\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u3064\u304f\u308c\u308b\u3002<\/p>\n

\u25b7 \u4eca\u65e5\u304b\u3089\u4f7f\u3048\u308b\u5b9f\u88c5\u65b9\u6cd5<\/span>\n