{"id":1881,"date":"2026-03-03T03:00:00","date_gmt":"2026-03-02T18:00:00","guid":{"rendered":"https:\/\/team-y5.com\/fukugyo-sensei\/?p=1881"},"modified":"2026-03-11T09:13:40","modified_gmt":"2026-03-11T00:13:40","slug":"marketing-data-analysis-ga4","status":"publish","type":"post","link":"https:\/\/team-y5.com\/fukugyo-sensei\/marketing-data-analysis-ga4\/","title":{"rendered":"\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5 No.56\u3011\u30c7\u30fc\u30bf\u5206\u6790\uff0fGA4\u6d3b\u7528\u2500\u2500\u6570\u5b57\u3067\u300c\u58f2\u308c\u306a\u3044\u7406\u7531\u300d\u3092\u7279\u5b9a\u3059\u308b\u6700\u5f37\u306e\u7121\u6599\u30c4\u30fc\u30eb"},"content":{"rendered":"
\n
MARKETING METHODS \u2500\u2500 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5 \u2500\u2500 No.56<\/span><\/p>\n

\u30c7\u30fc\u30bf\u5206\u6790\uff0fGA4\u6d3b\u7528<\/h1>\n

Web\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u884c\u52d5\u3092GA4\u3067\u53ef\u8996\u5316\u3057\u3001\u300c\u306a\u305c\u58f2\u308c\u306a\u3044\u304b\u300d\u3092\u6570\u5b57\u3067\u7279\u5b9a\u3057\u3066\u6539\u5584\u306b\u76f4\u7d50\u3055\u305b\u308b\u5206\u6790\u624b\u6cd5\u3002<\/p>\n

GA4<\/span>
\n\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3<\/span>
\n\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><\/div>\n<\/div>\n\n\n\n
\u96e3\u6613\u5ea6<\/span>\u2605\u2605\u2605\u2606\u2606<\/span><\/td>\n\u52b9\u679c\u306e\u901f\u3055<\/span>\u4e2d\u7a0b\u5ea6\uff082\u301c4\u9031\uff09<\/span><\/td>\n\u30b3\u30b9\u30c8<\/span>\u307b\u307c\u7121\u6599<\/span><\/td>\n\u526f\u696d\u9069\u5408\u5ea6<\/span>\u2605\u2605\u2605\u2605\u2605<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\ud83d\udccc<\/span>
\n\u30c7\u30fc\u30bf\u5206\u6790\uff0fGA4\u6d3b\u7528 \u3068\u306f\u4f55\u304b<\/span><\/div>\n

GA4\uff08Google Analytics 4\uff09\u3068\u306f\u3001Google\u304c2020\u5e74\u306b\u6b63\u5f0f\u30ea\u30ea\u30fc\u30b9\u3057\u30012023\u5e747\u6708\u306b\u65e7\u7248\uff08UA\uff09\u3092\u5b8c\u5168\u7f6e\u304d\u63db\u3048\u3057\u305f\u6700\u65b0\u306eWeb\u89e3\u6790\u30c4\u30fc\u30eb\u3060\u3002
\n\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u5358\u4f4d\u3067\u8a08\u6e2c\u3057\u3066\u3044\u305f\u65e7\u6765\u306e\u4ed5\u7d44\u307f\u3068\u306f\u7570\u306a\u308a\u3001GA4\u306f\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u547c\u3070\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u4e00\u3064\u3072\u3068\u3064\u2500\u2500\u30af\u30ea\u30c3\u30af\u30fb\u30b9\u30af\u30ed\u30fc\u30eb\u30fb\u52d5\u753b\u518d\u751f\u30fb\u8cfc\u5165\u306a\u3069\u2500\u2500\u3092\u3059\u3079\u3066\u7d71\u4e00\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u8a18\u9332\u3059\u308b\u3002<\/p>\n

\u306a\u305c\u3053\u308c\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u3057\u3066\u91cd\u8981\u306a\u306e\u304b\u3002
\n\u7b54\u3048\u306f\u5358\u7d14\u3060\u3002
\n\u300c\u306a\u3093\u3068\u306a\u304f\u65bd\u7b56\u3092\u6253\u3064\u300d\u72b6\u614b\u304b\u3089\u8131\u5374\u3067\u304d\u308b\u304b\u3089\u3067\u3042\u308b\u3002<\/p>\n

\u305f\u3068\u3048\u3070\u30d6\u30ed\u30b0\u8a18\u4e8b\u306e\u30a2\u30af\u30bb\u30b9\u304c\u67083,000PV\u3042\u3063\u3066\u3082\u3001\u3069\u306e\u30da\u30fc\u30b8\u3067\u8aad\u8005\u304c\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u3001\u3069\u306e\u6d41\u5165\u7d4c\u8def\u304c\u554f\u3044\u5408\u308f\u305b\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u304b\u304c\u898b\u3048\u306a\u3051\u308c\u3070\u6539\u5584\u306e\u6253\u3061\u624b\u306f\u898b\u3064\u304b\u3089\u306a\u3044\u3002
\nGA4\u3092\u4f7f\u3048\u3070\u3001\u300c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304b\u3089\u6765\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u30da\u30fc\u30b8\u3092\u898b\u305f\u4eba\u306e30%\u304c\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306b\u9032\u3093\u3067\u3044\u308b\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u304c\u53ef\u8996\u5316\u3055\u308c\u308b\u3002<\/p>\n

\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u306e\u6587\u8108\u3067\u306f\u7279\u306b\u5f37\u529b\u3060\u3002
\n\u5e83\u544a\u8cbb\u3092\u304b\u3051\u3089\u308c\u306a\u3044\u5206\u3001\u300c\u9650\u3089\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3044\u304b\u306b\u6700\u9069\u5316\u3059\u308b\u304b\u300d\u304c\u52dd\u8ca0\u306b\u306a\u308b\u3002
\nGA4\u306fGoogle\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u3042\u308c\u3070\u7121\u6599\u3067\u4f7f\u3048\u308b\u305f\u3081\u3001\u500b\u4eba\u4e8b\u696d\u4e3b\u30fb\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u30fb\u526f\u696d\u30d6\u30ed\u30ac\u30fc\u554f\u308f\u305a\u3001\u5373\u65e5\u5c0e\u5165\u3067\u304d\u308b\u6700\u5f37\u306e\u5206\u6790\u57fa\u76e4\u3068\u8a00\u3048\u308b\u3002<\/p>\n

\ud83d\uddc2\ufe0f<\/span>
\nGA4\u5206\u6790\u306e4\u8c61\u9650\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span><\/div>\n
FRAMEWORK<\/span><\/p>\n\n\n\n\n
\u2460 \u96c6\u5ba2\u5206\u6790\uff08Acquisition\uff09<\/span>\u3069\u306e\u30c1\u30e3\u30cd\u30eb\uff08\u691c\u7d22\u30fbSNS\u30fb\u76f4\u63a5\u6d41\u5165\u30fb\u53c2\u7167\u5143\uff09\u304b\u3089\u8a2a\u554f\u8005\u304c\u6765\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3002\u526f\u696d\u306a\u3089\u300c\u3069\u306eSNS\u6295\u7a3f\u304c\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u3092\u751f\u3093\u3067\u3044\u308b\u304b\u300d\u304c\u4e00\u76ee\u3067\u308f\u304b\u308b\u3002<\/span><\/td>\n\u2461 \u884c\u52d5\u5206\u6790\uff08Engagement\uff09<\/span>\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u30fb\u30b9\u30af\u30ed\u30fc\u30eb\u7387\u30fb\u30af\u30ea\u30c3\u30af\u30a4\u30d9\u30f3\u30c8\u3092\u5206\u6790\u3002\u300c\u8aad\u307e\u308c\u3066\u3044\u306a\u3044\u3068\u601d\u3063\u3066\u3044\u305f\u30da\u30fc\u30b8\u304c\u5b9f\u306f\u719f\u8aad\u3055\u308c\u3066\u3044\u305f\u300d\u3068\u3044\u3046\u767a\u898b\u304c\u65bd\u7b56\u3092\u5909\u3048\u308b\u3002<\/span><\/td>\n<\/tr>\n
\u2462 \u8ee2\u63db\u5206\u6790\uff08Conversion\uff09<\/span>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\uff08\u554f\u3044\u5408\u308f\u305b\u30fb\u8cfc\u5165\u30fbLINE\u767b\u9332\u306a\u3069\uff09\u3092GA4\u306e\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u3069\u306e\u5c0e\u7dda\u304c\u6210\u679c\u306b\u76f4\u7d50\u3057\u3066\u3044\u308b\u304b\u3092\u6570\u5024\u3067\u8ffd\u8de1\u3059\u308b\u3002<\/span><\/td>\n\u2463 \u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u5206\u6790\uff08Audience\uff09<\/span>\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u5730\u57df\u30fb\u4f7f\u7528\u30c7\u30d0\u30a4\u30b9\u306a\u3069\u306e\u5c5e\u6027\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3002\u60f3\u5b9a\u30da\u30eb\u30bd\u30ca\u3068\u5b9f\u969b\u306e\u8aad\u8005\u5c64\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u767a\u898b\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u65b9\u91dd\u3092\u8ecc\u9053\u4fee\u6b63\u3067\u304d\u308b\u3002<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\u2699\ufe0f<\/span>
\nGA4\u6d3b\u7528 \u5b9f\u8df54\u30b9\u30c6\u30c3\u30d7<\/span><\/div>\n
\n
1<\/div>\n
GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u6b63\u3057\u3044\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7<\/span>
\n\u307e\u305aGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3057\u3001Google\u30bf\u30b0\uff08gtag.js\uff09\u3092\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3059\u308b\u3002WordPress\u306a\u3089\u300cSite Kit by Google\u300d\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u3048\u30705\u5206\u3067\u5b8c\u4e86\u3060\u3002\u8a2d\u7f6e\u5f8c\u306f\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u300d\u30ec\u30dd\u30fc\u30c8\u3067\u81ea\u5206\u304c\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u30c7\u30fc\u30bf\u53d6\u5f97\u3067\u304d\u3066\u3044\u308b\u304b\u5fc5\u305a\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3002\u30c7\u30fc\u30bf\u304c\u5165\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u4f55\u3082\u59cb\u307e\u3089\u306a\u3044\u3002<\/span><\/div>\n<\/div>\n
\n
2<\/div>\n
\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u306e\u8a2d\u5b9a<\/span>
\nGA4\u3067\u306f\u6210\u679c\u3068\u306a\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u767b\u9332\u3059\u308b\uff08\u65e7UA\u306e\u30b4\u30fc\u30eb\u8a2d\u5b9a\u306b\u76f8\u5f53\uff09\u3002\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u5b8c\u4e86\u30da\u30fc\u30b8\u3078\u306e\u5230\u9054\u3084\u3001\u8cfc\u5165\u5b8c\u4e86\u30a4\u30d9\u30f3\u30c8\u3001\u30e1\u30eb\u30de\u30ac\u767b\u9332\u306e\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u306a\u3069\u3092\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u306b\u8a2d\u5b9a\u3057\u3088\u3046\u3002\u3053\u308c\u306b\u3088\u308a\u300c\u3069\u306e\u6d41\u5165\u7d4c\u8def\u304c\u5b9f\u969b\u306e\u53ce\u76ca\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u304b\u300d\u304c\u521d\u3081\u3066\u6e2c\u5b9a\u53ef\u80fd\u306b\u306a\u308b\u3002\u526f\u696d\u30d6\u30ed\u30b0\u3067\u3042\u308c\u3070\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u3082\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u3053\u3068\u3092\u5f37\u304f\u63a8\u5968\u3059\u308b\u3002<\/span><\/div>\n<\/div>\n
\n
3<\/div>\n
\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u300c\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u300d\u3092\u7279\u5b9a\u3059\u308b<\/span>
\nGA4\u306e\u300c\u63a2\u7d22\u300d\u30bf\u30d6\u306b\u3042\u308b\u300c\u30d5\u30a1\u30cd\u30eb\u63a2\u7d22\u300d\u3068\u300c\u7d4c\u8def\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u306f\u7279\u306b\u5f37\u529b\u3060\u3002\u30d5\u30a1\u30cd\u30eb\u63a2\u7d22\u3067\u306f\u300c\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u2192\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u2192\u304a\u554f\u3044\u5408\u308f\u305b\u300d\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u3067\u4f55%\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u6b21\u306b\u9032\u3093\u3067\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u3002\u7d4c\u8def\u30c7\u30fc\u30bf\u63a2\u7d22\u3067\u306f\u3001\u7279\u5b9a\u30da\u30fc\u30b8\u306e\u524d\u5f8c\u306b\u8a2a\u554f\u3055\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8\u3092\u6a39\u5f62\u56f3\u3067\u78ba\u8a8d\u3067\u304d\u308b\u3002\u3053\u308c\u3092\u898b\u308b\u3068\u300c\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u306e\u6b21\u306bFAQ\u30da\u30fc\u30b8\u3078\u9032\u3093\u3067\u3044\u308b\u300d\uff1d\u300c\u4fa1\u683c\u3084\u6761\u4ef6\u3078\u306e\u4e0d\u5b89\u304c\u3042\u308b\u300d\u3068\u3044\u3046\u4eee\u8aac\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308b\u3002<\/span><\/div>\n<\/div>\n
\n
4<\/div>\n
\u9031\u6b21\u30ec\u30dd\u30fc\u30c8\u3092\u7fd2\u6163\u5316\u3057\u3001PDCA\u3092\u56de\u3059<\/span>
\n\u30c7\u30fc\u30bf\u5206\u6790\u306f\u300c\u4e00\u5ea6\u898b\u3066\u7d42\u308f\u308a\u300d\u3067\u306f\u610f\u5473\u304c\u306a\u3044\u3002\u6bce\u9031\u6c7a\u307e\u3063\u305f\u66dc\u65e5\u306b5\u3064\u306e\u6307\u6a19\u2500\u2500\u2460\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3001\u2461\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff08\u65e7\u76f4\u5e30\u7387\u306e\u9006\u6982\u5ff5\uff09\u3001\u2462\u4e0a\u4f4d\u30da\u30fc\u30b8TOP5\u3001\u2463\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u9054\u6210\u6570\u3001\u2464\u6d41\u5165\u30c1\u30e3\u30cd\u30eb\u6bd4\u7387\u2500\u2500\u3092\u78ba\u8a8d\u3059\u308b\u30eb\u30fc\u30c6\u30a3\u30f3\u3092\u4f5c\u308b\u3002GA4\u306e\u300c\u6bd4\u8f03\u6a5f\u80fd\u300d\u3092\u4f7f\u3048\u3070\u5148\u9031\u30fb\u5148\u6708\u3068\u306e\u5897\u6e1b\u304c\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u3067\u78ba\u8a8d\u3067\u304d\u308b\u305f\u3081\u3001\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u683c\u6bb5\u306b\u697d\u306b\u306a\u308b\u3002Looker Studio\uff08\u65e7Google\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\uff09\u3068\u9023\u643a\u3059\u308c\u3070\u81ea\u52d5\u66f4\u65b0\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3082\u7121\u6599\u3067\u4f5c\u6210\u53ef\u80fd\u3060\u3002<\/span><\/div>\n<\/div>\n
\ud83c\udfe2<\/span>
\n\u5b9f\u969b\u306e\u6d3b\u7528\u4e8b\u4f8b<\/span><\/div>\n
CASE 01 \u2500\u2500 \u500b\u4eba\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\uff08\u30de\u30fc\u30b1\u30bf\u30fc\u30fb30\u4ee3\uff09<\/span>
\nGA4\u306e\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u7387\u30922.3\u500d\u306b\u6539\u5584<\/span>
\n\u526f\u696d\u3067BtoB\u5411\u3051\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u305f30\u4ee3\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3001GA4\u306e\u300c\u30d5\u30a1\u30cd\u30eb\u63a2\u7d22\u300d\u3092\u6d3b\u7528\u3057\u3066\u30b5\u30a4\u30c8\u6539\u5584\u306b\u53d6\u308a\u7d44\u3093\u3060\u4e8b\u4f8b\u3002\u5206\u6790\u306e\u7d50\u679c\u3001\u300c\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u30da\u30fc\u30b8\u300d\u304b\u3089\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u30da\u30fc\u30b8\u300d\u3078\u306e\u9077\u79fb\u7387\u304c\u308f\u305a\u304b4%\u3057\u304b\u306a\u3044\u3053\u3068\u304c\u5224\u660e\u3002\u30da\u30fc\u30b8\u5185\u306eCTA\u30dc\u30bf\u30f3\uff08\u884c\u52d5\u3092\u4fc3\u3059\u30dc\u30bf\u30f3\uff09\u304c\u753b\u9762\u4e0b\u90e8\u306b\u3057\u304b\u914d\u7f6e\u3055\u308c\u3066\u304a\u3089\u305a\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u7387\u304c40%\u672a\u6e80\u3067\u3042\u3063\u305f\u3053\u3068\u304c\u539f\u56e0\u3068\u7279\u5b9a\u3055\u308c\u305f\u3002CTA\u3092\u6587\u4e2d\u306b2\u7b87\u6240\u8ffd\u52a0\u3057\u30c6\u30ad\u30b9\u30c8\u3092\u300c\u7121\u6599\u76f8\u8ac7\u306f\u3053\u3061\u3089\u300d\u306b\u5909\u66f4\u3057\u305f\u3068\u3053\u308d\u3001\u7fcc\u6708\u306e\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u304c\u67082\u4ef6\u304b\u3089\u67085\u4ef6\u306b\u5897\u52a0\u3002GA4\u306e\u30c7\u30fc\u30bf\u304c\u6539\u5584\u4eee\u8aac\u306e\u7acb\u6848\u304b\u3089\u52b9\u679c\u691c\u8a3c\u307e\u3067\u4e00\u6c17\u901a\u8cab\u3067\u6a5f\u80fd\u3057\u305f\u5b9f\u4f8b\u3060\u3002<\/span><\/div>\n
CASE 02 \u2500\u2500 EC\u30b5\u30a4\u30c8\u904b\u55b6\u30fb\u7f8e\u5bb9\u30d6\u30e9\u30f3\u30c9\uff08\u56fd\u5185\u4e2d\u5c0f\u4f01\u696d\uff09<\/span>
\nGA4\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5206\u6790\u3067SNS\u5e83\u544a\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6700\u9069\u5316\u3001ROAS180%\u6539\u5584<\/span>
\n\u30b9\u30ad\u30f3\u30b1\u30a2\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u56fd\u5185\u4e2d\u5c0fEC\u30d6\u30e9\u30f3\u30c9\u304cGA4\u3092\u6d3b\u7528\u3057\u305f\u4e8b\u4f8b\u3002\u305d\u308c\u307e\u3067Instagram\u5e83\u544a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u300c20\u301c35\u6b73\u5973\u6027\u300d\u3068\u5e83\u304f\u8a2d\u5b9a\u3057\u3066\u3044\u305f\u304c\u3001GA4\u306e\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3057\u305f\u3068\u3053\u308d\u3001\u5b9f\u969b\u306b\u8cfc\u5165\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u7d0460%\u304c\u300c35\u301c44\u6b73\u30fb\u5973\u6027\u30fb\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u5229\u7528\u300d\u3068\u3044\u3046\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u96c6\u4e2d\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5224\u660e\u3057\u305f\u3002GA4\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6a5f\u80fd\u3067\u3053\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092Google\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ea\u30b9\u30c8\u3068\u3057\u3066\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3057\u3001Instagram\u5e83\u544a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3093\u3060\u7d50\u679c\u3001\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u304c\u5f93\u6765\u6bd4\u3067180%\u5411\u4e0a\u3002\u30c7\u30fc\u30bf\u304c\u300c\u601d\u3044\u8fbc\u307f\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u300d\u3092\u6253\u3061\u7815\u3044\u305f\u5178\u578b\u7684\u306a\u6210\u529f\u4f8b\u3060\u3002<\/span><\/div>\n
\ud83c\udfaf<\/span>
\n\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u6d3b\u7528\u6cd5<\/span><\/div>\n

\u526f\u696d\u3067GA4\u3092\u4f7f\u3046\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u300c\u7121\u6599\u30fb\u5373\u65e5\u30fb\u81ea\u5206\u3060\u3051\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u300d\u306e\u4e09\u62cd\u5b50\u304c\u63c3\u3063\u3066\u3044\u308b\u70b9\u3060\u3002
\n\u5927\u4f01\u696d\u306e\u3088\u3046\u306b\u6709\u6599BI\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u306a\u304f\u3066\u3082\u3001GA4\uff0bLooker Studio\u306e\u7d44\u307f\u5408\u308f\u305b\u3060\u3051\u3067\u3001\u30d7\u30ed\u30ec\u30d9\u30eb\u306e\u30c7\u30fc\u30bf\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u304c\u69cb\u7bc9\u3067\u304d\u308b\u3002
\n\u307e\u305f\u3001GA4\u306e\u5206\u6790\u30b9\u30ad\u30eb\u81ea\u4f53\u304c\u300c\u526f\u696d\u30b5\u30fc\u30d3\u30b9\u300d\u306b\u306a\u308b\u70b9\u3082\u898b\u9003\u305b\u306a\u3044\u3002
\n\u4e2d\u5c0f\u4f01\u696d\u306eWeb\u30b5\u30a4\u30c8\u6539\u5584\u30b3\u30f3\u30b5\u30eb\u3084\u3001GA4\u8a2d\u5b9a\u4ee3\u884c\u30fb\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u4ee3\u884c\u306f\u3001\u30af\u30e9\u30a6\u30c9\u30bd\u30fc\u30b7\u30f3\u30b0\u3067\u306e\u9700\u8981\u304c\u9ad8\u304f\u3001\u5358\u4fa15\u4e07\u301c20\u4e07\u5186\u306e\u6848\u4ef6\u3082\u73cd\u3057\u304f\u306a\u3044\u3002<\/p>\n

\u25b7 \u4eca\u65e5\u304b\u3089\u4f7f\u3048\u308b\u5b9f\u88c5\u4f8b<\/span><\/p>\n