{"id":2240,"date":"2026-03-11T03:00:00","date_gmt":"2026-03-10T18:00:00","guid":{"rendered":"https:\/\/team-y5.com\/fukugyo-sensei\/?p=2240"},"modified":"2026-03-17T16:02:51","modified_gmt":"2026-03-17T07:02:51","slug":"marketing-cta-optimization","status":"publish","type":"post","link":"https:\/\/team-y5.com\/fukugyo-sensei\/marketing-cta-optimization\/","title":{"rendered":"\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5 No.64\u3011CTA\u6700\u9069\u5316\u2500\u2500\u30dc\u30bf\u30f3\u4e00\u3064\u3067\u58f2\u4e0a\u304c\u5909\u308f\u308b\u884c\u52d5\u8a2d\u8a08\u306e\u5168\u6280\u8853"},"content":{"rendered":"
\n
MARKETING METHODS \u2500\u2500 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5 \u2500\u2500 No.64<\/span><\/p>\n

CTA\u6700\u9069\u5316<\/h1>\n

\u300c\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059\u30dc\u30bf\u30f3\u3072\u3068\u3064\u300d\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u5287\u7684\u306b\u5909\u308f\u308b\u3002<\/p>\n

\u30bb\u30fc\u30eb\u30b9<\/span>
\n\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0<\/span>
\n\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6700\u9069\u5316<\/span><\/div>\n<\/div>\n\n\n\n
\u96e3\u6613\u5ea6<\/span>\u2605\u2605\u2606\u2606\u2606<\/span><\/td>\n\u52b9\u679c\u306e\u901f\u3055<\/span>\u901f\u3044\uff08\u5373\u65e5\u301c\u6570\u65e5\uff09<\/span><\/td>\n\u30b3\u30b9\u30c8<\/span>\u307b\u307c\u7121\u6599<\/span><\/td>\n\u526f\u696d\u9069\u5408\u5ea6<\/span>\u2605\u2605\u2605\u2605\u2605<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\ud83d\udccc<\/span>
\nCTA\u6700\u9069\u5316 \u3068\u306f\u4f55\u304b<\/span><\/div>\n

CTA\uff08Call To Action\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u300c\u6b21\u306b\u3068\u3063\u3066\u307b\u3057\u3044\u884c\u52d5\u300d\u3092\u660e\u793a\u3059\u308b\u8981\u7d20\u306e\u3053\u3068\u3002
\n\u30dc\u30bf\u30f3\u30fb\u30ea\u30f3\u30af\u30c6\u30ad\u30b9\u30c8\u30fb\u30d0\u30ca\u30fc\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u63a5\u70b9\u306b\u5b58\u5728\u3059\u308b\u3002<\/p>\n

CTA\u6700\u9069\u5316\u3068\u306f\u3001\u3053\u306eCTA\u306e\u6587\u8a00\u30fb\u30c7\u30b6\u30a4\u30f3\u30fb\u914d\u7f6e\u30fb\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6539\u5584\u3057\u3001
\n\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u53d6\u308a\u7d44\u307f\u3092\u6307\u3059\u3002<\/p>\n

HubSpot\u306e\u8abf\u67fb\uff082023\u5e74\uff09\u306b\u3088\u308c\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305fCTA\u306f\u6c4e\u7528CTA\u3068\u6bd4\u8f03\u3057\u3066
\n202%\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/strong>\u3092\u8a18\u9332\u3057\u3066\u3044\u308b\u3002
\n\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u5e83\u544a\u8cbb\u3092\u5897\u3084\u3059\u524d\u306b\u3001CTA\u3092\u78e8\u304f\u3053\u3068\u304c\u6700\u3082\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u65bd\u7b56\u3060\u3002<\/p>\n

\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u306f\u7279\u306b\u91cd\u8981\u3002
\nLP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09\u30fbSNS\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30fb\u30e1\u30eb\u30de\u30ac\u30fbnote\u8a18\u4e8b\u306a\u3069\u3001
\n\u3042\u3089\u3086\u308b\u5834\u9762\u3067CTA\u304c\u53ce\u76ca\u3092\u5de6\u53f3\u3059\u308b\u3002<\/p>\n

\ud83d\uddc2\ufe0f<\/span>
\nCTA\u6700\u9069\u5316\u306e4\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span><\/div>\n

\u52b9\u679c\u7684\u306aCTA\u306f\u300c4\u3064\u306e\u8981\u7d20\u300d\u3067\u8a2d\u8a08\u3055\u308c\u308b\u3002
\n\u305d\u308c\u305e\u308c\u3092\u500b\u5225\u306b\u78e8\u304f\u3053\u3068\u3067\u3001CVR\u306f\u6bb5\u968e\u7684\u306b\u6539\u5584\u3067\u304d\u308b\u3002<\/p>\n

FRAMEWORK<\/span><\/p>\n\n\n\n\n
\u2460 COPY\uff08\u30b3\u30d4\u30fc\u6587\u8a00\uff09<\/span>\u30dc\u30bf\u30f3\u306b\u66f8\u304f\u8a00\u8449\u304c\u6700\u91cd\u8981\u3002\u300c\u9001\u4fe1\u3059\u308b\u300d\u3088\u308a\u300c\u4eca\u3059\u3050\u7121\u6599\u3067\u8a66\u3059\u300d\u306e\u3088\u3046\u306b\u3001\u5f97\u3089\u308c\u308b\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3068\u7dca\u6025\u6027\u3092\u540c\u6642\u306b\u4f1d\u3048\u308b\u52d5\u8a5e\u30d5\u30ec\u30fc\u30ba\u304c\u6a5f\u80fd\u3059\u308b\u3002<\/span><\/td>\n\u2461 DESIGN\uff08\u8272\u30fb\u5f62\u30fb\u30b5\u30a4\u30ba\uff09<\/span>\u80cc\u666f\u306b\u5bfe\u3057\u3066\u5341\u5206\u306a\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3002\u30dc\u30bf\u30f3\u306f\u5468\u56f2\u306b\u4f59\u767d\uff08\u30db\u30ef\u30a4\u30c8\u30b9\u30da\u30fc\u30b9\uff09\u3092\u8a2d\u3051\u3066\u8996\u7dda\u3092\u96c6\u3081\u308b\u3002\u30af\u30ea\u30c3\u30af\u53ef\u80fd\u3068\u4e00\u76ee\u3067\u308f\u304b\u308b\u30c7\u30b6\u30a4\u30f3\u304c\u57fa\u672c\u3002<\/span><\/td>\n<\/tr>\n
\u2462 PLACEMENT\uff08\u914d\u7f6e\u30fb\u30bf\u30a4\u30df\u30f3\u30b0\uff09<\/span>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\uff08\u30b9\u30af\u30ed\u30fc\u30eb\u524d\u306b\u898b\u3048\u308b\u4f4d\u7f6e\uff09\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u7d42\u4e86\u5f8c\u306e2\u7b87\u6240\u304c\u57fa\u672c\u914d\u7f6e\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u300c\u8aad\u307f\u7d42\u308f\u3063\u305f\u30fb\u7d0d\u5f97\u3057\u305f\u300d\u30bf\u30a4\u30df\u30f3\u30b0\u306bCTA\u3092\u7f6e\u304f\u3053\u3068\u304c\u9244\u5247\u3002<\/span><\/td>\n\u2463 CONTEXT\uff08\u6587\u8108\u30fb\u5bfe\u8c61\u8005\u5408\u308f\u305b\uff09<\/span>\u540c\u3058\u30da\u30fc\u30b8\u3067\u3082\u6d41\u5165\u5143\uff08SNS\u30fb\u691c\u7d22\u30fb\u30e1\u30eb\u30de\u30ac\uff09\u306b\u3088\u3063\u3066\u6e29\u5ea6\u611f\u304c\u7570\u306a\u308b\u3002\u6e29\u5ea6\u611f\u306b\u5408\u308f\u305b\u3066\u300c\u307e\u305a\u306f\u7121\u6599\u3067\u8aad\u3080\u300d\u300c\u4eca\u3059\u3050\u8cfc\u5165\u3059\u308b\u300d\u3068\u4f7f\u3044\u5206\u3051\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u8a2d\u8a08\u304c\u52b9\u679c\u7684\u3002<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\u2699\ufe0f<\/span>
\nCTA\u6700\u9069\u5316\u306e\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7<\/span><\/div>\n

\u4ee5\u4e0b\u306e4\u30b9\u30c6\u30c3\u30d7\u3067\u3001\u4eca\u3059\u3050CTA\u3092\u6539\u5584\u3067\u304d\u308b\u3002
\n\u7279\u5225\u306a\u30c4\u30fc\u30eb\u306f\u4e0d\u8981\u3002\u307e\u305a\u306f\u30c6\u30ad\u30b9\u30c8\u306e\u5909\u66f4\u304b\u3089\u59cb\u3081\u3088\u3046\u3002<\/p>\n

\n
1<\/div>\n
\u73fe\u72b6\u306eCTA\u3092\u68da\u5378\u3057\u3059\u308b<\/span>
\n\u81ea\u5206\u306eLP\u30fbSNS\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30fb\u30e1\u30eb\u30de\u30ac\u30fbnote\u8a18\u4e8b\u306a\u3069\u3001\u5168\u3066\u306e\u63a5\u70b9\u306b\u3042\u308bCTA\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3059\u308b\u3002\u300c\u767b\u9332\u300d\u300c\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u300d\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u300d\u3068\u3044\u3063\u305f\u66d6\u6627\u306a\u6587\u8a00\u304c\u306a\u3044\u304b\u78ba\u8a8d\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u300c\u4f55\u3092\u3059\u308c\u3070\u4f55\u304c\u5f97\u3089\u308c\u308b\u304b\u300d\u304c\u4e00\u77ac\u3067\u4f1d\u308f\u3089\u306a\u3044CTA\u306f\u8981\u6539\u5584\u306e\u5bfe\u8c61\u3060\u3002<\/span><\/div>\n<\/div>\n
\n
2<\/div>\n
\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u8a34\u6c42\u306e\u6587\u8a00\u306b\u66f8\u304d\u63db\u3048\u308b<\/span>
\nCTA\u30b3\u30d4\u30fc\u306f\u300c\u52d5\u8a5e\uff0b\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff0b\uff08\u7dca\u6025\u6027\u30fb\u9650\u5b9a\u6027\uff09\u300d\u306e\u69cb\u9020\u3067\u66f8\u304f\u3002\u4f8b\uff1a\u300c\u7121\u6599\u3067\u8a3a\u65ad\u3092\u53d7\u3051\u308b\u300d\u300c7\u65e5\u9593\u7121\u6599\u3067\u30b9\u30bf\u30fc\u30c8\u300d\u300c\u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff08\u6b8b\u308a3\u65e5\uff09\u300d\u3002\u4e00\u4eba\u79f0\uff08\u300c\u79c1\u306e\u301c\u3092\u624b\u306b\u5165\u308c\u308b\u300d\uff09\u306b\u3059\u308b\u3068\u3055\u3089\u306b\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0a\u304c\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002\u307e\u305a1\u3064\u3060\u3051\u66f8\u304d\u63db\u3048\u3066\u307f\u308b\u3053\u3068\u304c\u5927\u5207\u3002<\/span><\/div>\n<\/div>\n
\n
3<\/div>\n
\u914d\u7f6e\u3068\u5468\u8fba\u30c6\u30ad\u30b9\u30c8\u3092\u6574\u5099\u3059\u308b<\/span>
\nCTA\u30dc\u30bf\u30f3\u306e\u76f4\u524d\u306b\u300c\u30de\u30a4\u30af\u30ed\u30b3\u30d4\u30fc\uff08\u5c0f\u3055\u306a\u88dc\u8db3\u6587\uff09\u300d\u3092\u8ffd\u52a0\u3059\u308b\u3068\u52b9\u679c\u7684\u3060\u3002\u4f8b\uff1a\u300c\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u4e0d\u8981\u300d\u300c30\u79d2\u3067\u767b\u9332\u5b8c\u4e86\u300d\u300c\u3044\u3064\u3067\u3082\u89e3\u7d04\u53ef\u80fd\u300d\u306a\u3069\u3001\u30af\u30ea\u30c3\u30af\u3078\u306e\u4e0d\u5b89\u3092\u5148\u56de\u308a\u3057\u3066\u9664\u53bb\u3059\u308b\u4e00\u8a00\u3092\u6dfb\u3048\u308b\u3002CTA\u306e\u76f4\u524d\u306b\u7f6e\u304b\u308c\u305f\u3053\u306e\u3072\u3068\u8a00\u304c\u3001\u8ff7\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u80cc\u4e2d\u3092\u62bc\u3059\u3002<\/span><\/div>\n<\/div>\n
\n
4<\/div>\n
A\/B\u30c6\u30b9\u30c8\u3067\u6570\u5024\u3092\u6bd4\u8f03\u3059\u308b<\/span>
\n\u5909\u66f4\u306f1\u7b87\u6240\u305a\u3064\u884c\u3044\u3001\u30af\u30ea\u30c3\u30af\u7387\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5909\u5316\u3092\u8a18\u9332\u3059\u308b\u3002Google Optimize\uff08\u73fe\u5728\u306fGA4\u306eA\/B\u30c6\u30b9\u30c8\u6a5f\u80fd\uff09\u3001Google\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u3063\u305f\u7c21\u6613\u30c6\u30b9\u30c8\u3001SNS\u3067\u306e2\u30d1\u30bf\u30fc\u30f3\u6295\u7a3f\u6bd4\u8f03\u306a\u3069\u3001\u7121\u6599\u30c4\u30fc\u30eb\u3067\u3082\u5341\u5206\u306b\u691c\u8a3c\u53ef\u80fd\u3060\u3002\u300c\u611f\u899a\u300d\u3067\u306f\u306a\u304f\u300c\u30c7\u30fc\u30bf\u300d\u3067\u5224\u65ad\u3059\u308b\u7fd2\u6163\u3092\u3064\u3051\u308b\u3053\u3068\u3002<\/span><\/div>\n<\/div>\n
\ud83c\udfe2<\/span>
\n\u4f01\u696d\u4e8b\u4f8b\uff1aCTA\u6700\u9069\u5316\u306e\u5b9f\u7e3e<\/span><\/div>\n
CASE 01 \u2500\u2500 Unbounce\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u30c4\u30fc\u30eb\uff09<\/span>
\nCTA\u30b3\u30d4\u30fc\u306e\u5909\u66f4\u3060\u3051\u3067CVR\u304c90%\u5411\u4e0a<\/span>
\nUnbounce\u304c\u81ea\u793e\u306eLP\u6539\u5584\u4e8b\u4f8b\u3068\u3057\u3066\u516c\u958b\u3057\u305f\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001CTA\u30dc\u30bf\u30f3\u306e\u30c6\u30ad\u30b9\u30c8\u3092\u300cStart your free trial\uff08\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u59cb\u3081\u308b\uff09\u300d\u304b\u3089\u300cStart my free trial\uff08\u79c1\u306e\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u59cb\u3081\u308b\uff09\u300d\u3078\u5909\u66f4\u3057\u305f\u3068\u3053\u308d\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u7d0490%\u6539\u5584\u3057\u305f\u3002\u5909\u3048\u305f\u306e\u306f\u300cyour\u300d\u3092\u300cmy\u300d\u306b\u3057\u305f\u3060\u3051\u3002\u4e00\u4eba\u79f0\u306e\u8996\u70b9\u306b\u5909\u3048\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u5206\u3054\u3068\u3068\u3057\u3066\u6349\u3048\u3084\u3059\u304f\u306a\u3063\u305f\u5178\u578b\u4f8b\u3060\u3002\u30b3\u30d4\u30fc\u3072\u3068\u3064\u3067\u5287\u7684\u306a\u5909\u5316\u304c\u8d77\u304d\u308b\u3053\u3068\u3092\u793a\u3059\u3001\u4e16\u754c\u7684\u306b\u5f15\u7528\u3055\u308c\u308b\u4e8b\u4f8b\u3002<\/span><\/div>\n
CASE 02 \u2500\u2500 Shopify\uff08EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09<\/span>
\n\u30de\u30a4\u30af\u30ed\u30b3\u30d4\u30fc\u3068CTA\u6700\u9069\u5316\u3067\u7121\u6599\u767b\u9332\u7387\u3092\u5927\u5e45\u6539\u5584<\/span>
\nShopify\u306f\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306eCTA\u30dc\u30bf\u30f3\u300c\u7121\u6599\u3067\u8a66\u3059\u300d\u306e\u76f4\u4e0b\u306b\u300c\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u4e0d\u8981\u3002\u3044\u3064\u3067\u3082\u30ad\u30e3\u30f3\u30bb\u30eb\u53ef\u80fd\u3002\u300d\u3068\u3044\u3046\u30de\u30a4\u30af\u30ed\u30b3\u30d4\u30fc\u3092\u8ffd\u52a0\u3057\u305f\u3002\u3053\u306e\u5c0f\u3055\u306a\u88dc\u8db3\u6587\u306b\u3088\u3063\u3066\u3001\u767b\u9332\u3078\u306e\u5fc3\u7406\u7684\u30cf\u30fc\u30c9\u30eb\u304c\u5927\u5e45\u306b\u4e0b\u304c\u308a\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u767b\u9332\u7387\u304c\u5411\u4e0a\u3002\u73fe\u5728\u3082\u3053\u306e\u69cb\u9020\u306fShopify\u306e\u4e3b\u8981CTA\u306b\u63a1\u7528\u3055\u308c\u7d9a\u3051\u3066\u3044\u308b\u3002\u300c\u4e0d\u5b89\u3092\u5148\u306b\u6d88\u3059\u300d\u3068\u3044\u3046CTA\u5468\u8fba\u8a2d\u8a08\u306e\u91cd\u8981\u6027\u3092\u793a\u3059\u4e8b\u4f8b\u3068\u3057\u3066\u696d\u754c\u3067\u3082\u5e83\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u3002<\/span><\/div>\n
\ud83c\udfaf<\/span>
\n\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u6d3b\u7528\u6cd5<\/span><\/div>\n

CTA\u6700\u9069\u5316\u306f\u3001\u5e83\u544a\u8cbb\u30bc\u30ed\u3067\u3082\u4eca\u3059\u3050\u53ce\u76ca\u3092\u4e0a\u3052\u3089\u308c\u308b\u6700\u5f37\u306e\u65bd\u7b56\u3002
\n\u526f\u696d\u306e\u5404\u63a5\u70b9\u306b\u843d\u3068\u3057\u8fbc\u3080\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u78ba\u8a8d\u3057\u3088\u3046\u3002<\/p>\n

\u25b7 \u4eca\u65e5\u304b\u3089\u4f7f\u3048\u308b\u5b9f\u88c5\u4f8b<\/span><\/p>\n