{"id":2590,"date":"2026-03-19T03:00:00","date_gmt":"2026-03-18T18:00:00","guid":{"rendered":"https:\/\/team-y5.com\/fukugyo-sensei\/?p=2590"},"modified":"2026-03-20T10:00:33","modified_gmt":"2026-03-20T01:00:33","slug":"marketing-personalization-strategy","status":"publish","type":"post","link":"https:\/\/team-y5.com\/fukugyo-sensei\/marketing-personalization-strategy\/","title":{"rendered":"\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5 No.72\u3011\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u2500\u2500\u300c\u3042\u306a\u305f\u3060\u3051\u300d\u3067\u9867\u5ba2\u306e\u5fc3\u3092\u3064\u304b\u3080\u500b\u5225\u5316\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5165\u9580"},"content":{"rendered":"
\n
MARKETING METHODS \u2500\u2500 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5 \u2500\u2500 No.72<\/span><\/p>\n

\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6226\u7565<\/h1>\n

\u300c\u3042\u306a\u305f\u3060\u3051\u300d\u3092\u6f14\u51fa\u3059\u308b\u2500\u2500\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u306a\u4f53\u9a13\u3092\u5c4a\u3051\u3001\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u500b\u5225\u5316\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n

\u9867\u5ba2\u95a2\u4fc2\u69cb\u7bc9<\/span>
\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/span>
\nLTV\u5411\u4e0a<\/span><\/div>\n<\/div>\n\n\n\n
\u96e3\u6613\u5ea6<\/span>\u2605\u2605\u2605\u2606\u2606<\/span><\/td>\n\u52b9\u679c\u306e\u901f\u3055<\/span>\u4e2d\u671f\uff081\u301c3\u30f6\u6708\uff09<\/span><\/td>\n\u30b3\u30b9\u30c8<\/span>\u4f4e\u301c\u4e2d<\/span><\/td>\n\u526f\u696d\u9069\u5408\u5ea6<\/span>\u2605\u2605\u2605\u2605\u2605<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\ud83d\udccc<\/span>
\n\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6226\u7565 \u3068\u306f\u4f55\u304b<\/span><\/div>\n

\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3068\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u30c7\u30fc\u30bf\u30fb\u884c\u52d5\u30fb\u5c5e\u6027\u3092\u3082\u3068\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30aa\u30d5\u30a1\u30fc\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u500b\u5225\u6700\u9069\u5316\u3059\u308b\u624b\u6cd5\u3060\u3002<\/p>\n

\u300c\u5168\u54e1\u306b\u540c\u3058\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u300d\u30de\u30b9\u578b\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u306f\u5bfe\u6975\u306e\u8003\u3048\u65b9\u3002
\n\u5927\u624b\u4f01\u696d\u3060\u3051\u306e\u8a71\u3067\u306f\u306a\u304f\u3001\u500b\u4eba\u30fb\u526f\u696d\u30ec\u30d9\u30eb\u3067\u3082\u4eca\u3059\u3050\u5b9f\u8df5\u3067\u304d\u308b\u3002<\/p>\n

Salesforce\u306e\u8abf\u67fb\uff082023\u5e74\u7248 State of the Connected Customer\uff09\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e73\uff05\u304c\u300c\u81ea\u5206\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3066\u304f\u308c\u308b\u4f01\u696d\u304b\u3089\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u3002
\n\u9006\u3092\u8a00\u3048\u3070\u3001\u500b\u5225\u5bfe\u5fdc\u3092\u6020\u308b\u3060\u3051\u3067\u7af6\u5408\u306b\u9867\u5ba2\u3092\u596a\u308f\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b\u3002<\/p>\n

\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u300c\u5927\u4f01\u696d\u3078\u306e\u9006\u8ee2\u306e\u6b66\u5668\u300d\u3067\u3082\u3042\u308b\u3002
\n\u9854\u304c\u898b\u3048\u308b\u304b\u3089\u3001\u540d\u524d\u3092\u547c\u3079\u308b\u3002\u80cc\u666f\u3092\u77e5\u3063\u3066\u3044\u308b\u304b\u3089\u3001\u523a\u3055\u308b\u63d0\u6848\u304c\u3067\u304d\u308b\u3002
\n\u898f\u6a21\u304c\u5c0f\u3055\u3044\u3053\u3068\u3092\u5f37\u307f\u306b\u5909\u3048\u308b\u306e\u304c\u3053\u306e\u6226\u7565\u306e\u672c\u8cea\u3060\u3002<\/p>\n

\ud83d\uddc2\ufe0f<\/span>
\n\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e4\u3064\u306e\u30ec\u30a4\u30e4\u30fc<\/span><\/div>\n
FRAMEWORK<\/span><\/p>\n\n\n\n\n
\u2460 \u30b3\u30f3\u30c6\u30f3\u30c4\u500b\u5225\u5316<\/span>\u76f8\u624b\u306e\u8208\u5473\u30fb\u8ab2\u984c\u30fb\u30d5\u30a7\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u30e1\u30fc\u30eb\u672c\u6587\u30fbLP\u30fbSNS\u6295\u7a3f\u306e\u5185\u5bb9\u3092\u5909\u3048\u308b\u3002\u540d\u524d\u306e\u5dee\u3057\u8fbc\u307f\u304b\u3089\u3001\u60a9\u307f\u306b\u5408\u308f\u305b\u305f\u30b9\u30c8\u30fc\u30ea\u30fc\u69cb\u6210\u307e\u3067\u5e45\u5e83\u3044\u3002<\/span><\/td>\n\u2461 \u30aa\u30d5\u30a1\u30fc\u500b\u5225\u5316<\/span>\u8cfc\u8cb7\u5c65\u6b74\u30fb\u95b2\u89a7\u884c\u52d5\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u3092\u3082\u3068\u306b\u3001\u305d\u306e\u4eba\u304c\u300c\u4eca\u3001\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3082\u306e\u300d\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3059\u308b\u3002Amazon\u306e\u300c\u3042\u306a\u305f\u3078\u306e\u304a\u3059\u3059\u3081\u300d\u304c\u5178\u578b\u4f8b\u3002<\/span><\/td>\n<\/tr>\n
\u2462 \u30bf\u30a4\u30df\u30f3\u30b0\u500b\u5225\u5316<\/span>\u300c\u3044\u3064\u9001\u308b\u304b\u300d\u3082\u500b\u4eba\u5dee\u304c\u3042\u308b\u3002\u884c\u52d5\u30c8\u30ea\u30ac\u30fc\uff08\u30ab\u30fc\u30c8\u653e\u68c4\u30fb\u7279\u5b9a\u30da\u30fc\u30b8\u95b2\u89a7\u30fb\u767b\u9332\u3007\u65e5\u5f8c\uff09\u306b\u9023\u52d5\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u914d\u4fe1\u304c\u958b\u5c01\u7387\u30fbCVR\u3092\u5927\u5e45\u306b\u9ad8\u3081\u308b\u3002<\/span><\/td>\n\u2463 \u30c1\u30e3\u30cd\u30eb\u500b\u5225\u5316<\/span>LINE\u304c\u53cd\u5fdc\u3057\u3084\u3059\u3044\u4eba\u30fb\u30e1\u30fc\u30eb\u304c\u597d\u304d\u306a\u4eba\u30fbDM\u6d3e\u306e\u4eba\u2500\u2500\u305d\u308c\u305e\u308c\u304c\u4f7f\u3044\u3084\u3059\u3044\u30c1\u30e3\u30cd\u30eb\u3067\u5c4a\u3051\u308b\u3002\u30c1\u30e3\u30cd\u30eb\u306e\u62bc\u3057\u3064\u3051\u306f\u96e2\u8131\u306e\u539f\u56e0\u306b\u306a\u308b\u3002<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\u2699\ufe0f<\/span>
\n\u526f\u696d\u30fb\u500b\u4eba\u3067\u3067\u304d\u308b\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d74\u3064<\/span><\/div>\n
\n
1<\/div>\n
\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u300c\u4f7f\u3048\u308b\u304b\u305f\u3061\u300d\u3067\u96c6\u3081\u308b<\/span>
\n\u6c0f\u540d\u30fb\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u4f55\u306b\u56f0\u3063\u3066\u3044\u308b\u304b\u300d\u300c\u3069\u3093\u306a\u72b6\u614b\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30d2\u30a2\u30ea\u30f3\u30b0\u3067\u53d6\u5f97\u3059\u308b\u3002LINE\u306e\u53cb\u9054\u8ffd\u52a0\u6642\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30e1\u30eb\u30de\u30ac\u767b\u9332\u5f8c\u306e\u30a6\u30a7\u30eb\u30ab\u30e0\u30d5\u30a9\u30fc\u30e0\u304c\u624b\u8efd\u306a\u51fa\u767a\u70b9\u3002\u7121\u6599\u30c4\u30fc\u30eb\uff08Google\u30d5\u30a9\u30fc\u30e0\u7b49\uff09\u3067\u3082\u5341\u5206\u6a5f\u80fd\u3059\u308b\u3002<\/span><\/div>\n<\/div>\n
\n
2<\/div>\n
\u30bb\u30b0\u30e1\u30f3\u30c8\u30923\u301c5\u7a2e\u985e\u306b\u7d5e\u3063\u3066\u8a2d\u8a08\u3059\u308b<\/span>
\n\u3044\u304d\u306a\u308a\u300c\u5168\u54e1\u500b\u5225\u5bfe\u5fdc\u300d\u306f\u73fe\u5b9f\u7684\u3067\u306a\u3044\u3002\u307e\u305a\u306f\u300c\u60a9\u307f\u306e\u7a2e\u985e\u300d\u300c\u8cfc\u8cb7\u30d5\u30a7\u30fc\u30ba\uff08\u691c\u8a0e\u4e2d \/ \u8cfc\u5165\u6e08\u307f \/ \u30ea\u30d4\u30fc\u30bf\u30fc\uff09\u300d\u300c\u5c5e\u6027\uff08\u526f\u696d\u521d\u5fc3\u8005 \/ \u8d77\u696d1\u301c3\u5e74\u76ee \u306a\u3069\uff09\u300d\u30673\u301c5\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u985e\u3059\u308b\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u97ff\u304f\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u5909\u308f\u308b\u3060\u3051\u3067\u53cd\u5fdc\u7387\u306f\u5287\u7684\u306b\u5909\u308f\u308b\u3002<\/span><\/div>\n<\/div>\n
\n
3<\/div>\n
\u30c8\u30ea\u30ac\u30fc\u578b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3072\u3068\u3064\u8a2d\u5b9a\u3059\u308b<\/span>
\n\u300c\u767b\u93323\u65e5\u5f8c\u306b\u60a9\u307f\u5225\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u3092\u9001\u308b\u300d\u300c\u7279\u5b9a\u8a18\u4e8b\u3092\u8aad\u3093\u3060\u4eba\u306bLINE\u3067\u95a2\u9023\u60c5\u5831\u3092\u5c4a\u3051\u308b\u300d\u2500\u2500\u884c\u52d5\u306b\u9023\u52d5\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u6700\u9069\u5316\u3055\u308c\u308b\u305f\u3081\u3001\u4e00\u6589\u914d\u4fe1\u3068\u6bd4\u3079\u3066CVR\u304c2\u301c5\u500d\u306b\u306a\u308b\u30b1\u30fc\u30b9\u3082\u73cd\u3057\u304f\u306a\u3044\u3002\u307e\u305a1\u672c\u3060\u3051\u4ed5\u7d44\u307f\u3092\u4f5c\u308b\u3053\u3068\u304c\u6700\u512a\u5148\u3060\u3002<\/span><\/div>\n<\/div>\n
\n
4<\/div>\n
\u30c7\u30fc\u30bf\u3092\u898b\u3066\u300c\u8a9e\u308a\u304b\u3051\u65b9\u300d\u3092\u7d99\u7d9a\u6539\u5584\u3059\u308b<\/span>
\n\u958b\u5c01\u7387\u30fb\u8fd4\u4fe1\u7387\u30fb\u8cfc\u8cb7\u7387\u3092\u90311\u56de\u30c1\u30a7\u30c3\u30af\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u985e\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u5185\u5bb9\u3092\u66f4\u65b0\u3057\u7d9a\u3051\u308b\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u300c\u4e00\u5ea6\u4f5c\u3063\u3066\u7d42\u308f\u308a\u300d\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u3092\u7a4d\u307f\u4e0a\u3052\u308b\u307b\u3069\u7cbe\u5ea6\u304c\u9ad8\u307e\u308b\u7d99\u7d9a\u578b\u306e\u6226\u7565\u3060\u3002\u5c0f\u3055\u306aPDCA\u3092\u56de\u3059\u3053\u3068\u304c\u9577\u671f\u7684\u306a\u5dee\u5225\u5316\u306b\u3064\u306a\u304c\u308b\u3002<\/span><\/div>\n<\/div>\n
\ud83c\udfe2<\/span>
\n\u4f01\u696d\u4e8b\u4f8b\uff1a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u529f\u4f8b<\/span><\/div>\n
CASE 01 \u2500\u2500 Netflix<\/span>
\n\u8996\u8074\u30c7\u30fc\u30bf\u00d7\u30b5\u30e0\u30cd\u30a4\u30eb\u500b\u5225\u5316\u3067\u96e2\u8131\u7387\u3092\u5927\u5e45\u4f4e\u6e1b<\/span>
\nNetflix\u306f2024\u5e74\u6642\u70b9\u30672\u51046000\u4e07\u4eba\u8d85\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3001\u30db\u30fc\u30e0\u753b\u9762\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u9806\u30fb\u30b5\u30e0\u30cd\u30a4\u30eb\u753b\u50cf\u30fb\u30e1\u30fc\u30eb\u5185\u5bb9\u3092\u3059\u3079\u3066\u500b\u5225\u6700\u9069\u5316\u3057\u3066\u3044\u308b\u3002\u540c\u3058\u4f5c\u54c1\u3067\u3082\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u6620\u753b\u30d5\u30a1\u30f3\u306b\u306f\u30a2\u30af\u30b7\u30e7\u30f3\u30b7\u30fc\u30f3\u306e\u30b5\u30e0\u30cd\u3001\u30ed\u30de\u30f3\u30b9\u597d\u304d\u306b\u306f\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u30b7\u30e7\u30c3\u30c8\u3092\u8868\u793a\u3059\u308b\u4ed5\u7d44\u307f\u3060\u3002\u540c\u793e\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6295\u8cc7\u306b\u3088\u308a\u5e74\u9593\u7d0410\u5104\u30c9\u30eb\u76f8\u5f53\u306e\u89e3\u7d04\u6291\u6b62\u52b9\u679c\u304c\u3042\u308b\u3068\u8a66\u7b97\u3092\u516c\u8868\u3057\u3066\u3044\u308b\uff082023\u5e74\u6295\u8cc7\u5bb6\u5411\u3051\u8cc7\u6599\uff09\u3002\u300c\u5168\u54e1\u304c\u9055\u3046\u753b\u9762\u3092\u898b\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u8a2d\u8a08\u601d\u60f3\u304c\u9867\u5ba2\u5b9a\u7740\u306e\u6838\u5fc3\u306b\u3042\u308b\u3002<\/span><\/div>\n
CASE 02 \u2500\u2500 Spotify<\/span>
\n\u300cDiscover Weekly\u300d\u3067\u89e3\u7d04\u7387\u4f4e\u4e0b\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u3092\u540c\u6642\u5b9f\u73fe<\/span>
\nSpotify\u306e\u300cDiscover Weekly\u300d\u306f\u6bce\u9031\u6708\u66dc\u65e5\u306b\u30e6\u30fc\u30b6\u30fc\u56fa\u6709\u306e30\u66f2\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3092\u81ea\u52d5\u751f\u6210\u3059\u308b\u6a5f\u80fd\u30022015\u5e74\u306e\u30ed\u30fc\u30f3\u30c1\u4ee5\u964d\u3001\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e40%\u4ee5\u4e0a\u304c\u3053\u306e\u6a5f\u80fd\u3092\u7d99\u7d9a\u5229\u7528\u3057\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u8ee2\u63db\u7387\u306e\u5411\u4e0a\u306b\u3082\u76f4\u7d50\u3057\u305f\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u308b\u3002\u6a5f\u68b0\u5b66\u7fd2\u3067\u300c\u597d\u307f\u306e\u5883\u754c\u300d\u3092\u5b66\u7fd2\u3057\u3001\u77e5\u3063\u3066\u3044\u308b\u66f2\u3068\u77e5\u3089\u306a\u3044\u66f2\u3092\u7d76\u5999\u306b\u30d6\u30ec\u30f3\u30c9\u3059\u308b\u70b9\u304c\u9ad8\u8a55\u4fa1\u306e\u7406\u7531\u3060\u3002\u526f\u696d\u3078\u306e\u793a\u5506\uff1a\u300c\u304a\u5ba2\u69d8\u3078\u306e\u304a\u3059\u3059\u3081\u300d\u3092\u5b9a\u671f\u7684\u306b\u500b\u5225\u3067\u5c4a\u3051\u308b\u3060\u3051\u3067\u3001\u540c\u69d8\u306e\u300c\u307e\u305f\u6765\u305f\u3044\u300d\u611f\u899a\u3092\u4f5c\u308c\u308b\u3002<\/span><\/div>\n
\ud83c\udfaf<\/span>
\n\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u6d3b\u7528\u6cd5<\/span><\/div>\n

\u5927\u4f01\u696d\u306e\u3088\u3046\u306aAI\u30b7\u30b9\u30c6\u30e0\u306f\u4e0d\u8981\u3002\u500b\u4eba\u3060\u304b\u3089\u3053\u305d\u3067\u304d\u308b\u300c\u4eba\u9593\u7684\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u300d\u304c\u3042\u308b\u3002
\n\u4ee5\u4e0b\u306f\u4eca\u65e5\u304b\u3089\u5b9f\u88c5\u3067\u304d\u308b\u5177\u4f53\u4f8b\u3060\u3002<\/p>\n

\u25b7 \u4eca\u65e5\u304b\u3089\u4f7f\u3048\u308b\u5b9f\u88c5\u4f8b<\/span><\/p>\n