\u30d3\u30b8\u30cd\u30b9\u4e8b\u4f8b\u30b7\u30ea\u30fc\u30ba\u3010Lesson 15\u3011Patagonia<\/title>\n<style>\n.biz-lesson15{font-family:'Noto Sans JP','Hiragino Kaku Gothic ProN','\u30e1\u30a4\u30ea\u30aa',sans-serif;color:#333;line-height:1.9;font-size:16px;max-width:100%;margin:0 auto}\n.biz-lesson15 .bl15-hero{background:linear-gradient(135deg,#0a9396 0%,#005f73 50%,#001219 100%);border-radius:12px;padding:48px 36px;margin-bottom:40px;position:relative;overflow:hidden}.biz-lesson15 .bl15-hero::before{content:'';position:absolute;top:-40%;right:-10%;width:300px;height:300px;background:radial-gradient(circle,rgba(255,255,255,.08) 0%,transparent 70%);border-radius:50%}.biz-lesson15 .bl15-hero::after{content:'';position:absolute;bottom:-20%;left:5%;width:200px;height:200px;background:radial-gradient(circle,rgba(94,234,212,.12) 0%,transparent 70%);border-radius:50%}\n.biz-lesson15 .bl15-hero-badge{display:inline-block;background:rgba(255,255,255,.15);backdrop-filter:blur(4px);color:#fff;font-size:13px;font-weight:700;letter-spacing:2px;padding:6px 18px;border-radius:100px;margin-bottom:20px;border:1px solid rgba(255,255,255,.2)}\n.biz-lesson15 .bl15-hero h2{color:#fff!important;font-size:28px!important;font-weight:800!important;line-height:1.5!important;margin:0 0 16px 0!important;padding:0!important;border:none!important;background:none!important;text-shadow:0 2px 8px rgba(0,0,0,.2)}\n.biz-lesson15 .bl15-hero p{color:rgba(255,255,255,.85);font-size:15px;margin:0;line-height:1.7}\n.biz-lesson15 .bl15-hero-company{display:inline-flex;align-items:center;gap:8px;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.15);border-radius:8px;padding:8px 16px;margin-top:16px;color:rgba(255,255,255,.9);font-size:13px;text-decoration:none}.biz-lesson15 .bl15-hero-company:hover{background:rgba(255,255,255,.18)}\n.biz-lesson15 .bl15-recap{background:#f8f9fa;border-left:4px solid #94a3b8;border-radius:0 10px 10px 0;padding:24px 28px;margin:0 0 36px 0}.biz-lesson15 .bl15-recap .bl15-recap-label{display:inline-block;background:#64748b;color:#fff;font-size:12px;font-weight:700;padding:3px 12px;border-radius:100px;margin-bottom:12px;letter-spacing:1px}.biz-lesson15 .bl15-recap p{margin:6px 0;color:#555;font-size:14.5px;line-height:1.8}\n.biz-lesson15 .bl15-section-heading{display:flex;align-items:center;gap:14px;margin:48px 0 24px 0;padding-bottom:12px;border-bottom:2px solid #0a9396!important}.biz-lesson15 .bl15-section-heading .bl15-heading-icon{display:flex;align-items:center;justify-content:center;width:42px;height:42px;min-width:42px;background:linear-gradient(135deg,#0a9396,#005f73);color:#fff;border-radius:10px;font-size:20px;flex-shrink:0}.biz-lesson15 .bl15-section-heading h3{color:#1a1a1a!important;font-size:21px!important;font-weight:800!important;margin:0!important;padding:0!important;border:none!important;background:none!important;line-height:1.5!important}\n.biz-lesson15 .bl15-text{margin:20px 0;font-size:15.5px;line-height:2;color:#444}.biz-lesson15 .bl15-text strong{color:#005f73;font-weight:700}\n.biz-lesson15 .bl15-quote{background:linear-gradient(135deg,#f0fdfa 0%,#e6faf6 100%);border-left:4px solid #0a9396;border-radius:0 12px 12px 0;padding:24px 28px;margin:28px 0;font-style:italic;color:#1a5c52;font-size:15.5px;line-height:1.9;position:relative}.biz-lesson15 .bl15-quote::before{content:'\"';position:absolute;top:8px;left:12px;font-size:48px;color:rgba(10,147,150,.15);font-family:Georgia,serif;line-height:1}.biz-lesson15 .bl15-quote .bl15-quote-author{display:block;margin-top:10px;font-style:normal;font-size:13px;color:#0a9396;font-weight:700}\n.biz-lesson15 .bl15-highlight{background:linear-gradient(135deg,#f0fdfa 0%,#e6faf6 100%);border:1px solid #b2ece5;border-radius:12px;padding:28px 32px;margin:32px 0;position:relative}.biz-lesson15 .bl15-highlight::before{content:'\ud83d\udca1';position:absolute;top:-14px;left:20px;background:#fff;padding:2px 8px;border-radius:8px;font-size:20px;box-shadow:0 2px 6px rgba(0,0,0,.06)}.biz-lesson15 .bl15-highlight p{margin:6px 0;font-size:15.5px;color:#1a5c52;line-height:1.9}\n.biz-lesson15 .bl15-problem-list{margin:24px 0;padding:0;list-style:none}.biz-lesson15 .bl15-problem-list li{position:relative;padding:14px 16px 14px 50px;margin:10px 0;background:#fff;border:1px solid #fecaca;border-radius:10px;font-size:15px;color:#991b1b;line-height:1.7}.biz-lesson15 .bl15-problem-list li::before{content:'\u2715';position:absolute;left:14px;top:50%;transform:translateY(-50%);width:26px;height:26px;background:#fecaca;color:#991b1b;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;font-size:12px}\n.biz-lesson15 .bl15-solution-list{margin:24px 0;padding:0;list-style:none}.biz-lesson15 .bl15-solution-list li{position:relative;padding:14px 16px 14px 50px;margin:10px 0;background:#fff;border:1px solid #b2ece5;border-radius:10px;font-size:15px;color:#115e59;line-height:1.7}.biz-lesson15 .bl15-solution-list li::before{content:'\u2713';position:absolute;left:14px;top:50%;transform:translateY(-50%);width:26px;height:26px;background:linear-gradient(135deg,#0a9396,#005f73);color:#fff;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;font-size:12px}\n.biz-lesson15 .bl15-strategy-card{background:#fff;border:2px solid #0a9396;border-radius:12px;padding:28px 30px;margin:28px 0;position:relative}.biz-lesson15 .bl15-strategy-card .bl15-strategy-label{position:absolute;top:-13px;left:20px;background:#0a9396;color:#fff;font-size:12px;font-weight:700;padding:4px 14px;border-radius:100px;letter-spacing:1px}.biz-lesson15 .bl15-strategy-card h4{color:#005f73!important;font-size:18px!important;font-weight:800!important;margin:6px 0 14px 0!important;padding:0!important;border:none!important;background:none!important}.biz-lesson15 .bl15-strategy-card p{font-size:15px;color:#444;line-height:1.9;margin:8px 0}\n.biz-lesson15 .bl15-drama-quote{background:linear-gradient(135deg,#005f73 0%,#001219 100%);border-radius:12px;padding:32px;margin:28px 0;text-align:center;position:relative;overflow:hidden}.biz-lesson15 .bl15-drama-quote::before{content:'';position:absolute;top:0;right:0;width:120px;height:120px;background:radial-gradient(circle,rgba(94,234,212,.1) 0%,transparent 70%);border-radius:50%}.biz-lesson15 .bl15-drama-quote p{color:#fff;font-size:18px;font-weight:800;line-height:1.8;margin:0}.biz-lesson15 .bl15-drama-quote .bl15-drama-sub{color:rgba(255,255,255,.65);font-size:13px;font-weight:400;margin-top:12px;display:block}\n\/* worn wear 3 pillars *\/\n.biz-lesson15 .bl15-pillar-grid{display:grid;grid-template-columns:1fr 1fr 1fr;gap:12px;margin:24px 0}@media(max-width:600px){.biz-lesson15 .bl15-pillar-grid{grid-template-columns:1fr}}\n.biz-lesson15 .bl15-pillar-card{background:#fff;border:1px solid #b2ece5;border-radius:10px;padding:20px;text-align:center;transition:transform .2s,box-shadow .2s}.biz-lesson15 .bl15-pillar-card:hover{transform:translateY(-3px);box-shadow:0 6px 18px rgba(0,0,0,.07)}\n.biz-lesson15 .bl15-pillar-card .bl15-pillar-icon{font-size:28px;margin-bottom:6px}.biz-lesson15 .bl15-pillar-card .bl15-pillar-label{font-size:14px;font-weight:800;color:#005f73;margin-bottom:6px}.biz-lesson15 .bl15-pillar-card .bl15-pillar-desc{font-size:12.5px;color:#555;line-height:1.6}\n\/* transparency items *\/\n.biz-lesson15 .bl15-trans-grid{display:grid;grid-template-columns:1fr 1fr 1fr;gap:12px;margin:24px 0}@media(max-width:600px){.biz-lesson15 .bl15-trans-grid{grid-template-columns:1fr}}\n.biz-lesson15 .bl15-trans-card{background:#fff;border:1px solid #e0e7ec;border-radius:10px;padding:16px;text-align:center;transition:transform .2s}.biz-lesson15 .bl15-trans-card:hover{transform:translateY(-2px);box-shadow:0 4px 12px rgba(0,0,0,.06)}\n.biz-lesson15 .bl15-trans-card .bl15-trans-icon{font-size:24px;margin-bottom:6px}.biz-lesson15 .bl15-trans-card .bl15-trans-label{font-size:12.5px;font-weight:700;color:#005f73}.biz-lesson15 .bl15-trans-card .bl15-trans-desc{font-size:11.5px;color:#666;line-height:1.5;margin-top:2px}\n\/* earth shareholder card *\/\n.biz-lesson15 .bl15-earth-card{background:linear-gradient(135deg,#005f73 0%,#001219 100%);border-radius:12px;padding:32px;margin:28px 0;position:relative;overflow:hidden}.biz-lesson15 .bl15-earth-card::before{content:'';position:absolute;top:-30%;left:-10%;width:200px;height:200px;background:radial-gradient(circle,rgba(94,234,212,.08) 0%,transparent 70%);border-radius:50%}\n.biz-lesson15 .bl15-earth-card .bl15-earth-icon{font-size:48px;text-align:center;margin-bottom:12px}.biz-lesson15 .bl15-earth-card h4{color:#5eead4!important;font-size:20px!important;font-weight:800!important;text-align:center!important;margin:0 0 16px 0!important;padding:0!important;border:none!important;background:none!important}\n.biz-lesson15 .bl15-earth-items{display:grid;grid-template-columns:1fr 1fr 1fr;gap:10px}@media(max-width:600px){.biz-lesson15 .bl15-earth-items{grid-template-columns:1fr}}\n.biz-lesson15 .bl15-earth-item{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.12);border-radius:8px;padding:14px;text-align:center;color:#fff;font-size:13px;line-height:1.6}\n.biz-lesson15 .bl15-lesson-card{background:#fff;border:1px solid #e0e7ec;border-radius:12px;padding:24px 28px;margin:16px 0;transition:transform .2s,box-shadow .2s}.biz-lesson15 .bl15-lesson-card:hover{transform:translateY(-2px);box-shadow:0 6px 20px rgba(0,0,0,.07)}.biz-lesson15 .bl15-lesson-card .bl15-lesson-num{display:inline-flex;align-items:center;justify-content:center;width:30px;height:30px;background:linear-gradient(135deg,#0a9396,#005f73);color:#fff;border-radius:50%;font-weight:800;font-size:14px;margin-right:10px;vertical-align:middle}.biz-lesson15 .bl15-lesson-card h4{display:inline;color:#005f73!important;font-size:17px!important;font-weight:800!important;margin:0!important;padding:0!important;border:none!important;background:none!important;vertical-align:middle}.biz-lesson15 .bl15-lesson-card p{font-size:14.5px;color:#555;line-height:1.9;margin:12px 0 4px 0}.biz-lesson15 .bl15-lesson-card .bl15-lesson-tips{margin:10px 0 0 0;padding:0;list-style:none}.biz-lesson15 .bl15-lesson-card .bl15-lesson-tips li{position:relative;padding:4px 0 4px 20px;font-size:14px;color:#444;line-height:1.8}.biz-lesson15 .bl15-lesson-card .bl15-lesson-tips li::before{content:'\u25b8';position:absolute;left:0;color:#0a9396;font-weight:700}\n.biz-lesson15 .bl15-checklist{background:linear-gradient(135deg,#005f73 0%,#001219 100%);border-radius:12px;padding:36px 32px;margin:40px 0;color:#fff;position:relative;overflow:hidden}.biz-lesson15 .bl15-checklist::before{content:'';position:absolute;top:0;right:0;width:150px;height:150px;background:radial-gradient(circle,rgba(94,234,212,.1) 0%,transparent 70%);border-radius:50%}.biz-lesson15 .bl15-checklist h4{color:#5eead4!important;font-size:19px!important;font-weight:800!important;margin:0 0 20px 0!important;padding:0!important;border:none!important;background:none!important}.biz-lesson15 .bl15-checklist .bl15-check-item{display:flex;align-items:flex-start;gap:14px;margin:16px 0;padding:16px 20px;background:rgba(255,255,255,.07);border-radius:10px;border:1px solid rgba(255,255,255,.1)}.biz-lesson15 .bl15-checklist .bl15-check-icon{display:flex;align-items:center;justify-content:center;width:24px;height:24px;min-width:24px;border:2px solid #5eead4;border-radius:6px;margin-top:2px}.biz-lesson15 .bl15-checklist .bl15-check-content .bl15-check-title{color:#fff;font-weight:700;font-size:15px;margin-bottom:4px}.biz-lesson15 .bl15-checklist .bl15-check-content .bl15-check-desc{color:rgba(255,255,255,.75);font-size:13.5px;line-height:1.7}\n.biz-lesson15 .bl15-summary{background:linear-gradient(135deg,#f0fdfa 0%,#e6faf6 100%);border:2px solid #0a9396;border-radius:12px;padding:32px;margin:36px 0;text-align:center}.biz-lesson15 .bl15-summary h4{color:#005f73!important;font-size:19px!important;font-weight:800!important;margin:0 0 16px 0!important;padding:0!important;border:none!important;background:none!important}.biz-lesson15 .bl15-summary p{font-size:15.5px;color:#1a5c52;line-height:2;margin:8px 0}\n.biz-lesson15 .bl15-stats-row{display:grid;grid-template-columns:1fr 1fr 1fr;gap:12px;margin:28px 0}@media(max-width:600px){.biz-lesson15 .bl15-stats-row{grid-template-columns:1fr}}.biz-lesson15 .bl15-stat{background:#fff;border:1px solid #b2ece5;border-radius:10px;padding:20px;text-align:center}.biz-lesson15 .bl15-stat .bl15-stat-num{font-size:24px;font-weight:800;color:#005f73;line-height:1.2}.biz-lesson15 .bl15-stat .bl15-stat-label{font-size:12px;color:#555;margin-top:4px}\n.biz-lesson15 .bl15-next{background:#fff;border:1px solid #e0e7ec;border-radius:12px;padding:28px 30px;margin:36px 0;position:relative}.biz-lesson15 .bl15-next .bl15-next-label{position:absolute;top:-13px;left:20px;background:linear-gradient(135deg,#0a9396,#005f73);color:#fff;font-size:12px;font-weight:700;padding:4px 14px;border-radius:100px;letter-spacing:1px}.biz-lesson15 .bl15-next h4{color:#005f73!important;font-size:18px!important;font-weight:800!important;margin:6px 0 10px 0!important;padding:0!important;border:none!important;background:none!important}.biz-lesson15 .bl15-next p{font-size:14.5px;color:#555;line-height:1.8;margin:6px 0}\n.biz-lesson15 .bl15-divider{border:none;height:1px;background:linear-gradient(90deg,transparent,#0a9396,transparent);margin:40px 0;opacity:.3}\n@media(max-width:600px){.biz-lesson15 .bl15-hero{padding:32px 20px}.biz-lesson15 .bl15-hero h2{font-size:22px!important}.biz-lesson15 .bl15-checklist{padding:28px 20px}.biz-lesson15 .bl15-strategy-card{padding:24px 20px}}\n<\/style>\n<\/head>\n<body>\n\n<div class=\"biz-lesson15\">\n\n \n <div class=\"bl15-hero\">\n <span class=\"bl15-hero-badge\">BUSINESS CASE SERIES \u2500 LESSON 15<\/span>\n <h2>Patagonia\u2500\u2500<br>\u300c\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d\u3068\u8a00\u3063\u3066<br>\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u305f\u4fe1\u5ff5\u306e\u30d6\u30e9\u30f3\u30c9<\/h2>\n <p>\u5229\u76ca\u3088\u308a\u5730\u7403\u3002\u4fe1\u5ff5\u3092\u8cab\u304f\u3053\u3068\u304c\u6700\u5f37\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u306a\u308b\u672c\u8cea\u3092\u5b66\u3076\u3002<\/p>\n <a href=\"https:\/\/www.patagonia.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"bl15-hero-company\">\ud83d\udd17 Patagonia\u516c\u5f0f\u30b5\u30a4\u30c8\uff08https:\/\/www.patagonia.jp\/\uff09<\/a>\n <\/div>\n\n \n <div class=\"bl15-recap\">\n <span class=\"bl15-recap-label\">\ud83d\udccc \u524d\u56de\u306e\u304a\u3055\u3089\u3044<\/span>\n <p>\u524d\u56de\u306eLesson 14\u3067\u306f\u3001IKEA\u304b\u3089\u300c\u9867\u5ba2\u3092\u5dfb\u304d\u8fbc\u3080\u300d\u53c2\u52a0\u578b\u30d3\u30b8\u30cd\u30b9\u3092\u5b66\u3073\u307e\u3057\u305f\u3002<\/p>\n <p>\u30d5\u30e9\u30c3\u30c8\u30d1\u30c3\u30af\u3067\u9867\u5ba2\u306b\u7d44\u307f\u7acb\u3066\u3092\u4efb\u305b\u3001\u4f4e\u4fa1\u683c\u3068\u9ad8\u54c1\u8cea\u3092\u4e21\u7acb\u3002\u4fa1\u683c\u304b\u3089\u9006\u7b97\u3057\u3066\u8a2d\u8a08\u3057\u3001<strong style=\"color:#005f73;\">\u9867\u5ba2\u304c\u300c\u4e00\u7dd2\u306b\u4f5c\u3063\u305f\u300d\u3068\u611f\u3058\u3055\u305b\u308b\u3053\u3068<\/strong>\u304c\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u77e5\u308a\u307e\u3057\u305f\u3002<\/p>\n <p>\u4eca\u56de\u306f\u3001\u300c\u5229\u76ca\u3088\u308a\u5730\u7403\u300d\u3092\u63b2\u3052\u308b\u2500\u2500<strong style=\"color:#005f73;\">Patagonia<\/strong>\u3067\u3059\u3002<\/p>\n <\/div>\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\ud83c\udfd4\ufe0f<\/span>\n <h3>\u300c\u3053\u306e\u88fd\u54c1\u3092\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d\u2500\u2500 \u77db\u76fe\u3059\u308b\u5e83\u544a<\/h3>\n <\/div>\n\n <p class=\"bl15-text\">\n 2011\u5e7411\u6708\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u65e5\u3002\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30fb\u30bf\u30a4\u30e0\u30ba\u306b\u3001\u3042\u308b\u5e83\u544a\u304c\u63b2\u8f09\u3055\u308c\u307e\u3057\u305f\u3002\n <\/p>\n\n <div class=\"bl15-drama-quote\">\n <p>\u300cDON’T BUY THIS JACKET\u300d<br>\uff08\u3053\u306e\u30b8\u30e3\u30b1\u30c3\u30c8\u3092\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\uff09<\/p>\n <span class=\"bl15-drama-sub\">\u2500\u2500 Patagonia\u30012011\u5e74\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u5e83\u544a<\/span>\n <\/div>\n\n <p class=\"bl15-text\">\n \u666e\u901a\u3001\u4f01\u696d\u306f\u300c\u8cb7\u3063\u3066\u304f\u3060\u3055\u3044\u300d\u3068\u8a34\u3048\u307e\u3059\u3002\u3057\u304b\u3057Patagonia\u306f\u771f\u9006\u3002<strong>\u300c\u672c\u5f53\u306b\u5fc5\u8981\u3067\u306a\u3044\u306a\u3089\u3001\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d<\/strong>\u2500\u2500\u3053\u306e\u5e83\u544a\u306f\u4e16\u754c\u4e2d\u3067\u8a71\u984c\u306b\u306a\u308a\u3001\u305d\u306e\u5f8c\u3082Patagonia\u306e\u58f2\u4e0a\u306f\u4f38\u3073\u7d9a\u3051\u307e\u3057\u305f\u3002\n <\/p>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\u2699\ufe0f<\/span>\n <h3>\u554f\u984c\uff1a\u300c\u6d88\u8cbb\uff1d\u7f8e\u5fb3\u300d\u3068\u3044\u3046\u6642\u4ee3<\/h3>\n <\/div>\n\n <p class=\"bl15-text\">\n \u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306f\u3001\u300c\u3088\u308a\u591a\u304f\u58f2\u308b\u300d\u3053\u3068\u304c\u6b63\u7fa9\u3067\u3057\u305f\u3002\n <\/p>\n\n <ul class=\"bl15-problem-list\">\n <li>\u5927\u91cf\u751f\u7523\u30fb\u5927\u91cf\u5ec3\u68c4<\/li>\n <li>\u52a3\u60aa\u306a\u52b4\u50cd\u74b0\u5883<\/li>\n <li>\u74b0\u5883\u7834\u58ca\uff08\u67d3\u6599\u3001\u6c34\u8cea\u6c5a\u67d3\u3001CO2\u6392\u51fa\uff09<\/li>\n <\/ul>\n\n <p class=\"bl15-text\">\n \u3064\u307e\u308a\u3001<strong>\u300c\u58f2\u308c\u3070\u58f2\u308b\u307b\u3069\u3001\u5730\u7403\u304c\u58ca\u308c\u308b\u300d<\/strong>\u69cb\u9020\u3060\u3063\u305f\u306e\u3067\u3059\u3002\n <\/p>\n\n <div class=\"bl15-quote\">\n \u300c\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u5730\u7403\u3092\u6551\u3046\u305f\u3081\u306b\u3042\u308b\u300d<br>\n \u300c\u5229\u76ca\u3088\u308a\u3001\u5730\u7403\u3092\u512a\u5148\u3059\u308b\u300d\n <span class=\"bl15-quote-author\">\u2500\u2500 \u30a4\u30f4\u30a9\u30f3\u30fb\u30b7\u30e5\u30a4\u30ca\u30fc\u30c9\uff08Patagonia\u5275\u696d\u8005\uff09<\/span>\n <\/div>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\ud83e\udded<\/span>\n <h3>\u5bfe\u7b56\u2460\uff1a\u300c\u4fee\u7406\u3057\u3066\u3001\u9577\u304f\u4f7f\u3046\u300d\u2500\u2500 Worn Wear \u30d7\u30ed\u30b0\u30e9\u30e0<\/h3>\n <\/div>\n\n <p class=\"bl15-text\">\n Patagonia\u306f\u3001\u300c\u58f2\u308b\u300d\u3053\u3068\u3088\u308a<strong>\u300c\u9577\u304f\u4f7f\u3063\u3066\u3082\u3089\u3046\u300d<\/strong>\u3053\u3068\u3092\u512a\u5148\u3002\u305d\u306e\u305f\u3081\u306b\u751f\u307e\u308c\u305f\u306e\u304c<strong>\u300cWorn Wear\u300d<\/strong>\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002\n <\/p>\n\n <div class=\"bl15-pillar-grid\">\n <div class=\"bl15-pillar-card\">\n <div class=\"bl15-pillar-icon\">\ud83d\udd27<\/div>\n <div class=\"bl15-pillar-label\">\u4fee\u7406\u30b5\u30fc\u30d3\u30b9<\/div>\n <div class=\"bl15-pillar-desc\">\u3069\u3093\u306a\u306b\u53e4\u3044\u88fd\u54c1\u3067\u3082\u4fee\u7406\u3002\u5e97\u8217\u3067\u306e\u7121\u6599\u4fee\u7406\u30a4\u30d9\u30f3\u30c8\u3001\u4fee\u7406\u65b9\u6cd5\u30d3\u30c7\u30aa\u3082\u516c\u958b<\/div>\n <\/div>\n <div class=\"bl15-pillar-card\">\n <div class=\"bl15-pillar-icon\">\u267b\ufe0f<\/div>\n <div class=\"bl15-pillar-label\">\u4e2d\u53e4\u54c1\u306e\u8ca9\u58f2<\/div>\n <div class=\"bl15-pillar-desc\">\u81ea\u793e\u88fd\u54c1\u3092\u8cb7\u53d6\u30fb\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u30fb\u4fee\u7406\u3057\u3066\u518d\u8ca9\u3002\u65b0\u54c1\u3088\u308a\u5b89\u304f\u3001\u74b0\u5883\u306b\u3082\u512a\u3057\u3044<\/div>\n <\/div>\n <div class=\"bl15-pillar-card\">\n <div class=\"bl15-pillar-icon\">\ud83d\udeab<\/div>\n <div class=\"bl15-pillar-label\">\u300c\u8cb7\u308f\u306a\u3044\u3067\u300d<\/div>\n <div class=\"bl15-pillar-desc\">\u300c\u672c\u5f53\u306b\u5fc5\u8981\uff1f\u300d\u300c\u4fee\u7406\u3067\u304d\u306a\u3044\uff1f\u300d\u300c\u4e2d\u53e4\u3067\u5341\u5206\u3067\u306f\uff1f\u300d\u2500\u2500\u672c\u6c17\u306e\u554f\u3044\u304b\u3051<\/div>\n <\/div>\n <\/div>\n\n <div class=\"bl15-highlight\">\n <p>\u526f\u696d\u3067\u3082\u540c\u3058\u3002<strong>\u300c\u4eca\u3059\u3050\u5fc5\u8981\u3067\u3059\u304b\uff1f\u300d\u300c\u7121\u6599\u306e\u65b9\u6cd5\u3067\u3067\u304d\u307e\u305b\u3093\u304b\uff1f\u300d\u300c\u307e\u305a\u8a66\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1f\u300d<\/strong>\u2500\u2500\u8aa0\u5b9f\u306a\u554f\u3044\u304b\u3051\u304c\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u3092\u751f\u307f\u307e\u3059\u3002<\/p>\n <\/div>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\ud83e\udde0<\/span>\n <h3>\u5bfe\u7b56\u2461\uff1a\u300c1% for the Planet\u300d\u2500\u2500 \u58f2\u4e0a\u306e1%\u3092\u5730\u7403\u306b<\/h3>\n <\/div>\n\n <div class=\"bl15-strategy-card\">\n <span class=\"bl15-strategy-label\">\ud83c\udf0d 1985\u5e74\u301c<\/span>\n <h4>\u5229\u76ca\u3067\u306f\u306a\u304f\u300c\u58f2\u4e0a\u306e1%\u300d\u3092\u74b0\u5883\u4fdd\u8b77\u56e3\u4f53\u306b\u5bc4\u4ed8<\/h4>\n <p>\u8d64\u5b57\u3067\u3082\u5bc4\u4ed8\u3059\u308b\u3002\u3053\u308c\u307e\u3067\u306b<strong style=\"color:#005f73;\">\u7d2f\u8a08\u7d04200\u5104\u5186\u4ee5\u4e0a<\/strong>\u3092\u5bc4\u4ed8\u3002\u3053\u306e\u59ff\u52e2\u304c\u300c\u672c\u6c17\u3067\u5730\u7403\u3092\u5b88\u3063\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n <\/div>\n\n <p class=\"bl15-text\">\n \u3055\u3089\u306bPatagonia\u306f\u3001\u3053\u306e\u53d6\u308a\u7d44\u307f\u3092\u4ed6\u793e\u306b\u3082\u547c\u3073\u304b\u3051\u3001\u73fe\u5728<strong>\u4e16\u754c\u4e2d\u306e5,000\u793e\u4ee5\u4e0a\u304c\u53c2\u52a0<\/strong>\u3002\u81ea\u793e\u3060\u3051\u3067\u306a\u304f\u3001\u696d\u754c\u5168\u4f53\u3092\u5909\u3048\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\n <\/p>\n\n <div class=\"bl15-highlight\">\n <p>\u526f\u696d\u3067\u3082\u540c\u3058\u3002\u58f2\u4e0a\u306e\u4e00\u90e8\u3092\u5bc4\u4ed8\u3001\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u8a2d\u8a08\u3001\u793e\u4f1a\u7684\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u53d6\u308a\u7d44\u307f\u2500\u2500<strong>\u300c\u5229\u76ca\u3060\u3051\u3067\u306f\u306a\u3044\u300d\u59ff\u52e2\u304c\u3001\u5171\u611f\u3092\u751f\u307f\u307e\u3059\u3002<\/strong><\/p>\n <\/div>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\ud83d\ude9a<\/span>\n <h3>\u5bfe\u7b56\u2462\uff1a\u300c\u900f\u660e\u6027\u300d\u2500\u2500 \u3059\u3079\u3066\u3092\u516c\u958b\u3059\u308b<\/h3>\n <\/div>\n\n <p class=\"bl15-text\">\n Patagonia\u306f\u3001\u88fd\u54c1\u304c\u3069\u3053\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u4f5c\u3089\u308c\u3066\u3044\u308b\u304b\u3092<strong>\u3059\u3079\u3066\u516c\u958b<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002\n <\/p>\n\n <div class=\"bl15-trans-grid\">\n <div class=\"bl15-trans-card\">\n <div class=\"bl15-trans-icon\">\ud83d\udcca<\/div>\n <div class=\"bl15-trans-label\">Footprint Chronicles<\/div>\n <div class=\"bl15-trans-desc\">\u88fd\u54c1\u306e\u74b0\u5883\u8ca0\u8377\u3092\u53ef\u8996\u5316<\/div>\n <\/div>\n <div class=\"bl15-trans-card\">\n <div class=\"bl15-trans-icon\">\ud83c\udfed<\/div>\n <div class=\"bl15-trans-label\">\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u516c\u958b<\/div>\n <div class=\"bl15-trans-desc\">\u5de5\u5834\u306e\u5834\u6240\u3001\u52b4\u50cd\u74b0\u5883\u3001\u7d20\u6750\u306e\u8abf\u9054\u5148<\/div>\n <\/div>\n <div class=\"bl15-trans-card\">\n <div class=\"bl15-trans-icon\">\u26a0\ufe0f<\/div>\n <div class=\"bl15-trans-label\">\u5931\u6557\u3082\u516c\u958b<\/div>\n <div class=\"bl15-trans-desc\">\u554f\u984c\u3084\u6539\u5584\u4e2d\u306e\u8ab2\u984c\u3082\u96a0\u3055\u305a\u5171\u6709<\/div>\n <\/div>\n <\/div>\n\n <div class=\"bl15-quote\">\n \u300c\u5b8c\u74a7\u3067\u306f\u306a\u3044\u304c\u3001\u52aa\u529b\u3057\u7d9a\u3051\u3066\u3044\u308b\u300d\u2500\u2500\u3053\u306e\u59ff\u52e2\u304c\u3001\u5171\u611f\u3092\u751f\u3080\u3002\n <\/div>\n\n <div class=\"bl15-highlight\">\n <p>\u526f\u696d\u3067\u3082\u540c\u3058\u3002\u4fa1\u683c\u306e\u5185\u8a33\u3092\u516c\u958b\u3001\u5236\u4f5c\u904e\u7a0b\u3092\u898b\u305b\u308b\u3001\u5931\u6557\u3084\u6539\u5584\u70b9\u3082\u5171\u6709\u2500\u2500<strong>\u300c\u96a0\u3059\u3053\u3068\u304c\u306a\u3044\u300d\u59ff\u52e2\u304c\u3001\u4fe1\u983c\u3092\u751f\u307f\u307e\u3059\u3002<\/strong><\/p>\n <\/div>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\ud83e\udde9<\/span>\n <h3>\u5bfe\u7b56\u2463\uff1a\u300c\u5730\u7403\u304c\u552f\u4e00\u306e\u682a\u4e3b\u300d\u2500\u2500 \u5229\u76ca\u3092\u9084\u5143\u3057\u306a\u3044<\/h3>\n <\/div>\n\n <p class=\"bl15-text\">\n 2022\u5e749\u6708\u3001\u5275\u696d\u8005\u30a4\u30f4\u30a9\u30f3\u30fb\u30b7\u30e5\u30a4\u30ca\u30fc\u30c9\u306f\u885d\u6483\u306e\u767a\u8868\u3092\u3057\u307e\u3057\u305f\u3002\n <\/p>\n\n <div class=\"bl15-drama-quote\">\n <p>\u300cPatagonia\u3092\u5730\u7403\u306b\u8b72\u6e21\u3059\u308b\u300d<\/p>\n <span class=\"bl15-drama-sub\">\u2500\u2500 \u5275\u696d\u8005\u4e00\u65cf\u304c\u4f1a\u793e\u306e\u6240\u6709\u6a29\u3092\u653e\u68c4\u3002\u5730\u7403\u304c\u552f\u4e00\u306e\u682a\u4e3b\u306b\u3002<\/span>\n <\/div>\n\n <div class=\"bl15-earth-card\">\n <div class=\"bl15-earth-icon\">\ud83c\udf0d<\/div>\n <h4>\u300c\u5730\u7403\u304c\u552f\u4e00\u306e\u682a\u4e3b\u300d<\/h4>\n <div class=\"bl15-earth-items\">\n <div class=\"bl15-earth-item\">\ud83d\udd11 \u5275\u696d\u8005\u4e00\u65cf\u304c<br>\u6240\u6709\u6a29\u3092\u653e\u68c4<\/div>\n <div class=\"bl15-earth-item\">\ud83d\uddf3\ufe0f \u8b70\u6c7a\u6a29\u306f<br>\u975e\u55b6\u5229\u56e3\u4f53\u3078<\/div>\n <div class=\"bl15-earth-item\">\ud83d\udc9a \u914d\u5f53\u91d1\u306f\u3059\u3079\u3066<br>\u74b0\u5883\u4fdd\u8b77\u6d3b\u52d5\u3078<\/div>\n <\/div>\n <\/div>\n\n <div class=\"bl15-quote\">\n \u300c\u5730\u7403\u304c\u552f\u4e00\u306e\u682a\u4e3b\u3060\u3002\u5229\u76ca\u306f\u3001\u682a\u4e3b\u3067\u306f\u306a\u304f\u3001\u5730\u7403\u306b\u9084\u5143\u3059\u308b\u300d\n <span class=\"bl15-quote-author\">\u2500\u2500 \u30a4\u30f4\u30a9\u30f3\u30fb\u30b7\u30e5\u30a4\u30ca\u30fc\u30c9<\/span>\n <\/div>\n\n <div class=\"bl15-highlight\">\n <p>\u526f\u696d\u3067\u3082\u540c\u3058\u3002<strong>\u300c\u4f55\u306e\u305f\u3081\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u300d<\/strong>\u2500\u2500\u304a\u91d1\u3092\u7a3c\u3050\u305f\u3081\uff1f\u8ab0\u304b\u3092\u52a9\u3051\u308b\u305f\u3081\uff1f\u793e\u4f1a\u3092\u5909\u3048\u308b\u305f\u3081\uff1f <strong>\u300c\u4f55\u306e\u305f\u3081\u306b\u300d\u304c\u660e\u78ba\u306a\u4eba\u304c\u3001\u5171\u611f\u3055\u308c\u307e\u3059\u3002<\/strong><\/p>\n <\/div>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\u2705<\/span>\n <h3>\u89e3\u6c7a\uff1a\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u7d9a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u3078<\/h3>\n <\/div>\n\n <div class=\"bl15-stats-row\">\n <div class=\"bl15-stat\">\n <div class=\"bl15-stat-num\">\u7d041,700\u5104\u5186<\/div>\n <div class=\"bl15-stat-label\">\u5e74\u9593\u58f2\u4e0a<\/div>\n <\/div>\n <div class=\"bl15-stat\">\n <div class=\"bl15-stat-num\">\u696d\u754c\u30c8\u30c3\u30d7<\/div>\n <div class=\"bl15-stat-label\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/div>\n <\/div>\n <div class=\"bl15-stat\">\n <div class=\"bl15-stat-num\">\u9ad8\u5024\u3067\u53d6\u5f15<\/div>\n <div class=\"bl15-stat-label\">\u30ea\u30bb\u30fc\u30eb\u5e02\u5834\u3067\u3082\u4eba\u6c17<\/div>\n <\/div>\n <\/div>\n\n <p class=\"bl15-text\">\n Patagonia\u306f\u3001<strong>\u300c\u5229\u76ca\u3088\u308a\u5730\u7403\u300d\u3092\u63b2\u3052\u308b\u3053\u3068\u3067\u3001\u9006\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3057<\/strong>\u3001\u4e16\u754c\u4e2d\u3067\u611b\u3055\u308c\u7d9a\u3051\u3066\u3044\u308b\u306e\u3067\u3059\u3002\n <\/p>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\ud83d\udca1<\/span>\n <h3>\u6559\u8a13\uff1a\u526f\u696d\u306b\u6d3b\u304b\u305b\u308b\u300cPatagonia\u306e\u672c\u8cea\u300d<\/h3>\n <\/div>\n\n <div class=\"bl15-highlight\">\n <p>Patagonia\u306e\u672c\u8cea\u306f\u3001<strong>“\u4fe1\u5ff5\u3092\u8cab\u304f”<\/strong>\u3053\u3068\u3002<br>\u526f\u696d\u306b\u5fdc\u7528\u3067\u304d\u308b\u8981\u70b9\u306f\u3001\u6b21\u306e4\u3064\u3002<\/p>\n <\/div>\n\n <div class=\"bl15-lesson-card\">\n <span class=\"bl15-lesson-num\">1<\/span>\n <h4>\u300c\u672c\u5f53\u306b\u5fc5\u8981\u304b\uff1f\u300d\u3092\u554f\u3044\u304b\u3051\u308b<\/h4>\n <p>Patagonia\u306f\u3001\u9867\u5ba2\u306b\u300c\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d\u3068\u8a00\u3044\u307e\u3057\u305f\u3002\u3042\u306a\u305f\u306e\u526f\u696d\u3067\u3082\u2500\u2500<\/p>\n <ul class=\"bl15-lesson-tips\">\n <li>\u300c\u4eca\u3059\u3050\u5fc5\u8981\u3067\u3059\u304b\uff1f\u300d<\/li>\n <li>\u300c\u7121\u6599\u3067\u3067\u304d\u307e\u305b\u3093\u304b\uff1f\u300d<\/li>\n <li>\u300c\u307e\u305a\u8a66\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1f\u300d<\/li>\n <\/ul>\n <p><strong style=\"color:#005f73;\">\u8aa0\u5b9f\u306a\u554f\u3044\u304b\u3051\u304c\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u3092\u751f\u307f\u307e\u3059\u3002<\/strong><\/p>\n <\/div>\n\n <div class=\"bl15-lesson-card\">\n <span class=\"bl15-lesson-num\">2<\/span>\n <h4>\u300c\u5229\u76ca\u3060\u3051\u3067\u306f\u306a\u3044\u300d\u59ff\u52e2\u3092\u6301\u3064<\/h4>\n <p>Patagonia\u306f\u3001\u58f2\u4e0a\u306e1%\u3092\u5730\u7403\u306b\u9084\u5143\u3057\u307e\u3057\u305f\u3002\u3042\u306a\u305f\u306e\u526f\u696d\u3067\u3082\u2500\u2500<\/p>\n <ul class=\"bl15-lesson-tips\">\n <li>\u58f2\u4e0a\u306e\u4e00\u90e8\u3092\u5bc4\u4ed8<\/li>\n <li>\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u30b5\u30fc\u30d3\u30b9<\/li>\n <li>\u793e\u4f1a\u7684\u306a\u8ab2\u984c\u3092\u89e3\u6c7a<\/li>\n <\/ul>\n <p><strong style=\"color:#005f73;\">\u300c\u5229\u76ca\u3060\u3051\u3067\u306f\u306a\u3044\u300d\u59ff\u52e2\u304c\u3001\u5171\u611f\u3092\u751f\u307f\u307e\u3059\u3002<\/strong><\/p>\n <\/div>\n\n <div class=\"bl15-lesson-card\">\n <span class=\"bl15-lesson-num\">3<\/span>\n <h4>\u300c\u900f\u660e\u6027\u300d\u3092\u6301\u3064<\/h4>\n <p>Patagonia\u306f\u3001\u3059\u3079\u3066\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002\u3042\u306a\u305f\u306e\u526f\u696d\u3067\u3082\u2500\u2500<\/p>\n <ul class=\"bl15-lesson-tips\">\n <li>\u4fa1\u683c\u306e\u5185\u8a33\u3092\u516c\u958b<\/li>\n <li>\u5236\u4f5c\u904e\u7a0b\u3092\u898b\u305b\u308b<\/li>\n <li>\u5931\u6557\u3084\u6539\u5584\u70b9\u3082\u5171\u6709<\/li>\n <\/ul>\n <p><strong style=\"color:#005f73;\">\u300c\u96a0\u3059\u3053\u3068\u304c\u306a\u3044\u300d\u59ff\u52e2\u304c\u3001\u4fe1\u983c\u3092\u751f\u307f\u307e\u3059\u3002<\/strong><\/p>\n <\/div>\n\n <div class=\"bl15-lesson-card\">\n <span class=\"bl15-lesson-num\">4<\/span>\n <h4>\u300c\u4f55\u306e\u305f\u3081\u306b\u300d\u3092\u660e\u78ba\u306b\u3059\u308b<\/h4>\n <p>Patagonia\u306f\u3001\u300c\u5730\u7403\u306e\u305f\u3081\u306b\u300d\u3092\u8cab\u304d\u307e\u3057\u305f\u3002\u3042\u306a\u305f\u306e\u526f\u696d\u3067\u3082\u2500\u2500<\/p>\n <ul class=\"bl15-lesson-tips\">\n <li>\u4f55\u306e\u305f\u3081\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/li>\n <li>\u304a\u91d1\u4ee5\u5916\u306e\u76ee\u7684\u306f\u4f55\u304b\uff1f<\/li>\n <li>\u305d\u306e\u60f3\u3044\u3092\u3001\u8a00\u8449\u306b\u3059\u308b<\/li>\n <\/ul>\n <p><strong style=\"color:#005f73;\">\u300c\u4f55\u306e\u305f\u3081\u306b\u300d\u304c\u660e\u78ba\u306a\u4eba\u304c\u3001\u5171\u611f\u3055\u308c\u307e\u3059\u3002<\/strong><\/p>\n <\/div>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-checklist\">\n <h4>\ud83d\udccb \u4eca\u65e5\u304b\u3089\u3067\u304d\u308b\u300cPatagonia\u5f0f\u300d\u526f\u696d\u6539\u5584<\/h4>\n <div class=\"bl15-check-item\">\n <span class=\"bl15-check-icon\">\u25a1<\/span>\n <div class=\"bl15-check-content\">\n <div class=\"bl15-check-title\">\u300c\u672c\u5f53\u306b\u5fc5\u8981\u304b\uff1f\u300d\u3092\u554f\u3044\u304b\u3051\u308b\u4e00\u6587\u3092\u5165\u308c\u308b<\/div>\n <div class=\"bl15-check-desc\">\u8ca9\u58f2\u30da\u30fc\u30b8\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u3001\u8aa0\u5b9f\u306a\u554f\u3044\u304b\u3051\u3092\u52a0\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/div>\n <\/div>\n <\/div>\n <div class=\"bl15-check-item\">\n <span class=\"bl15-check-icon\">\u25a1<\/span>\n <div class=\"bl15-check-content\">\n <div class=\"bl15-check-title\">\u300c\u5229\u76ca\u4ee5\u5916\u306e\u76ee\u7684\u300d\u30921\u3064\u6c7a\u3081\u308b<\/div>\n <div class=\"bl15-check-desc\">\u58f2\u4e0a\u306e\u4e00\u90e8\u3092\u5bc4\u4ed8\u3001\u74b0\u5883\u914d\u616e\u3001\u793e\u4f1a\u8ca2\u732e\u2500\u2500\u4f55\u304b1\u3064\u6c7a\u3081\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/div>\n <\/div>\n <\/div>\n <div class=\"bl15-check-item\">\n <span class=\"bl15-check-icon\">\u25a1<\/span>\n <div class=\"bl15-check-content\">\n <div class=\"bl15-check-title\">\u300c\u4f55\u306e\u305f\u3081\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3092\u8a00\u8449\u306b\u3059\u308b<\/div>\n <div class=\"bl15-check-desc\">\u304a\u91d1\u4ee5\u5916\u306e\u76ee\u7684\u3092\u30011\u6587\u3067\u66f8\u304d\u51fa\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"bl15-summary\">\n <h4>\ud83d\udd17 \u307e\u3068\u3081\uff1aPatagonia\u304c\u7bc9\u3044\u305f\u306e\u306f\u3001\u300c\u5229\u76ca\u3088\u308a\u5730\u7403\u300d\u3092\u8cab\u304f\u4fe1\u5ff5\u306e\u30d6\u30e9\u30f3\u30c9<\/h4>\n <p>\u300c\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d\u3068\u8a00\u3044\u306a\u304c\u3089\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3001<br>\u5730\u7403\u3092\u682a\u4e3b\u306b\u3059\u308b\u6c7a\u65ad\u3092\u3057\u307e\u3057\u305f\u3002<\/p>\n <p><strong style=\"color:#005f73;\">\u300c\u4f55\u306e\u305f\u3081\u306b\u300d\u304c\u660e\u78ba\u306a\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u88cf\u5207\u3089\u308c\u306a\u3044\u3002<\/strong><\/p>\n <p style=\"font-size:17px;font-weight:800;color:#005f73;margin-top:16px;\">\u4fe1\u5ff5\u3092\u6301\u3061\u3001\u8aa0\u5b9f\u306b\u5411\u304d\u5408\u3063\u305f\u4eba\u304c\u3001<br>\u9577\u304f\u3001\u5f37\u304f\u3001\u9078\u3070\u308c\u7d9a\u3051\u307e\u3059\u3002<\/p>\n <\/div>\n\n \n <div class=\"bl15-next\">\n <span class=\"bl15-next-label\">\ud83d\udd14 \u6b21\u56de\u4e88\u544a<\/span>\n <h4>\u6b21\u56de\u306f\u300c\u30ca\u30a4\u30ad\u300d<\/h4>\n <p>\u300cJust Do It\u300d\u3068\u3044\u3046\u30b7\u30f3\u30d7\u30eb\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u3001\u30b9\u30dd\u30fc\u30c4\u30d6\u30e9\u30f3\u30c9\u3092\u8d85\u3048\u3066\u6587\u5316\u3092\u5275\u3063\u305f\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u300d\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n <p>\u300c\u5546\u54c1\u300d\u3067\u306f\u306a\u304f\u300c\u7269\u8a9e\u300d\u3092\u58f2\u308b\u3002<br>\u3042\u306a\u305f\u306e\u526f\u696d\u306b\u3082\u4f7f\u3048\u308b<strong style=\"color:#005f73;\">\u300c\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u672c\u8cea\u300d<\/strong>\u3092\u5b66\u3073\u307e\u3059\u3002<\/p>\n <div style=\"margin-top:18px;\">\n <span style=\"display:inline-block;background:linear-gradient(135deg,#0a9396,#005f73);color:#fff;font-size:15px;font-weight:700;padding:14px 36px;border-radius:100px;letter-spacing:1px;\">\ud83d\udcd8 Lesson 16\uff1a\u30ca\u30a4\u30ad \u3092\u8aad\u3080\ud83d\udc47<\/span>\n <\/div>\n <\/div>\n\n<\/div>\n\n<\/body>\n<\/html>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"xcwk64BXbJ\"><a href=\"https:\/\/team-y5.com\/fukugyo-sensei\/business-case-nike\/\">\u3010\u30d3\u30b8\u30cd\u30b9\u4e8b\u4f8b\u30b7\u30ea\u30fc\u30ba Lesson 16\u3011\u30ca\u30a4\u30ad\u2500\u2500\u300c\u7269\u8a9e\u3092\u58f2\u308b\u300d\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306e\u771f\u5b9f<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"“\u3010\u30d3\u30b8\u30cd\u30b9\u4e8b\u4f8b\u30b7\u30ea\u30fc\u30ba Lesson 16\u3011\u30ca\u30a4\u30ad\u2500\u2500\u300c\u7269\u8a9e\u3092\u58f2\u308b\u300d\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306e\u771f\u5b9f” — \u526f\u696d\u5148\u751f\" src=\"https:\/\/team-y5.com\/fukugyo-sensei\/business-case-nike\/embed\/#?secret=6U84SWY1Uu#?secret=xcwk64BXbJ\" data-secret=\"xcwk64BXbJ\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n\n<style>\n.fs-cta-1to10 {\n border: 1px solid rgba(201,169,110,0.4);\n border-top: 3px solid #c9a96e;\n padding: 32px 28px;\n margin: 48px 0 24px;\n font-family: 'Noto Sans JP', sans-serif;\n text-align: center;\n}\n.fs-cta-1to10__label {\n font-size: 0.7rem;\n letter-spacing: 0.3em;\n color: #c9a96e;\n margin-bottom: 10px;\n}\n.fs-cta-1to10__title {\n font-size: 1.05rem;\n font-weight: 600;\n color: #1a1a1a;\n line-height: 1.6;\n margin-bottom: 6px;\n}\n.fs-cta-1to10__sub {\n font-size: 0.8rem;\n color: #888;\n margin-bottom: 20px;\n}\n.fs-cta-1to10__btn {\n display: inline-block;\n background: #c9a96e;\n color: #fff !important;\n font-size: 0.88rem;\n font-weight: 500;\n letter-spacing: 0.1em;\n padding: 14px 40px;\n text-decoration: none !important;\n transition: all 0.3s;\n}\n.fs-cta-1to10__btn:hover {\n background: #b8924a;\n transform: translateY(-2px);\n box-shadow: 0 6px 20px rgba(201,169,110,0.3);\n}\n<\/style>\n\n<div class=\"fs-cta-1to10\">\n <p class=\"fs-cta-1to10__label\">1 \u2192 10 Consulting<\/p>\n <p class=\"fs-cta-1to10__title\">\u52d5\u304d\u59cb\u3081\u305f\u526f\u696d\u3092\u3001\u6b63\u3057\u304f\u52a0\u901f\u3055\u305b\u308b\u3002<\/p>\n <p class=\"fs-cta-1to10__sub\">LINE\u968f\u6642\u5bfe\u5fdc \uff0b \u67082\u56de\u30aa\u30f3\u30e9\u30a4\u30f3\u9762\u8ac7 \uff0f \u00a519,800\u301c\/\u6708<\/p>\n <a href=\"\/fukugyo-sensei\/consul\/lp\/\" class=\"fs-cta-1to10__btn\">\u8a73\u7d30\u30fb\u6599\u91d1\u3092\u898b\u308b \u2192<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u30d3\u30b8\u30cd\u30b9\u4e8b\u4f8b\u30b7\u30ea\u30fc\u30ba\u3010Lesson 15\u3011Patagonia BUSINESS CASE SERIES \u2500 LESSON 15 Patagonia\u2500\u2500\u300c\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d\u3068\u8a00\u3063\u3066\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u305f\u4fe1\u5ff5\u306e\u30d6\u30e9\u30f3\u30c9 \u5229\u76ca\u3088\u308a\u5730 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{"id":262,"date":"2026-01-21T00:00:39","date_gmt":"2026-01-20T15:00:39","guid":{"rendered":"http:\/\/team-y5.com\/fukugyo-sensei\/?p=262"},"modified":"2026-03-12T21:51:04","modified_gmt":"2026-03-12T12:51:04","slug":"business-case-patagonia","status":"publish","type":"post","link":"https:\/\/team-y5.com\/fukugyo-sensei\/business-case-patagonia\/","title":{"rendered":"\u3010\u30d3\u30b8\u30cd\u30b9\u4e8b\u4f8b\u30b7\u30ea\u30fc\u30ba Lesson 15\u3011Patagonia\u2500\u2500\u300c\u5229\u76ca\u3088\u308a\u5730\u7403\u300d\u4fe1\u5ff5\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u771f\u5b9f"},"content":{"rendered":"\n\n\n\n\n\n\u30d3\u30b8\u30cd\u30b9\u4e8b\u4f8b\u30b7\u30ea\u30fc\u30ba\u3010Lesson 15\u3011Patagonia<\/title>\n<style>\n.biz-lesson15{font-family:'Noto Sans JP','Hiragino Kaku Gothic ProN','\u30e1\u30a4\u30ea\u30aa',sans-serif;color:#333;line-height:1.9;font-size:16px;max-width:100%;margin:0 auto}\n.biz-lesson15 .bl15-hero{background:linear-gradient(135deg,#0a9396 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.bl15-stat-label{font-size:12px;color:#555;margin-top:4px}\n.biz-lesson15 .bl15-next{background:#fff;border:1px solid #e0e7ec;border-radius:12px;padding:28px 30px;margin:36px 0;position:relative}.biz-lesson15 .bl15-next .bl15-next-label{position:absolute;top:-13px;left:20px;background:linear-gradient(135deg,#0a9396,#005f73);color:#fff;font-size:12px;font-weight:700;padding:4px 14px;border-radius:100px;letter-spacing:1px}.biz-lesson15 .bl15-next h4{color:#005f73!important;font-size:18px!important;font-weight:800!important;margin:6px 0 10px 0!important;padding:0!important;border:none!important;background:none!important}.biz-lesson15 .bl15-next p{font-size:14.5px;color:#555;line-height:1.8;margin:6px 0}\n.biz-lesson15 .bl15-divider{border:none;height:1px;background:linear-gradient(90deg,transparent,#0a9396,transparent);margin:40px 0;opacity:.3}\n@media(max-width:600px){.biz-lesson15 .bl15-hero{padding:32px 20px}.biz-lesson15 .bl15-hero h2{font-size:22px!important}.biz-lesson15 .bl15-checklist{padding:28px 20px}.biz-lesson15 .bl15-strategy-card{padding:24px 20px}}\n<\/style>\n<\/head>\n<body>\n\n<div class=\"biz-lesson15\">\n\n \n <div class=\"bl15-hero\">\n <span class=\"bl15-hero-badge\">BUSINESS CASE SERIES \u2500 LESSON 15<\/span>\n <h2>Patagonia\u2500\u2500<br>\u300c\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d\u3068\u8a00\u3063\u3066<br>\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u305f\u4fe1\u5ff5\u306e\u30d6\u30e9\u30f3\u30c9<\/h2>\n <p>\u5229\u76ca\u3088\u308a\u5730\u7403\u3002\u4fe1\u5ff5\u3092\u8cab\u304f\u3053\u3068\u304c\u6700\u5f37\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u306a\u308b\u672c\u8cea\u3092\u5b66\u3076\u3002<\/p>\n <a href=\"https:\/\/www.patagonia.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"bl15-hero-company\">\ud83d\udd17 Patagonia\u516c\u5f0f\u30b5\u30a4\u30c8\uff08https:\/\/www.patagonia.jp\/\uff09<\/a>\n <\/div>\n\n \n <div class=\"bl15-recap\">\n <span class=\"bl15-recap-label\">\ud83d\udccc \u524d\u56de\u306e\u304a\u3055\u3089\u3044<\/span>\n <p>\u524d\u56de\u306eLesson 14\u3067\u306f\u3001IKEA\u304b\u3089\u300c\u9867\u5ba2\u3092\u5dfb\u304d\u8fbc\u3080\u300d\u53c2\u52a0\u578b\u30d3\u30b8\u30cd\u30b9\u3092\u5b66\u3073\u307e\u3057\u305f\u3002<\/p>\n <p>\u30d5\u30e9\u30c3\u30c8\u30d1\u30c3\u30af\u3067\u9867\u5ba2\u306b\u7d44\u307f\u7acb\u3066\u3092\u4efb\u305b\u3001\u4f4e\u4fa1\u683c\u3068\u9ad8\u54c1\u8cea\u3092\u4e21\u7acb\u3002\u4fa1\u683c\u304b\u3089\u9006\u7b97\u3057\u3066\u8a2d\u8a08\u3057\u3001<strong style=\"color:#005f73;\">\u9867\u5ba2\u304c\u300c\u4e00\u7dd2\u306b\u4f5c\u3063\u305f\u300d\u3068\u611f\u3058\u3055\u305b\u308b\u3053\u3068<\/strong>\u304c\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u77e5\u308a\u307e\u3057\u305f\u3002<\/p>\n <p>\u4eca\u56de\u306f\u3001\u300c\u5229\u76ca\u3088\u308a\u5730\u7403\u300d\u3092\u63b2\u3052\u308b\u2500\u2500<strong style=\"color:#005f73;\">Patagonia<\/strong>\u3067\u3059\u3002<\/p>\n <\/div>\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\ud83c\udfd4\ufe0f<\/span>\n <h3>\u300c\u3053\u306e\u88fd\u54c1\u3092\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d\u2500\u2500 \u77db\u76fe\u3059\u308b\u5e83\u544a<\/h3>\n <\/div>\n\n <p class=\"bl15-text\">\n 2011\u5e7411\u6708\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u65e5\u3002\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30fb\u30bf\u30a4\u30e0\u30ba\u306b\u3001\u3042\u308b\u5e83\u544a\u304c\u63b2\u8f09\u3055\u308c\u307e\u3057\u305f\u3002\n <\/p>\n\n <div class=\"bl15-drama-quote\">\n <p>\u300cDON’T BUY THIS JACKET\u300d<br>\uff08\u3053\u306e\u30b8\u30e3\u30b1\u30c3\u30c8\u3092\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\uff09<\/p>\n <span class=\"bl15-drama-sub\">\u2500\u2500 Patagonia\u30012011\u5e74\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u5e83\u544a<\/span>\n <\/div>\n\n <p class=\"bl15-text\">\n \u666e\u901a\u3001\u4f01\u696d\u306f\u300c\u8cb7\u3063\u3066\u304f\u3060\u3055\u3044\u300d\u3068\u8a34\u3048\u307e\u3059\u3002\u3057\u304b\u3057Patagonia\u306f\u771f\u9006\u3002<strong>\u300c\u672c\u5f53\u306b\u5fc5\u8981\u3067\u306a\u3044\u306a\u3089\u3001\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d<\/strong>\u2500\u2500\u3053\u306e\u5e83\u544a\u306f\u4e16\u754c\u4e2d\u3067\u8a71\u984c\u306b\u306a\u308a\u3001\u305d\u306e\u5f8c\u3082Patagonia\u306e\u58f2\u4e0a\u306f\u4f38\u3073\u7d9a\u3051\u307e\u3057\u305f\u3002\n <\/p>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\u2699\ufe0f<\/span>\n <h3>\u554f\u984c\uff1a\u300c\u6d88\u8cbb\uff1d\u7f8e\u5fb3\u300d\u3068\u3044\u3046\u6642\u4ee3<\/h3>\n <\/div>\n\n <p class=\"bl15-text\">\n \u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306f\u3001\u300c\u3088\u308a\u591a\u304f\u58f2\u308b\u300d\u3053\u3068\u304c\u6b63\u7fa9\u3067\u3057\u305f\u3002\n <\/p>\n\n <ul class=\"bl15-problem-list\">\n <li>\u5927\u91cf\u751f\u7523\u30fb\u5927\u91cf\u5ec3\u68c4<\/li>\n <li>\u52a3\u60aa\u306a\u52b4\u50cd\u74b0\u5883<\/li>\n <li>\u74b0\u5883\u7834\u58ca\uff08\u67d3\u6599\u3001\u6c34\u8cea\u6c5a\u67d3\u3001CO2\u6392\u51fa\uff09<\/li>\n <\/ul>\n\n <p class=\"bl15-text\">\n \u3064\u307e\u308a\u3001<strong>\u300c\u58f2\u308c\u3070\u58f2\u308b\u307b\u3069\u3001\u5730\u7403\u304c\u58ca\u308c\u308b\u300d<\/strong>\u69cb\u9020\u3060\u3063\u305f\u306e\u3067\u3059\u3002\n <\/p>\n\n <div class=\"bl15-quote\">\n \u300c\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u5730\u7403\u3092\u6551\u3046\u305f\u3081\u306b\u3042\u308b\u300d<br>\n \u300c\u5229\u76ca\u3088\u308a\u3001\u5730\u7403\u3092\u512a\u5148\u3059\u308b\u300d\n <span class=\"bl15-quote-author\">\u2500\u2500 \u30a4\u30f4\u30a9\u30f3\u30fb\u30b7\u30e5\u30a4\u30ca\u30fc\u30c9\uff08Patagonia\u5275\u696d\u8005\uff09<\/span>\n <\/div>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\ud83e\udded<\/span>\n <h3>\u5bfe\u7b56\u2460\uff1a\u300c\u4fee\u7406\u3057\u3066\u3001\u9577\u304f\u4f7f\u3046\u300d\u2500\u2500 Worn Wear \u30d7\u30ed\u30b0\u30e9\u30e0<\/h3>\n <\/div>\n\n <p class=\"bl15-text\">\n Patagonia\u306f\u3001\u300c\u58f2\u308b\u300d\u3053\u3068\u3088\u308a<strong>\u300c\u9577\u304f\u4f7f\u3063\u3066\u3082\u3089\u3046\u300d<\/strong>\u3053\u3068\u3092\u512a\u5148\u3002\u305d\u306e\u305f\u3081\u306b\u751f\u307e\u308c\u305f\u306e\u304c<strong>\u300cWorn Wear\u300d<\/strong>\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002\n <\/p>\n\n <div class=\"bl15-pillar-grid\">\n <div class=\"bl15-pillar-card\">\n <div class=\"bl15-pillar-icon\">\ud83d\udd27<\/div>\n <div class=\"bl15-pillar-label\">\u4fee\u7406\u30b5\u30fc\u30d3\u30b9<\/div>\n <div class=\"bl15-pillar-desc\">\u3069\u3093\u306a\u306b\u53e4\u3044\u88fd\u54c1\u3067\u3082\u4fee\u7406\u3002\u5e97\u8217\u3067\u306e\u7121\u6599\u4fee\u7406\u30a4\u30d9\u30f3\u30c8\u3001\u4fee\u7406\u65b9\u6cd5\u30d3\u30c7\u30aa\u3082\u516c\u958b<\/div>\n <\/div>\n <div class=\"bl15-pillar-card\">\n <div class=\"bl15-pillar-icon\">\u267b\ufe0f<\/div>\n <div class=\"bl15-pillar-label\">\u4e2d\u53e4\u54c1\u306e\u8ca9\u58f2<\/div>\n <div class=\"bl15-pillar-desc\">\u81ea\u793e\u88fd\u54c1\u3092\u8cb7\u53d6\u30fb\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u30fb\u4fee\u7406\u3057\u3066\u518d\u8ca9\u3002\u65b0\u54c1\u3088\u308a\u5b89\u304f\u3001\u74b0\u5883\u306b\u3082\u512a\u3057\u3044<\/div>\n <\/div>\n <div class=\"bl15-pillar-card\">\n <div class=\"bl15-pillar-icon\">\ud83d\udeab<\/div>\n <div class=\"bl15-pillar-label\">\u300c\u8cb7\u308f\u306a\u3044\u3067\u300d<\/div>\n <div class=\"bl15-pillar-desc\">\u300c\u672c\u5f53\u306b\u5fc5\u8981\uff1f\u300d\u300c\u4fee\u7406\u3067\u304d\u306a\u3044\uff1f\u300d\u300c\u4e2d\u53e4\u3067\u5341\u5206\u3067\u306f\uff1f\u300d\u2500\u2500\u672c\u6c17\u306e\u554f\u3044\u304b\u3051<\/div>\n <\/div>\n <\/div>\n\n <div class=\"bl15-highlight\">\n <p>\u526f\u696d\u3067\u3082\u540c\u3058\u3002<strong>\u300c\u4eca\u3059\u3050\u5fc5\u8981\u3067\u3059\u304b\uff1f\u300d\u300c\u7121\u6599\u306e\u65b9\u6cd5\u3067\u3067\u304d\u307e\u305b\u3093\u304b\uff1f\u300d\u300c\u307e\u305a\u8a66\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1f\u300d<\/strong>\u2500\u2500\u8aa0\u5b9f\u306a\u554f\u3044\u304b\u3051\u304c\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u3092\u751f\u307f\u307e\u3059\u3002<\/p>\n <\/div>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\ud83e\udde0<\/span>\n <h3>\u5bfe\u7b56\u2461\uff1a\u300c1% for the Planet\u300d\u2500\u2500 \u58f2\u4e0a\u306e1%\u3092\u5730\u7403\u306b<\/h3>\n <\/div>\n\n <div class=\"bl15-strategy-card\">\n <span class=\"bl15-strategy-label\">\ud83c\udf0d 1985\u5e74\u301c<\/span>\n <h4>\u5229\u76ca\u3067\u306f\u306a\u304f\u300c\u58f2\u4e0a\u306e1%\u300d\u3092\u74b0\u5883\u4fdd\u8b77\u56e3\u4f53\u306b\u5bc4\u4ed8<\/h4>\n <p>\u8d64\u5b57\u3067\u3082\u5bc4\u4ed8\u3059\u308b\u3002\u3053\u308c\u307e\u3067\u306b<strong style=\"color:#005f73;\">\u7d2f\u8a08\u7d04200\u5104\u5186\u4ee5\u4e0a<\/strong>\u3092\u5bc4\u4ed8\u3002\u3053\u306e\u59ff\u52e2\u304c\u300c\u672c\u6c17\u3067\u5730\u7403\u3092\u5b88\u3063\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n <\/div>\n\n <p class=\"bl15-text\">\n \u3055\u3089\u306bPatagonia\u306f\u3001\u3053\u306e\u53d6\u308a\u7d44\u307f\u3092\u4ed6\u793e\u306b\u3082\u547c\u3073\u304b\u3051\u3001\u73fe\u5728<strong>\u4e16\u754c\u4e2d\u306e5,000\u793e\u4ee5\u4e0a\u304c\u53c2\u52a0<\/strong>\u3002\u81ea\u793e\u3060\u3051\u3067\u306a\u304f\u3001\u696d\u754c\u5168\u4f53\u3092\u5909\u3048\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\n <\/p>\n\n <div class=\"bl15-highlight\">\n <p>\u526f\u696d\u3067\u3082\u540c\u3058\u3002\u58f2\u4e0a\u306e\u4e00\u90e8\u3092\u5bc4\u4ed8\u3001\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u8a2d\u8a08\u3001\u793e\u4f1a\u7684\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u53d6\u308a\u7d44\u307f\u2500\u2500<strong>\u300c\u5229\u76ca\u3060\u3051\u3067\u306f\u306a\u3044\u300d\u59ff\u52e2\u304c\u3001\u5171\u611f\u3092\u751f\u307f\u307e\u3059\u3002<\/strong><\/p>\n <\/div>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\ud83d\ude9a<\/span>\n <h3>\u5bfe\u7b56\u2462\uff1a\u300c\u900f\u660e\u6027\u300d\u2500\u2500 \u3059\u3079\u3066\u3092\u516c\u958b\u3059\u308b<\/h3>\n <\/div>\n\n <p class=\"bl15-text\">\n Patagonia\u306f\u3001\u88fd\u54c1\u304c\u3069\u3053\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u4f5c\u3089\u308c\u3066\u3044\u308b\u304b\u3092<strong>\u3059\u3079\u3066\u516c\u958b<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002\n <\/p>\n\n <div class=\"bl15-trans-grid\">\n <div class=\"bl15-trans-card\">\n <div class=\"bl15-trans-icon\">\ud83d\udcca<\/div>\n <div class=\"bl15-trans-label\">Footprint Chronicles<\/div>\n <div class=\"bl15-trans-desc\">\u88fd\u54c1\u306e\u74b0\u5883\u8ca0\u8377\u3092\u53ef\u8996\u5316<\/div>\n <\/div>\n <div class=\"bl15-trans-card\">\n <div class=\"bl15-trans-icon\">\ud83c\udfed<\/div>\n <div class=\"bl15-trans-label\">\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u516c\u958b<\/div>\n <div class=\"bl15-trans-desc\">\u5de5\u5834\u306e\u5834\u6240\u3001\u52b4\u50cd\u74b0\u5883\u3001\u7d20\u6750\u306e\u8abf\u9054\u5148<\/div>\n <\/div>\n <div class=\"bl15-trans-card\">\n <div class=\"bl15-trans-icon\">\u26a0\ufe0f<\/div>\n <div class=\"bl15-trans-label\">\u5931\u6557\u3082\u516c\u958b<\/div>\n <div class=\"bl15-trans-desc\">\u554f\u984c\u3084\u6539\u5584\u4e2d\u306e\u8ab2\u984c\u3082\u96a0\u3055\u305a\u5171\u6709<\/div>\n <\/div>\n <\/div>\n\n <div class=\"bl15-quote\">\n \u300c\u5b8c\u74a7\u3067\u306f\u306a\u3044\u304c\u3001\u52aa\u529b\u3057\u7d9a\u3051\u3066\u3044\u308b\u300d\u2500\u2500\u3053\u306e\u59ff\u52e2\u304c\u3001\u5171\u611f\u3092\u751f\u3080\u3002\n <\/div>\n\n <div class=\"bl15-highlight\">\n <p>\u526f\u696d\u3067\u3082\u540c\u3058\u3002\u4fa1\u683c\u306e\u5185\u8a33\u3092\u516c\u958b\u3001\u5236\u4f5c\u904e\u7a0b\u3092\u898b\u305b\u308b\u3001\u5931\u6557\u3084\u6539\u5584\u70b9\u3082\u5171\u6709\u2500\u2500<strong>\u300c\u96a0\u3059\u3053\u3068\u304c\u306a\u3044\u300d\u59ff\u52e2\u304c\u3001\u4fe1\u983c\u3092\u751f\u307f\u307e\u3059\u3002<\/strong><\/p>\n <\/div>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\ud83e\udde9<\/span>\n <h3>\u5bfe\u7b56\u2463\uff1a\u300c\u5730\u7403\u304c\u552f\u4e00\u306e\u682a\u4e3b\u300d\u2500\u2500 \u5229\u76ca\u3092\u9084\u5143\u3057\u306a\u3044<\/h3>\n <\/div>\n\n <p class=\"bl15-text\">\n 2022\u5e749\u6708\u3001\u5275\u696d\u8005\u30a4\u30f4\u30a9\u30f3\u30fb\u30b7\u30e5\u30a4\u30ca\u30fc\u30c9\u306f\u885d\u6483\u306e\u767a\u8868\u3092\u3057\u307e\u3057\u305f\u3002\n <\/p>\n\n <div class=\"bl15-drama-quote\">\n <p>\u300cPatagonia\u3092\u5730\u7403\u306b\u8b72\u6e21\u3059\u308b\u300d<\/p>\n <span class=\"bl15-drama-sub\">\u2500\u2500 \u5275\u696d\u8005\u4e00\u65cf\u304c\u4f1a\u793e\u306e\u6240\u6709\u6a29\u3092\u653e\u68c4\u3002\u5730\u7403\u304c\u552f\u4e00\u306e\u682a\u4e3b\u306b\u3002<\/span>\n <\/div>\n\n <div class=\"bl15-earth-card\">\n <div class=\"bl15-earth-icon\">\ud83c\udf0d<\/div>\n <h4>\u300c\u5730\u7403\u304c\u552f\u4e00\u306e\u682a\u4e3b\u300d<\/h4>\n <div class=\"bl15-earth-items\">\n <div class=\"bl15-earth-item\">\ud83d\udd11 \u5275\u696d\u8005\u4e00\u65cf\u304c<br>\u6240\u6709\u6a29\u3092\u653e\u68c4<\/div>\n <div class=\"bl15-earth-item\">\ud83d\uddf3\ufe0f \u8b70\u6c7a\u6a29\u306f<br>\u975e\u55b6\u5229\u56e3\u4f53\u3078<\/div>\n <div class=\"bl15-earth-item\">\ud83d\udc9a \u914d\u5f53\u91d1\u306f\u3059\u3079\u3066<br>\u74b0\u5883\u4fdd\u8b77\u6d3b\u52d5\u3078<\/div>\n <\/div>\n <\/div>\n\n <div class=\"bl15-quote\">\n \u300c\u5730\u7403\u304c\u552f\u4e00\u306e\u682a\u4e3b\u3060\u3002\u5229\u76ca\u306f\u3001\u682a\u4e3b\u3067\u306f\u306a\u304f\u3001\u5730\u7403\u306b\u9084\u5143\u3059\u308b\u300d\n <span class=\"bl15-quote-author\">\u2500\u2500 \u30a4\u30f4\u30a9\u30f3\u30fb\u30b7\u30e5\u30a4\u30ca\u30fc\u30c9<\/span>\n <\/div>\n\n <div class=\"bl15-highlight\">\n <p>\u526f\u696d\u3067\u3082\u540c\u3058\u3002<strong>\u300c\u4f55\u306e\u305f\u3081\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u300d<\/strong>\u2500\u2500\u304a\u91d1\u3092\u7a3c\u3050\u305f\u3081\uff1f\u8ab0\u304b\u3092\u52a9\u3051\u308b\u305f\u3081\uff1f\u793e\u4f1a\u3092\u5909\u3048\u308b\u305f\u3081\uff1f <strong>\u300c\u4f55\u306e\u305f\u3081\u306b\u300d\u304c\u660e\u78ba\u306a\u4eba\u304c\u3001\u5171\u611f\u3055\u308c\u307e\u3059\u3002<\/strong><\/p>\n <\/div>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\u2705<\/span>\n <h3>\u89e3\u6c7a\uff1a\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u7d9a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u3078<\/h3>\n <\/div>\n\n <div class=\"bl15-stats-row\">\n <div class=\"bl15-stat\">\n <div class=\"bl15-stat-num\">\u7d041,700\u5104\u5186<\/div>\n <div class=\"bl15-stat-label\">\u5e74\u9593\u58f2\u4e0a<\/div>\n <\/div>\n <div class=\"bl15-stat\">\n <div class=\"bl15-stat-num\">\u696d\u754c\u30c8\u30c3\u30d7<\/div>\n <div class=\"bl15-stat-label\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/div>\n <\/div>\n <div class=\"bl15-stat\">\n <div class=\"bl15-stat-num\">\u9ad8\u5024\u3067\u53d6\u5f15<\/div>\n <div class=\"bl15-stat-label\">\u30ea\u30bb\u30fc\u30eb\u5e02\u5834\u3067\u3082\u4eba\u6c17<\/div>\n <\/div>\n <\/div>\n\n <p class=\"bl15-text\">\n Patagonia\u306f\u3001<strong>\u300c\u5229\u76ca\u3088\u308a\u5730\u7403\u300d\u3092\u63b2\u3052\u308b\u3053\u3068\u3067\u3001\u9006\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3057<\/strong>\u3001\u4e16\u754c\u4e2d\u3067\u611b\u3055\u308c\u7d9a\u3051\u3066\u3044\u308b\u306e\u3067\u3059\u3002\n <\/p>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-section-heading\">\n <span class=\"bl15-heading-icon\">\ud83d\udca1<\/span>\n <h3>\u6559\u8a13\uff1a\u526f\u696d\u306b\u6d3b\u304b\u305b\u308b\u300cPatagonia\u306e\u672c\u8cea\u300d<\/h3>\n <\/div>\n\n <div class=\"bl15-highlight\">\n <p>Patagonia\u306e\u672c\u8cea\u306f\u3001<strong>“\u4fe1\u5ff5\u3092\u8cab\u304f”<\/strong>\u3053\u3068\u3002<br>\u526f\u696d\u306b\u5fdc\u7528\u3067\u304d\u308b\u8981\u70b9\u306f\u3001\u6b21\u306e4\u3064\u3002<\/p>\n <\/div>\n\n <div class=\"bl15-lesson-card\">\n <span class=\"bl15-lesson-num\">1<\/span>\n <h4>\u300c\u672c\u5f53\u306b\u5fc5\u8981\u304b\uff1f\u300d\u3092\u554f\u3044\u304b\u3051\u308b<\/h4>\n <p>Patagonia\u306f\u3001\u9867\u5ba2\u306b\u300c\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d\u3068\u8a00\u3044\u307e\u3057\u305f\u3002\u3042\u306a\u305f\u306e\u526f\u696d\u3067\u3082\u2500\u2500<\/p>\n <ul class=\"bl15-lesson-tips\">\n <li>\u300c\u4eca\u3059\u3050\u5fc5\u8981\u3067\u3059\u304b\uff1f\u300d<\/li>\n <li>\u300c\u7121\u6599\u3067\u3067\u304d\u307e\u305b\u3093\u304b\uff1f\u300d<\/li>\n <li>\u300c\u307e\u305a\u8a66\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1f\u300d<\/li>\n <\/ul>\n <p><strong style=\"color:#005f73;\">\u8aa0\u5b9f\u306a\u554f\u3044\u304b\u3051\u304c\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u3092\u751f\u307f\u307e\u3059\u3002<\/strong><\/p>\n <\/div>\n\n <div class=\"bl15-lesson-card\">\n <span class=\"bl15-lesson-num\">2<\/span>\n <h4>\u300c\u5229\u76ca\u3060\u3051\u3067\u306f\u306a\u3044\u300d\u59ff\u52e2\u3092\u6301\u3064<\/h4>\n <p>Patagonia\u306f\u3001\u58f2\u4e0a\u306e1%\u3092\u5730\u7403\u306b\u9084\u5143\u3057\u307e\u3057\u305f\u3002\u3042\u306a\u305f\u306e\u526f\u696d\u3067\u3082\u2500\u2500<\/p>\n <ul class=\"bl15-lesson-tips\">\n <li>\u58f2\u4e0a\u306e\u4e00\u90e8\u3092\u5bc4\u4ed8<\/li>\n <li>\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u30b5\u30fc\u30d3\u30b9<\/li>\n <li>\u793e\u4f1a\u7684\u306a\u8ab2\u984c\u3092\u89e3\u6c7a<\/li>\n <\/ul>\n <p><strong style=\"color:#005f73;\">\u300c\u5229\u76ca\u3060\u3051\u3067\u306f\u306a\u3044\u300d\u59ff\u52e2\u304c\u3001\u5171\u611f\u3092\u751f\u307f\u307e\u3059\u3002<\/strong><\/p>\n <\/div>\n\n <div class=\"bl15-lesson-card\">\n <span class=\"bl15-lesson-num\">3<\/span>\n <h4>\u300c\u900f\u660e\u6027\u300d\u3092\u6301\u3064<\/h4>\n <p>Patagonia\u306f\u3001\u3059\u3079\u3066\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002\u3042\u306a\u305f\u306e\u526f\u696d\u3067\u3082\u2500\u2500<\/p>\n <ul class=\"bl15-lesson-tips\">\n <li>\u4fa1\u683c\u306e\u5185\u8a33\u3092\u516c\u958b<\/li>\n <li>\u5236\u4f5c\u904e\u7a0b\u3092\u898b\u305b\u308b<\/li>\n <li>\u5931\u6557\u3084\u6539\u5584\u70b9\u3082\u5171\u6709<\/li>\n <\/ul>\n <p><strong style=\"color:#005f73;\">\u300c\u96a0\u3059\u3053\u3068\u304c\u306a\u3044\u300d\u59ff\u52e2\u304c\u3001\u4fe1\u983c\u3092\u751f\u307f\u307e\u3059\u3002<\/strong><\/p>\n <\/div>\n\n <div class=\"bl15-lesson-card\">\n <span class=\"bl15-lesson-num\">4<\/span>\n <h4>\u300c\u4f55\u306e\u305f\u3081\u306b\u300d\u3092\u660e\u78ba\u306b\u3059\u308b<\/h4>\n <p>Patagonia\u306f\u3001\u300c\u5730\u7403\u306e\u305f\u3081\u306b\u300d\u3092\u8cab\u304d\u307e\u3057\u305f\u3002\u3042\u306a\u305f\u306e\u526f\u696d\u3067\u3082\u2500\u2500<\/p>\n <ul class=\"bl15-lesson-tips\">\n <li>\u4f55\u306e\u305f\u3081\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/li>\n <li>\u304a\u91d1\u4ee5\u5916\u306e\u76ee\u7684\u306f\u4f55\u304b\uff1f<\/li>\n <li>\u305d\u306e\u60f3\u3044\u3092\u3001\u8a00\u8449\u306b\u3059\u308b<\/li>\n <\/ul>\n <p><strong style=\"color:#005f73;\">\u300c\u4f55\u306e\u305f\u3081\u306b\u300d\u304c\u660e\u78ba\u306a\u4eba\u304c\u3001\u5171\u611f\u3055\u308c\u307e\u3059\u3002<\/strong><\/p>\n <\/div>\n\n <hr class=\"bl15-divider\">\n\n \n <div class=\"bl15-checklist\">\n <h4>\ud83d\udccb \u4eca\u65e5\u304b\u3089\u3067\u304d\u308b\u300cPatagonia\u5f0f\u300d\u526f\u696d\u6539\u5584<\/h4>\n <div class=\"bl15-check-item\">\n <span class=\"bl15-check-icon\">\u25a1<\/span>\n <div class=\"bl15-check-content\">\n <div class=\"bl15-check-title\">\u300c\u672c\u5f53\u306b\u5fc5\u8981\u304b\uff1f\u300d\u3092\u554f\u3044\u304b\u3051\u308b\u4e00\u6587\u3092\u5165\u308c\u308b<\/div>\n <div class=\"bl15-check-desc\">\u8ca9\u58f2\u30da\u30fc\u30b8\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u3001\u8aa0\u5b9f\u306a\u554f\u3044\u304b\u3051\u3092\u52a0\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/div>\n <\/div>\n <\/div>\n <div class=\"bl15-check-item\">\n <span class=\"bl15-check-icon\">\u25a1<\/span>\n <div class=\"bl15-check-content\">\n <div class=\"bl15-check-title\">\u300c\u5229\u76ca\u4ee5\u5916\u306e\u76ee\u7684\u300d\u30921\u3064\u6c7a\u3081\u308b<\/div>\n <div class=\"bl15-check-desc\">\u58f2\u4e0a\u306e\u4e00\u90e8\u3092\u5bc4\u4ed8\u3001\u74b0\u5883\u914d\u616e\u3001\u793e\u4f1a\u8ca2\u732e\u2500\u2500\u4f55\u304b1\u3064\u6c7a\u3081\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/div>\n <\/div>\n <\/div>\n <div class=\"bl15-check-item\">\n <span class=\"bl15-check-icon\">\u25a1<\/span>\n <div class=\"bl15-check-content\">\n <div class=\"bl15-check-title\">\u300c\u4f55\u306e\u305f\u3081\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3092\u8a00\u8449\u306b\u3059\u308b<\/div>\n <div class=\"bl15-check-desc\">\u304a\u91d1\u4ee5\u5916\u306e\u76ee\u7684\u3092\u30011\u6587\u3067\u66f8\u304d\u51fa\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"bl15-summary\">\n <h4>\ud83d\udd17 \u307e\u3068\u3081\uff1aPatagonia\u304c\u7bc9\u3044\u305f\u306e\u306f\u3001\u300c\u5229\u76ca\u3088\u308a\u5730\u7403\u300d\u3092\u8cab\u304f\u4fe1\u5ff5\u306e\u30d6\u30e9\u30f3\u30c9<\/h4>\n <p>\u300c\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d\u3068\u8a00\u3044\u306a\u304c\u3089\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3001<br>\u5730\u7403\u3092\u682a\u4e3b\u306b\u3059\u308b\u6c7a\u65ad\u3092\u3057\u307e\u3057\u305f\u3002<\/p>\n <p><strong style=\"color:#005f73;\">\u300c\u4f55\u306e\u305f\u3081\u306b\u300d\u304c\u660e\u78ba\u306a\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u88cf\u5207\u3089\u308c\u306a\u3044\u3002<\/strong><\/p>\n <p style=\"font-size:17px;font-weight:800;color:#005f73;margin-top:16px;\">\u4fe1\u5ff5\u3092\u6301\u3061\u3001\u8aa0\u5b9f\u306b\u5411\u304d\u5408\u3063\u305f\u4eba\u304c\u3001<br>\u9577\u304f\u3001\u5f37\u304f\u3001\u9078\u3070\u308c\u7d9a\u3051\u307e\u3059\u3002<\/p>\n <\/div>\n\n \n <div class=\"bl15-next\">\n <span class=\"bl15-next-label\">\ud83d\udd14 \u6b21\u56de\u4e88\u544a<\/span>\n <h4>\u6b21\u56de\u306f\u300c\u30ca\u30a4\u30ad\u300d<\/h4>\n <p>\u300cJust Do It\u300d\u3068\u3044\u3046\u30b7\u30f3\u30d7\u30eb\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u3001\u30b9\u30dd\u30fc\u30c4\u30d6\u30e9\u30f3\u30c9\u3092\u8d85\u3048\u3066\u6587\u5316\u3092\u5275\u3063\u305f\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u300d\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n <p>\u300c\u5546\u54c1\u300d\u3067\u306f\u306a\u304f\u300c\u7269\u8a9e\u300d\u3092\u58f2\u308b\u3002<br>\u3042\u306a\u305f\u306e\u526f\u696d\u306b\u3082\u4f7f\u3048\u308b<strong style=\"color:#005f73;\">\u300c\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u672c\u8cea\u300d<\/strong>\u3092\u5b66\u3073\u307e\u3059\u3002<\/p>\n <div style=\"margin-top:18px;\">\n <span style=\"display:inline-block;background:linear-gradient(135deg,#0a9396,#005f73);color:#fff;font-size:15px;font-weight:700;padding:14px 36px;border-radius:100px;letter-spacing:1px;\">\ud83d\udcd8 Lesson 16\uff1a\u30ca\u30a4\u30ad \u3092\u8aad\u3080\ud83d\udc47<\/span>\n <\/div>\n <\/div>\n\n<\/div>\n\n<\/body>\n<\/html>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"xcwk64BXbJ\"><a href=\"https:\/\/team-y5.com\/fukugyo-sensei\/business-case-nike\/\">\u3010\u30d3\u30b8\u30cd\u30b9\u4e8b\u4f8b\u30b7\u30ea\u30fc\u30ba Lesson 16\u3011\u30ca\u30a4\u30ad\u2500\u2500\u300c\u7269\u8a9e\u3092\u58f2\u308b\u300d\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306e\u771f\u5b9f<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"“\u3010\u30d3\u30b8\u30cd\u30b9\u4e8b\u4f8b\u30b7\u30ea\u30fc\u30ba Lesson 16\u3011\u30ca\u30a4\u30ad\u2500\u2500\u300c\u7269\u8a9e\u3092\u58f2\u308b\u300d\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306e\u771f\u5b9f” — \u526f\u696d\u5148\u751f\" src=\"https:\/\/team-y5.com\/fukugyo-sensei\/business-case-nike\/embed\/#?secret=6U84SWY1Uu#?secret=xcwk64BXbJ\" data-secret=\"xcwk64BXbJ\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n\n<style>\n.fs-cta-1to10 {\n border: 1px solid rgba(201,169,110,0.4);\n border-top: 3px solid #c9a96e;\n padding: 32px 28px;\n margin: 48px 0 24px;\n font-family: 'Noto Sans JP', sans-serif;\n text-align: center;\n}\n.fs-cta-1to10__label {\n font-size: 0.7rem;\n letter-spacing: 0.3em;\n color: #c9a96e;\n margin-bottom: 10px;\n}\n.fs-cta-1to10__title {\n font-size: 1.05rem;\n font-weight: 600;\n color: #1a1a1a;\n line-height: 1.6;\n margin-bottom: 6px;\n}\n.fs-cta-1to10__sub {\n font-size: 0.8rem;\n color: #888;\n margin-bottom: 20px;\n}\n.fs-cta-1to10__btn {\n display: inline-block;\n background: #c9a96e;\n color: #fff !important;\n font-size: 0.88rem;\n font-weight: 500;\n letter-spacing: 0.1em;\n padding: 14px 40px;\n text-decoration: none !important;\n transition: all 0.3s;\n}\n.fs-cta-1to10__btn:hover {\n background: #b8924a;\n transform: translateY(-2px);\n box-shadow: 0 6px 20px rgba(201,169,110,0.3);\n}\n<\/style>\n\n<div class=\"fs-cta-1to10\">\n <p class=\"fs-cta-1to10__label\">1 \u2192 10 Consulting<\/p>\n <p class=\"fs-cta-1to10__title\">\u52d5\u304d\u59cb\u3081\u305f\u526f\u696d\u3092\u3001\u6b63\u3057\u304f\u52a0\u901f\u3055\u305b\u308b\u3002<\/p>\n <p class=\"fs-cta-1to10__sub\">LINE\u968f\u6642\u5bfe\u5fdc \uff0b \u67082\u56de\u30aa\u30f3\u30e9\u30a4\u30f3\u9762\u8ac7 \uff0f \u00a519,800\u301c\/\u6708<\/p>\n <a href=\"\/fukugyo-sensei\/consul\/lp\/\" class=\"fs-cta-1to10__btn\">\u8a73\u7d30\u30fb\u6599\u91d1\u3092\u898b\u308b \u2192<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\u30d3\u30b8\u30cd\u30b9\u4e8b\u4f8b\u30b7\u30ea\u30fc\u30ba\u3010Lesson 15\u3011Patagonia BUSINESS CASE SERIES \u2500 LESSON 15 Patagonia\u2500\u2500\u300c\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d\u3068\u8a00\u3063\u3066\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u305f\u4fe1\u5ff5\u306e\u30d6\u30e9\u30f3\u30c9 \u5229\u76ca\u3088\u308a\u5730 […]","protected":false},"author":1,"featured_media":263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[1381,1379,1226,1353,1380,1342],"class_list":["post-262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case","tag-d2c","tag-patagonia","tag-1226","tag-1353","tag-1380","tag-1342"],"_links":{"self":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":8,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/262\/revisions"}],"predecessor-version":[{"id":2996,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/262\/revisions\/2996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/media\/263"}],"wp:attachment":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/tags?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}