{"id":3073,"date":"2026-03-29T03:00:00","date_gmt":"2026-03-28T18:00:00","guid":{"rendered":"https:\/\/team-y5.com\/fukugyo-sensei\/?p=3073"},"modified":"2026-03-28T08:52:04","modified_gmt":"2026-03-27T23:52:04","slug":"marketing-cross-culture-marketing","status":"publish","type":"post","link":"https:\/\/team-y5.com\/fukugyo-sensei\/marketing-cross-culture-marketing\/","title":{"rendered":"\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5 No.82\u3011\u30af\u30ed\u30b9\u30ab\u30eb\u30c1\u30e3\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u2500\u2500\u6587\u5316\u306e\u9055\u3044\u3092\u6b66\u5668\u306b\u5909\u3048\u308b\u6226\u7565\u5165\u9580"},"content":{"rendered":"
\n
MARKETING METHODS \u2500\u2500 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5 \u2500\u2500 No.82<\/span><\/p>\n

\u30af\u30ed\u30b9\u30ab\u30eb\u30c1\u30e3\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h1>\n

\u6587\u5316\u306e\u300c\u9055\u3044\u300d\u3092\u6b66\u5668\u306b\u5909\u3048\u308b\u2500\u2500\u7570\u6587\u5316\u3092\u8d8a\u3048\u3066\u5171\u611f\u3092\u751f\u307f\u51fa\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/p>\n

\u30b0\u30ed\u30fc\u30d0\u30eb<\/span>
\n\u6587\u5316\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span>
\n\u591a\u6587\u5316\u5171\u5275<\/span><\/div>\n<\/div>\n\n\n\n
\u96e3\u6613\u5ea6<\/span>\u2605\u2605\u2605\u2606\u2606<\/span><\/td>\n\u52b9\u679c\u306e\u901f\u3055<\/span>\u4e2d\u671f\u301c\u9577\u671f<\/span><\/td>\n\u30b3\u30b9\u30c8<\/span>\u4f4e\u301c\u4e2d<\/span><\/td>\n\u526f\u696d\u9069\u5408\u5ea6<\/span>\u2605\u2605\u2605\u2605\u2606<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\ud83d\udccc<\/span>
\n\u30af\u30ed\u30b9\u30ab\u30eb\u30c1\u30e3\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u3068\u306f\u4f55\u304b<\/span><\/div>\n

\u30af\u30ed\u30b9\u30ab\u30eb\u30c1\u30e3\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08Cross-Cultural Marketing\uff09\u3068\u306f\u3001\u7570\u306a\u308b\u6587\u5316\u30fb\u6c11\u65cf\u30fb\u8a00\u8a9e\u30fb\u4fa1\u5024\u89b3\u3092\u6301\u3064\u8907\u6570\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5bfe\u3057\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u6587\u5316\u7684\u80cc\u666f\u3092\u5c0a\u91cd\u3057\u306a\u304c\u3089\u540c\u6642\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/strong>\u3060\u3002<\/p>\n

\u5f93\u6765\u306e\u300c\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u304c\u5358\u4e00\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4e16\u754c\u306b\u767a\u4fe1\u3059\u308b\u624b\u6cd5\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u30af\u30ed\u30b9\u30ab\u30eb\u30c1\u30e3\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u6587\u5316\u306e\u9055\u3044\u3092\u30ea\u30b9\u30af\u3067\u306f\u306a\u304f\u30c1\u30e3\u30f3\u30b9\u3068\u3057\u3066\u6349\u3048\u308b\u300d<\/strong>\u601d\u60f3\u304c\u6839\u672c\u306b\u3042\u308b\u3002<\/p>\n

\u65e5\u672c\u56fd\u5185\u306b\u304a\u3044\u3066\u3082\u3001\u5916\u56fd\u4eba\u5c45\u4f4f\u8005\u306f2024\u5e74\u6642\u70b9\u3067\u7d04340\u4e07\u4eba\u3092\u8d85\u3048\uff08\u51fa\u5165\u56fd\u5728\u7559\u7ba1\u7406\u5e81\u30c7\u30fc\u30bf\uff09\u3001\u8a2a\u65e5\u5916\u56fd\u4eba\u6570\u3082\u30b3\u30ed\u30ca\u524d\u6c34\u6e96\u3092\u56de\u5fa9\u30fb\u8d85\u904e\u3057\u3066\u3044\u308b\u3002SNS\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u65e5\u672c\u8a9e\u3067\u767a\u4fe1\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6d77\u5916\u306b\u5c4a\u304f\u30b1\u30fc\u30b9\u3082\u65e5\u5e38\u7684\u306b\u306a\u3063\u305f\u3002<\/p>\n

\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u306e\u6587\u8108\u3067\u306f\u3001\u300c\u65e5\u672c\u6587\u5316\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u5316\u3057\u3066\u6d77\u5916\u306b\u58f2\u308b\u300d\u300c\u591a\u6587\u5316\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3078\u306e\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u300d\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5411\u3051\u5546\u54c1\u958b\u767a\u300d<\/strong>\u306a\u3069\u3001\u5c0f\u3055\u306a\u6295\u8cc7\u3067\u5927\u304d\u306a\u5dee\u5225\u5316\u3092\u751f\u307f\u51fa\u305b\u308b\u624b\u6cd5\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n

\ud83d\uddc2\ufe0f<\/span>
\n4\u8c61\u9650\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff1a\u6587\u5316\u00d7\u5171\u611f\u30de\u30c8\u30ea\u30af\u30b9<\/span><\/div>\n

\u30af\u30ed\u30b9\u30ab\u30eb\u30c1\u30e3\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8a2d\u8a08\u3059\u308b\u3068\u304d\u3001\u300c\u6587\u5316\u7684\u8ddd\u96e2\uff08Cultural Distance\uff09\u300d\u3068\u300c\u5171\u611f\u30dd\u30a4\u30f3\u30c8\u306e\u6df1\u3055\u300d\u306e2\u8ef8\u3067\u6226\u7565\u3092\u5206\u985e\u3059\u308b\u3068\u6574\u7406\u3057\u3084\u3059\u3044\u3002<\/p>\n

FRAMEWORK<\/span><\/p>\n\n\n\n\n
\u2460 \u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30b3\u30a2<\/span>\u6587\u5316\u7684\u8ddd\u96e2\u304c\u9060\u304f\u3066\u3082\u901a\u3058\u308b\u666e\u904d\u7684\u306a\u4fa1\u5024\uff08\u89aa\u5b50\u611b\u30fb\u6311\u6226\u30fb\u611f\u52d5\u306a\u3069\uff09\u3092\u30b3\u30a2\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u636e\u3048\u308b\u6226\u7565\u3002\u30b3\u30ab\u30fb\u30b3\u30fc\u30e9\u306e\u300chappiness\u300d\u8a34\u6c42\u304c\u5178\u578b\u4f8b\u3002\u526f\u696d\u3067\u306f”\u65e5\u672c\u306e\u8077\u4eba\u7cbe\u795e”\u306a\u3069\u304c\u6d3b\u7528\u3057\u3084\u3059\u3044\u3002<\/span><\/td>\n\u2461 \u30ed\u30fc\u30ab\u30eb\u30a2\u30c0\u30d7\u30c6\u30fc\u30b7\u30e7\u30f3<\/span>\u30bf\u30fc\u30b2\u30c3\u30c8\u6587\u5316\u306e\u7fd2\u6163\u30fb\u8272\u5f69\u30fb\u8a00\u8a9e\u8868\u73fe\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3059\u308b\u3002\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u304c\u5404\u56fd\u3067\u30e1\u30cb\u30e5\u30fc\u3092\u5909\u3048\u308b\u624b\u6cd5\u304c\u4ee3\u8868\u4f8b\u3002\u500b\u4eba\u3067\u3082SNS\u306e\u7d75\u6587\u5b57\u30fb\u53e3\u8abf\u3092\u56fd\u5225\u306b\u5909\u3048\u308b\u3060\u3051\u3067\u52b9\u679c\u304c\u51fa\u308b\u3002<\/span><\/td>\n<\/tr>\n
\u2462 \u30ab\u30eb\u30c1\u30e3\u30fc\u30d5\u30e5\u30fc\u30b8\u30e7\u30f3<\/span>2\u3064\u4ee5\u4e0a\u306e\u6587\u5316\u3092\u878d\u5408\u3055\u305b\u300c\u65b0\u3057\u3044\u6587\u5316\u4f53\u9a13\u300d\u3092\u5275\u51fa\u3059\u308b\u3002\u65e5\u672c\u00d7\u5317\u6b27\u30c7\u30b6\u30a4\u30f3\u306e\u30b3\u30e9\u30dc\u3084\u3001\u548c\u98df\u00d7\u30cf\u30e9\u30fc\u30eb\u8a8d\u8a3c\u306a\u3069\u3002\u526f\u696d\u3067\u306f\u300c\u65e5\u672c\u6587\u5316\u00d7\u76f8\u624b\u56fd\u6587\u5316\u300d\u306e\u30b3\u30e9\u30dc\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u62e1\u6563\u3057\u3084\u3059\u3044\u3002<\/span><\/td>\n\u2463 \u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30ea\u30b5\u30fc\u30c1<\/span>\u30bf\u30fc\u30b2\u30c3\u30c8\u6587\u5316\u306e\u4e2d\u306b\u5165\u308a\u8fbc\u307f\u3001\u751f\u6d3b\u30fb\u884c\u52d5\u30fb\u611f\u60c5\u3092\u6df1\u304f\u8abf\u67fb\u3057\u3066\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6398\u308a\u8d77\u3053\u3059\u624b\u6cd5\u3002\u5927\u4f01\u696d\u3060\u3051\u306e\u624b\u6cd5\u3067\u306f\u306a\u304f\u3001SNS\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u89b3\u5bdf\u30fb\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u500b\u4eba\u3067\u3082\u5b9f\u8df5\u53ef\u80fd\u3002<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\u2699\ufe0f<\/span>
\n\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7\uff1a4\u3064\u306e\u30d7\u30ed\u30bb\u30b9<\/span><\/div>\n
\n
1<\/div>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u6587\u5316\u306e\u30de\u30c3\u30d4\u30f3\u30b0<\/span>
\n\u307e\u305a\u300c\u3069\u306e\u6587\u5316\u570f\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u304b\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u3002\u30db\u30d5\u30b9\u30c6\u30fc\u30c9\u306e\u6587\u5316\u6b21\u5143\u30e2\u30c7\u30eb\uff08\u6a29\u529b\u683c\u5dee\u30fb\u500b\u4eba\u4e3b\u7fa9\u5ea6\u30fb\u4e0d\u78ba\u5b9f\u6027\u56de\u907f\u306a\u30696\u6307\u6a19\uff09\u3092\u4f7f\u3046\u3068\u3001\u6587\u5316\u7684\u7279\u6027\u3092\u6570\u5024\u3067\u6bd4\u8f03\u3067\u304d\u308b\u3002\u7121\u6599\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u8a3a\u65ad\u30c4\u30fc\u30eb\u3082\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u526f\u696d\u521d\u5fc3\u8005\u3067\u3082\u5165\u53e3\u3068\u3057\u3066\u6d3b\u7528\u3057\u3084\u3059\u3044\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u6587\u5316\u306e\u300c\u30bf\u30d6\u30fc\u300d\u300c\u597d\u307e\u308c\u308b\u8272\u300d\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30b9\u30bf\u30a4\u30eb\uff08\u76f4\u63a5\u7684\u304b\u9593\u63a5\u7684\u304b\uff09\u300d\u3092\u6700\u4f4e\u9650\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u3002<\/span><\/div>\n<\/div>\n
\n
2<\/div>\n
\u5171\u611f\u30dd\u30a4\u30f3\u30c8\u306e\u8a2d\u8a08\uff08\u30ab\u30eb\u30c1\u30e3\u30fc\u30d6\u30ea\u30c3\u30b8\uff09<\/span>
\n\u81ea\u5206\uff08\u307e\u305f\u306f\u81ea\u793e\uff09\u306e\u6587\u5316\u7684\u5f37\u307f\u3068\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u6587\u5316\u304c\u300c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u300d\u3092\u63a5\u7d9a\u3059\u308b\u300c\u30d6\u30ea\u30c3\u30b8\u30e1\u30c3\u30bb\u30fc\u30b8\u300d\u3092\u4f5c\u308b\u3002\u4f8b\u3048\u3070\u3001\u65e5\u672c\u306e\u300c\u304a\u3082\u3066\u306a\u3057\u300d\u7cbe\u795e\u306f\u3001\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u3092\u91cd\u8996\u3059\u308b\u4e2d\u6771\u30fb\u6771\u5357\u30a2\u30b8\u30a2\u5e02\u5834\u306b\u304a\u3044\u3066\u5f37\u70c8\u306a\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308b\u3002\u4e00\u65b9\u3067\u6b27\u7c73\u5411\u3051\u306b\u306f\u300c\u52b9\u7387\u30fb\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u300d\u306e\u5074\u9762\u3092\u524d\u9762\u306b\u51fa\u3059\u307b\u3046\u304c\u97ff\u304d\u3084\u3059\u3044\u3002\u6587\u5316\u3054\u3068\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u512a\u5148\u9806\u4f4d\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u9375\u3060\u3002<\/span><\/div>\n<\/div>\n
\n
3<\/div>\n
\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\uff08\u7ffb\u8a33\u3067\u306f\u306a\u304f\u300c\u6587\u5316\u8a33\u300d\uff09<\/span>
\n\u5358\u306a\u308b\u8a00\u8a9e\u7ffb\u8a33\uff08Translation\uff09\u3067\u306f\u306a\u304f\u3001\u6587\u5316\u7684\u6587\u8108\u307e\u3067\u5909\u63db\u3059\u308b\u300c\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\uff08Transcreation\uff09\u300d\u3092\u610f\u8b58\u3059\u308b\u3002\u8272\u30fb\u5199\u771f\u306e\u88ab\u5199\u4f53\u30fb\u6570\u5b57\u306e\u5409\u51f6\u30fb\u30e6\u30fc\u30e2\u30a2\u306e\u7a2e\u985e\u30fbSNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u9078\u629e\uff08\u4f8b\uff1a\u4e2d\u56fd\u306a\u3089WeChat\/Weibo\u3001\u30a4\u30f3\u30c9\u306a\u3089Instagram\/WhatsApp\uff09\u307e\u3067\u6587\u5316\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3059\u308b\u3002\u526f\u696d\u30ec\u30d9\u30eb\u3067\u306f\u3001ChatGPT\u3084 DeepL\u3092\u4f7f\u3044\u306a\u304c\u3089\u30cd\u30a4\u30c6\u30a3\u30d6\u78ba\u8a8d\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3060\u3051\u3067\u5341\u5206\u30b9\u30bf\u30fc\u30c8\u3067\u304d\u308b\u3002<\/span><\/div>\n<\/div>\n
\n
4<\/div>\n
\u30c6\u30b9\u30c8\u914d\u4fe1\u2192\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u2192\u6700\u9069\u5316\u30b5\u30a4\u30af\u30eb<\/span>
\n\u30af\u30ed\u30b9\u30ab\u30eb\u30c1\u30e3\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u4e00\u767a\u5b8c\u6210\u300d\u3092\u76ee\u6307\u3055\u306a\u3044\u3053\u3068\u304c\u91cd\u8981\u3060\u3002A\/B\u30c6\u30b9\u30c8\u3092\u6587\u5316\u3054\u3068\u306b\u5b9f\u65bd\u3057\u3001\u53cd\u5fdc\u7387\u30fb\u30b7\u30a7\u30a2\u7387\u30fb\u30b3\u30e1\u30f3\u30c8\u306e\u8cea\u3092\u5206\u6790\u3059\u308b\u3002\u7279\u306b\u300c\u8aa4\u89e3\u300d\u3084\u300c\u610f\u56f3\u3057\u306a\u3044\u53cd\u5fdc\u300d\u304c\u51fa\u305f\u5834\u5408\u306f\u6587\u5316\u7684\u6469\u64e6\u306e\u30b5\u30a4\u30f3\u306a\u306e\u3067\u3001\u5373\u5ea7\u306b\u4fee\u6b63\u3059\u308b\u3002PDCA\u30b5\u30a4\u30af\u30eb\u3092\u6587\u5316\u5358\u4f4d\u3067\u56de\u3059\u3053\u3068\u3067\u3001\u6642\u9593\u3092\u304b\u3051\u305a\u306b\u7cbe\u5ea6\u304c\u4e0a\u304c\u3063\u3066\u3044\u304f\u3002<\/span><\/div>\n<\/div>\n
\ud83c\udfe2<\/span>
\n\u4f01\u696d\u4e8b\u4f8b\uff1a\u6210\u529f\u304b\u3089\u5b66\u3076\u5b9f\u8df5\u77e5<\/span><\/div>\n
CASE 01 \u2500\u2500 \u30e6\u30cb\u30af\u30ed\uff08UNIQLO\uff09<\/span>
\n\u300cLifeWear\u300d\u2500\u2500 \u6587\u5316\u3092\u8d85\u3048\u305f\u666e\u904d\u7684\u4fa1\u5024\u3067\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b<\/span>
\n\u30e6\u30cb\u30af\u30ed\u306f\u300c\u9ad8\u54c1\u8cea\u306a\u30d9\u30fc\u30b7\u30c3\u30af\u30a6\u30a7\u30a2\u3092\u9069\u6b63\u4fa1\u683c\u3067\u300d\u3068\u3044\u3046\u666e\u904d\u7684\u306a\u4fa1\u5024\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30b3\u30a2\uff09\u3092\u30b3\u30a2\u306b\u7f6e\u304d\u3064\u3064\u3001\u5404\u56fd\u3067\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d3\u30b8\u30e5\u30a2\u30eb\u3084\u5e97\u8217\u30c7\u30b6\u30a4\u30f3\u3092\u30ed\u30fc\u30ab\u30eb\u306e\u6587\u5316\u30fb\u6c17\u5019\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u5408\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u3044\u308b\u30022023\u301c2024\u5e74\u306b\u304b\u3051\u3066\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306b\u5404\u56fd\u306e\u591a\u69d8\u306a\u8457\u540d\u4eba\u3092\u8d77\u7528\u3057\u3001\u300c\u3069\u306e\u6587\u5316\u306b\u3082\u5c5e\u3059\u308b\u3001\u3067\u3082\u3069\u306e\u6587\u5316\u306b\u3082\u97ff\u304f\u300d\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u78ba\u7acb\u3002\u6771\u5357\u30a2\u30b8\u30a2\u3067\u306f\u30e9\u30de\u30c0\u30f3\u671f\u9593\u9650\u5b9a\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3092\u6bce\u5e74\u5c55\u958b\u3057\u3001\u30a4\u30b9\u30e9\u30e0\u6587\u5316\u570f\u3078\u306e\u6df1\u3044\u656c\u610f\u3092\u793a\u3059\u3053\u3068\u3067\u7206\u767a\u7684\u306a\u5171\u611f\u3092\u5f97\u3066\u3044\u308b\u3002\u526f\u696d\u8996\u70b9\u3067\u306f\u300c\u65e5\u672c\u306e\u30b7\u30f3\u30d7\u30eb\u3055\u300d\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u5316\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u305d\u306e\u307e\u307e\u5fdc\u7528\u3067\u304d\u308b\u3002<\/span><\/div>\n
CASE 02 \u2500\u2500 Airbnb<\/span>
\n\u300cBelong Anywhere\u300d\u2500\u2500 \u6587\u5316\u7684\u591a\u69d8\u6027\u3092\u4f53\u9a13\u4fa1\u5024\u306b\u8ee2\u63db<\/span>
\nAirbnb\u306f2024\u5e74\u73fe\u5728\u3001190\u30ab\u56fd\u4ee5\u4e0a\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u304c\u3001\u305d\u306e\u6210\u9577\u306e\u6839\u5e79\u306b\u3042\u308b\u306e\u304c\u30af\u30ed\u30b9\u30ab\u30eb\u30c1\u30e3\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5fb9\u5e95\u3060\u3002\u5358\u306a\u308b\u300c\u5bbf\u6cca\u30de\u30c3\u30c1\u30f3\u30b0\u300d\u3067\u306f\u306a\u304f\u300c\u305d\u306e\u571f\u5730\u306e\u6587\u5316\u306b\u5c5e\u3059\u308b\u4f53\u9a13\u300d\u3092\u58f2\u308b\u3053\u3068\u3067\u3001\u6587\u5316\u7684\u597d\u5947\u5fc3\u3092\u6301\u3064\u65c5\u884c\u8005\u306e\u6df1\u3044\u5171\u611f\u3092\u5f97\u3066\u3044\u308b\u3002\u65e5\u672c\u5e02\u5834\u3067\u306f\u300c\u7530\u820e\u306e\u304a\u3058\u3044\u3061\u3083\u3093\u306e\u5bb6\u306b\u6cca\u307e\u308b\u4f53\u9a13\u300d\u300c\u5730\u5143\u306e\u671d\u5e02\u306b\u4e00\u7dd2\u306b\u884c\u304f\u300d\u306a\u3069\u306eExperience\u6a5f\u80fd\u3092\u901a\u3058\u3066\u3001\u5916\u56fd\u4eba\u65c5\u884c\u8005\u306b\u300c\u65e5\u672c\u306e\u65e5\u5e38\u6587\u5316\u300d\u3092\u58f2\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u3002\u500b\u4eba\u30db\u30b9\u30c8\u304c\u300c\u6587\u5316\u306e\u8a9e\u308a\u90e8\u300d\u3068\u306a\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001\u526f\u696d\u3068\u3057\u3066\u306e\u30af\u30ed\u30b9\u30ab\u30eb\u30c1\u30e3\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u826f\u306e\u30e2\u30c7\u30eb\u30b1\u30fc\u30b9\u3068\u3044\u3048\u308b\u3002<\/span><\/div>\n
\ud83c\udfaf<\/span>
\n\u526f\u696d\u30fb\u500b\u4eba\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u6d3b\u7528\u6cd5<\/span><\/div>\n

\u30af\u30ed\u30b9\u30ab\u30eb\u30c1\u30e3\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u5927\u4f01\u696d\u3060\u3051\u306e\u624b\u6cd5\u300d\u3067\u306f\u306a\u3044\u3002\u3080\u3057\u308d\u3001\u500b\u4eba\u306e\u6587\u5316\u7684\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u30fb\u4f53\u9a13\u30fb\u5c02\u9580\u77e5\u8b58\u3053\u305d\u304c\u6700\u5927\u306e\u5dee\u5225\u5316\u8cc7\u7523<\/strong>\u306b\u306a\u308b\u6642\u4ee3\u3060\u3002<\/p>\n

\u65e5\u672c\u5728\u4f4f\u306e\u500b\u4eba\u304c\u300c\u65e5\u672c\u6587\u5316\u306e\u5c02\u9580\u5bb6\u300d\u3068\u3057\u3066\u767a\u4fe1\u3059\u308b\u3060\u3051\u3067\u3001\u6d77\u5916\u5411\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u7acb\u3059\u308b\u3002\u307e\u305f\u65e5\u672c\u56fd\u5185\u306e\u5728\u65e5\u5916\u56fd\u4eba\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5411\u3051\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3082\u3001\u5341\u5206\u306b\u53ce\u76ca\u5316\u3067\u304d\u308b\u526f\u696d\u30c6\u30fc\u30de\u3060\u3002<\/p>\n

\u25b7 \u4eca\u65e5\u304b\u3089\u4f7f\u3048\u308b\u5b9f\u88c5\u4f8b<\/span><\/p>\n