{"id":922,"date":"2026-04-24T00:00:00","date_gmt":"2026-04-23T15:00:00","guid":{"rendered":"https:\/\/team-y5.com\/fukugyo-sensei\/?p=922"},"modified":"2026-03-27T17:47:07","modified_gmt":"2026-03-27T08:47:07","slug":"business-case-mattel","status":"publish","type":"post","link":"https:\/\/team-y5.com\/fukugyo-sensei\/business-case-mattel\/","title":{"rendered":"\u3010\u30d3\u30b8\u30cd\u30b9\u4e8b\u4f8b Lesson 108\u3011Mattel\u2500\u2500\u300c\u30d0\u30fc\u30d3\u30fc\u300dIP\u3092\u591a\u5c55\u958b\u3057\u6b7b\u306e\u6df5\u304b\u3089\u8607\u3063\u305f\u73a9\u5177\u5e1d\u56fd\u306e\u6226\u7565"},"content":{"rendered":"
\n
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BUSINESS CASE SERIES \u2500 LESSON 108<\/div>\n

Mattel\u2500\u2500\u300c\u30d0\u30fc\u30d3\u30fc\u300d\u3060\u3051\u3058\u3083\u306a\u3044\u3002
\nIP\uff08\u77e5\u7684\u8ca1\u7523\uff09\u3092\u6b66\u5668\u306b
\n\u6b7b\u306e\u6df5\u304b\u3089\u8607\u3063\u305f\u73a9\u5177\u5e1d\u56fd<\/h2>\n

\u58f2\u4e0a\u4f4e\u8ff7\u30fb\u7af6\u5408\u53f0\u982d\u30fb\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u6ce2\u306b\u98f2\u307f\u8fbc\u307e\u308c\u306a\u304c\u3089\u3001Mattel\u306f\u306a\u305c2023\u5e74\u306b\u300c\u30d0\u30fc\u30d3\u30fc\u6620\u753b\u300d\u3067\u4e16\u754c\u3092\u71b1\u72c2\u3055\u305b\u3001\u5fa9\u6d3b\u3092\u679c\u305f\u305b\u305f\u306e\u304b\uff1f<\/p>\n

\ud83d\udd17 Mattel\u516c\u5f0f\u30b5\u30a4\u30c8\uff08corporate.mattel.com\uff09<\/a><\/p>\n<\/div>\n

\ud83d\udccc \u524d\u56de\u306e\u304a\u3055\u3089\u3044<\/span><\/p>\n

\u524d\u56de\u306eLesson 107\u3067\u306f\u3001LEGO\u304c\u300c\u30d5\u30a1\u30f3\u5171\u5275\u300d\u3068\u300c\u30c7\u30b8\u30bf\u30eb\u00d7\u30ea\u30a2\u30eb\u878d\u5408\u300d\u306b\u3088\u3063\u3066\u30de\u30f3\u30cd\u30ea\u6253\u7834\u3068\u696d\u7e3eV\u5b57\u56de\u5fa9\u3092\u9042\u3052\u305f\u4e8b\u4f8b\u3092\u5b66\u3073\u307e\u3057\u305f\u3002<\/p>\n

\u30ad\u30fc\u30d5\u30ec\u30fc\u30ba\uff1a\u300c\u9867\u5ba2\u3092\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306b\u5909\u3048\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u81ea\u8d70\u3057\u59cb\u3081\u308b\u300d<\/p>\n

\u4eca\u56de\u306f\u300cMattel\u300d\u3067\u3059\u3002LEGO\u304c”\u4f5c\u308b\u4f53\u9a13”\u3067\u518d\u751f\u3057\u305f\u3068\u3059\u308c\u3070\u3001Mattel\u306f\u81ea\u793e\u306e\u6301\u3064”IP\uff08\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u8cc7\u7523\uff09”\u3092\u6620\u753b\u30fb\u30b2\u30fc\u30e0\u30fb\u30e9\u30a4\u30bb\u30f3\u30b9\u3078\u3068\u5e83\u3052\u308b\u3053\u3068\u3067\u696d\u7e3e\u3092\u56de\u5fa9\u3055\u305b\u307e\u3057\u305f\u3002\u526f\u696d\u3067\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30ce\u30a6\u30cf\u30a6\u3068\u3044\u3046”\u898b\u3048\u306a\u3044\u8ca1\u7523”\u3092\u8907\u6570\u306e\u5834\u6240\u3067\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/div>\n

\n

\ud83c\udfe2<\/span>\u4f1a\u793e\u7d39\u4ecb\uff1aMattel\u3068\u306f\u3069\u3093\u306a\u4f1a\u793e\u304b<\/h3>\n

Mattel\uff08\u30de\u30c6\u30eb\uff09<\/strong>\u306f1945\u5e74\u306b\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u3067\u5275\u696d\u3057\u305f\u4e16\u754c\u6700\u5927\u7d1a\u306e\u73a9\u5177\u30e1\u30fc\u30ab\u30fc\u3067\u3059\u3002\u672c\u793e\u306f\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u30a8\u30eb\u30bb\u30b0\u30f3\u30c9\u306b\u3042\u308a\u3001\u30ca\u30b9\u30c0\u30c3\u30af\u4e0a\u5834\uff08\u30c6\u30a3\u30c3\u30ab\u30fc\uff1aMAT\uff09\u30022024\u5e74\u5ea6\u306e\u5e74\u9593\u58f2\u4e0a\u9ad8\u306f\u7d0450\u5104\u30c9\u30eb\uff08\u7d047,500\u5104\u5186\uff09<\/strong>\u898f\u6a21\u3092\u8a87\u308a\u307e\u3059\u3002<\/p>\n

\u4ee3\u8868\u7684\u306aIP\u306fBarbie\uff08\u30d0\u30fc\u30d3\u30fc\uff09\u30fbHot Wheels\uff08\u30db\u30c3\u30c8\u30a6\u30a3\u30fc\u30eb\u30ba\uff09\u30fbFisher-Price\uff08\u30d5\u30a3\u30c3\u30b7\u30e3\u30fc\u30d7\u30e9\u30a4\u30b9\uff09\u30fbUNO\u30fbMasters of the Universe\uff08\u30d2\u30fc\u30de\u30f3\uff09<\/strong>\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308a\u3001\u7d04170\u30ab\u56fd\u3067\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002\u5f93\u696d\u54e1\u6570\u306f\u7d0432,000\u4eba\uff082024\u5e74\u6642\u70b9\uff09\u3002<\/p>\n\n\n\n
1945\u5e74<\/span>\u5275\u696d\u5e74\uff0879\u5e74\u306e\u6b74\u53f2\uff09<\/span><\/td>\n\u7d04$50\u5104<\/span>2024\u5e74\u5ea6 \u5e74\u9593\u58f2\u4e0a\u9ad8<\/span><\/td>\n170\u30ab\u56fd<\/span>\u8ca9\u58f2\u5c55\u958b\u56fd\u6570<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u2699\ufe0f<\/span>\u554f\u984c\uff1a\u306a\u305cMattel\u306f\u5371\u6a5f\u306b\u9665\u3063\u305f\u306e\u304b<\/h3>\n

2010\u5e74\u4ee3\u5f8c\u534a\u3001Mattel\u306f\u6df1\u523b\u306a\u7d4c\u55b6\u5371\u6a5f\u306b\u76f4\u9762\u3057\u307e\u3059\u3002\u304b\u3064\u3066\u306e\u6804\u5149\u306f\u6025\u901f\u306b\u8272\u3042\u305b\u30012017\u301c2018\u5e74\u306b\u304b\u3051\u3066\u696d\u7e3e\u306f\u5e95\u3092\u6253\u3061\u307e\u3057\u305f\u3002\u5177\u4f53\u7684\u306b\u306f2017\u5e74\u306b\u73a9\u5177\u5c0f\u58f2\u6700\u5927\u624b\u306e\u30c8\u30a4\u30b6\u3089\u30b9\uff08Toys”R”Us\uff09\u304c\u7d4c\u55b6\u7834\u7dbb<\/strong>\u3057\u3001\u4e3b\u8981\u8ca9\u8def\u3092\u4e00\u6c17\u306b\u5931\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u7af6\u5408\u4ed6\u793e\u3068\u306e\u4fa1\u683c\u7af6\u4e89\u6fc0\u5316\u3068\u30c7\u30b8\u30bf\u30eb\u30b2\u30fc\u30e0\u3078\u306e\u9700\u8981\u30b7\u30d5\u30c8\u304c\u91cd\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

    \n
  • \u2715<\/span>\u4e3b\u8981\u8ca9\u8def\u30c8\u30a4\u30b6\u3089\u30b9\u7834\u7dbb\u306b\u3088\u308a\u3001\u5e74\u9593\u7d045\u5104\u30c9\u30eb\u898f\u6a21\u306e\u58f2\u4e0a\u304c\u6d88\u6ec5<\/li>\n
  • \u2715<\/span>2017\u5e74\u7d14\u640d\u5931\u306f\u7d0410\u5104\u30c9\u30eb\u8d85\u3002\u682a\u4fa1\u306f2017\u301c2018\u5e74\u306b\u304b\u3051\u3066\u7d0460%\u6025\u843d<\/li>\n
  • \u2715<\/span>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30b2\u30fc\u30e0\u30fbYouTube\u306a\u3069\u30c7\u30b8\u30bf\u30eb\u30a8\u30f3\u30bf\u30e1\u306b\u5b50\u3069\u3082\u306e\u6642\u9593\u3092\u596a\u308f\u308c\u3001\u7269\u7406\u73a9\u5177\u306e\u5e02\u5834\u7e2e\u5c0f\u304c\u52a0\u901f<\/li>\n
  • \u2715<\/span>\u30d0\u30fc\u30d3\u30fc\u3078\u306e\u300c\u975e\u73fe\u5b9f\u7684\u306a\u4f53\u578b\u30fb\u4fa1\u5024\u89b3\u300d\u6279\u5224\u304c\u7d9a\u304d\u3001\u82e5\u5e74\u5c64\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u53cd\u3002\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u6642\u4ee3\u9045\u308c\u306b<\/li>\n
  • \u2715<\/span>CEO\u304c2\u5e74\u8db3\u3089\u305a\u3067\u4ea4\u4ee3\u3059\u308b\u306a\u3069\u7d4c\u55b6\u9663\u306e\u4e0d\u5b89\u5b9a\u304c\u7d9a\u304d\u3001\u7d44\u7e54\u306e\u65b9\u5411\u6027\u304c\u5b9a\u307e\u3089\u306a\u3044\u72b6\u614b\u306b<\/li>\n<\/ul>\n
    \n

    “\u6211\u3005\u306b\u306f\u4e16\u754c\u6700\u9ad8\u306eIP\u304c\u3042\u308b\u3002\u554f\u984c\u306f\u305d\u308c\u3092\u304a\u3082\u3061\u3083\u306e\u7bb1\u306e\u4e2d\u306b\u3057\u304b\u4f7f\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u3053\u3068\u3060\u3002”<\/p>\n

    \u2500\u2500 Ynon Kreiz\uff08\u30a4\u30ce\u30f3\u30fb\u30af\u30e9\u30a4\u30c4\uff09CEO\u3001\u5c31\u4efb\u6642\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3088\u308a\uff082018\u5e74\uff09<\/span><\/p>\n<\/div>\n

    \ud83e\udded<\/span>\u5bfe\u7b56\u2460\uff1a\u300cIP\u4f01\u696d\u300d\u3078\u306e\u6226\u7565\u7684\u8ee2\u63db<\/h3>\n

    2018\u5e74\u306bCEO\u306b\u5c31\u4efb\u3057\u305f\u30a4\u30ce\u30f3\u30fb\u30af\u30e9\u30a4\u30c4<\/strong>\u306f\u3001\u30cd\u30c3\u30c8\u30d5\u30ea\u30c3\u30af\u30b9\u3068DreamWorks\u306e\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u51fa\u8eab\u3002\u5f7c\u304c\u6253\u3061\u51fa\u3057\u305f\u6700\u5927\u306e\u6226\u7565\u8ee2\u63db\u306f\u300cMattel\u3092\u304a\u3082\u3061\u3083\u4f1a\u793e\u304b\u3089IP\u4e2d\u5fc3\u306e\u30a8\u30f3\u30bf\u30e1\u4f01\u696d\u3078\u518d\u5b9a\u7fa9\u3059\u308b<\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u3067\u3057\u305f\u3002<\/p>\n\n\n\n
    \n
    \u274c \u65e7\u30e2\u30c7\u30eb\uff1a\u304a\u3082\u3061\u3083\u8ca9\u58f2\u4e2d\u5fc3<\/h5>\n

    IP\u3092\u304a\u3082\u3061\u3083\u3068\u3044\u3046\u300c\u7bb1\u300d\u306e\u4e2d\u3060\u3051\u3067\u6d88\u8cbb\u3002\u53ce\u76ca\u6e90\u306f\u5c0f\u58f2\u5e97\u7d4c\u7531\u306e\u88fd\u54c1\u8ca9\u58f2\u306e\u307f\u3002\u30d0\u30fc\u30d3\u30fc\u306f”\u4eba\u5f62”\u3068\u3057\u3066\u8ca9\u58f2\u3055\u308c\u308b\u3060\u3051\u3067\u3001\u6587\u5316\u7684\u5f71\u97ff\u529b\u304c\u53ce\u76ca\u306b\u76f4\u7d50\u3057\u306a\u3044\u3002<\/td>\n

    		VS<\/td>\n\n
    \u2705 \u65b0\u30e2\u30c7\u30eb\uff1aIP\u5c55\u958b\u4f01\u696d<\/h5>\n

    \u30d0\u30fc\u30d3\u30fc\u3084\u30db\u30c3\u30c8\u30a6\u30a3\u30fc\u30eb\u30ba\u3092\u6620\u753b\u30fb\u30c9\u30e9\u30de\u30fb\u30b2\u30fc\u30e0\u30fb\u30e9\u30a4\u30bb\u30f3\u30b9\u5546\u54c1\u306a\u3069\u8907\u6570\u30e1\u30c7\u30a3\u30a2\u3078\u5c55\u958b\u3002IP\u304c\u300c\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u73a9\u5177\u8ca9\u58f2\u3092\u5f8c\u62bc\u3057\u3059\u308b\u5faa\u74b0\u30e2\u30c7\u30eb\u3078\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Mattel Films \u8a2d\u7acb<\/span><\/p>\n

    2018\u5e74\u306bMattel Films\u3092\u8a2d\u7acb\u3002\u30d0\u30fc\u30d3\u30fc\u30fb\u30db\u30c3\u30c8\u30a6\u30a3\u30fc\u30eb\u30ba\u30fb\u30de\u30b9\u30bf\u30fc\u30ba\u30fb\u30aa\u30d6\u30fb\u30b6\u30fb\u30e6\u30cb\u30d0\u30fc\u30b9\u30fbUNO\u306a\u3069\u8907\u6570IP\u306e\u6620\u753b\u5316\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u540c\u6642\u9032\u884c\u3002\u30a6\u30a9\u30fc\u30ca\u30fc\u30fb\u30d6\u30e9\u30b6\u30fc\u30ba\u3068\u306e\u63d0\u643a\u306b\u3088\u308a\u88fd\u4f5c\u30ea\u30b9\u30af\u3092\u5206\u6563\u3057\u306a\u304c\u3089\u3001IP\u306e\u8a8d\u77e5\u5ea6\u30fb\u61a7\u308c\u3092\u4e16\u754c\u898f\u6a21\u3067\u518d\u70b9\u706b\u3059\u308b\u6226\u7565\u3092\u53d6\u308a\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n

    \ud83d\udca1<\/span>
    \n\u526f\u696d\u3067\u3082\u540c\u3058\u3002<\/strong>\u3042\u306a\u305f\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u30fbYouTube\u52d5\u753b\u30fb\u30bb\u30df\u30ca\u30fc\u8cc7\u6599\u306f\u300cIP\u300d\u3067\u3059\u3002\u305d\u308c\u30921\u3064\u306e\u5834\u6240\u3060\u3051\u3067\u4f7f\u308f\u305a\u3001SNS\u30fb\u97f3\u58f0\u914d\u4fe1\u30fb\u96fb\u5b50\u66f8\u7c4d\u30fb\u30b3\u30f3\u30b5\u30eb\u3078\u3068\u591a\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u53ce\u76ca\u306e\u8907\u7dda\u5316\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/div>\n

    \ud83e\udde0<\/span>\u5bfe\u7b56\u2461\uff1a\u30d0\u30fc\u30d3\u30fc\u306e\u300c\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6\u5316\u300d\u3068\u30d6\u30e9\u30f3\u30c9\u5237\u65b0<\/h3>\n

    \u300c\u975e\u73fe\u5b9f\u7684\u306a\u4f53\u578b\u300d\u300c\u767d\u4eba\u4e2d\u5fc3\u300d\u300c\u8077\u696d\u30b9\u30c6\u30ec\u30aa\u30bf\u30a4\u30d7\u300d\u306a\u3069\u306e\u6279\u5224\u3092\u6b63\u9762\u304b\u3089\u53d7\u3051\u6b62\u3081\u3001Mattel\u306f2016\u5e74\u9803\u304b\u3089\u30d0\u30fc\u30d3\u30fc\u306e\u591a\u69d8\u5316\u30fb\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6\u5316<\/strong>\u3092\u65ad\u884c\u30022023\u5e74\u306e\u6620\u753b\u516c\u958b\u306b\u5411\u3051\u3066\u305d\u308c\u304c\u30d4\u30fc\u30af\u306b\u9054\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n
    \ud83d\udc57<\/span><\/p>\n
    \u4f53\u578b\u306e\u591a\u69d8\u5316<\/h5>\n

    \u300c\u30ab\u30fc\u30f4\u30a3\u30fc\u300d\u300c\u30c8\u30fc\u30eb\u300d\u300c\u30d7\u30c6\u30a3\u30c3\u30c8\u300d\u306a\u3069\u8907\u6570\u306e\u4f53\u578b\u30e9\u30a4\u30f3\u3092\u5c55\u958b\u3002\u73fe\u5b9f\u306e\u591a\u69d8\u306a\u4f53\u578b\u3092\u53cd\u6620<\/p>\n<\/td>\n

    		\ud83c\udf0d<\/span><\/p>\n
    \u4eba\u7a2e\u30fb\u6587\u5316\u306e\u591a\u69d8\u5316<\/h5>\n

    \u30a2\u30b8\u30a2\u7cfb\u30fb\u9ed2\u4eba\u30fb\u30d2\u30b9\u30d1\u30cb\u30c3\u30af\u7cfb\u306a\u306935\u4ee5\u4e0a\u306e\u808c\u306e\u8272\u30fb\u77b3\u306e\u8272\u30fb\u30d8\u30a2\u30b9\u30bf\u30a4\u30eb\u3092\u63d0\u4f9b<\/p>\n<\/td>\n

    		\u267f<\/span><\/p>\n
    \u969c\u304c\u3044\u306e\u8868\u73fe<\/h5>\n

    \u88dc\u8074\u5668\u3092\u4ed8\u3051\u305f\u30d0\u30fc\u30d3\u30fc\u30fb\u8eca\u6905\u5b50\u306b\u4e57\u3063\u305f\u30d0\u30fc\u30d3\u30fc\u306a\u3069\u3001\u969c\u304c\u3044\u3092\u6301\u3064\u5b50\u3069\u3082\u3082\u81ea\u5206\u3092\u6295\u5f71\u3067\u304d\u308b\u30e9\u30a4\u30f3\u3092\u5c55\u958b<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \n

    “\u30d0\u30fc\u30d3\u30fc\u306f\u5e38\u306b\u3001\u5973\u306e\u5b50\u304c\u4f55\u306b\u3067\u3082\u306a\u308c\u308b\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u3066\u304d\u305f\u3002\u4eca\u306e\u6642\u4ee3\u306b\u305d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u306b\u306f\u3001\u3059\u3079\u3066\u306e\u5973\u306e\u5b50\u304c\u81ea\u5206\u81ea\u8eab\u3092\u30d0\u30fc\u30d3\u30fc\u306b\u898b\u51fa\u305b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002”<\/p>\n

    \u2500\u2500 \u30ea\u30b5\u30fb\u30de\u30c3\u30ca\u30a4\u30c8\uff08Lisa McKnight\uff09\u3001Mattel \u30d0\u30fc\u30d3\u30fc\u90e8\u9580\u30b0\u30ed\u30fc\u30d0\u30eb\u8cac\u4efb\u8005<\/span><\/p>\n<\/div>\n

    \ud83d\udca1<\/span>
    \n\u526f\u696d\u3067\u3082\u540c\u3058\u3002<\/strong>\u6279\u5224\u3092\u305f\u3060\u7121\u8996\u3059\u308b\u304b\u3001\u305d\u308c\u3068\u3082”\u6539\u5584\u306e\u7d20\u6750”\u3068\u3057\u3066\u53d6\u308a\u8fbc\u3080\u304b\u3067\u672a\u6765\u304c\u5909\u308f\u308a\u307e\u3059\u3002\u300c\u9700\u8981\u306e\u5909\u5316\u3092\u6279\u5224\u304b\u3089\u8aad\u307f\u53d6\u308b\u529b\u300d\u3053\u305d\u3001\u9577\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u7dad\u6301\u306e\u8981\u3067\u3059\u3002<\/div>\n

    \ud83d\ude80<\/span>\u5bfe\u7b56\u2462\uff1a\u6620\u753b\u300c\u30d0\u30fc\u30d3\u30fc\u300d\u516c\u958b\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9769\u547d<\/h3>\n

    2023\u5e747\u6708\u306b\u516c\u958b\u3055\u308c\u305f\u30a6\u30a9\u30fc\u30ca\u30fc\u30fb\u30d6\u30e9\u30b6\u30fc\u30ba\u88fd\u4f5c\u306e\u6620\u753b\u300cBarbie<\/strong>\uff08\u76e3\u7763\uff1a\u30b0\u30ec\u30bf\u30fb\u30ac\u30fc\u30a6\u30a3\u30b0\u3001\u4e3b\u6f14\uff1a\u30de\u30fc\u30b4\u30c3\u30c8\u30fb\u30ed\u30d3\u30fc\uff09\u300d\u306f\u3001\u8208\u884c\u53ce\u5165\u4e16\u754c\u7d2f\u8a0814\u51044,000\u4e07\u30c9\u30eb\u8d85<\/strong>\u3068\u3044\u3046\u7a7a\u524d\u306e\u5927\u30d2\u30c3\u30c8\u3002\u6620\u753b\u516c\u958b\u524d\u5f8c\u306eMattel\u306e\u4ed5\u639b\u3051\u306f\u6559\u79d1\u66f8\u306b\u8f09\u308b\u3079\u304d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3057\u305f\u3002<\/p>\n

    \u30d0\u30fc\u30d3\u30fc\u30e9\u30f3\u30c9\u4f5c\u6226\uff1a100\u793e\u4ee5\u4e0a\u3068\u306e\u30b3\u30e9\u30dc<\/span><\/p>\n

    \u6620\u753b\u516c\u958b\u306b\u5408\u308f\u305b\u3066Airbnb\u30fbXBOX\u30fbNYX\u30fb\u30d7\u30ed\u30b0\u30ec\u30c3\u30b7\u30d6\u4fdd\u967a\u30fbColdstone\u30fbZara\u30fbH&M\u306a\u3069100\u793e\u4ee5\u4e0a\u304c\u30d0\u30fc\u30d3\u30fc\u3068\u306e\u30b3\u30e9\u30dc\u5546\u54c1\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong>\u3092\u5c55\u958b\u3002\u300c\u30d4\u30f3\u30af\u4e00\u8272\u306b\u67d3\u307e\u308b\u4e16\u754c\u300d\u3068\u3044\u3046\u4f53\u9a13\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5168SNS\u3067\u7206\u767a\u7684\u306b\u62e1\u6563\u3002Mattel\u306f\u6620\u753b\u5236\u4f5c\u8cbb\u306e\u5927\u90e8\u5206\u3092\u30b3\u30e9\u30dc\u30d1\u30fc\u30c8\u30ca\u30fc\u304b\u3089\u56de\u53ce\u3059\u308b\u9769\u65b0\u7684\u306a\u30e2\u30c7\u30eb\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n

    \ud83d\udca1<\/span>
    \n\u526f\u696d\u3067\u3082\u540c\u3058\u3002<\/strong>\u81ea\u52061\u4eba\u3067\u96c6\u5ba2\u3057\u3088\u3046\u3068\u305b\u305a\u3001\u300c\u30b3\u30e9\u30dc\u30fb\u76f8\u4e92\u7d39\u4ecb\u30fb\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d1\u30fc\u30c8\u30ca\u30fc\u300d\u3068\u3044\u3046\u8996\u70b9\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u30b3\u30b9\u30c8\u3092\u307b\u307c\u304b\u3051\u305a\u306b\u7206\u767a\u7684\u306a\u30ea\u30fc\u30c1\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/div>\n

    \u2705<\/span>\u89e3\u6c7a\uff1aV\u5b57\u56de\u5fa9\u306e\u7d50\u679c\u6570\u5024<\/h3>\n

    \u4e00\u9023\u306e\u6226\u7565\u8ee2\u63db\u306e\u7d50\u679c\u3001Mattel\u306f\u660e\u78ba\u306a\u696d\u7e3e\u56de\u5fa9\u8ecc\u9053\u306b\u4e57\u308a\u307e\u3057\u305f\u30022023\u5e74\u306e\u30d0\u30fc\u30d3\u30fc\u6620\u753b\u52b9\u679c\u306f\u6570\u5024\u3068\u3057\u3066\u3082\u5982\u5b9f\u306b\u73fe\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n
    $14.4\u5104<\/span>\u30d0\u30fc\u30d3\u30fc\u6620\u753b \u4e16\u754c\u8208\u884c\u53ce\u5165\uff082023\u5e74\uff09<\/span><\/td>\n+40%<\/span>2023\u5e74Q3 \u30d0\u30fc\u30d3\u30fc\u95a2\u9023\u73a9\u5177\u58f2\u4e0a\u524d\u5e74\u6bd4\u5897\u52a0\u7387<\/span><\/td>\n$5.44\u5104<\/span>2023\u5e74 \u8abf\u6574\u5f8c\u55b6\u696d\u5229\u76ca\uff08\u9ed2\u5b57\u56de\u5fa9\uff09<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \u3055\u3089\u306bMattel Films \u306f\u4eca\u5f8c\u3082\u30db\u30c3\u30c8\u30a6\u30a3\u30fc\u30eb\u30ba\u6620\u753b\uff08J\u30fbJ\u30fb\u30a8\u30a4\u30d6\u30e9\u30e0\u30b9\u88fd\u4f5c\uff09\u3001\u30de\u30b9\u30bf\u30fc\u30ba\u30fb\u30aa\u30d6\u30fb\u30b6\u30fb\u30e6\u30cb\u30d0\u30fc\u30b9\uff08\u30cd\u30c3\u30c8\u30d5\u30ea\u30c3\u30af\u30b9\uff09\u306a\u3069\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u9032\u884c\u4e2d\u3002IP\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u7d99\u7d9a\u7684\u306b\u6620\u50cf\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u73a9\u5177\u8ca9\u58f2\u3068\u306e\u76f8\u4e57\u52b9\u679c\u30b5\u30a4\u30af\u30eb\u3092\u6052\u5e38\u7684\u306b\u751f\u307f\u51fa\u3059\u69cb\u9020<\/strong>\u3092\u78ba\u7acb\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n

    \ud83d\udca1<\/span>\u6559\u8a13\uff1a\u526f\u696d\u30fb\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u5fdc\u7528<\/h3>\n
    1<\/span><\/p>\n

    \u3042\u306a\u305f\u306e\u300cIP\u300d\u3092\u7279\u5b9a\u305b\u3088<\/h4>\n

    Mattel\u304c\u300c\u30d0\u30fc\u30d3\u30fc\u300d\u3068\u3044\u3046IP\u306e\u4fa1\u5024\u3092\u518d\u8a55\u4fa1\u3057\u305f\u3088\u3046\u306b\u3001\u3042\u306a\u305f\u81ea\u8eab\u306b\u3082\u5fc5\u305a\u300c\u5f37\u307f\u30fb\u30ce\u30a6\u30cf\u30a6\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3068\u3044\u3046\u5f62\u306eIP\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u305d\u308c\u3092\u68da\u5378\u3057\u3059\u308b\u3053\u3068\u304c\u51fa\u767a\u70b9\u3067\u3059\u3002<\/p>\n