{"id":946,"date":"2026-04-26T00:00:00","date_gmt":"2026-04-25T15:00:00","guid":{"rendered":"https:\/\/team-y5.com\/fukugyo-sensei\/?p=946"},"modified":"2026-03-27T17:46:59","modified_gmt":"2026-03-27T08:46:59","slug":"business-case-nestle","status":"publish","type":"post","link":"https:\/\/team-y5.com\/fukugyo-sensei\/business-case-nestle\/","title":{"rendered":"\u3010\u30d3\u30b8\u30cd\u30b9\u4e8b\u4f8b Lesson 110\u3011Nestl\u00e9\u2500\u2500158\u5e74\u58f2\u308c\u7d9a\u3051\u308b\u300c\u9078\u629e\u3068\u96c6\u4e2d\u300d\u3068\u6804\u990a\u30b7\u30d5\u30c8\u306e\u6210\u9577\u8a2d\u8a08\u56f3"},"content":{"rendered":"<div style=\"font-family: 'Noto Sans JP','Hiragino Kaku Gothic ProN','\u30e1\u30a4\u30ea\u30aa',sans-serif; font-size: 16px; line-height: 1.9; color: #1a1a1a; max-width: 100%;\">\n<div style=\"background: linear-gradient(135deg,#0a9396 0%,#005f73 50%,#001219 100%); border-radius: 12px; padding: 48px 36px; margin-bottom: 40px; position: relative; overflow: hidden; text-align: left;\">\n<div style=\"display: inline-block; background: rgba(255,255,255,.15); color: #fff; font-size: 13px; font-weight: bold; letter-spacing: 2px; padding: 6px 18px; border-radius: 100px; margin-bottom: 20px; border: 1px solid rgba(255,255,255,.2);\">BUSINESS CASE SERIES \u2500 LESSON 110<\/div>\n<h2 style=\"color: #fff!important; font-size: 28px!important; font-weight: 800!important; line-height: 1.5!important; margin: 0 0 16px 0!important; padding: 0!important; border: none!important; background: none!important; text-shadow: 0 2px 8px rgba(0,0,0,.2); text-align: left;\">Nestl\u00e9\u2500\u2500158\u5e74\u9593\u58f2\u308c\u7d9a\u3051\u308b\u7406\u7531<br \/>\n\u300c\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u7d4c\u55b6\u300d\u3068\u300c\u6804\u990a\u30b7\u30d5\u30c8\u300d\u304c<br \/>\n\u751f\u307f\u51fa\u30591,000\u5104\u30d5\u30e9\u30f3\u4f01\u696d\u306e\u6210\u9577\u8a2d\u8a08\u56f3<\/h2>\n<p style=\"color: rgba(255,255,255,.85); font-size: 15px; margin: 0; line-height: 1.7; text-align: left;\">\u4e16\u754c\u6700\u5927\u306e\u98df\u54c1\u30fb\u98f2\u6599\u4f01\u696dNestl\u00e9\u304c\u5b9f\u8df5\u3059\u308b\u300c\u9078\u629e\u3068\u96c6\u4e2d\u300d\u3068\u300c\u5065\u5eb7\u4fa1\u5024\u3078\u306e\u8ee2\u63db\u300d\u306f\u3001\u526f\u696d\u3067\u3082\u4eca\u3059\u3050\u5fdc\u7528\u3067\u304d\u308b\u666e\u904d\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3060\u3002<\/p>\n<p><a style=\"display: inline-flex; align-items: center; gap: 8px; background: rgba(255,255,255,.1); border: 1px solid rgba(255,255,255,.15); border-radius: 8px; padding: 8px 16px; margin-top: 16px; color: rgba(255,255,255,.9); font-size: 13px; text-decoration: none;\" href=\"https:\/\/www.nestle.com\" target=\"_blank\" rel=\"noopener noreferrer\">\ud83d\udd17 Nestl\u00e9\u516c\u5f0f\u30b5\u30a4\u30c8\uff08www.nestle.com\uff09<\/a><\/p>\n<\/div>\n<div style=\"background: #f8f9fa; border-left: 4px solid #0a9396; border-radius: 0 8px 8px 0; padding: 24px 28px; margin: 32px 0;\"><span style=\"display: inline-block; background: #0a9396; color: #fff; font-size: 12px; font-weight: bold; padding: 4px 14px; border-radius: 100px; margin-bottom: 16px; letter-spacing: 1px;\">\ud83d\udccc \u524d\u56de\u306e\u304a\u3055\u3089\u3044<\/span><\/p>\n<p style=\"color: #64748b; font-size: 14.5px; margin: 8px 0; line-height: 1.8;\">\u524d\u56de\u306eLesson 109\u3067\u306f\u3001\u30b3\u30f3\u30b0\u30ed\u30de\u30ea\u30c3\u30c8\u4f01\u696d\u304c\u300c\u9078\u629e\u3068\u96c6\u4e2d\u300d\u306b\u3088\u3063\u3066\u30b3\u30a2\u4e8b\u696d\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u6226\u7565\u3092\u5b66\u3073\u307e\u3057\u305f\u3002<\/p>\n<p style=\"color: #64748b; font-size: 14.5px; margin: 8px 0; line-height: 1.8;\">\u30ad\u30fc\u30d5\u30ec\u30fc\u30ba\uff1a\u300c\u3059\u3079\u3066\u3092\u6301\u3064\u3088\u308a\u3001\u5f37\u3044\u3082\u306e\u3092\u3082\u3063\u3068\u5f37\u304f\u305b\u3088\u300d<\/p>\n<p style=\"color: #64748b; font-size: 14.5px; margin: 8px 0; line-height: 1.8;\">\u4eca\u56de\u306f\u300cNestl\u00e9\u300d\u3067\u3059\u3002\u4e16\u754c190\u30ab\u56fd\u30672,000\u4ee5\u4e0a\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u5c55\u958b\u3057\u306a\u304c\u3089\u3082\u3001\u58f2\u4e0a\u6210\u9577\u3068\u5229\u76ca\u7387\u6539\u5584\u3092\u4e21\u7acb\u3055\u305b\u3066\u3044\u308bNestl\u00e9\u306e\u7d4c\u55b6\u6226\u7565\u304b\u3089\u3001\u526f\u696d\u306b\u76f4\u7d50\u3059\u308b\u300c\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u601d\u8003\u300d\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n<hr style=\"border: none; height: 2px; background: linear-gradient(90deg,#0a9396,#5eead4,transparent); opacity: .3; margin: 40px 0; display: block;\" \/>\n<h3 style=\"display: flex; align-items: center; gap: 14px; font-size: 21px!important; font-weight: 800!important; color: #005f73!important; margin: 48px 0 24px 0!important; padding-bottom: 12px!important; border-bottom: 2px solid #b2ece5!important; background: none!important;\"><span style=\"display: inline-flex; align-items: center; justify-content: center; width: 42px; height: 42px; background: linear-gradient(135deg,#0a9396,#005f73); border-radius: 10px; font-size: 20px; flex-shrink: 0;\">\ud83c\udfe2<\/span>\u4f1a\u793e\u7d39\u4ecb\uff1a158\u5e74\u9593\u300c\u98df\u300d\u3092\u5236\u3057\u3066\u304d\u305f\u5de8\u4eba<\/h3>\n<p style=\"font-size: 16px; line-height: 1.9; color: #2d2d2d; margin: 16px 0;\">Nestl\u00e9 S.A.\u306f1866\u5e74\u306b\u30b9\u30a4\u30b9\u30fb\u30f4\u30f4\u30a7\u30a4\u3067\u5275\u696d\u3002\u5f53\u521d\u306f\u4e73\u5150\u7528\u7c89\u30df\u30eb\u30af\u3092\u958b\u767a\u3057\u305fHenri Nestl\u00e9\u306e\u4e8b\u696d\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u3001\u73fe\u5728\u306f<strong style=\"color: #005f73; font-weight: 800;\">\u4e16\u754c\u6700\u5927\u306e\u98df\u54c1\u30fb\u98f2\u6599\u4f01\u696d<\/strong>\u3068\u3057\u3066\u541b\u81e8\u3057\u3066\u3044\u307e\u3059\u3002KitKat\u3001Nescaf\u00e9\u3001Maggi\u3001Perrier\u3001Purina\u306a\u3069\u8ab0\u3082\u304c\u77e5\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u64c1\u3057\u30012024\u5e74\u306e\u5e74\u9593\u58f2\u4e0a\u9ad8\u306f<strong style=\"color: #005f73; font-weight: 800;\">913\u5104\u30b9\u30a4\u30b9\u30d5\u30e9\u30f3\uff08\u7d0414\u5146\u5186\uff09<\/strong>\u306b\u9054\u3057\u307e\u3059\u3002<\/p>\n<p style=\"font-size: 16px; line-height: 1.9; color: #2d2d2d; margin: 16px 0;\">\u5f93\u696d\u54e1\u6570\u306f\u7d04<strong style=\"color: #005f73; font-weight: 800;\">27\u4e07\u4eba<\/strong>\u3001\u4e16\u754c190\u30ab\u56fd\u4ee5\u4e0a\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3002\u30b3\u30fc\u30d2\u30fc\u3001\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u3001\u6804\u990a\u30fb\u5065\u5eb7\u98df\u54c1\u3001\u6c34\u30fb\u98f2\u6599\u3001\u4e73\u88fd\u54c1\u3001\u83d3\u5b50\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u6301\u3061\u306a\u304c\u3089\u3001\u300c<strong style=\"color: #005f73; font-weight: 800;\">Good food, Good life<\/strong>\u300d\u3092\u4f01\u696d\u7406\u5ff5\u306b\u63b2\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<table style=\"width: 100%; border-collapse: separate; border-spacing: 8px; margin: 28px 0;\">\n<tbody>\n<tr>\n<td style=\"background: linear-gradient(135deg,#f0fdfa,#e6faf6); border: 1.5px solid #b2ece5; border-radius: 10px; padding: 24px 16px; text-align: center; width: 33%; vertical-align: top;\"><span style=\"font-size: 32px; font-weight: 800; color: #0a9396; line-height: 1.2; display: block;\">913\u5104<\/span><span style=\"font-size: 13px; color: #64748b; margin-top: 6px; display: block;\">2024\u5e74\u58f2\u4e0a\u9ad8\uff08CHF\uff09<\/span><\/td>\n<td style=\"background: linear-gradient(135deg,#f0fdfa,#e6faf6); border: 1.5px solid #b2ece5; border-radius: 10px; padding: 24px 16px; text-align: center; width: 33%; vertical-align: top;\"><span style=\"font-size: 32px; font-weight: 800; color: #0a9396; line-height: 1.2; display: block;\">190+<\/span><span style=\"font-size: 13px; color: #64748b; margin-top: 6px; display: block;\">\u5c55\u958b\u56fd\u6570<\/span><\/td>\n<td style=\"background: linear-gradient(135deg,#f0fdfa,#e6faf6); border: 1.5px solid #b2ece5; border-radius: 10px; padding: 24px 16px; text-align: center; width: 33%; vertical-align: top;\"><span style=\"font-size: 32px; font-weight: 800; color: #0a9396; line-height: 1.2; display: block;\">2,000+<\/span><span style=\"font-size: 13px; color: #64748b; margin-top: 6px; display: block;\">\u4fdd\u6709\u30d6\u30e9\u30f3\u30c9\u6570<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 style=\"display: flex; align-items: center; gap: 14px; font-size: 21px!important; font-weight: 800!important; color: #005f73!important; margin: 48px 0 24px 0!important; padding-bottom: 12px!important; border-bottom: 2px solid #b2ece5!important; background: none!important;\"><span style=\"display: inline-flex; align-items: center; justify-content: center; width: 42px; height: 42px; background: linear-gradient(135deg,#0a9396,#005f73); border-radius: 10px; font-size: 20px; flex-shrink: 0;\">\u2699\ufe0f<\/span>\u554f\u984c\uff1a\u80a5\u5927\u5316\u3057\u305f\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3068\u6210\u9577\u920d\u5316\u306e\u5371\u6a5f<\/h3>\n<p style=\"font-size: 16px; line-height: 1.9; color: #2d2d2d; margin: 16px 0;\">2010\u5e74\u4ee3\u5f8c\u534a\u3001Nestl\u00e9\u306f\u6df1\u523b\u306a\u7d4c\u55b6\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u5de8\u5927\u5316\u3057\u305f\u3086\u3048\u306e\u300c\u4f55\u3067\u3082\u5c4b\u300d\u72b6\u614b\u304c\u3001\u3080\u3057\u308d\u6210\u9577\u306e\u8db3\u304b\u305b\u306b\u306a\u3063\u3066\u3044\u305f\u306e\u3067\u3059\u3002<\/p>\n<ul style=\"list-style: none; padding: 0; margin: 20px 0;\">\n<li style=\"display: flex; align-items: flex-start; gap: 12px; background: #fef2f2; border: 1px solid #fecaca; border-radius: 8px; padding: 14px 18px; margin-bottom: 10px; font-size: 15px; color: #991b1b; line-height: 1.7;\"><span style=\"font-weight: 800; font-size: 16px; flex-shrink: 0; margin-top: 1px;\">\u2715<\/span>2000\u4ee5\u4e0a\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u62b1\u3048\u3001\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u304c\u5206\u6563\u3002\u6226\u7565\u7684\u512a\u5148\u9806\u4f4d\u304c\u4e0d\u660e\u78ba\u306b\u306a\u3063\u3066\u3044\u305f\u3002<\/li>\n<li style=\"display: flex; align-items: flex-start; gap: 12px; background: #fef2f2; border: 1px solid #fecaca; border-radius: 8px; padding: 14px 18px; margin-bottom: 10px; font-size: 15px; color: #991b1b; line-height: 1.7;\"><span style=\"font-weight: 800; font-size: 16px; flex-shrink: 0; margin-top: 1px;\">\u2715<\/span>\u300c\u5065\u5eb7\u30fb\u6804\u990a\u300d\u30c8\u30ec\u30f3\u30c9\u306e\u9ad8\u307e\u308a\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u7802\u7cd6\u30fb\u5869\u5206\u904e\u591a\u306e\u65e7\u6765\u578b\u88fd\u54c1\u3078\u306e\u4f9d\u5b58\u304c\u7d9a\u3044\u3066\u3044\u305f\u3002<\/li>\n<li style=\"display: flex; align-items: flex-start; gap: 12px; background: #fef2f2; border: 1px solid #fecaca; border-radius: 8px; padding: 14px 18px; margin-bottom: 10px; font-size: 15px; color: #991b1b; line-height: 1.7;\"><span style=\"font-weight: 800; font-size: 16px; flex-shrink: 0; margin-top: 1px;\">\u2715<\/span>\u30a2\u30af\u30c6\u30a3\u30d3\u30b9\u30c8\u6295\u8cc7\u5bb6\uff08\u7b2c\u4e09\u8005\u70b9\u691c\u30d5\u30a1\u30f3\u30c9\uff09\u304b\u3089\u306e\u682a\u4e3b\u5727\u529b\u304c\u5f37\u307e\u308a\u30012017\u5e74\u306b\u306f\u7269\u8a00\u3046\u682a\u4e3bDan Loeb\u306e\u30b5\u30fc\u30c9\u30fb\u30dd\u30a4\u30f3\u30c8\u304c\u7d0430\u5104\u30c9\u30eb\u5206\u306e\u682a\u5f0f\u3092\u53d6\u5f97\u3057\u3001\u629c\u672c\u6539\u9769\u3092\u8981\u6c42\u3002<\/li>\n<li style=\"display: flex; align-items: flex-start; gap: 12px; background: #fef2f2; border: 1px solid #fecaca; border-radius: 8px; padding: 14px 18px; margin-bottom: 10px; font-size: 15px; color: #991b1b; line-height: 1.7;\"><span style=\"font-weight: 800; font-size: 16px; flex-shrink: 0; margin-top: 1px;\">\u2715<\/span>\u6709\u6a5f\u6210\u9577\u7387\uff08\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6210\u9577\u7387\uff09\u304c2\u301c3%\u53f0\u306b\u4f4e\u8ff7\u3002\u5e02\u5834\u5e73\u5747\u3092\u4e0b\u56de\u308b\u6210\u9577\u304c\u7d9a\u3044\u305f\u3002<\/li>\n<\/ul>\n<div style=\"background: #e6faf6; border-left: 4px solid #0a9396; border-radius: 0 8px 8px 0; padding: 20px 24px; margin: 24px 0; position: relative;\">\n<p style=\"font-size: 15px; color: #005f73; font-style: italic; line-height: 1.8; margin: 0;\">&#8220;Nestl\u00e9\u306f\u4e16\u754c\u4e00\u306e\u98df\u54c1\u4f1a\u793e\u3060\u304c\u3001\u305d\u306e\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u5341\u5206\u306b\u6d3b\u304b\u305b\u3066\u3044\u306a\u3044\u3002\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306e\u898b\u76f4\u3057\u3068\u8cc7\u672c\u52b9\u7387\u306e\u6539\u5584\u304c\u6025\u52d9\u3060\u3002&#8221;<\/p>\n<p><span style=\"display: block; font-size: 13px; color: #64748b; margin-top: 10px; font-style: normal;\">\u2500\u2500 Dan Loeb\uff08\u30b5\u30fc\u30c9\u30fb\u30dd\u30a4\u30f3\u30c8\u5275\u696d\u8005\uff09\u30012017\u5e74\u66f8\u7c21\u3088\u308a<\/span><\/p>\n<\/div>\n<h3 style=\"display: flex; align-items: center; gap: 14px; font-size: 21px!important; font-weight: 800!important; color: #005f73!important; margin: 48px 0 24px 0!important; padding-bottom: 12px!important; border-bottom: 2px solid #b2ece5!important; background: none!important;\"><span style=\"display: inline-flex; align-items: center; justify-content: center; width: 42px; height: 42px; background: linear-gradient(135deg,#0a9396,#005f73); border-radius: 10px; font-size: 20px; flex-shrink: 0;\">\ud83e\udded<\/span>\u5bfe\u7b56\u2460\uff1a\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306e\u300c\u9078\u629e\u3068\u96c6\u4e2d\u300d\u2500\u2500\u58f2\u308b\u3082\u306e\u3092\u6c7a\u3081\u308b\u52c7\u6c17<\/h3>\n<p style=\"font-size: 16px; line-height: 1.9; color: #2d2d2d; margin: 16px 0;\">2017\u5e74\u306bCEO\u306b\u5c31\u4efb\u3057\u305fMark Schneider\u304c\u6253\u3061\u51fa\u3057\u305f\u6700\u521d\u306e\u65bd\u7b56\u306f\u3001<strong style=\"color: #005f73; font-weight: 800;\">\u300c\u6210\u9577\u30ab\u30c6\u30b4\u30ea\u30fc\u4ee5\u5916\u306f\u58f2\u5374\u3059\u308b\u300d<\/strong>\u3068\u3044\u3046\u5927\u80c6\u306a\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u518d\u7de8\u3067\u3057\u305f\u3002<\/p>\n<table style=\"width: 100%; border-collapse: separate; border-spacing: 0; margin: 24px 0;\">\n<tbody>\n<tr>\n<td style=\"background: #fef2f2; border: 1.5px solid #fecaca; border-radius: 10px 0 0 10px; padding: 20px; font-size: 14.5px; color: #991b1b; width: 44%; vertical-align: top;\">\n<h5 style=\"font-size: 13px!important; font-weight: 700!important; margin: 0 0 8px 0!important; padding: 0!important; border: none!important; background: none!important;\">\u274c \u65e7\uff1a\u306a\u3093\u3067\u3082\u4fdd\u6709<\/h5>\n<p>\u7c73\u56fd\u83d3\u5b50\u4e8b\u696d\uff08Russell Stover\u7b49\uff09\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u4e8b\u696d\uff08Galderma\uff09\u3001\u6c34\u4e8b\u696d\u306e\u4e00\u90e8\u306a\u3069\u3001\u6210\u9577\u7387\u306e\u4f4e\u3044\u4e8b\u696d\u3092\u62b1\u3048\u7d9a\u3051\u308b<\/td>\n<td style=\"background: #f0fdfa; padding: 12px 16px; font-weight: 800; color: #0a9396; font-size: 16px; text-align: center; width: 12%; vertical-align: middle;\">VS<\/td>\n<td style=\"background: #f0fdfa; border: 1.5px solid #b2ece5; border-radius: 0 10px 10px 0; padding: 20px; font-size: 14.5px; color: #005f73; width: 44%; vertical-align: top;\">\n<h5 style=\"font-size: 13px!important; font-weight: 700!important; margin: 0 0 8px 0!important; padding: 0!important; border: none!important; background: none!important;\">\u2705 \u65b0\uff1a\u9078\u629e\u3068\u96c6\u4e2d<\/h5>\n<p>\u7c73\u56fd\u83d3\u5b50\u4e8b\u696d\u3092\u30d5\u30a7\u30ec\u30ed\u307828\u5104\u30c9\u30eb\u3067\u58f2\u5374\u3002\u76ae\u819a\u79d1\u4e8b\u696d\u3092\u5206\u96e2\u4e0a\u5834\u3002\u30b3\u30fc\u30d2\u30fc\u30fb\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u30fb\u6804\u990a\u98df\u54c1\u306e3\u9818\u57df\u306b\u8cc7\u672c\u96c6\u4e2d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-size: 16px; line-height: 1.9; color: #2d2d2d; margin: 16px 0;\">\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u306f<strong style=\"color: #005f73; font-weight: 800;\">Starbucks\u3068\u306e\u6226\u7565\u7684\u30e9\u30a4\u30bb\u30f3\u30b9\u5951\u7d04<\/strong>\uff082018\u5e74\u300171.5\u5104\u30c9\u30eb\uff09\u3067\u3059\u3002Starbucks\u30d6\u30e9\u30f3\u30c9\u306e\u98df\u6599\u54c1\u8ca9\u58f2\u6a29\u3092\u53d6\u5f97\u3057\u3001Nescaf\u00e9\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u30b3\u30fc\u30d2\u30fc\u4e8b\u696d\u3092\u5287\u7684\u306b\u5f37\u5316\u3057\u307e\u3057\u305f\u3002\u300c\u8cb7\u3046\u300d\u3068\u300c\u58f2\u308b\u300d\u3092\u540c\u6642\u306b\u5b9f\u884c\u3057\u305f\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u6700\u9069\u5316\u3067\u3059\u3002<\/p>\n<div style=\"background: #f0fdfa; border: 1.5px solid #b2ece5; border-radius: 10px; padding: 20px 24px 20px 52px; margin: 28px 0; position: relative; font-size: 15px; line-height: 1.8; color: #005f73;\"><span style=\"position: absolute; left: 16px; top: 20px; font-size: 20px;\">\ud83d\udca1<\/span><br \/>\n<strong style=\"color: #005f73; font-weight: 800;\">\u526f\u696d\u3067\u3082\u540c\u3058\u3002<\/strong>\u300c\u3042\u308c\u3082\u3053\u308c\u3082\u300d\u3068\u624b\u3092\u5e83\u3052\u308b\u3088\u308a\u3001\u3042\u306a\u305f\u306e\u5f37\u307f\u304c\u6d3b\u304d\u308b1\u301c2\u9818\u57df\u306b\u7d5e\u308a\u8fbc\u3080\u300c\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u6574\u7406\u300d\u304c\u3001\u53ce\u76ca\u3068\u6642\u9593\u52b9\u7387\u3092\u4e00\u6c17\u306b\u6539\u5584\u3057\u307e\u3059\u3002\u4eca\u3059\u3050\u526f\u696d\u30e1\u30cb\u30e5\u30fc\u3092\u30ea\u30b9\u30c8\u5316\u3057\u3066\u3001\u6210\u9577\u3057\u3066\u3044\u308b\u3082\u306e\u3060\u3051\u3092\u6b8b\u3059\u5224\u65ad\u3092\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/div>\n<h3 style=\"display: flex; align-items: center; gap: 14px; font-size: 21px!important; font-weight: 800!important; color: #005f73!important; margin: 48px 0 24px 0!important; padding-bottom: 12px!important; border-bottom: 2px solid #b2ece5!important; background: none!important;\"><span style=\"display: inline-flex; align-items: center; justify-content: center; width: 42px; height: 42px; background: linear-gradient(135deg,#0a9396,#005f73); border-radius: 10px; font-size: 20px; flex-shrink: 0;\">\ud83e\udde0<\/span>\u5bfe\u7b56\u2461\uff1a\u300c\u6804\u990a\u30b7\u30d5\u30c8\u300d\u2500\u2500\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u306b\u4e57\u308b\u88fd\u54c1\u8ee2\u63db<\/h3>\n<p style=\"font-size: 16px; line-height: 1.9; color: #2d2d2d; margin: 16px 0;\">Nestl\u00e9\u306f\u300c\u98df\u306e\u5065\u5eb7\u5316\u300d\u3068\u3044\u3046\u4e16\u754c\u7684\u30e1\u30ac\u30c8\u30ec\u30f3\u30c9\u3092\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u306b\u5909\u3048\u308b\u305f\u3081\u3001<strong style=\"color: #005f73; font-weight: 800;\">\u88fd\u54c1\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u81ea\u4f53\u3092\u5065\u5eb7\u30fb\u6804\u990a\u65b9\u5411\u3078\u8ee2\u63db<\/strong>\u3059\u308b\u9577\u671f\u6226\u7565\u3092\u5c55\u958b\u3057\u307e\u3057\u305f\u3002<\/p>\n<div style=\"border: 1.5px solid #b2ece5; border-radius: 10px; padding: 24px; margin: 24px 0; position: relative; background: #fff;\"><span style=\"display: inline-block; background: linear-gradient(135deg,#0a9396,#005f73); color: #fff; font-size: 12px; font-weight: bold; padding: 4px 14px; border-radius: 100px; letter-spacing: 1px; margin-bottom: 16px;\">\u5065\u5eb7\u30b7\u30d5\u30c8\u306e3\u672c\u67f1<\/span><\/p>\n<p style=\"margin-top: 16px; font-size: 15px; color: #2d2d2d; line-height: 1.8;\"><strong style=\"color: #005f73;\">\u2460 \u690d\u7269\u6027\u98df\u54c1\u306e\u5f37\u5316\uff1a<\/strong>\u300cGarden Gourmet\u300d\u30d6\u30e9\u30f3\u30c9\u3067\u30d7\u30e9\u30f3\u30c8\u30d9\u30fc\u30b9\u88fd\u54c1\u3092\u62e1\u5145\u3002\u6b27\u5dde\u5e02\u5834\u3067\u6025\u6210\u9577\u4e2d\u306e\u4ee3\u66ff\u8089\u30fb\u4e73\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u672c\u683c\u53c2\u5165\u3002<br \/>\n<strong style=\"color: #005f73;\">\u2461 \u533b\u7642\u6804\u990a\u98df\u54c1\u3078\u306e\u9032\u51fa\uff1a<\/strong>\u300cNestl\u00e9 Health Science\u300d\u90e8\u9580\u3092\u8a2d\u7acb\u3057\u3001\u75be\u60a3\u7ba1\u7406\u98df\u3084\u9ad8\u9f62\u8005\u5411\u3051\u6804\u990a\u88dc\u52a9\u98df\u54c1\u3092\u5c55\u958b\u30022024\u5e74\u58f2\u4e0a\u9ad8\u306f50\u5104\u30d5\u30e9\u30f3\u3092\u8d85\u3048\u308b\u6210\u9577\u4e8b\u696d\u3078\u3002<br \/>\n<strong style=\"color: #005f73;\">\u2462 \u7802\u7cd6\u30fb\u5869\u5206\u524a\u6e1b\uff1a<\/strong>2030\u5e74\u307e\u3067\u306b\u5168\u88fd\u54c1\u306e60%\u4ee5\u4e0a\u3092\u300c\u3088\u308a\u5065\u5eb7\u7684\u306a\u9078\u629e\u80a2\u300d\u3068\u3059\u308b\u76ee\u6a19\u3092\u8a2d\u5b9a\u3002\u88fd\u54c1\u6539\u826f\u306b\u5e74\u9593\u6570\u5341\u5104\u30d5\u30e9\u30f3\u3092\u6295\u8cc7\u3002<\/p>\n<\/div>\n<p style=\"font-size: 16px; line-height: 1.9; color: #2d2d2d; margin: 16px 0;\">\u307e\u305f\u3001\u30da\u30c3\u30c8\u30d5\u30fc\u30c9\u4e8b\u696d\uff08Purina\uff09\u3082\u300c\u30da\u30c3\u30c8\u306e\u5065\u5eb7\u300d\u30c8\u30ec\u30f3\u30c9\u3068\u9023\u52d5\u3057\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u5316\u30fb\u6a5f\u80fd\u6027\u5f37\u5316\u3092\u63a8\u9032\u30022024\u5e74\u306ePurina\u4e8b\u696d\u306f<strong style=\"color: #005f73; font-weight: 800;\">Nestl\u00e9\u5168\u4f53\u306e\u6700\u5927\u6210\u9577\u90e8\u9580<\/strong>\u3068\u306a\u308a\u3001\u30b0\u30eb\u30fc\u30d7\u306e\u5229\u76ca\u7387\u6539\u5584\u3092\u727d\u5f15\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div style=\"background: #f0fdfa; border: 1.5px solid #b2ece5; border-radius: 10px; padding: 20px 24px 20px 52px; margin: 28px 0; position: relative; font-size: 15px; line-height: 1.8; color: #005f73;\"><span style=\"position: absolute; left: 16px; top: 20px; font-size: 20px;\">\ud83d\udca1<\/span><br \/>\n<strong style=\"color: #005f73; font-weight: 800;\">\u526f\u696d\u3067\u3082\u540c\u3058\u3002<\/strong>\u300c\u4eca\u58f2\u308c\u3066\u3044\u308b\u3082\u306e\u300d\u3088\u308a\u300c3\u301c5\u5e74\u5f8c\u306b\u58f2\u308c\u308b\u3082\u306e\u300d\u306b\u4eca\u304b\u3089\u5bfe\u5fdc\u3059\u308b\u5148\u624b\u6295\u8cc7\u304c\u5dee\u5225\u5316\u3092\u751f\u307f\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u526f\u696d\u30b8\u30e3\u30f3\u30eb\u3067\u300c\u30c8\u30ec\u30f3\u30c9\u306e\u6ce2\u300d\u306b\u4e57\u308c\u3066\u3044\u308b\u304b\u3001\u4eca\u3059\u3050\u78ba\u8a8d\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/div>\n<h3 style=\"display: flex; align-items: center; gap: 14px; font-size: 21px!important; font-weight: 800!important; color: #005f73!important; margin: 48px 0 24px 0!important; padding-bottom: 12px!important; border-bottom: 2px solid #b2ece5!important; background: none!important;\"><span style=\"display: inline-flex; align-items: center; justify-content: center; width: 42px; height: 42px; background: linear-gradient(135deg,#0a9396,#005f73); border-radius: 10px; font-size: 20px; flex-shrink: 0;\">\ud83d\ude80<\/span>\u5bfe\u7b56\u2462\uff1a\u300c\u30d7\u30ec\u30df\u30a2\u30e0\u5316\u3068D2C\u300d\u2500\u2500\u30de\u30fc\u30b8\u30f3\u3092\u4e0a\u3052\u308b\u4fa1\u683c\u6226\u7565<\/h3>\n<p style=\"font-size: 16px; line-height: 1.9; color: #2d2d2d; margin: 16px 0;\">\u91cf\u3092\u8ffd\u3046\u306e\u3067\u306f\u306a\u304f\u3001<strong style=\"color: #005f73; font-weight: 800;\">\u5358\u4fa1\u3068\u5229\u76ca\u7387\u3092\u4e0a\u3052\u308b<\/strong>\u2500\u2500\u3053\u308c\u304cNestl\u00e9\u306e\u7b2c\u4e09\u306e\u6226\u7565\u3067\u3059\u3002\u30b3\u30fc\u30d2\u30fc\u4e8b\u696d\u3067\u306e\u300cNespresso\u300d\u306f\u305d\u306e\u6700\u305f\u308b\u6210\u529f\u4f8b\u3067\u3059\u3002<\/p>\n<table style=\"width: 100%; border-collapse: separate; border-spacing: 8px; margin: 24px 0;\">\n<tbody>\n<tr>\n<td style=\"background: #fff; border: 1.5px solid #b2ece5; border-radius: 10px; padding: 20px 16px; text-align: center; width: 33%; vertical-align: top;\"><span style=\"font-size: 28px; margin-bottom: 10px; display: block;\">\u2615<\/span><\/p>\n<h5 style=\"font-size: 14px!important; font-weight: 800!important; color: #005f73!important; margin: 0 0 6px 0!important; padding: 0!important; border: none!important; background: none!important;\">Nespresso\u30e2\u30c7\u30eb<\/h5>\n<p style=\"font-size: 13px; color: #64748b; line-height: 1.6; margin: 0;\">\u5c02\u7528\u30ab\u30d7\u30bb\u30eb\u306b\u3088\u308b\u300c\u56f2\u3044\u8fbc\u307f\u300d\u3067\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4ed5\u7d44\u307f\u5316\u3002\u5e74\u9593\u58f2\u4e0a\u9ad8\u7d0465\u5104\u30d5\u30e9\u30f3\u306e\u9ad8\u5229\u76ca\u7387\u4e8b\u696d\u306b\u6210\u9577<\/p>\n<\/td>\n<td style=\"background: #fff; border: 1.5px solid #b2ece5; border-radius: 10px; padding: 20px 16px; text-align: center; width: 33%; vertical-align: top;\"><span style=\"font-size: 28px; margin-bottom: 10px; display: block;\">\ud83c\udf10<\/span><\/p>\n<h5 style=\"font-size: 14px!important; font-weight: 800!important; color: #005f73!important; margin: 0 0 6px 0!important; padding: 0!important; border: none!important; background: none!important;\">D2C\u5f37\u5316<\/h5>\n<p style=\"font-size: 13px; color: #64748b; line-height: 1.6; margin: 0;\">Nespresso\u516c\u5f0f\u30b5\u30a4\u30c8\u30fb\u30a2\u30d7\u30ea\u3092\u901a\u3058\u305f\u76f4\u8ca9\u6bd4\u7387\u3092\u62e1\u5927\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057CRM\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u6df1\u5316<\/p>\n<\/td>\n<td style=\"background: #fff; border: 1.5px solid #b2ece5; border-radius: 10px; padding: 20px 16px; text-align: center; width: 33%; vertical-align: top;\"><span style=\"font-size: 28px; margin-bottom: 10px; display: block;\">\ud83d\udce6<\/span><\/p>\n<h5 style=\"font-size: 14px!important; font-weight: 800!important; color: #005f73!important; margin: 0 0 6px 0!important; padding: 0!important; border: none!important; background: none!important;\">\u30b5\u30d6\u30b9\u30af\u5c55\u958b<\/h5>\n<p style=\"font-size: 13px; color: #64748b; line-height: 1.6; margin: 0;\">\u5b9a\u671f\u304a\u5c4a\u3051\uff08\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff09\u30b5\u30fc\u30d3\u30b9\u3092\u6b27\u7c73\u3067\u5c55\u958b\u3002LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u6700\u5927\u5316\u3092\u5b9f\u73fe<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"background: linear-gradient(135deg,#001219,#005f73); border-radius: 12px; padding: 36px 32px; margin: 32px 0; text-align: center;\">\n<p style=\"color: #fff!important; font-size: 18px!important; font-weight: 800!important; line-height: 1.7!important; margin: 0!important; text-shadow: 0 2px 8px rgba(0,0,0,.3);\">&#8220;\u79c1\u305f\u3061\u306f\u98df\u54c1\u3092\u58f2\u3063\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3002\u4eba\u3005\u306e\u751f\u6d3b\u3092\u8c4a\u304b\u306b\u3059\u308b\u300e\u4f53\u9a13\u300f\u3092\u58f2\u3063\u3066\u3044\u308b\u3002&#8221;<\/p>\n<p><span style=\"color: rgba(255,255,255,.6)!important; font-size: 13px!important; font-weight: 400!important; margin-top: 12px!important; display: block;\">\u2500\u2500 Mark Schneider\uff08Nestl\u00e9 CEO\uff09\u30012023\u5e74\u30a2\u30cb\u30e5\u30a2\u30eb\u30ec\u30dd\u30fc\u30c8\u3088\u308a<\/span><\/p>\n<\/div>\n<div style=\"background: #f0fdfa; border: 1.5px solid #b2ece5; border-radius: 10px; padding: 20px 24px 20px 52px; margin: 28px 0; position: relative; font-size: 15px; line-height: 1.8; color: #005f73;\"><span style=\"position: absolute; left: 16px; top: 20px; font-size: 20px;\">\ud83d\udca1<\/span><br \/>\n<strong style=\"color: #005f73; font-weight: 800;\">\u526f\u696d\u3067\u3082\u540c\u3058\u3002<\/strong>\u300c\u5b89\u304f\u3057\u3066\u6570\u3092\u3053\u306a\u3059\u300d\u3088\u308a\u300c\u9ad8\u5358\u4fa1\u3067\u5c11\u6570\u306e\u30ea\u30d4\u30fc\u30bf\u30fc\u300d\u3092\u4f5c\u308b\u8a2d\u8a08\u304c\u3001\u9577\u671f\u7684\u306b\u53ce\u5165\u3092\u5b89\u5b9a\u3055\u305b\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u526f\u696d\u306b\u30b5\u30d6\u30b9\u30af\u3084\u7d99\u7d9a\u8ab2\u91d1\u306e\u4ed5\u7d44\u307f\u3092\u4f5c\u308c\u306a\u3044\u304b\u3001\u3068\u3044\u3046\u8996\u70b9\u3067\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/div>\n<h3 style=\"display: flex; align-items: center; gap: 14px; font-size: 21px!important; font-weight: 800!important; color: #005f73!important; margin: 48px 0 24px 0!important; padding-bottom: 12px!important; border-bottom: 2px solid #b2ece5!important; background: none!important;\"><span style=\"display: inline-flex; align-items: center; justify-content: center; width: 42px; height: 42px; background: linear-gradient(135deg,#0a9396,#005f73); border-radius: 10px; font-size: 20px; flex-shrink: 0;\">\u2705<\/span>\u89e3\u6c7a\uff1a3\u6226\u7565\u304c\u7d50\u5b9f\u3057\u305f\u696d\u7e3e\u6539\u5584\u306e\u8ecc\u8de1<\/h3>\n<p style=\"font-size: 16px; line-height: 1.9; color: #2d2d2d; margin: 16px 0;\">2017\u5e74\u304b\u3089\u7740\u624b\u3057\u305f\u69cb\u9020\u6539\u9769\u306f\u3001\u6570\u5e74\u3092\u304b\u3051\u3066\u7740\u5b9f\u306b\u6210\u679c\u3092\u751f\u307f\u51fa\u3057\u307e\u3057\u305f\u30022022\u301c2023\u5e74\u306f\u30a4\u30f3\u30d5\u30ec\u5727\u529b\u3092\u4fa1\u683c\u8ee2\u5ac1\u3067\u4e57\u308a\u8d8a\u3048\u30012024\u5e74\u3082\u5b89\u5b9a\u3057\u305f\u5229\u76ca\u6c34\u6e96\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<table style=\"width: 100%; border-collapse: separate; border-spacing: 8px; margin: 28px 0;\">\n<tbody>\n<tr>\n<td style=\"background: linear-gradient(135deg,#f0fdfa,#e6faf6); border: 1.5px solid #b2ece5; border-radius: 10px; padding: 24px 16px; text-align: center; width: 33%; vertical-align: top;\"><span style=\"font-size: 32px; font-weight: 800; color: #0a9396; line-height: 1.2; display: block;\">17.4%<\/span><span style=\"font-size: 13px; color: #64748b; margin-top: 6px; display: block;\">2023\u5e74 \u55b6\u696d\u5229\u76ca\u7387\uff08\u8abf\u6574\u5f8c\uff09<\/span><\/td>\n<td style=\"background: linear-gradient(135deg,#f0fdfa,#e6faf6); border: 1.5px solid #b2ece5; border-radius: 10px; padding: 24px 16px; text-align: center; width: 33%; vertical-align: top;\"><span style=\"font-size: 32px; font-weight: 800; color: #0a9396; line-height: 1.2; display: block;\">+7.2%<\/span><span style=\"font-size: 13px; color: #64748b; margin-top: 6px; display: block;\">2023\u5e74 \u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6210\u9577\u7387<\/span><\/td>\n<td style=\"background: linear-gradient(135deg,#f0fdfa,#e6faf6); border: 1.5px solid #b2ece5; border-radius: 10px; padding: 24px 16px; text-align: center; width: 33%; vertical-align: top;\"><span style=\"font-size: 32px; font-weight: 800; color: #0a9396; line-height: 1.2; display: block;\">\u7d043\u5146\u5186<\/span><span style=\"font-size: 13px; color: #64748b; margin-top: 6px; display: block;\">\u7d2f\u8a08\u81ea\u793e\u682a\u8cb7\u3044\u984d\uff08\u301c2024\u5e74\uff09<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-size: 16px; line-height: 1.9; color: #2d2d2d; margin: 16px 0;\">\u4e00\u65b9\u30012024\u5e74\u306f\u4e16\u754c\u7684\u306a\u6d88\u8cbb\u8005\u306e\u7bc0\u7d04\u5fd7\u5411\u306e\u9ad8\u307e\u308a\u306b\u3088\u308a\u6709\u6a5f\u6210\u9577\u7387\u304c2.2%\u307e\u3067\u4f4e\u4e0b\u3057\u3001\u65b0\u305f\u306a\u8ab2\u984c\u3082\u6d6e\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002Nestl\u00e9\u306f2025\u5e74\u306b\u5411\u3051\u3066<strong style=\"color: #005f73; font-weight: 800;\">\u3055\u3089\u306a\u308b\u30d6\u30e9\u30f3\u30c9\u58f2\u5374\u30fb\u30b3\u30b9\u30c8\u524a\u6e1b\u30fb\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u52a0\u901f<\/strong>\u306e3\u70b9\u30bb\u30c3\u30c8\u3067\u53cd\u8ee2\u653b\u52e2\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002\u5927\u4f01\u696d\u3067\u3082\u5e38\u306b\u300c\u6539\u5584\u2192\u8ab2\u984c\u2192\u518d\u6539\u5584\u300d\u306e\u30b5\u30a4\u30af\u30eb\u304c\u7d9a\u304f\u3053\u3068\u306f\u3001\u526f\u696d\u306b\u3068\u3063\u3066\u3082\u91cd\u8981\u306a\u793a\u5506\u3067\u3059\u3002<\/p>\n<h3 style=\"display: flex; align-items: center; gap: 14px; font-size: 21px!important; font-weight: 800!important; color: #005f73!important; margin: 48px 0 24px 0!important; padding-bottom: 12px!important; border-bottom: 2px solid #b2ece5!important; background: none!important;\"><span style=\"display: inline-flex; align-items: center; justify-content: center; width: 42px; height: 42px; background: linear-gradient(135deg,#0a9396,#005f73); border-radius: 10px; font-size: 20px; flex-shrink: 0;\">\ud83d\udca1<\/span>\u6559\u8a13\uff1a\u526f\u696d\u306b\u6d3b\u304b\u305b\u308bNestl\u00e9\u6d414\u3064\u306e\u6226\u7565<\/h3>\n<div style=\"background: #fff; border: 1.5px solid #b2ece5; border-radius: 12px; padding: 28px 24px; margin: 20px 0; position: relative;\"><span style=\"display: inline-flex; align-items: center; justify-content: center; width: 32px; height: 32px; background: linear-gradient(135deg,#0a9396,#005f73); color: #fff; border-radius: 50%; font-size: 15px; font-weight: 800; margin-bottom: 14px;\">1<\/span><\/p>\n<h4 style=\"font-size: 17px!important; font-weight: 800!important; color: #005f73!important; margin: 0 0 12px 0!important; padding: 0!important; border: none!important; background: none!important;\">\u300c\u6368\u3066\u308b\u52c7\u6c17\u300d\u304c\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u5f37\u304f\u3059\u308b<\/h4>\n<p style=\"font-size: 15px; color: #2d2d2d; line-height: 1.8; margin: 0 0 12px 0;\">Nestl\u00e9\u306f\u6210\u9577\u7387\u306e\u4f4e\u3044\u4e8b\u696d\u3092\u7a4d\u6975\u7684\u306b\u58f2\u5374\u3057\u307e\u3057\u305f\u3002\u526f\u696d\u3067\u3082\u3001\u6642\u9593\u5bfe\u53ce\u76ca\u304c\u4f4e\u3044\u30b5\u30fc\u30d3\u30b9\u3084\u6848\u4ef6\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u3001\u30b3\u30a2\u4e8b\u696d\u3078\u306e\u96c6\u4e2d\u3092\u751f\u307f\u307e\u3059\u3002<\/p>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"padding: 4px 0 4px 18px; position: relative; font-size: 14.5px; color: #444; list-style: none;\">\u25b8 \u6bce\u6708\u306e\u526f\u696d\u6848\u4ef6\u3092\u53ce\u76ca\u6027\u3067\u30e9\u30f3\u30af\u4ed8\u3051\u3059\u308b<\/li>\n<li style=\"padding: 4px 0 4px 18px; position: relative; font-size: 14.5px; color: #444; list-style: none;\">\u25b8 \u4e0b\u4f4d20%\u306e\u6848\u4ef6\u306f\u65ad\u308b\u304b\u5024\u4e0a\u3052\u3057\u3066\u6574\u7406\u3059\u308b<\/li>\n<\/ul>\n<p><strong style=\"display: block; margin-top: 14px; font-size: 15px; font-weight: 800; color: #005f73;\">\u300c\u4f55\u3092\u3084\u3089\u306a\u3044\u304b\u300d\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u3001\u6700\u5927\u306e\u6226\u7565\u3067\u3059\u3002<\/strong><\/p>\n<\/div>\n<div style=\"background: #fff; border: 1.5px solid #b2ece5; border-radius: 12px; padding: 28px 24px; margin: 20px 0; position: relative;\"><span style=\"display: inline-flex; align-items: center; justify-content: center; width: 32px; height: 32px; background: linear-gradient(135deg,#0a9396,#005f73); color: #fff; border-radius: 50%; font-size: 15px; font-weight: 800; margin-bottom: 14px;\">2<\/span><\/p>\n<h4 style=\"font-size: 17px!important; font-weight: 800!important; color: #005f73!important; margin: 0 0 12px 0!important; padding: 0!important; border: none!important; background: none!important;\">\u30c8\u30ec\u30f3\u30c9\u306e3\u301c5\u5e74\u5148\u3092\u8aad\u3093\u3067\u300c\u4ed5\u8fbc\u3080\u300d<\/h4>\n<p style=\"font-size: 15px; color: #2d2d2d; line-height: 1.8; margin: 0 0 12px 0;\">Nestl\u00e9\u306f\u5065\u5eb7\u30c8\u30ec\u30f3\u30c9\u304c\u672c\u683c\u5316\u3059\u308b\u524d\u304b\u3089\u690d\u7269\u6027\u98df\u54c1\u30fb\u533b\u7642\u6804\u990a\u306b\u6295\u8cc7\u3057\u307e\u3057\u305f\u3002\u526f\u696d\u3067\u3082\u4eca\u4f38\u3073\u3066\u3044\u308b\u30b8\u30e3\u30f3\u30eb\u306e\u5148\u3092\u8aad\u3093\u3067\u3001\u30b9\u30ad\u30eb\u3084\u77e5\u8b58\u3092\u5148\u884c\u6295\u8cc7\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"padding: 4px 0 4px 18px; position: relative; font-size: 14.5px; color: #444; list-style: none;\">\u25b8 \u81ea\u5206\u306e\u5e02\u5834\u306e\u300c\u6b21\u306e\u30c8\u30ec\u30f3\u30c9\u300d\u3092\u6bce\u6708\u30ea\u30b5\u30fc\u30c1\u3059\u308b<\/li>\n<li style=\"padding: 4px 0 4px 18px; position: relative; font-size: 14.5px; color: #444; list-style: none;\">\u25b8 \u4eca\u3059\u3050\u53ce\u76ca\u306b\u306a\u3089\u306a\u304f\u3066\u3082\u3001\u5c06\u6765\u4f38\u3073\u308b\u30b9\u30ad\u30eb\u3092\u5b66\u3073\u59cb\u3081\u308b<\/li>\n<\/ul>\n<p><strong style=\"display: block; margin-top: 14px; font-size: 15px; font-weight: 800; color: #005f73;\">\u6ce2\u304c\u6765\u308b\u524d\u306b\u30dc\u30fc\u30c9\u3092\u6301\u3063\u3066\u3044\u305f\u4eba\u304c\u3001\u6ce2\u306b\u4e57\u308c\u307e\u3059\u3002<\/strong><\/p>\n<\/div>\n<div style=\"background: #fff; border: 1.5px solid #b2ece5; border-radius: 12px; padding: 28px 24px; margin: 20px 0; position: relative;\"><span style=\"display: inline-flex; align-items: center; justify-content: center; width: 32px; height: 32px; background: linear-gradient(135deg,#0a9396,#005f73); color: #fff; border-radius: 50%; font-size: 15px; font-weight: 800; margin-bottom: 14px;\">3<\/span><\/p>\n<h4 style=\"font-size: 17px!important; font-weight: 800!important; color: #005f73!important; margin: 0 0 12px 0!important; padding: 0!important; border: none!important; background: none!important;\">\u300c\u4ed5\u7d44\u307f\u306e\u53ce\u76ca\u300d\u3092\u4f5c\u3063\u3066LTV\u3092\u6700\u5927\u5316\u3059\u308b<\/h4>\n<p style=\"font-size: 15px; color: #2d2d2d; line-height: 1.8; margin: 0 0 12px 0;\">Nespresso\u306e\u30ab\u30d7\u30bb\u30eb\u30e2\u30c7\u30eb\u3084D2C\u30b5\u30d6\u30b9\u30af\u306f\u3001\u4e00\u5ea6\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308c\u3070\u7d99\u7d9a\u3057\u3066\u53ce\u76ca\u304c\u5165\u308b\u8a2d\u8a08\u3067\u3059\u3002\u526f\u696d\u3067\u3082\u3001\u5358\u767a\u6848\u4ef6\u4f9d\u5b58\u304b\u3089\u300c\u7d99\u7d9a\u53ce\u76ca\u578b\u300d\u3078\u306e\u8ee2\u63db\u304c\u5b89\u5b9a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"padding: 4px 0 4px 18px; position: relative; font-size: 14.5px; color: #444; list-style: none;\">\u25b8 \u6708\u984d\u9867\u554f\u30fb\u6708\u984d\u30b3\u30fc\u30c1\u30f3\u30b0\u306a\u3069\u306e\u7d99\u7d9a\u8ab2\u91d1\u5546\u54c1\u3092\u8a2d\u8a08\u3059\u308b<\/li>\n<li style=\"padding: 4px 0 4px 18px; position: relative; font-size: 14.5px; color: #444; list-style: none;\">\u25b8 \u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u4ed5\u7d44\u307f\u3092\u4f5c\u308b<\/li>\n<\/ul>\n<p><strong style=\"display: block; margin-top: 14px; font-size: 15px; font-weight: 800; color: #005f73;\">\u6bce\u6708\u30bc\u30ed\u304b\u3089\u7a3c\u3050\u3088\u308a\u3001\u7a4d\u307f\u4e0a\u304c\u308b\u53ce\u76ca\u3092\u8a2d\u8a08\u3057\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n<\/div>\n<div style=\"background: #fff; border: 1.5px solid #b2ece5; border-radius: 12px; padding: 28px 24px; margin: 20px 0; position: relative;\"><span style=\"display: inline-flex; align-items: center; justify-content: center; width: 32px; height: 32px; background: linear-gradient(135deg,#0a9396,#005f73); color: #fff; border-radius: 50%; font-size: 15px; font-weight: 800; margin-bottom: 14px;\">4<\/span><\/p>\n<h4 style=\"font-size: 17px!important; font-weight: 800!important; color: #005f73!important; margin: 0 0 12px 0!important; padding: 0!important; border: none!important; background: none!important;\">\u5916\u90e8\u306e\u300c\u53b3\u3057\u3044\u76ee\u300d\u3092\u6210\u9577\u306e\u30c9\u30e9\u30a4\u30d0\u30fc\u306b\u3059\u308b<\/h4>\n<p style=\"font-size: 15px; color: #2d2d2d; line-height: 1.8; margin: 0 0 12px 0;\">Nestl\u00e9\u306f\u30a2\u30af\u30c6\u30a3\u30d3\u30b9\u30c8\u6295\u8cc7\u5bb6\u304b\u3089\u306e\u6279\u5224\u3092\u300c\u5909\u9769\u306e\u304d\u3063\u304b\u3051\u300d\u306b\u5909\u3048\u307e\u3057\u305f\u3002\u526f\u696d\u3067\u3082\u3001\u9867\u5ba2\u30fb\u30e1\u30f3\u30bf\u30fc\u30fb\u540c\u696d\u8005\u304b\u3089\u306e\u53b3\u3057\u3044\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6539\u5584\u306e\u71c3\u6599\u306b\u3059\u308b\u59ff\u52e2\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<ul style=\"list-style: none; padding: 0; margin: 0;\">\n<li style=\"padding: 4px 0 4px 18px; position: relative; font-size: 14.5px; color: #444; list-style: none;\">\u25b8 \u5b9a\u671f\u7684\u306b\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u30fb\u6e80\u8db3\u5ea6\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b<\/li>\n<li style=\"padding: 4px 0 4px 18px; position: relative; font-size: 14.5px; color: #444; list-style: none;\">\u25b8 \u4fe1\u983c\u3067\u304d\u308b\u30e1\u30f3\u30bf\u30fc\u3084\u4ef2\u9593\u306b\u300c\u672c\u97f3\u306e\u6279\u8a55\u300d\u3092\u6c42\u3081\u308b<\/li>\n<\/ul>\n<p><strong style=\"display: block; margin-top: 14px; font-size: 15px; font-weight: 800; color: #005f73;\">\u5feb\u9069\u30be\u30fc\u30f3\u3078\u306e\u6279\u5224\u3053\u305d\u304c\u3001\u6b21\u306e\u30b9\u30c6\u30fc\u30b8\u3078\u306e\u5165\u5834\u5238\u3067\u3059\u3002<\/strong><\/p>\n<\/div>\n<div style=\"background: linear-gradient(135deg,#001219,#005f73); border-radius: 12px; padding: 36px 32px; margin: 40px 0;\">\n<h3 style=\"color: #fff!important; font-size: 18px!important; font-weight: 800!important; margin: 0 0 24px 0!important; padding: 0!important; border: none!important; background: none!important;\">\ud83d\udccb \u4eca\u65e5\u304b\u3089\u3067\u304d\u308bNestl\u00e9\u5f0f \u526f\u696d\u6539\u5584\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h3>\n<div style=\"display: flex; gap: 16px; margin-bottom: 20px; align-items: flex-start;\">\n<div style=\"display: inline-flex; align-items: center; justify-content: center; width: 24px; height: 24px; border: 2px solid rgba(255,255,255,.4); border-radius: 4px; flex-shrink: 0; margin-top: 2px; color: #fff; font-size: 12px;\">\u25a1<\/div>\n<div>\n<h5 style=\"color: #5eead4!important; font-size: 15px!important; font-weight: 700!important; margin: 0 0 4px 0!important; padding: 0!important; border: none!important; background: none!important;\">\u526f\u696d\u30e1\u30cb\u30e5\u30fc\u3092\u53ce\u76ca\u6027\u3067\u30e9\u30f3\u30af\u4ed8\u3051\u3059\u308b<\/h5>\n<p style=\"color: rgba(255,255,255,.75); font-size: 14px; line-height: 1.7; margin: 0;\">\u904e\u53bb3\u30f6\u6708\u306e\u6848\u4ef6\u3092\u300c\u6642\u9593\u5358\u4fa1\u300d\u3067\u4e26\u3079\u3001\u4e0b\u4f4d\u6848\u4ef6\u3092\u6574\u7406\u307e\u305f\u306f\u5024\u4e0a\u3052\u3059\u308b<\/p>\n<\/div>\n<\/div>\n<div style=\"display: flex; gap: 16px; margin-bottom: 20px; align-items: flex-start;\">\n<div style=\"display: inline-flex; align-items: center; justify-content: center; width: 24px; height: 24px; border: 2px solid rgba(255,255,255,.4); border-radius: 4px; flex-shrink: 0; margin-top: 2px; color: #fff; font-size: 12px;\">\u25a1<\/div>\n<div>\n<h5 style=\"color: #5eead4!important; font-size: 15px!important; font-weight: 700!important; margin: 0 0 4px 0!important; padding: 0!important; border: none!important; background: none!important;\">\u81ea\u5206\u306e\u5e02\u5834\u306e\u300c3\u5e74\u5f8c\u30c8\u30ec\u30f3\u30c9\u300d\u30921\u3064\u7279\u5b9a\u3059\u308b<\/h5>\n<p style=\"color: rgba(255,255,255,.75); font-size: 14px; line-height: 1.7; margin: 0;\">\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3084SNS\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u8abf\u3079\u3001\u4eca\u304b\u3089\u6e96\u5099\u3059\u3079\u304d\u30b9\u30ad\u30eb\u30fb\u77e5\u8b58\u3092\u6d17\u3044\u51fa\u3059<\/p>\n<\/div>\n<\/div>\n<div style=\"display: flex; gap: 16px; margin-bottom: 20px; align-items: flex-start;\">\n<div style=\"display: inline-flex; align-items: center; justify-content: center; width: 24px; height: 24px; border: 2px solid rgba(255,255,255,.4); border-radius: 4px; flex-shrink: 0; margin-top: 2px; color: #fff; font-size: 12px;\">\u25a1<\/div>\n<div>\n<h5 style=\"color: #5eead4!important; font-size: 15px!important; font-weight: 700!important; margin: 0 0 4px 0!important; padding: 0!important; border: none!important; background: none!important;\">\u7d99\u7d9a\u8ab2\u91d1\u30b5\u30fc\u30d3\u30b9\u30921\u3064\u8a2d\u8a08\u3059\u308b<\/h5>\n<p style=\"color: rgba(255,255,255,.75); font-size: 14px; line-height: 1.7; margin: 0;\">\u6708\u984d\u30b3\u30fc\u30c1\u30f3\u30b0\u30fb\u9867\u554f\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30b5\u30d6\u30b9\u30af\u306a\u3069\u3001\u6bce\u6708\u53ce\u76ca\u304c\u7a4d\u307f\u4e0a\u304c\u308b\u5546\u54c1\u3092\u8003\u3048\u308b<\/p>\n<\/div>\n<\/div>\n<div style=\"display: flex; gap: 16px; margin-bottom: 0; align-items: flex-start;\">\n<div style=\"display: inline-flex; align-items: center; 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font-size: 19px!important; font-weight: 800!important; margin: 0 0 16px 0!important; padding: 0!important; border: none!important; background: none!important;\">\ud83d\udd17 \u307e\u3068\u3081\uff1aNestl\u00e9\u304c\u7bc9\u3044\u305f\u306e\u306f\u300c\u5f37\u307f\u306b\u96c6\u4e2d\u3057\u7d9a\u3051\u308b\u4ed5\u7d44\u307f\u300d\u3060\u3063\u305f<\/h3>\n<p style=\"font-size: 15px; color: #2d2d2d; line-height: 1.9; margin: 0 0 12px 0;\">158\u5e74\u306e\u6b74\u53f2\u3092\u6301\u3064Nestl\u00e9\u304c\u4eca\u306a\u304a\u6210\u9577\u3057\u7d9a\u3051\u308b\u7406\u7531\u306f\u300c\u30d6\u30e9\u30f3\u30c9\u529b\u300d\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6210\u9577\u3057\u306a\u3044\u4e8b\u696d\u3092\u58f2\u308a\u3001\u30c8\u30ec\u30f3\u30c9\u3092\u5148\u8aad\u307f\u3057\u3066\u6295\u8cc7\u3057\u3001\u9ad8\u5358\u4fa1\u30fb\u30ea\u30d4\u30fc\u30c8\u578b\u306e\u53ce\u76ca\u69cb\u9020\u3092\u4f5c\u308a\u3001\u5916\u90e8\u306e\u6279\u5224\u3059\u3089\u3082\u5909\u9769\u306b\u5909\u3048\u308b\u2500\u2500\u3053\u306e4\u3064\u306e\u300c\u4ed5\u7d44\u307f\u300d\u304c\u4f01\u696d\u3092\u5f37\u304f\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u526f\u696d\u306b\u304a\u3044\u3066\u3082\u3001\u611f\u899a\u3084\u52aa\u529b\u3060\u3051\u306b\u983c\u308b\u306e\u3067\u306a\u304f\u3001\u300c\u9078\u629e\u30fb\u96c6\u4e2d\u30fb\u4ed5\u7d44\u307f\u5316\u30fb\u6539\u5584\u30b5\u30a4\u30af\u30eb\u300d\u306e\u8a2d\u8a08\u304c\u9577\u671f\u7684\u306a\u6210\u529f\u3092\u4f5c\u308a\u307e\u3059\u3002<\/p>\n<p><strong style=\"font-size: 17px; font-weight: 800; color: #0a9396; margin-top: 8px; display: block;\">\u6368\u3066\u308b\u3053\u3068\u3092\u6016\u304c\u3089\u305a\u3001\u4ed5\u7d44\u307f\u3092\u4f5c\u308a\u3001\u6ce2\u306e\u524d\u306b\u6e96\u5099\u305b\u3088\u3002\u305d\u308c\u304cNestl\u00e9\u6d41\u306e\u300c\u6c38\u7d9a\u6210\u9577\u300d\u306e\u672c\u8cea\u3067\u3059\u3002<\/strong><\/p>\n<\/div>\n<div style=\"background: #fff; border: 1px solid #e0e7ec; border-radius: 12px; padding: 28px 30px; margin: 36px 0; position: relative; text-align: left;\"><span style=\"display: inline-block; background: linear-gradient(135deg,#0a9396,#005f73); color: #fff; font-size: 12px; font-weight: bold; padding: 4px 14px; border-radius: 100px; letter-spacing: 1px; margin-bottom: 16px;\">\ud83d\udd14 \u6b21\u56de\u4e88\u544a<\/span><\/p>\n<h4 style=\"color: #005f73!important; font-size: 18px!important; font-weight: 800!important; margin: 6px 0 10px 0!important; padding: 0!important; border: none!important; background: none!important; text-align: left;\">Unilever<\/h4>\n<p style=\"font-size: 14.5px; color: #555; line-height: 1.8; margin: 6px 0; text-align: left;\">\u6b21\u56deLesson 111\u3067\u306f\u300cUnilever\u300d\u3092\u53d6\u308a\u4e0a\u3052\u307e\u3059\u3002<\/p>\n<p><a style=\"display: inline-block; margin-top: 18px; background: linear-gradient(135deg,#0a9396,#005f73); color: #fff!important; font-size: 14px; font-weight: bold; padding: 12px 28px; border-radius: 100px; text-decoration: none; letter-spacing: 0.5px;\" href=\"#\">\ud83d\udcd8 Lesson 111\uff1aUnilever \u3092\u8aad\u3080\ud83d\udc47<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"BUSINESS CASE SERIES \u2500 LESSON 110 Nestl\u00e9\u2500\u2500158\u5e74\u9593\u58f2\u308c\u7d9a\u3051\u308b\u7406\u7531 \u300c\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u7d4c\u55b6\u300d\u3068\u300c\u6804\u990a\u30b7\u30d5\u30c8\u300d\u304c \u751f\u307f\u51fa\u30591,000\u5104\u30d5\u30e9\u30f3\u4f01\u696d\u306e\u6210\u9577\u8a2d\u8a08\u56f3 \u4e16\u754c\u6700\u5927\u306e\u98df\u54c1\u30fb\u98f2\u6599\u4f01\u696d [&hellip;]","protected":false},"author":1,"featured_media":3896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[3069,1226,1343,1219,1423,1421],"class_list":["post-946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-case","tag-nestle","tag-1226","tag-1343","tag-1219","tag-1423","tag-1421"],"_links":{"self":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/comments?post=946"}],"version-history":[{"count":2,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/946\/revisions"}],"predecessor-version":[{"id":3903,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/posts\/946\/revisions\/3903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/media\/3896"}],"wp:attachment":[{"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/media?parent=946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/categories?post=946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/team-y5.com\/fukugyo-sensei\/wp-json\/wp\/v2\/tags?post=946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}