{"id":952,"date":"2026-04-27T00:00:00","date_gmt":"2026-04-26T15:00:00","guid":{"rendered":"https:\/\/team-y5.com\/fukugyo-sensei\/?p=952"},"modified":"2026-03-27T17:46:57","modified_gmt":"2026-03-27T08:46:57","slug":"business-case-unilever","status":"publish","type":"post","link":"https:\/\/team-y5.com\/fukugyo-sensei\/business-case-unilever\/","title":{"rendered":"\u3010\u30d3\u30b8\u30cd\u30b9\u4e8b\u4f8b Lesson 111\u3011Unilever\u2500\u2500400\u30d6\u30e9\u30f3\u30c9\u3092\u6368\u3066\u308b\u52c7\u6c17\u3068\u80b2\u3066\u308b\u6226\u7565\u3067\u4e16\u754c\u30c8\u30c3\u30d7\u3078"},"content":{"rendered":"
\n
\n
BUSINESS CASE SERIES \u2500 LESSON 111<\/div>\n

Unilever\u2500\u2500400\u8d85\u30d6\u30e9\u30f3\u30c9\u3092
\n\u300c\u6368\u3066\u308b\u52c7\u6c17\u300d\u3068\u300c\u80b2\u3066\u308b\u6226\u7565\u300d\u3067
\n\u4e16\u754c\u30c8\u30c3\u30d7\u3078<\/h2>\n

\u5e74\u9593\u58f2\u4e0a604\u5104\u30e6\u30fc\u30ed\u3002Unilever\u304c\u5b9f\u8df5\u3057\u305f\u300c\u30d6\u30e9\u30f3\u30c9\u9078\u629e\u3068\u96c6\u4e2d\u300d\u3068\u300c\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u7d4c\u55b6\u300d\u304c\u3001\u526f\u696d\u306b\u3082\u76f4\u7d50\u3059\u308b\u672c\u8cea\u7684\u306a\u6559\u8a13\u3092\u6559\u3048\u3066\u304f\u308c\u308b\u3002<\/p>\n

\ud83d\udd17 Unilever\u516c\u5f0f\u30b5\u30a4\u30c8\uff08unilever.com\uff09<\/a><\/p>\n<\/div>\n

\ud83d\udccc \u524d\u56de\u306e\u304a\u3055\u3089\u3044<\/span><\/p>\n

\u524d\u56de\u306eLesson 110\u3067\u306f\u3001P&G\uff08\u30d7\u30ed\u30af\u30bf\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30ae\u30e3\u30f3\u30d6\u30eb\uff09\u306e\u300c\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u300c\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u8d77\u70b9\u306b\u3057\u305f\u88fd\u54c1\u958b\u767a\u300d\u3092\u5b66\u3073\u307e\u3057\u305f\u3002<\/p>\n

\u30ad\u30fc\u30d5\u30ec\u30fc\u30ba\uff1a\u300c\u6d88\u8cbb\u8005\u306e\u58f0\u3092\u805e\u304b\u305a\u3057\u3066\u3001\u30d2\u30c3\u30c8\u5546\u54c1\u306f\u751f\u307e\u308c\u306a\u3044\u300d<\/p>\n

\u4eca\u56de\u306f\u300cUnilever\u300d\u3067\u3059\u3002P&G\u3068\u4e26\u3076\u4e16\u754c\u6700\u5927\u898f\u6a21\u306e\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u304c\u3001\u306a\u305c\u30d6\u30e9\u30f3\u30c9\u3092\u300c\u5897\u3084\u3059\u300d\u306e\u3067\u306f\u306a\u304f\u300c\u7d5e\u308b\u300d\u5224\u65ad\u3092\u3057\u3001\u305d\u308c\u304c\u3044\u304b\u306b\u5de8\u5927\u306a\u6210\u679c\u3092\u3082\u305f\u3089\u3057\u305f\u304b\u3092\u6df1\u6398\u308a\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n

\n

\ud83c\udfe2<\/span>\u4f1a\u793e\u7d39\u4ecb\uff1aUnilever\u3068\u306f\u4f55\u8005\u304b<\/h3>\n

Unilever\uff08\u30e6\u30cb\u30ea\u30fc\u30d0\uff09<\/strong>\u306f\u30011929\u5e74\u306b\u30a4\u30ae\u30ea\u30b9\u30fb\u30aa\u30e9\u30f3\u30c0\u3067\u8a2d\u7acb\u3055\u308c\u305f\u4e16\u754c\u6700\u5927\u898f\u6a21\u306e\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u3067\u3059\u3002\u672c\u793e\u306f\u30ed\u30f3\u30c9\u30f3\u3068\u30ed\u30c3\u30c6\u30eb\u30c0\u30e0\u306e\u4e21\u62e0\u70b9\u3092\u6301\u3061\u3001\u73fe\u5728\u306f\u30ed\u30f3\u30c9\u30f3\uff08\u82f1\u56fd\uff09\u306b\u7d71\u4e00\u767b\u8a18\u3055\u308c\u3066\u3044\u307e\u3059\u3002190\u304b\u56fd\u4ee5\u4e0a\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3001\u5f93\u696d\u54e1\u6570\u306f\u7d0412\u4e078,000\u4eba\uff082023\u5e74\u672b\u6642\u70b9\uff09\u3002<\/p>\n

\u4e3b\u8981\u30d6\u30e9\u30f3\u30c9\u306b\u306fDove\uff08\u30c0\u30f4\uff09\u30fbKnorr\uff08\u30af\u30ce\u30fc\u30eb\uff09\u30fbLipton\uff08\u30ea\u30d7\u30c8\u30f3\uff09\u30fbHellmann’s\uff08\u30d8\u30eb\u30de\u30f3\u30ba\uff09\u30fbRexona\uff08\u30ec\u30af\u30bd\u30ca\uff09\u30fbBen & Jerry’s\uff08\u30d9\u30f3\uff06\u30b8\u30a7\u30ea\u30fc\u30ba\uff09<\/strong>\u306a\u3069\u3001\u4e16\u754c\u4e2d\u306e\u5bb6\u5ead\u3067\u4f7f\u308f\u308c\u308b\u88fd\u54c1\u304c\u4e26\u3073\u307e\u3059\u3002\u98df\u54c1\u30fb\u98f2\u6599\u30fb\u30db\u30fc\u30e0\u30b1\u30a2\u30fb\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u306e4\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u985e\u3055\u308c\u3001\u7279\u306b\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u3068\u98df\u54c1\u304c\u53ce\u76ca\u306e\u4e21\u8f2a\u3067\u3059\u3002<\/p>\n\n\n\n
604\u5104\u20ac<\/span>2023\u5e74\u5ea6\u58f2\u4e0a\u9ad8<\/span><\/td>\n190+<\/span>\u4e8b\u696d\u5c55\u958b\u56fd\u6570<\/span><\/td>\n400\u219230<\/span>\u30d6\u30e9\u30f3\u30c9\u6570\uff08\u524a\u6e1b\u524d\u2192\u76ee\u6a19\uff09<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u2699\ufe0f<\/span>\u554f\u984c\uff1a400\u30d6\u30e9\u30f3\u30c9\u3092\u62b1\u3048\u305f”\u80a5\u5927\u5316\u306e\u7f60”<\/h3>\n

2000\u5e74\u4ee3\u521d\u982d\u3001Unilever\u306f\u5b9f\u306b1,600\u4ee5\u4e0a\u306e\u30d6\u30e9\u30f3\u30c9<\/strong>\u3092\u4e16\u754c\u4e2d\u306b\u4fdd\u6709\u3057\u3066\u3044\u307e\u3057\u305f\u3002M&A\uff08\u5408\u4f75\u30fb\u8cb7\u53ce\uff09\u306b\u3088\u308b\u6025\u6210\u9577\u6226\u7565\u306e\u7d50\u679c\u3001\u53ce\u76ca\u306e\u307b\u3068\u3093\u3069\u306f\u4e0a\u4f4d\u5c11\u6570\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u504f\u308a\u3001\u6b8b\u308a\u306e\u5927\u591a\u6570\u306f\u5229\u76ca\u8ca2\u732e\u5ea6\u304c\u6975\u3081\u3066\u4f4e\u3044\u300c\u30be\u30f3\u30d3\u30d6\u30e9\u30f3\u30c9\u300d\u72b6\u614b\u306b\u9665\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n

    \n
  • \u2715<\/span>\u58f2\u4e0a\u306e80%\u304c\u5168\u4f53\u306e400\u30d6\u30e9\u30f3\u30c9\u4e2d\u308f\u305a\u304b\u4e0a\u4f4d\u30d6\u30e9\u30f3\u30c9\u306b\u96c6\u4e2d\u3057\u3001\u6b8b\u308a\u306f\u7ba1\u7406\u30b3\u30b9\u30c8\u3060\u3051\u304c\u81a8\u3089\u3080\u4e00\u65b9\u3060\u3063\u305f<\/li>\n
  • \u2715<\/span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u304c\u5206\u6563\u3057\u3001\u4e3b\u529b\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u6295\u8cc7\u304c\u624b\u8584\u306b\u306a\u308b\u300c\u8cc7\u6e90\u306e\u5171\u98df\u3044\u300d\u304c\u8d77\u304d\u3066\u3044\u305f<\/li>\n
  • \u2715<\/span>ESG\u30fb\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3078\u306e\u5bfe\u5fdc\u304c\u5f8c\u624b\u306b\u56de\u308a\u3001\u74b0\u5883\u610f\u8b58\u306e\u9ad8\u3044\u82e5\u5e74\u5c64\u6d88\u8cbb\u8005\u304b\u3089\u306e\u652f\u6301\u3092\u5931\u3044\u59cb\u3081\u3066\u3044\u305f<\/li>\n
  • \u2715<\/span>\u65b0\u8208\u5e02\u5834\uff08\u30a2\u30b8\u30a2\u30fb\u30a2\u30d5\u30ea\u30ab\uff09\u3067\u30ed\u30fc\u30ab\u30eb\u7af6\u5408\u304c\u53f0\u982d\u3057\u3001\u4fa1\u683c\u7af6\u4e89\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u53ce\u76ca\u7387\u304c\u60aa\u5316\u3057\u3066\u3044\u305f<\/li>\n<\/ul>\n
    \n

    “We had too many brands that were neither big enough to matter, nor small enough to be nimble.”<\/p>\n

    \u2500\u2500 Unilever\u5143CEO \u30dd\u30fc\u30eb\u30fb\u30dd\u30eb\u30de\u30f3\u6c0f\uff08\u5728\u4efb2009\u301c2019\u5e74\uff09<\/span><\/p>\n<\/div>\n

    \ud83e\udded<\/span>\u5bfe\u7b56\u2460\uff1a\u300cPath to Growth\u300d\u2500\u2500\u6368\u3066\u308b\u3053\u3068\u3067\u5f37\u304f\u306a\u308b<\/h3>\n

    2000\u5e74\u3001Unilever\u306f\u300cPath to Growth\uff08\u6210\u9577\u3078\u306e\u9053\u7b4b\uff09\u300d<\/strong>\u3068\u3044\u30465\u304b\u5e74\u6226\u7565\u3092\u767a\u8868\u3002\u6700\u5927\u306e\u67f1\u306f1,600\u4ee5\u4e0a\u306e\u30d6\u30e9\u30f3\u30c9\u3092400\u306b\u7d5e\u308a\u8fbc\u3080<\/strong>\u3068\u3044\u3046\u5927\u80c6\u306a\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u6574\u7406\u3067\u3057\u305f\u3002<\/p>\n\n\n\n
    \n
    \u274c \u65e7\uff1a\u62e1\u5927\u6226\u7565<\/h5>\n

    M&A\u3067\u969b\u9650\u306a\u304f\u30d6\u30e9\u30f3\u30c9\u3092\u5897\u3084\u3057\u7d9a\u3051\u308b\u3002\u7ba1\u7406\u30b3\u30b9\u30c8\u5897\u5927\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u5e0c\u8584\u5316\u3001\u30de\u30fc\u30b1\u4e88\u7b97\u306e\u5206\u6563\u3002<\/td>\n

    		VS<\/td>\n\n
    \u2705 \u65b0\uff1a\u9078\u629e\u3068\u96c6\u4e2d<\/h5>\n

    \u58f2\u5374\u30fb\u5ec3\u6b62\u3067\u6570\u3092\u7d5e\u308a\u3001\u8cc7\u6e90\u3092\u4e3b\u529b\u30d6\u30e9\u30f3\u30c9\u306b\u96c6\u4e2d\u6295\u8cc7\u3002\u30d6\u30e9\u30f3\u30c9\u529b\u30fb\u5229\u76ca\u7387\u304c\u5287\u7684\u306b\u5411\u4e0a\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \u5177\u4f53\u7684\u306b\u306fSlim-Fast\u30fbBertolli\u30fb\u30d9\u30b9\u30c8\u30fb\u30d5\u30fc\u30ba\u306a\u3069\u306e\u5927\u578b\u30d6\u30e9\u30f3\u30c9\u3092\u58f2\u5374\u3002\u4e00\u65b9\u3067\u3001\u5e74\u959310\u5104\u30e6\u30fc\u30ed\u8d85\u306e\u58f2\u4e0a\u3092\u6301\u3064\u300c\u20ac1Bn\u30d6\u30e9\u30f3\u30c9\u300d<\/strong>\u306e\u80b2\u6210\u306b\u6ce8\u529b\u3057\u307e\u3057\u305f\u3002\u73fe\u5728Dove\u3084Knorr\u306a\u3069\u304c\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u5165\u308a\u307e\u3059\u3002<\/p>\n

    \ud83d\udca1<\/span>
    \n\u526f\u696d\u3067\u3082\u540c\u3058\u3002<\/strong>\u300c\u3042\u308c\u3082\u3053\u308c\u3082\u300d\u3068\u526f\u696d\u306e\u7a2e\u985e\u3084\u767a\u4fe1\u30c6\u30fc\u30de\u3092\u5897\u3084\u3057\u3059\u304e\u308b\u3068\u3001\u3069\u308c\u3082\u4e2d\u9014\u534a\u7aef\u306b\u306a\u308a\u307e\u3059\u3002\u300c\u81ea\u5206\u306e\u770b\u677f\u30d6\u30e9\u30f3\u30c9\uff1d\u5c02\u9580\u30c6\u30fc\u30de\u300d\u30921\u301c2\u3064\u306b\u7d5e\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u3068\u53ce\u76ca\u304c\u96c6\u4e2d\u3057\u307e\u3059\u3002<\/div>\n

    \ud83e\udde0<\/span>\u5bfe\u7b56\u2461\uff1a\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3092\u300c\u30b3\u30b9\u30c8\u300d\u3067\u306a\u304f\u300c\u6226\u7565\u300d\u3078<\/h3>\n

    2010\u5e74\u3001\u30dd\u30fc\u30eb\u30fb\u30dd\u30eb\u30de\u30f3CEO\u306e\u3082\u3068\u3067\u300cUnilever Sustainable Living Plan\uff08USLP\uff09\u300d<\/strong>\u3092\u767a\u8868\u30022020\u5e74\u307e\u3067\u306b\u2460\u4e8b\u696d\u898f\u6a21\u30922\u500d\u3001\u2461\u74b0\u5883\u8ca0\u8377\u3092\u534a\u6e1b\u3001\u246210\u5104\u4eba\u306e\u751f\u6d3b\u6539\u5584\u3001\u3068\u3044\u30463\u3064\u306e\u76ee\u6a19\u3092\u540c\u6642\u306b\u8ffd\u6c42\u3059\u308b\u91ce\u5fc3\u7684\u306a\u30d3\u30b8\u30e7\u30f3\u3067\u3057\u305f\u3002<\/p>\n\n\n\n
    \ud83c\udf31<\/span><\/p>\n
    \u74b0\u5883\u76ee\u6a19<\/h5>\n

    \u88fd\u54c1\u306e\u6e29\u5ba4\u52b9\u679c\u30ac\u30b9\u3092\u534a\u6e1b\u30fb\u30d7\u30e9\u30b9\u30c1\u30c3\u30af\u5305\u88c5\u306e100%\u30ea\u30b5\u30a4\u30af\u30eb\u53ef\u80fd\u5316\u3092\u76ee\u6307\u3059<\/p>\n<\/td>\n

    		\ud83e\udd1d<\/span><\/p>\n
    \u793e\u4f1a\u76ee\u6a19<\/h5>\n

    \u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u5168\u4f53\u3067\u516c\u6b63\u306a\u52b4\u50cd\u74b0\u5883\u3092\u78ba\u4fdd\u3002\u8fb2\u5bb6\u30fb\u5c0f\u898f\u6a21\u4e8b\u696d\u8005\u3078\u306e\u652f\u63f4\u5f37\u5316<\/p>\n<\/td>\n

    		\ud83d\udcc8<\/span><\/p>\n
    \u4e8b\u696d\u76ee\u6a19<\/h5>\n

    \u300cSustainable Living Brands\u300d\u306f\u4ed6\u30d6\u30e9\u30f3\u30c9\u306e2\u500d\u901f\u3067\u6210\u9577\u3057\u3001\u5168\u58f2\u4e0a\u306e7\u5272\u3092\u8d85\u3048\u305f<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Dove\uff08\u30ea\u30a2\u30eb\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff09\u3084Ben & Jerry’s\uff08\u793e\u4f1a\u6b63\u7fa9\u3078\u306e\u7a4d\u6975\u7684\u306a\u767a\u8a00\uff09\u304c\u305d\u306e\u4ee3\u8868\u4f8b\u3002\u300c\u826f\u3044\u3053\u3068\u3092\u3059\u308b\u4f01\u696d\u304b\u3089\u8cb7\u3044\u305f\u3044\u300d<\/strong>\u3068\u3044\u3046\u6d88\u8cbb\u8005\u5fc3\u7406\u3092\u6b63\u9762\u304b\u3089\u6349\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5dee\u5225\u5316\u3068\u58f2\u4e0a\u5897\u3092\u540c\u6642\u306b\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n

    \ud83d\udca1<\/span>
    \n\u526f\u696d\u3067\u3082\u540c\u3058\u3002<\/strong>\u300c\u306a\u305c\u81ea\u5206\u306f\u3053\u306e\u526f\u696d\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u8ef8\uff08\u30d1\u30fc\u30d1\u30b9\uff09\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u5358\u306a\u308b\u58f2\u308a\u8fbc\u307f\u3067\u306f\u306a\u304f\u5171\u611f\u3092\u751f\u3080\u767a\u4fe1\u306b\u306a\u308a\u307e\u3059\u3002\u8aad\u8005\u306f\u300c\u3053\u306e\u4eba\u304b\u3089\u8cb7\u3044\u305f\u3044\u300d\u3068\u611f\u3058\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/div>\n

    \ud83d\ude80<\/span>\u5bfe\u7b56\u2462\uff1a\u65b0\u8208\u5e02\u5834\u00d7\u30c7\u30b8\u30bf\u30eb\u5316\u3067\u300c\u6b21\u306e10\u5104\u4eba\u300d\u3078<\/h3>\n

    Unilever\u306e\u58f2\u4e0a\u306e\u7d0458%\uff082023\u5e74\uff09\u306f\u30a2\u30b8\u30a2\u30fb\u30a2\u30d5\u30ea\u30ab\u30fb\u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab\u306a\u3069\u306e\u65b0\u8208\u5e02\u5834<\/strong>\u304b\u3089\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u5148\u9032\u56fd\u5e02\u5834\u306e\u98fd\u548c\u3092\u898b\u8d8a\u3057\u3001\u8cfc\u8cb7\u529b\u304c\u4f38\u3073\u308b\u65b0\u8208\u56fd\u306e\u4f4e\u301c\u4e2d\u6240\u5f97\u5c64\u3092\u65e9\u671f\u306b\u53d6\u308a\u8fbc\u3080\u300c\u30dc\u30c8\u30e0\u30fb\u30aa\u30d6\u30fb\u30b6\u30fb\u30d4\u30e9\u30df\u30c3\u30c9\uff08BOP\uff09\u300d\u6226\u7565\u3092\u5b9f\u884c\u3057\u307e\u3057\u305f\u3002<\/p>\n

    BOP\u6226\u7565\u306e\u5b9f\u4f8b<\/span><\/p>\n

    \u30a4\u30f3\u30c9\u3067\u306f\u5c11\u91cf\u30fb\u4f4e\u4fa1\u683c\u306e\u300c\u30b5\u30b7\u30a7\uff08\u5c0f\u888b\uff09\u30d1\u30c3\u30b1\u30fc\u30b8\u300d\u3092\u5c55\u958b\u3057\u30011\u56de\u5206\u306e\u30b7\u30e3\u30f3\u30d7\u30fc\u3084\u6d17\u5264\u3092\u6570\u5186\u3067\u8ca9\u58f2\u3002\u8fb2\u6751\u90e8\u306e\u6d88\u8cbb\u8005\u3092\u9867\u5ba2\u5316\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3002\u73fe\u5728\u30a4\u30f3\u30c9\u306eHindustan Unilever\u306f\u30e0\u30f3\u30d0\u30a4\u8a3c\u5238\u53d6\u5f15\u6240\u306b\u4e0a\u5834\u3057\u3001\u72ec\u7acb\u3057\u305f\u5de8\u5927\u4f01\u696d\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5206\u91ce\u3067\u306fe\u30b3\u30de\u30fc\u30b9\u3078\u306e\u79fb\u884c\u3092\u52a0\u901f\u3057\u30012023\u5e74\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u6bd4\u7387\u306f\u7d0415%\u306b\u9054\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/div>\n

    \ud83d\udca1<\/span>
    \n\u526f\u696d\u3067\u3082\u540c\u3058\u3002<\/strong>\u300c\u9ad8\u5358\u4fa1\u306e\u5b8c\u6210\u54c1\u3060\u3051\u300d\u3067\u306f\u306a\u304f\u3001\u5165\u9580\u8005\u5411\u3051\u306e\u4f4e\u4fa1\u683c\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u7121\u6599PDF\u30fb500\u5186note\u306a\u3069\uff09\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u307e\u305a\u5165\u53e3\u3092\u5e83\u304f\u3068\u308b\u3053\u3068\u304c\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u62e1\u5927\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/div>\n

    \u2705<\/span>\u89e3\u6c7a\uff1a\u6226\u7565\u306e\u6210\u679c\u304c\u6570\u5b57\u306b\u8868\u308c\u308b<\/h3>\n

    \u300c\u9078\u629e\u3068\u96c6\u4e2d\u300d\u300c\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u7d4c\u55b6\u300d\u300c\u65b0\u8208\u5e02\u5834\u958b\u62d3\u300d\u306e3\u3064\u306e\u6226\u7565\u304c\u76f8\u4e92\u306b\u9023\u52d5\u3057\u3001Unilever\u306f\u9577\u671f\u7684\u306a\u6210\u9577\u8ecc\u9053\u3092\u63cf\u304f\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002\u76f4\u8fd12023\u5e74\u306e\u6c7a\u7b97\u3067\u306f\u3001\u58f2\u4e0a\u9ad8\u6210\u9577\u7387\uff08underlying sales growth\uff09\u306f7.0%<\/strong>\u3092\u9054\u6210\u3002\u7279\u306b\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u90e8\u9580\u3068\u65b0\u8208\u5e02\u5834\u304c\u727d\u5f15\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n
    7.0%<\/span>2023\u5e74\u5b9f\u8cea\u58f2\u4e0a\u6210\u9577\u7387<\/span><\/td>\n58%<\/span>\u65b0\u8208\u5e02\u5834\u58f2\u4e0a\u6bd4\u7387<\/span><\/td>\n16.7%<\/span>2023\u5e74\u55b6\u696d\u5229\u76ca\u7387<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
    \n

    “Brands with purpose grow. Companies with purpose last. People with purpose thrive.”<\/p>\n

    \u2500\u2500 \u30dd\u30fc\u30eb\u30fb\u30dd\u30eb\u30de\u30f3\uff08\u5143Unilever CEO\uff09\u8457\u66f8\u300eNet Positive\u300f\u3088\u308a<\/span><\/p>\n<\/div>\n

    \ud83d\udca1<\/span>\u6559\u8a13\uff1aUnilever\u304b\u3089\u5b66\u30764\u3064\u306e\u526f\u696d\u6226\u7565<\/h3>\n
    1<\/span><\/p>\n

    \u300c\u3084\u3081\u308b\u3053\u3068\u300d\u3092\u6c7a\u3081\u308b\u3068\u3001\u6b8b\u3063\u305f\u3082\u306e\u304c\u8f1d\u304f<\/h4>\n

    Unilever\u306f1,600\u306e\u30d6\u30e9\u30f3\u30c9\u3092400\u306b\u524a\u6e1b\u3057\u3001\u53ce\u76ca\u3092\u96c6\u4e2d\u3055\u305b\u307e\u3057\u305f\u3002\u526f\u696d\u3082\u540c\u69d8\u306b\u3001\u53ce\u76ca\u306b\u8ca2\u732e\u3057\u3066\u3044\u306a\u3044SNS\u30c1\u30e3\u30f3\u30cd\u30eb\u30fb\u5546\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3092\u601d\u3044\u5207\u3063\u3066\u624b\u653e\u3059\u3053\u3068\u304c\u6210\u9577\u306e\u8d77\u70b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n